简洁商务模板之大众传媒市场分析socialmediamark

1、Social Media MarketingSocial Media MarketingJune 6th 2008Search Engine Marketing ForumJoris Roebben11. IntroductionThe internet:Is changing Is growing upUsers:Want to participateWant to share opinion, content, views, .Companies:Should be awareShould use the possibilitiesSocial Media Marketing21. Int

2、roductionSocial Media Marketing31. IntroductionSMM = Social Media MarketingSMO = Social Media OptimizationBuzz: Web 2.0“Dont miss this train”Focus presentation: different possibilitiesSocial Media Marketing42. Why Social Media Marketing?Social Media Marketing52. Thats why!“Web 2.0 is a state of mind

3、”Social Media Marketing63. What is Social Media Optimization?Social Media Marketing74. Possibilities SMMInteraction with (future) customersIncreased online visibility“Meeting” peopleImprove servicesActive feedbackOnline reputation managementChange negativity into positivityONLINE PRESENCE !Social Me

4、dia Marketing85. Difficulties SMMEffort/engagement/timeOpen mindNot easyDifferent approachInfinite number of possibilitiesBe prepared for criticismBad: comment / good: spread the wordSocial Media Marketing96. ExamplesSocial Media Marketing106. ExamplesCorporate BloggingThe power of RSS-feedsMicrosit

5、esOnline gamesGuerilla marketingProfessional networking sitesFun networking sitesGoogle MapsVideo/photo sharing sitesA universal campaignSocial Media Marketing116.1 Corporate BloggingSet up a corporate blogFill it with relevant contentFree servicesOwn hostingSocial Media Marketing126.1 Corporate Blo

6、ggingSocial Media Marketing136.2 RSS feeds“RSS is a family of Web feed formats used to publish frequently updated content”Push contentUsers can subscribe to your contentNews, press releases, blogs, new products, special offers, jobs, .Social Media Marketing146.2 RSS feedsSocial Media Marketing156.3

7、MicrositesSetup a microsite to support a specific campaign or te reach a specific demographic targetOffer the possibility to share experiences, pictures, ideas, .Social Media Marketing166.3 MicrositesSocial Media Marketing176.4 Online GamesLaunch an original or controversial online game to support a

8、 specific campaignKeep high scoresReward with prizes or discountGoal:Promotion product/service/brandBuild databaseBrandingSocial Media Marketing186.4 Online GamesSocial Media Marketing196.5 Guerilla marketingSocial Media MarketingPay influential bloggers to write positive reviewsSend product samples

9、 to bloggersPay well-respected community members to influence online discussionsComment on existing blogsDo something controversial/originalDanger!206.6 Professional networking sitesSocial Media MarketingBuild a professional networkLink buildingShow expertise (Q&A)Promote your servicesShare your val

10、uesStart and maintain relations with (future) customersCreate groups216.6 Professional networking sitesSocial Media Marketing226.7 Fun networking sitesSocial Media MarketingNetworking with friendsGet to know new people that share same interestsLink buildingCreate groupsEventsTargettingShare blogpost

11、s/links/sitesLaunch your own applications236.7 Fun networking sitesSocial Media Marketing246.8 Google MapsSocial Media MarketingPut yourself on the mapPromote location, website, products and services, reviews, images, .Customers can commentUniversal search: maps in Search Engine Result PagesAlso: Mi

12、crosoft Virtual Earth/Live Search Maps256.8 Google MapsSocial Media Marketing266.9 Video/photo sharing websitesSocial Media MarketingShare your videos, photos, logos, commercials, .Serious, funny or controversialDoesnt even has to look professionalEasy for others to use and plug your contentSave ban

13、dwidthVideo: YouTube, Facebook, MySpace, GarageTV (Telenet)Photo: Flickr, Facebook, .276.9 Video/photo sharing websitesSocial Media Marketing286.10 Universal campaign: Nokia N95Social Media Marketing297. Tag CloudMash-ups Discover Usability Participation Simplicity Standards API Interactive Blogs Fe

14、eds Interact Users Remix Discover Exchange Remix User Generated Content Widgets Meet Social Web Friends Adaptation Share Web 2.0 Vlogs XML Findability Wiki Mobile Podcasts Long Tail OpenID Ajax Connect Breakdown Viral Standards Personal Experience The Web is ours Awareness Segmentation Engage Communication Social Media Marketing307. ConclusionSocial Media MarketingCreate your own corporate website, but dont forget to market the other channel