《创新管理》课程教学大纲英文版

1、Course syllabus of Innovation ManagementCourse name:Innovative Managementcourse code:Total credit hours: 32Theoretical hours: 32 experimental hours: 0 computer hours: 0 practical hours: 0There are a total of 0 experimental (on-computer) projects, among which, there are required (0) and optional (0)S

2、etting: department of organization and management, business school Applicable majors: business administration, industrial engineeringI、Course Nature & AimsInnovation management is a professional elective course closely related to the development of The Times. Based on management, technical economics

3、 and western economics, it is an applied course to solve the bottleneck problem of enterprise development. The main content of this course includes six parts: the first part, the basic concept and connotation of innovation.The second part, organization life cycle theory.The third part, innovation an

4、d innovation strategy.Chapter four, open innovation. Chapter five, the basic theory of product innovation. Chapter six, innovative thinking and methods.II、Course ObjectivesMoral Education and Character Cultivation.Through the course, I will learn the theory and technology of innovation management an

5、d have a comprehensive understanding of the knowledge related to innovation management.Through the explanation of the history of innovation management and the process of establishing theories and technologies, we can understand how the predecessors think in the development of innovation management a

6、nd how to overcome the obstacles, so as to help students establish a scientific way of thinking and the spirit of facing challenges in work.From business management disciplines perspective, the role of development of Chinas innovation drive with outstanding contributors work as the carrier, the soci

7、alist core values education into the teaching content and teaching process each link, highlight the value guidance, knowledge and ability training and help students recognize the historical law, accurately grasp the basic national conditions and master the scientific world outlook and methodology, s

8、et up the correct world outlook and values.Course objectivesThrough the study of this course, students have the following qualities, skills, knowledge and abilities:1. To understand the important influence and function of innovation management on the formation of economic cycle from the development

9、history of innovation management theory, (corresponding to chapter 1, supporting graduation requirements index point x.x)Course objective 2. To understand the theory of enterprise life cycle, and to analyze the influence and function of innovation on the change of enterprise life cycle from the pers

10、pective of innovation. (corresponding to chapter 2, supporting graduation requirements index point x.x)Understand the difference between basic corporate strategy and innovation strategy, and understand the reasons for the change of organizational innovation strategy (corresponding to chapter 3, supp

11、orting graduation requirements indicator point x.x)Understand the connotation of independent innovation, open innovation and blue ocean strategy, and be able to distinguish the similarities and differences among various innovation strategies.(corresponding to chapter 4, supporting graduation require

12、ments index point x.x)Understand the concept of product innovation and overall product.And be able to understand the process by which an enterprise delivers innovative value to consumers through its products.(corresponding to chapter 5, supporting graduation requirements indexpoint x.x)Understand th

13、e concept of product innovation and overall product.And be able to understand the process by which an enteiprise delivers innovative value to consumers through its products.(corresponding to chapter 5, supporting graduation requirements indexpoint x.x)Understand the source of innovative ideas and ma

14、ster the basic thinking methods and steps of innovation, (corresponding to chapter 5, supporting graduation requirements index point x.x)3. Support of course objectives to graduation requirementsThe graduation requirements supported by the teaching objectives of this course are mainly reflected in t

15、he graduation requirements index points x.x, x.x, x.x., as follows:Supporting for Graduation Requirements田、Basic Course ContentCours e object ivesGraduation requiremen tsSupport graduation requirement index point and its contentThe teaching contentThe inten sity ofsupp ortIndex pointGraduation requi

16、rements index point content1X. Content description XXXIndicatorspoint 7.0.x.x:Indicator point description xxxxxxxThe first X, X.chapterH.2M3L4The basic content of the course teaching should be as complete as possible, generally described in chapters and units. Explain the teaching requirements of ea

17、ch chapter, that is, the degree to which students should master knowledge and skills, including: proficiency, mastery, understanding, understanding, and clarify the content of each chapter to cultivate students* ability.connotation and types of innovation (supporting course objective article 1)conce

18、pt and nature of innovationbasic types of innovationbusiness model innovationdisruptive innovationdesign-driven innovationTeaching requirements: through the introduction of Schumpeters theory of economic development and Peter druckers innovation and entrepreneurship, students are required to master

19、the role of innovation in economic development and how to change the course of economic cycle.Understand the main sources of innovation as described by Peter drucker in innovation and entrepreneurship.Be familiar with basic innovation strategies and understand the important role of entrepreneurship

20、in achieving innovation.Have the ability to analyze the innovation and entrepreneurship activities in reality through the innovation theory.Key Points: the concept of innovation, the role of innovation, the approach of innovation, the strategy of innovationTeaching difficulty: how to explain the law

21、 of economic cycle through innovationenterprise life cycle theory (supporting course objectives article 2)evolution process of enterprise life cycleS shape of enterprise life cyclethe limit of enterprise life cyclefault of enterprise life cycleTeaching requirements: through the introduction of enter

22、prise life cycle theory, students are required to master the evolution process of enterprise life cycle, as well as the characteristics of enterprises in each stage.What are the key issues that enterprises can address to move to the next stage?Understand the formation of enterprise life cycle S curv

23、e. Understand the reasons for extreme points in the enterprise lifecycle. Understanding innovation enables companies to cross organizational life cycles. Ability to demonstrate the role of periodic analysis of innovation in enterprises.Key Points: evolution process of enterprise life cycle, s-curve

24、of enterprise life cycle, extremum point of enterprise life cycle, fault of enterprise life cycle.Teaching difficulties: how to analyze the impact of innovation on enterprise development through the enterprise life cycle theory.innovation and innovation strategy (supporting course objectives article

