利程坊活动提案按月六月explorium weekly report w

1、Explorium WeChat Weekly Performance ReportPeriod: June 2 June 8, 20151WeChat Follower Performance TrendThe followers increased the most by day of message push (by 1.69%).The WeChat push post drove the member registration rate over 2%.The member registration increased the most by 4.18% on Saturday wh

2、en Explorium was open.2Note: Data duration between June 3 and June 10.WeChat Follower Performance DetailsDateNew FollowerUnfollowNet IncreaseTotal FollowerFollow RateMembersConvert Rate06/03 (W)485433,4331.40%782.27%06/04 (T)599503,4811.69%782.24%06/05 (F)242223,5020.69%481.37%06/06 (S)416353,5371.1

3、6%1484.18%06/07 (S)341333,5700.95%1002.80%06/08 (M)143113,5810.39%381.06%06/09 (T)211203,6010.58%240.67%06/10 (W)256193,6190.69%421.16%Note: Data duration between June 3 and June 10.WeChat Push Message Summary4 pieces of content pushed on June 6 to 3,402 followers.The cover story got the highest ope

4、n rate at 70%. However, the 3rd post also get nearly 30% open rate. The title contains “福利” (benefits) that triggered users to read this article.4PositionArticlePushedReadershipShare/BookmarkOpen Rate1本周末，我们，约吗？3,4022,38410870.1%2定制属于你的个人明信片！快来Post Office吧！3,4024761214.0%3利程坊福利第二波3,4029542328.0%4你竟然

5、还没装“我”3,402457713.4%Note: WeChat system only records data of 7 days after the message pushed.Push Message Detail Performance5Note: WeChat system only records data of 7 days after the message pushed.Push Message Detail Performance6Note: WeChat system only records data of 7 days after the message pushed.Key Learning of the WeekCover story always gets the most attention among the list of content. Its the best position to promote the key event of the ing weekend.Though not cover story, posts with incentives or benefits are always