《国际商务函电》课程教学大纲

1、国际商务函电Correspondence in International Business 一、课程基本情况课程类别：专业方向课课程学分：2 学分课程总学时：32 学时，其中讲课：26 学时，实验：6 学时课程性质：选修开课学期：第5学期先修课程：国际贸易实务适用专业：国际经济与贸易教材：外贸英语函电（English For International Business Communication）首都经济贸易大学出版社；滕美荣、许楠编著；2014年第4版开课单位：经济管理学院国际经济与贸易系二、课程性质、教学目标和任务商务英语函电是贸易知识与贸易英语写作相结合的专业课程。本课程通过大量实例

2、介绍国际商务书信的特点、格式和结构，商业词汇以及有关外贸业务的英语表达方式和句型结构，旨在使学生对外贸函电的格式、国际贸易的常规及国际贸易的写作及相关内容进行深入的了解，培养学生阅读、理解和写作符合国际商务规范的外经贸函电的能力，进一步提高学生在商务背景下英语语言的实际运用能力。使学生具备撰写国际商务英语书信的能力，满足时代对有效地从事国际经贸信息沟通专门人才的需求。三、教学内容和要求1Fundamentals of Business Letters（1学时）（1）Understand the functions of business letters；（2）Learn the princip

3、les of business-letter writing；重点：商务英语函电的作用难点：领会商务书信的写作原则 2The Structure and the Format of Business Letters（1学时）（1）Know the parts of a business letter；（2）Know the format of a business letter；（3）Know how to address an envelope；重点：商务书信的组成难点：商务书信里英美差异3. Establishing Business Relations（2学时）（1）Know where

4、 to obtain the information about the merchants in foreign countries；（2）Know the essential components of a letter to establish business relations；（3）Master typical sentences and expressions in writing such letters；重点：建立业务关系信函的基本要素难点：此类信函的常用表达与典型句式4. Inquiries and Replies（2学时）（1）Know what and how to i

5、nquire for the goods an importer intends to buy；（2）Know the essential components of a letter to make an inquiry；（3）Master typical sentences and expressions in writing such letters；重点：如何向出口商询价难点：常用表达和典型句式5. Quotations and Offers（2学时）（1）Know what and how to quote and offer for the goods an exporter in

6、tends to sell；（2）Know the essential components of a letter to make a quotation and an offer ；（3）Master typical sentences and expressions in writing such letters；重点：报价和发盘信函的主要组成部分难点：典型句式和常用表达6.Counter Offers（2学时）（1）Know how to express the reasons why a buyer doesnt accept the offer entirely made by a

7、 seller or why he refuses it and how to put forward his new proposals properly in writing；（2）Know the essential components of a letter of counter offer ；（3）Master typical sentences and expressions in writing such letters；重点：如何正确对对方报盘的态度，以及正确提出自己的交易条件难点：典型句式和常用表达7.Sales Letters（1学时）（1）Know what point

8、s should be noticed in writing a sales letter；（2）Know how to introduce a commodity to a new customer；（3）Know how to recommend a substitute product；（4）Know how to write to an inactive customer；（5）Know how to do sales promotion；重点：各类促销信函的理解和书写难点：根据不同目的写作不同的促销信函以达到促销目的8. Orders and Acknowledgments（2学时）

9、（1）Know what are mainly included in order letters and why and how to confirm them；（2）Know the essential components of a letter to make orders and acknowledgment to them；（3）Master typical sentences and expressions in writing such letters；重点：订购信函和确认信函的构成难点：典型句式和常用表达9.Payment（2学时）（1）Know the three majo

10、r modes of payment in international trade；（2）Know how to write a positive answer to the request of payment by D/P；（3）Know how to ask for an easier payment terms and make a relative response；（4）Know how to propose payment by T/T；（5）Master some specific terms and expressions concerning payment；重点：如何要求

11、宽松的付款条件及相关回复难点：有关支付的特殊词语和用法10.Letter of Credit（2学时）（1）Know the importance of the letter of credit；（2）Understand the main procedures the letter of credit goes through；（3）Know how to urge the establishment of an L/C；（4）Know how to write the advice of the establishment of an L/C；（5）Know how to make a r

12、equest for extending an L/C；(6) Know how to request the amendment of an L/C重点：如何催开信用证，要求延展信用证以及修改信用证难点：常用表达及典型句式11.Packing（2学时）（1）Know why to pack goods and what specific terms and conditions should be included in packing；（2）Know the essential components of a letter which concerns packing ；（3）Master

13、 typical sentences and expressions in writing such letters；重点：涉及货物包装信函的主要组成部分难点：典型句型和表达用语12. Shipment（2学时）（1） Know what are relative to shipment;（2）Know the essential components of a letter of shipment ；（3）Master typical sentences and expressions in writing such letters；重点：与船运相关的主要事宜难点：常用表达及典型句式13.I

14、nsurance（2学时）（1） Know why and how to insure goods and what insurance letters concern;（2）Know the essential components of a letter concerning insurance ；（3）Master typical sentences and expressions in writing such letters；重点：保险的基本知识及相关事宜难点：典型句型和常用表达14.Claims and Settlements（1学时）（1）Know the essential p

15、oints to write a complaint or a claim；（2）Know the rules to be followed in writing a reply；（3）Know how to lodge a complaint or a claim in a specific situation；（4）Know how to decline and adjust a claim；重点：抱怨和索赔信件的要点；复函时的原则难点：如何婉拒索赔和进行理赔15.Agency（1学时）（1）Know the major types of agents；（2）Know what to in

16、vestigate before appointing an agent；（3）Know the points to be covered in the agency agreement；（4）Write an application for sales agency；（5）Write to entrust a client with sole agency(6) Decline the agency application(7)Replies to the offer of agency重点：代理的相关知识及代理协议难点：对代理提议的回复16.E-Business（1学时）（1）Unders

17、tand the benefit of e-business；（2）learn the proper netiquette；（3）Learn some techniques for more efficient web searches；重点：电子商务礼仪难点：相关搜索技巧四、课程考核（1）作业等：作业：5 次；（2）考核方式：闭卷考试（3）总评成绩计算方式：平时成绩和期末考试成绩等综合计算。期末考试成绩占总成绩的70%，平时成绩占30%五、参考书目1、 HYPERLINK /product.aspx?product_id=20258800&ref=search-1-pub 外贸英语函电商务英语应用文写作(第4版)，西安交通大学出版社 HYPER