新境界综合英语教程1课件 unit 3（基础教育）

1、Unit Three Presenting Products新境界职业英语 综合教程 Part I Text A Part II Applied WritingPart III Text BPart IV Reading SkillsHow to make a terrific trfk (棒极的)presentation(情况介绍)?Target audience and age rangeProduct name, function, price ,descriptionA visual vizjul,viu:l(视觉的) representation 直观表示Product featur

2、es 特征 独特的How the product is necessary/uniqueju:ni:ktarget: n. 靶子;攻击的目标 vt. 把.作为目标(或对象)Pre-reading ActivitiesAre you familiar with the functions of these products?Task 1A handbag is used to your belongings (物件).wearmobile phone iPodcommunicate with store music and videosmassage chairms:按摩to massage y

3、our bodyvacuum cleanervkjum真空吸尘器clean the floor and carpetsWord Tips & Notes2. Listen and read the Mini TextMini Text Apple iPhone The iPhone and iPhone 3G are more than just fancy cell phones. With their range of features from phone to web browser, from iPod to mobile game tool the iPhone is more l

4、ike a computer that fits in your pocket and your hand than any cell phone. iPhone Features Phone The iPhones phone features are reliable, with innovative features like Visual Voicemail and standard features like text messaging. 12Back Web browsing The iPhone offers the best, most complete mobile bro

5、wsing experience. Email Like all good smart phones, the iPhone has strong email features. Calendar/PDA The iPhone is a personal information manager, too, with calendar, address book and related features. iPod A short description of an iPhone is a combined cell phone and iPod, so of course its music

6、player features offer all the advantages and coolness of iPods. Video playback With its big, beautiful, 3.5-inch screen, the iPhone is a great choice for mobile video playback. BackLanguage Points 1. fancy cell phones：fashionable cell phones 奢华手机fancy：expensive, popular and fashionable 奢华的，昂贵的，流行的e.

7、g. The children are sent to the fancy private school. 孩子们被送到收费高昂的私立学校就读。Language Points 2. With their range of features from phone to web browser, from iPod to mobile game tool the iPhone is more like a computer that fits in your pocket and your hand than any cell phone. with their range of features

8、: 有着以下范围的特点range: all the numbers, ages, etc that are included within particular fixed limits 范围e.g. These books are for the children in the 11-to-14 age range. 这些书适合11至14岁年龄段的孩子读。Language Points web browser brauz : 网页浏览器fit: to be the right size and shape for someone or something 适合，合适 e.g. The boo

9、k is small enough to fit in your pocket. 这本书够了小，适合放入衣袋。 The dress fits her well. 她这条裙子很合身。BackTranslation: 它还有着多元的特色：从手机到网络浏览器，从iPod到手机游戏工具-iPhone比任何一款手机都更像一个 掌上电脑。Language Points Web browsing: 网页浏览smart phones: 智能手机a combined cell phone and iPod: 手机和MP3播放器的结合 BackLanguage Points Visual vizjul,viu:l

10、 Voicemail：可视语音留言text messaging: 短信发送Backbe reliable rilaibl可靠的,可信的I dont think he is a reliable man.我认为他不是一个可靠的人。with innovative features具备创新的手机功能Language Points mobile browsing experience网上冲浪体验strong email features超强大的邮件功能information manager信息管理器with calendar, address book and related features 有日历

11、、地址簿和相关特色功能a short description of 简而言之advantages and coolness优势和炫酷。Video playback 视频播放器 3.5-inch screen3.5 英寸的宽大屏幕a great choice for最佳选择3. Can you name special features of iPhone.4. Can we use iPhone to purchase something from the internet?5. Do you want to have an iPhone? Why?Special features of iP

12、hone are Visual Voicemail and a real web browser, and a video playbackDefinitely, iPhone is just the same as a computer.Free answers. BackTask 3Group discussion:Do you want to have an iPhone? Why? innovative / Visual Voicemail / standard /text messaging / offer / best / most complete /mobile browsin

13、g experience /smart phones / strong email / personal information manager / calendar / addressbook / a combined / music player / offer /advantages / coolness / big , beautiful /screen / a great choice for / video playerRead the following Mini Text and find the words or expressions that match the cont

14、ext meaning given.Task 2a) _: a typical quality or an important part of somethingb) _: a mobile phone that can be used as a small computerc) _: using new methods or ideasd) _: read casually through a book or web pagese) _: intended to seem impressive or importantf) _: send someone a message, especia

15、lly in an electronic formfeature smart phone innovative browse fancy message Back Reading of the Text Presenting Your Products Read the new words. Listen to the text.Useful words when present products:Good quality ( extremely durable)Good service ( after sale service, warrantywrnti保修期/guarantee. eg:

16、 a one year warranty, free clean during warranty period)Good function/featureA good appearanceA good price / competitive price Added value ( Besides the main function, what added value your product offers to customers. eg: a fancy brand image of a car)Text A Presenting Your Products Para. 1 We all k

17、now the expression “you only get one chance to make a first impression”, well it holds true when it comes to presenting your product to your customer. Para. 2 For starters, the last thing you want to do when a customer walks into your office is to present the first product that pops into your head.

