体验商务英语第二册Unit-12-Products课件

1、“It is not the employer who pays wages; he only handles the money. It is the product that pays wages”Henry Ford (1869-1947) American industrialist1903 model1910 model1920 model1930 model1940 model1950 model2008 modelA product is a physical good that is marketed usually for a profit. A products perso

2、nality is its usability, performance, appearance, and benefits. In the end, all business operations can be reduced to three words: people, product and profits. Unless youve got a good team, you cant do much with the other two. Business is not just doing deals; business is having great products and p

3、roviding tremendous service to customers.The strength of your products or services forms the foundation for your entire business. The stronger your products or services are, the greater your business empire can be built upon them.ADescribing some of your favourite products. Why do you like them? Wha

4、t do they say about you?BWhat product would you most like to own? Why?CDo you agree or disagree with these statements? Give reasons for your answers.Using animals to test new products is wrong.Multinational companies which manufacture products in developing countries help the world economy.Companies

5、 spend far too much on launching and promoting new products.ACheck that you know the meaning of the adjectives below. Then work in pairs. Think of products that match the words.attractiveeconomicalexpensivefashionablereliablecomfortablepracticalpopularBWrite adjectives with the opposite meanings to

6、those in Exercise A.un-uneconomicalunfashionableunreliableuncomfortableunpopularin-Inexpensiveim-ImpracticalCComplete these sentences with the words from the box.IBM manufactures _-tech computer products.Timberland makes a range of _-wearing footwear.Ferrari produces _-quality sports cars.Coca-Cola

7、and Pepsico both develop _ -selling soft drinks.Duracell sells _-lasting alkaline batteries.Levi jeans are a _-made clothing products.wellhighbestlonghardhighDUse the adjectives in Exercise C to describing other companies and products. For example, Nestle makes many of the worlds best-selling food p

8、roducts. 1. Siemens makes high-tech healthcare equipment among many other products.2. Gore-Tex produces hard-wearing materials for outdoor clothes.3. Habitat sells high-quality furniture.4.Dell assembles the worlds best-selling PCs.5. Cummins makes long-lasting diesel engines.6. Gucci shoes are fash

9、ionable and well-made.EMatch the verbs on the left to their meanings. Then put the words into a logical order to show the life-cycles of a new product.launch a) to stop makingtest b) to build or make promote c) to introduce to the marketmanufacture d) to change in order to improve5. modify e) to try

10、 something in order to see how it works6. discontinue f) to make a plan or drawing 7. design g) to increase sales by advertising etc.8. distribute h) to supply to shops, companies, customers. 12345678AFive people were asked the questions, “What is the best thing you have ever bought?” listen and wri

11、te down the things that each person mentions.Speaker 1Speaker 2Speaker 3Speaker 4Speaker 5Camera Train ticket to BrightonSpeakers for a computerPrada bagA treeBListen again and answer these questions.1 What can the first person enjoy?2 Who did the second person meet?3 Why didnt the third person have

12、 to buy a DVD player? 4 Why was the fourth person prepared to spend a lot of money?5 Where does the fifth person plan to do?With the camera, he can enjoy the memories of his travel and the people hes met.She met the love of her life on the train.Because he has bought some speakers and can now play D

13、VDs on his computer.Because she thinks of the bag as a timeless classic it is well-made and she uses it every day.He plans to build a tree house for the children.The kiwifruit (or kiwi) is the edible berry of a cultivar group of the woody vine Actinidia deliciosa. The Actinidia is native to Shaanxi,

14、 China.The most common cultivars of kiwifruit are oval, about the size of a large hens egg. It has a fibrous, dull brown-green skin and bright green or golden flesh with rows of small, black, edible seeds. The fruit has a soft texture and a unique flavor, and today is a commercial crop in several co

15、untries.Originally known as the Chinese Gooseberry, the fruit was renamed for export marketing reasons in the 1950s; briefly to melonette, and then to kiwifruit. This latter name comes from the kiwi a flightless bird and New Zealands national symbol. This fruit had a long history before it was comme

16、rcialized as kiwifruit. When introduced to New Zealand by Isabel Fraser it was called yng to in China. People in New Zealand thought it had a gooseberry flavor and began to call it the Chinese gooseberry. New Zealand exported the fruit to the US in the 1950s. Among the exporters was the prominent pr

