新北师大版 选择性必修第二册 Unit 6 The Media Lesson 3 THE ADVERTISING GAME 教案

1、Unit 11 Lesson3 The Advertising GameTeaching Aims:To read the passage for specific informationTo develop a right attitude towards advertisementsTeaching important point:To read the passage for specific informationTeaching difficult point:How to develop a right attitude towards advertisementsTeaching

2、 procedures:Step1: warm-upCan you think of some advertisements you have seen? List some places where you have seen advertising. The teacher offers some pictures to students to have a discussion.Do you know what advertisements introduce to us? Or what product is it for?Step 2: Fast readingRead the te

3、xt and then match the topics with each paragraph.Para.1 a. About the public advertisementsPara.2 b. Top advertisements of todayPara.3 c. About classic advertisementsPara.4 d. Advertisements in the marketsPara.5 e. Modern advertisementsStep 3: Careful ReadingRead the text and answer the following que

4、stions.What is the classic advertisement?The classic advertisement is the one that gives information about finding certain productsWhy are modern techniques of design not enough for advertisements to be noticed in modern cities?Because people are used to seeing high standards of visual design.What i

5、deas do todays advertisers use to make you notice their products?They use humor, surprise and new and unusual ideas in modern advertisements.What has the government done during the last decade?The government has worked hard at using public advertisements to educate the public on fighting AIDS, savin

6、g water, helping the poor, giving up smoking, etc.Read the passage carefully and fill the blankssubjectaimcontentsThe classic ads.give information about finding certain productsThe name of a companyWhat the companies sellwhere they are located and the brand namesThe ads. In the marketAttract and hol

7、d the attention of the publicconsist of pictures or the words of expertsadvertisements that people enjoy looking atModern ads.high standards of visual designcombine the highest standards of design with _ideas_ linked to the products to make them more attractivethe top Ads oftodaycreate something tha

8、t has never been seen before and is fascinating for people to look athumour, surprise as well as new and unusual ideasThe public ads.make contributions to societyencourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other peopleStep 4: Voice your opinions1.Have you ever bought anything because you liked the advertisements?2. Do you think the advertisem