25、 3)types and connotations of enterprise basic strategiesbasic types of innovation strategiesleading strategy of technological innovationtechnology innovation follower strategyrationalization strategy of technological innovationTeaching requirements: through the introduction of enterprise basic strat

26、egy and enterprise innovation strategy, students can understand the importance of innovation for enterprises to obtain sustainable competitive advantage from the strategic level.Students are required to master the most basic differentiation strategies, low-cost strategies, market segmentation strate

27、gies, and the limitations of these strategies.Understand the importance of innovation speed to the success of enterprise innovation, and be able to choose the right innovation strategy according to the enterprises own situation. Have the ability to choose the right innovation strategy from the enter

28、prises own conditions.Key Points: technology innovation leading strategy, technology innovation follower strategy, technology innovation rationalization strategyTeaching difficulties: how to choose the right innovation strategy according to the enterprise own advantagesopen innovation and blue ocean

29、 strategy (supporting course objective article 4)connotation of open innovationopen user innovationopen organizational innovationopen product innovationopen market innovationblue ocean strategyTeaching requirements: for example, through the introduction of open innovation and blue ocean strategy, st

30、udents can establish the competitive advantage of enterprises through innovation from different perspectives.Students are required to master the connotation of open user innovation and the realization form of open user innovation.To understand the boundaries of different levels of enterprises, and h

31、ow to break organizational boundaries through open innovation and establish borderless organizations to support the realization of innovation.Understand open product innovation and open market innovation.Understand blue ocean strategy and have the ability to help enterprises enter the blue ocean by

32、redefining markets and redefining requirements.Key Points: open innovation, blue ocean strategyTeaching difficulties: how to learn to redefine the market and redefine demandproduct development and management (supporting course objectives article 5)overall product and new product developmentclassific

33、ation of new productsproduct innovation systembuyer utility diagramestablish strategic pricedevelop a reasonable business modelTeaching requirements: through the study of the overall product connotation, students can have a comprehensive understanding of various ways of product innovation.Through th

34、e classification of new products, it is understood that enterprises should choose suitable innovative products according to their own abilities in the process of innovation. Through the product innovation system, the buyer utility chart, the development of strategic pricing, the development of a rea

35、sonable business model. Let the students know how to design products that consumers must buy, so as to improve the efficiency and effect of innovation.Key Points: product innovation system, buyer utility chart, price strategyTeaching difficulty: how to make strategic price, how to design reasonable

36、business modelinnovative thinking and its methods (supporting article 6 of curriculum objectives) 6.1 sources of innovative ideasways to form ideaspreliminary screening of business ideasTeaching requirements: understand and master innovative thinking andmethods.Understand the sources of innovative i

37、deas including changing environmental trends, unresolved issues, and market gaps. And from the source of these innovative ideas, to put forward their own business ideas. Understand the main ways in which ideas are formed.Key Points the source of innovative ideas, the way to form creative ideas, the

38、initial screening of business ideasTeaching difficulties: how to inspire innovative ideas and turn them into a viable business plan4. Time allocation tableTeaching ContentIdeological and PoliticalIntegratedLectu re hoursTh e ex per im ent al ho ursPra cti ce per iod sOp era tin g ho ursSei f-st ud y

39、 ho ursrecitationDis cussthehoursThe connotation and type of innovationCultivate the spirit of innovation4Enterprise life cycle theoryObjectively look at thedevelopment trajectory ofenterprises and individuals6Innovation and innovation strategyDevelop a strategic approach toproblem solving6Open inno

40、vation and blue ocean strategyCultivate an open mind and a tolerant attitude6Product development and managementCultivate a holistic view of things6Innovative thinking and methodsCultivate innovative thinking and methods to realize innovation4Combined meter32The total meter32V、Summary of Experimental

41、 (Programming) ProjectsTheserialnumberNameofexperiment (computer)Experiment (computer) hoursTypeofexperiment (computer)The main contentTo study forSupportcourse objectives12345Note: in the experiment type, fill in comprehensive, design, verification and demonstration*, which respectively refer to co

42、mprehensive experiment, design experiment, verification experiment and demonstration experiment.Comprehensive experiment refers to the experiment involving the comprehensive knowledge of the course or the knowledge related to the course.Designable experiment refers to the experiment in which student

43、s design the experiment scheme and realize the experiment under the given experimental objectives and conditions.Confirmatory experiment refers to an experiment conducted to verify whether the knowledge or hypothesis is correct after a certain understanding of the object of study is formed or a cert

44、ain hypothesis is put forward. Demonstrative experiment refers to the experiment performed by the teacher to match the teaching content.VI、Teaching MethodThis course is mainly taught by the teacher in class, supplemented by self-study and homework based on the course video materials. The teaching pr

45、ocess should be able to flexibly use blackboard writing and multimedia teaching, strengthen the interaction between teachers and students, and pay attention to heuristic teaching. According to the important knowledge points, the teaching method of raising questions, analyzing problems and solving pr

46、oblems is adopted to cultivate students, corresponding ability subtly. Emphasize the importance of practical experience and learn by doing.W、Course Assessment and Achievement EvaluationExamination method: checkExam format: open bookEvaluation method: five-level systemCourse assessment content, assessment form and support course objectivesCourseobjectives(index point)The assessment contentAssessment form and proportion (%)resultsClassroomquestion ingJo b ev al uatl onAtordinarytimestestLab reP。rtCOUrse