18、Para. 3 Before you present a product to your customer, you must first find out exactly what it is your customer wants and needs.123Back1. (Para.1) holds true: to be true or remain true 适用；有效e.g. The principle still holds true for the present situation. 这原则仍适用于现状。 Language Points2. (Para.2) For start

19、ers, the last thing you want to do when a customer walks into your office is to present the first product that pops into your head.Paraphrase: As a beginner, it is bad for you to present your product without any preparation when a customer walks into your office.Structure Analysis: “the last thing y

20、ou want to do. walks into your office” is the subject of the sentence.for starters: as the beginning or first stage of something作为开始；第一步e.g. For starters, we ought to explain why were here. 首先，我们应该解释我们为什么在这里。the last thing:e.g. The last thing I needed was to fail the exam! 我最不想要的就是考试不及格了！pop into: t

21、o come or go quickly into （迅速地）来；去我得赶紧去一下药店e.g. I need to pop into the drug store for a second. Translation: 作为初学者，你最不该干的就是，当一名顾客走进你的办公室时向他推介刚刚跳进你脑海的产品。What is the most important in selling products？Knowing the needs of the customers3. (Para.3) present: to introduce something or someone推介，介绍 e.g. Th

22、e film presents a disturbing image of youth culture. 电影展示了青年文化令人堪忧的景象 首先，请允许我介绍一下自己。First of all，please allow to present myself Para. 4 The first thing you want to do is to introduce yourself to your customer. Offer them a seat and make them feel as comfortable as possible. Get to know your customer

23、, talk about non-business subjects; this will take some of the pressure off both of you and make it easier to talk to one another. Once you believe that you and your customer have found a comfort level, begin to evaluate your customers needs.45BackWhat is the first thing to do when you meet your cus

24、tomer？Introduce yourself and offer them a seattake. off: to subtract a particular amount from a total 减去，减少e.g. 这项运动能帮助减轻你肩部的紧张感。 This exercise may help to take off the stress from your shoulders! 我姨妈减去了12磅体重，她高兴极了。My aunt took off 12 pounds and shes thrilled. 5. (Para.4) Once： as soon as possiblea

25、comfort level：in a harmonious atmospheree.g. Im sure youll be happy here once you get to know everyone else. 我敢肯定一旦你认识了其他所有人，你在这 儿就会很愉快evaluate: to judge the quality, importance, amount or value of something 评估，评价e.g. The performance of each employee is evaluated once a year. 每年要对每位雇员的表现进行一次评估。Trans

26、lation: 一旦你确信已和客户找到了舒适的谈话方式，再开始评估客户的需求。 Para. 5 Start by asking questions to find out his reasons for coming in to see you. Find out what products he currently has and uses. And how much he pays for them. Find out all you can about the company he obtained his products from, and what he thought of th

27、e customer service he was provided with. It is important to know these things for reasons of comparison. Para. 6 Once you have evaluated your customer and have a pretty good idea of what his needs are, get ready to present the products you have, which you believe to be an ideal match to his needs.67

28、8BackOther than about the products，what else should we ask our customer？The product price and the reason why they buy the products.Why do we have to ask those questions?Since we can make a comparison between products and know about their needs and wants.6. (Para.5) Find out what products he currentl

29、y has and uses. Structure Analysis: “what products he currently has and uses” is an attributive clause which modifies the antecedent “products”.currently: at the present time; now目前,当前这座房子目前无人居住。e.g. The house is currently unoccupied. Ken is currently working as a high school baseball coach. 肯现在是一所中

30、学的棒球教练。7. (Para.5) provided vide sb with sth.: to give someone something that he needs给某人提供某物e.g. Someone had provided the reporters with photographs. 有人为记者提供了照片。 The lecture provided him with an opportunity to meet one of his heroes. 这个讲座能让他见到自己心目中的一位英雄。8. (Para.6) .get ready to present the product

