关系层次图模板

1、组织结构点击添加标题点击添加标题点击添加标题点击添加标题点击添加标题点击添加标题点击添加文本点击添加标题点击添加文本点击添加标题扩散关系321321添加标题添加标题添加标题扩散关系添加标题添加文本内容 添加标题 添加标题 添加标题添加文本内容添加文本内容比照关系点击添加标题点击添加标题点击添加标题点击添加标题点击添加标题点击添加标题点击添加标题点击添加标题递进关系点击添加文本点击添加文本点击添加文本点击添加文本点击添加标题点击添加标题点击添加标题点击添加标题点击添加标题点击添加标题点击添加标题点击添加标题ConsultingMarketingContentsFlashDesignCodingC

2、TIUMSMailingServerD/BCreativeInteractionSystemebiz IntegrationStrategySoppingeCRMIRMVOC/RMSe- Learning Interactive Full ServiceeSolutionTrade allowanesPrice offsIn-on or near-packsSamplingCouponsTrade couponsFree-in-the-mailPremiumsSelf-liquidatingPremiumsContests &SweepstakesRefund offersBonus pack

3、sStamp &Continuity plansCase 011- TV-CM(30,15)- Radio-CM- Print- Banner- 4 (TV/)- /- /- /DM/productmediacreativeideaplanconceptMarket Share 11%A 15%B 30%C 32%Core Value = price 40%A 13%B 26%C 50%Core Value = Benefit 20052006 1 2 4 3 33%A 6%B 27%C 25% 20%A 15%B 39%C 50%USP Discipline Ad PlatformCompe

4、t-itionTargetBrandEssencePositioningplanningconceptObjectiveUSP Discipline Ad PlatformUSPCase 014Brand strengthfunctional powerawareness powerimage powerReputation powerBrandstatus A 27% B 43%D 11% C 19%Brand PowerBRANDPlacePriceProduct PackagePersonalityValues BenefitsEssenceNew Brand DirectionCase

5、 016differencerelationpracticalspecialtyconveniencesuitabilityCase 017Communcation strategyRiskneutralMessageMedianoneIntegration - InnovatorEarly adopterCustomer*Strategic TriangleDick Vaughn - FCB ? ? ?Target CustomerSelf Confident &Adventurous, Young-at-HeartsMindsetCharacteristicsSeeking Adventu

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