17、oduce company Turners and Growers, who were calling the berries melonettes, because the name Chinese gooseberry had political connotations due to the Cold War. An American importer, Norman Sondag of San Francisco, complained that melonettes was as bad as Chinese gooseberry because melons and berries

18、 were both subject to high import tariffs. In June 1959, during a meeting of Turners and Growers management in Auckland, Jack Turner suggested the name kiwifruit which was adopted and later became the industry-wide name.Most New Zealand kiwifruit is now marketed under the brand-name label Zespri whi

19、ch is trademarked by a marketing company in New Zealand, ZESPRI International. The brand also served to distinguish New Zealand kiwifruit from fruit produced by other countries. Macaque peach (獼猴桃) Macaque pear (猕猴梨) Vine pear (藤梨) Sunny peach (阳桃) Wood berry (木子) Hairy bush fruit (毛木果) Unusual frui

20、t or wonder fruit (奇異果) The old names that have been used for kiwifruit:Kiwifruit growers hope to strike gold with new productParagraph 1: the new productWhat is the new product of Zespri?Zespris new product is the bald, gold kiwifruit.What is Zespris traditional product?Its traditional product is t

21、he hairy, green kiwifruit.Should Zespri give up the traditional product and concentrate on promoting the new one?No, at present, the company must continue to promote the traditional green kiwifruit because the new product makes up only 10 percent of New Zealands total kiwifruit production while the

22、traditional product has annual sales of NZ$ 500m and is the single most important fruit exportKiwifruit growers hope to strike gold with new productParagraph 2: Sales in AsiaWhat selling points are emphasized for the new product in Japan?The fruits health-giving and energy-enhancing qualities are em

23、phasized as its selling points in Japan.Which sells better in Asian market, the green or gold fruit? Why?The new gold fruit sells much better because it is sweeter, more attractive to Asian tastes and is ideal for Asian market while the traditional green fruit is too small and difficult to sell.Kiwi

24、fruit growers hope to strike gold with new productParagraph 3 5: Sales in EuropeWhy has the Kiwifruit Marketing Board trademarked the new product and retained all its marketing and selling rights for Europe?They do so in order to protect the revenue of the new gold kiwifruit because it will be plant

25、ed all over the world.Where has the planting of the new kiwifruit already started and how is it going there?The new fruit planting has begun in Italy and the planting area is expected to grow steadily.How do you predict the European market for the new fruit?It will sell well. The product is excellen

26、t and the sales staff there are enthusiastic and excited about it.AZespri, a fruit grower, is introducing a new variety of kiwifruit. In which countries are kiwifruit grown? What color are they normally?Kiwifruit are grown in New Zealand. They are normally a brown-green color. They are often perceiv

27、ed as health-giving and good for people on diets.baldenhancingvarietyto retaintrademarka symbol on a product to show a companys ownershipwithout any haira particular kind in a range of productsincreasing the quality or amount of somethingto keep or continue to have somethingBMatch the words to their

28、 definitions.CRead the article. Then decide if the following statements are true or falseZespri has spent a lot of money on marketing the new products, The new variety of kiwifruit is New Zealands most important fruit export.Asians prefer the original green fruit.The kiwifruit Marketing Board is onl

29、y marketing the new fruit in Japan.The traditional kiwifruit did not sell well at the beginning of the season.The European manager is not very enthusiastic about selling the product.falsefalsefalsetruefalseTrue DFind words or phrases in the text which mean the following.Introduction (paragraph 1) la

30、unchTo try hard to sell a product by advertising or other activities (paragraph 1)Each year (paragraph 1)To say that something is particularly important (paragraph 2)Person in charge of a particular area (paragraph 2)Improved (paragraph 2)Money received from selling goods (paragraph 3)Firms that are

31、 owned and run by all the employees (paragraph 4)promoteannualemphasizeregional managerpicked uprevenueco-operativeEAnswer these questions.1 What are the most important qualities of the new kiwifruit?2 What methods can companies use to promote new food products?3 The article says sales picked when t