31、s you have, which you believe to be an ideal match to his needs. 窗帘和沙发非常匹配。e.g. The curtains are a good match for the sofa. Para. 7 But before you make your presentation, make sure that you are prepared. Have all the materials you need to make your presentation a solid one at your finger tips. Such

32、materials would include brochures and literature, not only to give to your customer, but to go over with your customer. Unfold the brochure in front of him as you discuss the product. Literature is also a good way to be prepared in case you are hit with a question you cant answer; this will be a goo

33、d resource for reference.9101112BackWhat tools do you need when you are preparing?Brochures, literature9. (Para.7) Have all the materials you need to make your presentation a solid one at your finger tips. Solid: credible, persuasiveat your finger tips: near you or available for you to use immediate

34、ly 在手边；随时可供使用有了互联网设施，很多有用的信息随手可得。e.g. With the internet facility, a lot of useful information is at your finger tips. 10. (Para.7) Such materials would include brochures and literature, not only to give to your customer, but to go over with your customer. go over with: to produce a particular reacti

35、on 反应；反响 你父母对这个消息的反应如何？e.g. How did the news go over with your parents? 11. (Para.7) Unfold the brochure in front of him as you discuss the product.unfold: to open or spread out something that has been folded 展开，打开e.g. Lewis unfolded the note and read it quickly. 刘易斯展开字条并很快地看了一眼。 我们必须在大家到达前把椅子打开。 We

36、 need to unfold the chairs before everyone arrives. Translation: 当讨论产品时，要在客户面前展开产品宣传册。12. (Para.7) Literature is also a good way to be prepared in case you are hit with a question you cant answer; . in case: in order to prepared for something that may happen 万一；以防 带上雨伞以防下雨e.g. Take an umbrella in ca

37、se it rains. 。我会做些三明治，以防一会儿我们肚子饿 Ill make some sandwiches, just in case we get hungry later on. hit sb with sth: make sb. experience sth. unpleasant 使遭遇不愉快的经历e.g. They may decide to hit him with a lawsuit. 他们可能会让他面临法律诉讼。如果你喝酒开车就会被罚款。 If you drink and drive, you will be hit with a fine. Translation:

38、提前准备好资料，以防你一时回答不出客户的难题; . Para. 8 The point that I am trying to make is: Present to your customer a product you believe they will need. Your presentation should be based on the information that you have gathered from your customer during your sales session. Para. 9 You could be the greatest presente

39、r of products in the world, but if you are presenting products that customers dont need, youll never sell a thing. Para. 10 So be sure to evaluate your customers before you start presenting your products.13BackWhat is the main idea we have to tell customers?Make the customers believe they need the p

40、roduct.When you present products to your customers, how do you gather the information for your presentation?From your customer during your sales sessions.13. (Para.8) Your presentation should be based on the information that you have gathered from your customer during your sales session.base on: to

41、use particular ideas or facts to make a decision, do a calculation 以为基础；以依据e.g. Price are based on two people sharing a room. 价格以两人合用一个房间为根据来确定。这出音乐剧是根据真实故事改编的 The musical play is based on a true story. gather: to collect several things from different places or people 聚集，收集e.g. I need to gather toge

42、ther our tax documents. 我需要把我们所有的税务文件收集在一起。一群人聚集在酒店门外。 A crowd gathered outside the hotel. Translation: 你的推介活动必须建立在销售期间从客户那里收集的信息的基础之上。Task 4Fill in the blanks in the following summary of Text A with words given in the box. impression present introduce possible evaluate currently BackBriefly describ

43、e the steps of a presentation.Introduce yourself, offer a seat , a small talk, start presentation, bring in tools to help out.1. In the first paragraph, the first “it” refers to_. a. the productb. the expression c. first impressiond. the presentation2. How many chances do you have to leave a good im

44、pression? a. One chance.b. Not only one chance. c. Many chances.d. No chance.Task 2Choose the best answer to the following questions. Back3. What preparation do you have to do before your presentation? a. Know your needs and wants. b. Know your bosss needs and wants. c. Know your companys needs and

45、wants. d. Know your clients needs and wants.4. When can you start your presentation? a. On the phone before your client arrive. b. When you and your client sit down. c. Once your client walk in the room. d. When you and your client settle down comfortably. Back5. Which question is not mentioned on e

46、valuating your customers needs? a. What products does he currently have and use. b. How much does he pays for the products. c. What did he think of the customer service he was provided with? d. What does he know about your company and your product?6. Which word can replace “important” in this line “

