自考旅游英语选读 chapter1课件

1、旅游英语的题型选择（20题 0.5 共10）II. 阅读（ 3篇15题， 2 2x15=30 ）III. 选词填空（1x10=10）IV. 完形填空 （0.5x20=10）V. 短语（1x20=20 英汉各10题）VI. 短文翻译 （2x10=20 2段短文）Chapter One Modern TourismLesson 1What is Tourism?1. Four different perspectives of tourism:HomeLesson OneThe tourist 旅游者b The business providing tourist goods and servic

2、es 为旅游提供商品的企业c. The government of the host community or area 旅游接待地政府d. The host community 旅游接待地Homeuniform definitions 统一的概念description 描述analysis 分析prediction 预测control 控制2. Develop of a field depends on: 一个领域的发展依赖于：几个旅游的概念：International tourism 国际旅游 a. Inbound tourism 入境游 b. Outbound tourism 出境游In

3、ternal tourism 境内旅游Domestic tourism 国内旅游 (internal +inbound)4. National tourism 国家级旅游 （internal+outbound）美国（P7）A tourist is one who travels away from home for a distance of at least 50 miles (one way) for business, pleasure, personal affairs, or any other purpose except to commute to work, whether h

4、e stays overnight or returns the same way.为了娱乐、公务、私人事务或其他目的而离家单程超过50英里的人，无论他当日返回还是留宿在外，在居住地和工作地点往返的人排除在外。China（P9）Tourism is defined as the sum of all the phenomena and relations arising from the travel and temporary stay by people who have left home to go to other places to visit. 旅游是人们离开常住地到异国他乡访问

5、的旅行和暂时停留所引起的各种现象和关系的综合。不包括的八种人：（自己看书） 1. Tourists seek various psychic and physical experiences and satisfactions.2. Business people see tourism an opportunity to make a profit by supplying goods and services.3. Politicians view tourism as a wealth factor in the economy of their jurisdictions.4. Loc

6、al people usually see tourism as a cultural and employment factor.需要注意的几句话：P4Development of a field depends on : uniform definitions, description, analysis, prediction and control.（P5第二段） 一个专业领域的发展依赖于：统一的概念、描述、分析、预测和控制Lesson 2大众旅游和新旅游Grand Tourism 大旅游Mass Tourism 大众旅游New tourism 新旅游1815 first channe

7、l crossing by steamer was made第一条横穿海峡的蒸汽轮诞生1821 regular service between Dover and Calais 定期班轮服务在丹佛（美国港口）和凯雷斯港（法国港口）1828 first railways were laid in France and Austria 第一条铁路在法国和奥地利建成Thomas Cook的活动介绍1860s早期：主要活动领域在英国1862年 进军欧洲,组织了第一次Package Tour1866年 涉足美洲大陆1872年 环球旅行1880s 达到印度和远东1887年 在埃及的Luxor(卢克索）建第

8、一家 Cook Hotel利用19世纪等交通领域的技术革命，库克父子公司在当时领导了旅游业的一场革命。1930s water transportation 是旅行的一个重要形式 Cruise tourism is one of the fastest growing segments of the international tourism industry. 乘船旅游是当今国际旅游中增长最快的一部分。1950年 Vladimir Raitz (拉基米尔.雷兹) 第一次组织 空中交通的包价度假游。Horizon Holidays was one of the top three tour op

9、erators in Britain.(英国三大旅游服务机构之一)1960s 大部分包价旅游业务都采用飞机作为交通工具战后航空技术的革新、劳动立法的完善、带薪假期的出现、包价旅游的发展，大众旅游时代到来了。之后旅游业的发展II. Mass Tourism 二战后旅游业呈现大众化、规范化和团体包价制的特点20世纪70年代，旅游像工业化一样按生产线进行运作Definition of Mass Tourism（P20）Mass tourism is a phenomenon of large-scale packaging of (P20)大众旅游是指以固定的价格面对群体顾客推出的大规模、规范化、包

10、价休闲服务。 大众旅游存在的条件 是规范化、团体报价和预先安排好的规模效益大批量复制的完全相同的旅游活动面向无差别的大众市场是团体形式，旅游者缺乏对当地状况了解 标准化和严格性是包价旅游的显著特征Standardization and rigidity are very clearcharacteristics of package tours.III. New Tourism新旧旅游不同，五项关键作用（p22）新旅游的定义（P23） 新旅游是大规模、包价的非规范化的旅游形式，它为满足游客和目的地经济和社会效益提供合理的价格。新旅游的标志（6点） flexible arrangement, c

11、ompetitive price 安排富有灵活性（最主要特点），价格比大旅游有竞争力Tailor-made services 考虑规模经济的同时还提供特别服务Production is driven by the consumers need 旅游产品以消费者需求为驱动力Market to different individuals with 面对不同消费人群消费人群的特点Environment and culture are seen as part of holiday experience 消费地的环境和文化被看做旅游经验Lesson 3 Tourism Organization 旅游组