32、he gold fruit became available. At what time of the year do sales of the following pick up in your country? a) toys b) ice cream c) cars d) greeting cardsGold, hairless, sweeter, more attractive to Asian tastes.TV advertising, tastings in supermarket, free samples, free recipes with the product, get

33、ting the food served in restaurants etc.1. Use of PassivePassive voice is used when the focus is on the action. It is not important or not known, however, who or what is performing the action.e.g. My bike was stolen yesterday. A mistake was made in packing your order.2. Form of PassiveSubject + fini

34、te form of to be + Past Participlee.g. An agreement has been reached in the negotiation. The issue is being discussed at the meeting. Delivery will be arranged 3 days after the purchase. 3. By- phrase is used to introduce who performs an action.eg. The article is written by an American journalist. T

35、he building is designed by a French engineer. The bridge was built by Chinese workers. Paper was invented by Chinese in ancient times.AUse the table below to make passive sentences. For example, Diamonds are mined in South Africa.Diamonds Coal Copper OilSemiconductors Microchips Electronic goods Mob

36、ile phones Leather goods WatchesCoffee Rice mine refine/produceproduce manufacture makegrow/producePoland South Africa Zambia Kuwait Japan US Finland Switzerland Malaysia SpainChina BrazilDiamonds are mined in Africa.Microchips are produced/ manufactured/ made in the United States.Semiconductors are

37、 produced/ manufactured/ made in Malaysia.Electronic goods are produced/ manufactured/ made in Japan.Coffee is produced/ grown in Brazil.Leather goods are produced/ manufactured/ made in Spain.Oil is produced/ refined in Kuwait.Rice is produced/ grown in China.Watches are produced/ manufactured/ mad

38、e in Switzerland. Coal is mined in Poland. Copper is mined in Zambia. Mobile phones are produced/ manufactured/ made in Finland.BChange these active sentences into the passive so that they sound more natural. 1 Workers plant the gold variety of the kiwifruit worldwide.2 Workers in France make these

39、Renault cars.3 Farmers grow this rice in India.4 The employers asked the staff for their opinions.5 A mechanic is repairing my car at the moment.6 Somebody has found the missing file.7 Somebody made this toy in Japan.The gold variety of the kiwifruit is planted worldwide.These Renault cars are made

40、in France.This rice is grown in India.The staff were asked for their opinions.My car is being repaired at the moment.The missing file has been found.This toy was made in Japan.The idea for how our companys new products are developed (develop) is not new it _(model) on the well-known example of the B

41、ody Shop. When a new product _(plan), the first step is to send Product Development Agents to the region of the developing world chosen for the project. They start by finding materials that _(use) in the product. Then links _ (arrange) with local suppliers.Wherever possible, products _ (manufacture)

42、 locally as well, although the finished product _ (export) for sale mostly in the developed world. Normally, products _ (ship) in large containers and _ (package) in their final form only when they reach their destination.The Product Development Agent identifies and establishes links with local mate

43、rial suppliers. After that he or she ensures that these links _ (maintain). The agent is also responsible for producing the goods safely so that human rights _ (respect) and local workers _ ( not exploit).CComplete the article with passive forms.is modeledis plannedare usedare arrangedare manufactur

44、edis exportedare shippedare packagedare maintainedare respectedare not exploitedProduct Appearance Made ofUse Dimensions Color Price Special featuresSpecial offer CD towerattractive & stylishwoodHold 20 CDs33 cm, 18 cm, 20 cmblack, brown, whiteunder 25Save 15 if you buy 2Soft-touch mechanismEasy & s

45、imple to useModular designAListen to a sales manager presenting a product to some buyers. Which of the adjectives below does she use?attractive fashionable stylish robust elegant user-friendly high-quality well-designed reliable flexible popular practicalBListen again & fill in the missing words and

46、 phrases.As you can see, its _and _.The tower _ _ of wood.Let me _ _ its dimensions.It _ in three colors.Its _ _ is just under 25.Its _ for storing CDs and CD-Rooms.It has several _ _ which should appeal to our customers._ _ is that its easy to select the CD you wantThe tower is well-design. Its _ , _ and user-friendly.It really does _ _ _ of music lovers.attractivestylishis madetell youcomesselling priceidealspecial featuresAnother advantagerobustelegantmeet the needsCWork in small groups. Choose o