47、It is important to know these things for reasons of comparison” ? a. Best. b. Good. c. Useful. d. Better.Back7. What do you have to do after giving all materials to your customer? a. Tell your customer to take them away. b. Go through them with your customer. c. Continue with another point. d. Put t

48、hose materials aside.8. How do you succeed in selling a product according to the text? a. When the customer feels he needs your product. b. When the customer thinks your product is cheap. c. When your presentation is wonderful. d. When your customer is comfortably seated.BackVocabularyTask 3Match th

49、e following vocabulary items with their definitions. Please refer to the passage for clue. Back1. First editions of these books are now almost impossible to _.2. Most bosses put so much _ on their junior. They expect them to work overtime every day. 3. This booklet _ useful information about local s

50、ervices. Task 4Fill in the blanks with the words or expressions given in the box. Change the form where necessary. obtainpressure providesofferevaluatepressure provideimpressobtainunfoldtake off Back4. The report aims to _ whether Hong Kong should set the minimum wage level. 5. They _ another 10 fro

51、m the retail price because of the damage.6. Mr. Simmons tried to _ on me his company can help me with my job searching.7. IKEA is now _ you the chance to buy the complete set of pans at half price. 8. The garden chair _ to make a camp-bed.evaluate took off impress offering unfolds BackTranslationTas

52、k 6Complete the following sentences by translating the Chinese parts into English.1. Making a good impression is very important _ _（在向你的 客户推介产品时).( present ) 2. Offer the clients a seat and_ _（使他们尽可能地感觉舒服）. (asas possible) when it comes to presenting your product to your customer make them feel as c

53、omfortable as possible Back3. Once you and your customer have found a comfort level, you can _（开始 评估你的客户的需求）. ( evaluate )4. Find out information of the company that supplied products to him, and _ _(他对那公司所提供的客户 服务的看法). ( provide with ) what he thought of the customer service he was provided withbeg

54、in to evaluate your customers needsBack5. While discussing the product with the customer, _ _(在他的面前打开 宣传册子). (unfold)6. Your presentation should be based on_ _（从客 户那里搜集到的信息). ( gather ) the information that you have gathered from the customer and you unfold the brochure in front of himBackTask 7 在谈到

55、LG巧克力手机KG 800的外观时，所有人都称赞它是一部超级酷炫手机。现在有黑色、粉色、紫色三种选择。这部手机有内置摄像头，音乐播放器和无线蓝牙接收器。屏幕高清，音乐播放器兼容各种格式的音乐；内存够大，可存储大约30首音乐。这部巧克力手机非常纤巧，只有83克重，放在手提包中特别理想。现在这部手机正在以震撼低价出售，持续畅销，存货已不多，请您不要错过机会，快快来购买吧！BackGrammar ReviewPronouns1. _(他们) often play basketball after school.2. I saw _(她) in the shop yesterday.3. Who is

56、 it there? Its _ (我).4. If I were _ (你), I would apply for _ (它).I. Personal Pronouns （人称代词）Task 1Fill in the blanks with personal pronouns according to the Chinese given.Theymeher youitBack5. _(我们) bought a pair of shoes for _(他).6. Please pass_(我们) the ball.7. I will give the presents to_(他们).8. I

57、ts time for _(你们) to go home.9. Joe is several years older than _. (我)10. What time is _ ? Its 4:30. (时间) I. Personal Pronouns （人称代词）Wehim usthem you I / me it Back1. Is that _ (your / yours) car? Yes, its _ (my /mine).2. I like _ (their / theirs) plan better than _ (your / yours).3. This is _(our /

58、 ours) apartment, not _ (their / theirs).4. _ (Our / Ours) is a happy family.Task 2II. Possessive Pronouns （物主代词）A. Complete the following sentences by choosing the correct Possessive Pronouns.yourminetheiryoursourtheirs Ours Back5. This umbrella is _ (your / yours) and that one is _ (his / him).6.

59、Lets clean _ (your / yours) room first, and _ (her / hers) later.7. The dog is snoring, with _ (its / its) eyes open.8. This is _ (my / mine) favorite TV commercial.9. He is a close friend of _ (my / mine).10. That daughter of _ (their / theirs) is very cute. II. Possessive Pronouns （物主代词）yourshis y

60、ourhers itsmy mine theirs Back1. Is that your car? Yes, its mine. ( = my car )_B. Tick out the above sentences that contain noun possessive pronouns, and rewrite the possessive pronouns by referring to the example.II. Possessive Pronouns （物主代词）2. I like their plan better than yours. (= your plan )3.