12、织 本课结构：International organizations 国际性组织 WTO IATA ICAORegional International organizations 区域性国际组织 OECD PATANational organizations 国家级旅游组织 USTTA CNTAI. International organizations 1.WTO 世界旅游组织 (the World Tourism Organization)总部设在西班牙的马德里Madrid SpainWTO承担的任务（p32 选择题形式）我国1983年10月正式加入该组织is the most wide

13、ly recognized organization in tourism today.is an official consultative organization to the UN.WTO的作用(P33)Concentrate on the informed promotion of tourism 致力于发展旅游业Attempts to harmonize tourist policies among nations 制定旅游国际准则协调各国政策Concludes multilateral international instruments and supports their im

14、plementation 促成国际间多边协议的签署并监督执行Helping developing countries; stimulating cooperation among all countries in technical matters 帮助发展中国家；搓成所有国家在旅游业技术问题上的合作WTO acts as an international clearinghouse for information 是国际性信息交换场所Research the features of international tourism 研究国际旅游业的特点Provide technical help

15、to developing countries primarily through the United Nations 通过联合国对发展中国家提供技术帮助2. IATA国际航空运输协会International Air Transport AssociationThe principal function is (职能) a. to facilitate the movement of persons and goods from any point on the world air network to any other by any combination routes. 通过世界航运

16、网使人员和货物运输更加便利。 b. setting rates is the most significant part of IATA 统一费率是该协会作重要的工作To be a member of IATA and the conferences, an airline must hold a certificate for scheduled air carriage from a government eligible for membership in the ICAO 航空公司申请加入国际航空运输协会，必须由联合国的特别机构-国际民航组织成员的政府颁发航班飞行证书。3. ICAO国

17、际民航组织International Civil Aviation Organization成立于1944年约80个国家政府加入该组织，我国1971年加入II. 区域性国际组织 1. OECD 经济合作与发展组织1960年12月14日在巴黎成立 发展成员（会有选择题）其旅游委员会致力于成员国和南斯拉夫旅游业的发展2. PATA太平洋亚洲旅行协会The Pacific Asia Travel Association 简称太亚旅协，1951年在夏威夷成立34各成员国共同目标：本地区内旅游业的发展和旅游质量的提高年度大会和太平洋旅游交易会是该协会令人瞩目的两大活动III.国家级旅游组织1. USTT

18、A 美国旅行和旅游管理协会1981年国家旅游政策法案的产物使命是（P38） a.促进外国游客赴美旅游 b 维持经济稳定 c. 扩大外汇收入该协会由商务副部长领导，直接向商务部长汇报工作2.CNTA中国国家旅游局1964年12月成立，负责管理我国国际国内旅游业实战练习1.Politicians view tourism as a _in the economy of their jurisdictions. 2.The _ of the industrys flexibility is IT. a.cornerstone b. guarantee c. leadership d. importa

19、nce3. Local people usually see tourism as a cultural and _ factor.abusiness b. employment ccommunication dPhysical4. WTO is an official _organization to the UN a. consumer b.consultative ccommunicative dcooperativea. health b. wealth c. power d. growing5. The World Tourism Organization is _ that rep

20、resents all national and official tourist interests.a. a regional organization b. one of the organizationsc. a national organizationd. the only international organization6. The Grand Tour is a tour of certain cities in _.a. Southern Europe b. Northern Europec. Western Europe d. Eastern Europe7. In 1

21、862, the first true package tours were provided by _ known as “the father of modern tourism”.a. Turnerb. Stangen c. Raitzd. Cook8. _, which is the tourism market of accommodation facilities and attractions within a country, indicates internal tourism plus inbound tourism.a. Inbound tourism b. Outbou

22、nd tourismc. International tourism d. Domestic tourism9. The Grand Tour is a tour of certain cities in _ undertaken primarily for education and pleasure.a. Southern Asia b. Northern America c. Western Europe d. Eastern Africa10. China officially joined the World Tourism Organization in October, _. a

23、. 1963 b. 1973 c. 1983 d. 199311. The WTO attempts to _ tourist policies among nations. a. make b. raise c. provide d. harmonize12. .Business people see tourism as an opportunity to make _ by supplying the goods and services. a. a promise b. an advance c. a profitd. a friend13. One of the objectives

24、 of WTO is to raise standards ofliving in the less developed areas of the world by helping to provide _ for foreign tourism. a. education b. policies c. facilities d. markets14. Standardization and rigidity are very clear characteristics of _ tours offered on a large scale.a. international b. in-bou

25、nd c. package d. business15. _is the most widely recognized international organizations in tourism todayAInternational Civil Aviation Organization BInternational Hotel AssociationCWorld Association of Travel Agencies DWorld Tourism Organization16. During the 1920s and 1930s，_was one of the fastest growing segments of the international tourism industry atrain tourism bcoach tourism ccruise tourism dair tourism17. The China National Tourism Administration was established in _. a. 1954 b. 1964 c. 1974 d. 198418. Britain had its _ tour on the train _ by Thomas Cook in 1841. a.