最新雅思备考阅读题及答案解析

1、最新雅思备考阅读题及答案解析最新雅思备考阅读题及答案解析Alazyyouth,alousyage.下面是我为大家搜索整理的最新雅思备考阅读题及答案解析，希望能给大家带来帮助!更多精彩内容请及时关注我们应届毕业生考试网!【CorporatesocialResponsibility】-anewconceptofmarketMaybeBenJerrysandTheBodyShopsetthemselvesupforafallbyappearingtohaveamonopolyonnukinganhonestbuck.Buttheirstrugglesarealessononhowlittlewekn

2、owabouttheminefieldofethicalmarketing.TheBodyShop,alongwiththeAmericanicecreammakerBenandJerrys,washailedasanewbreedofgreen,orenvironmentallyconscious,business.BenandJerrysABenjerrysoffersaverysweetbenefitspackagetoemployees.First,everyoneofthe700+BenJerrysworkersisentitledtothreefreepintsoficecream

3、,sorbetorfrozenyogurtperdayworked.(Someworkersevenuseallotmentsoftheirfreetreatstobarterforothergoodsandservicesintownsuchashaircuts).Beyondthefreebies,personnelreceivesa50%discountonthecompanysfrozengoodies,a40%discountonmerchandiseandafurther30%breakonnon-BenJerrysfoodsatcompanyoutlets.BWorkersare

4、furtherentitledtobepaidfamilyleaveandmaytakeadvantageoftheEmployeeStockPurchaseProgramtopurchasecompanystock(aftersixmonthswiththeorganization)ata15%discount.Beginningin1998,316stockoptionsareawardedtoeachworker(excludingdirectorsandofficers)andstockisalsoassignedtoeachemployees401Kplanattheendofthe

5、calendaryear.Thesecontributionsareintendedtoachievethecompanysgoaloflinkedprosperity,i.e.toassurethatfutureprosperityiswidelysharedbyallemployees.COtherbenefitsinclude:Healthinsurance,includingcoverageforwellbaby-careandmammogramsLifeinsurance(twicetheemployeesannualsalary)DentalinsuranceLong-termdi

6、sabilityplanpaying60%ofsalarysixmonthsafterdisabilityfordurationofdisabilityShort-termdisabilityplanpaying60%ofsalaryforsixmonthsMaternityleavewithfullpayforsixweeksafterdeliveryTheBodyShopDHistoryofTheBodyShopAnitaRoddickstartedTheBodyShopwithamere4,000andadream.Withover1,900storesin50countries.The

7、BodyShopwasfoundedin1976inBrighton,England.Fromheroriginalshop,whichofferedalineof25differentlotions,creams,andoils,Roddickbecamethefirstsuccessfulmarketerofbodycareproductsthatcombinednaturalingredientswithecologically-benignmanufacturingprocesses.Hercompanysrefusaltotestproductsonanimals,alongwith

8、aninsistenceonnonexploitativelaborpracticesamongsuppliersaroundtheworld,appealedespeciallytoupscale,mainlymiddleclasswomen,whowereandhavecontinuedtobethecompanysprimarymarketAssalesboomed,eventheconservativefinancialmarketsapprovedofTheBodyShopsimpressiveprofitpicture,andapublicstockofferingin1984wa

9、ssuccessful.Anexpansioncaignfollowed.In1988thecompanyenteredtheU.S.marketbyopeningastoreinNewYorkCity,andby1997thecompanyboasted1,500stores,includingfranchises,in47countries.Anti-marketingseemedtobesmartmarketing,atleastasfarasTheBodyShopwasconcerned.EPartofthesecretofTheBodyShopsearlysuccesswasthat

10、ithadcreatedamarketnicheforitself.Thecompanywasnotdirectlycompetingagainstthetraditionalcosmeticscompanies,whichmarketedtheirproductsasfashionaccessoriesdesignedtocoverupflawsandmakewomenlookmorelikethefashionmodelswhoappearedintheirlavishads.Instead,TheBodyShopofferedalineofproductsthatpromisedbene

11、fitsotherthanappearancehealthierskin,forinstanceratherthansimplyabetter-lookingcomplexion.Thecompanyisknownforpioneeringthenatural-ingredientcosmeticmarketandestablishingsocialresponsibilityasanintegralpartofcompanyoperations.TheBodyShopisknownforitsethicalstances,suchasitsmonetarydonationstothecomm

12、unitiesinwhichitoperates,anditsbusinesspartnershipswithdevelopingcountries.In1988RoddickopenedherfirststoreintheUnitedStates,andbythattimethroughvarioussocialinitiativessuchastheStoptheBumcaigntosavetheBrazilianrainforest(thesourceofmanyofthecompanysnaturalingredients，andstrongsupportofemployeevolun

13、teerismTheBodyShopnamehadbecomesynonymouswithsocialactivismandglobalpreservationworldwide.Thecompanyhadalsobecomeimmenselyprofitable.FBythemid-1990s,however.TheBodyShopfacedgrowingcompetition,forcingittobeginitsfirstmajoradvertisinginitiative,themostprominentpartofwhichwasthe“Rubycaign.Thecaignwaspe

14、rsonifiedbyRuby,adollwithRubenesqueproportionswhowasperchedonanantiquecouchandwholookedquitepleasedwithherselfandherplumpframe.RandyWilliamson,aspokespersonforTheBodyShop,said,“Rubyisthefruitofourlong-establishedpracticeofchallengingthewaythecosmeticindustrytalkstowomen.TheRubycaignisdesignedtopromo

15、tetheideathatTheBodyShopcreatesproductsdesignedtoenhancefeatures,moisturize,cleanse,andpolish,nottocorrectflaws.TheBodyShopphilosophyisthatthereisrealbeautyineveryone.Wearenotclaimingthatourproductsperformmiracles.GTheCompetitiontheBodyShoplostmarketshareinthelate1990stoproduct-savvycompetitorsthato

16、fferedsimilarcosmeticsatlowerprices.ThemaincompetitorsareH20,Sephora,BathandBodyWorks,andOrigins.ResearchResultsResearchshowedthatwomenappreciateTheBodyShopforitsethicalstandards.Theyarepleasedbycompanieswithgreenactions,notpromises.TheresearchprovedthatTheBodyShophasbeenputonthebackburnerinmanypeop

17、lesminds:overcrowdedbynewer,fresherBrandsCompaniesliketheBodyShopcontinuallyhypetheirproductsthroughadvertisingandmarketing,oftencreatingademandforsomethingwherearealneedforitdoesnotexist.Themessagepushedisthattheroutetohappinessisthroughbuyingmoreandmoreoftheirproducts.Undersuchconsumerism,theincre

18、asingdominationofmultinationalsandtheirstandardisedproductsisleadingtoglobalculturalconformity.Otherdownfallfactorsalsoincludemisleadingthepublic,lowpayandagainstunions,exploitingindigenouspeople;Alsothemassproduction,packagingandtransportationofhugequantitiesofgoodsisusinguptheworldsresourcesfaster

19、thantheycanberenewedandfillingtheland,seaandairwithdangerouspollutionandwaste.HTheProblemTheBodyShophasusedsafeandtimidadvertisingoverthelastdecade,decreasingmarketshareandbrandvalue.Withtheriseofnew,morenaturalandenvironmentallyfriendlycompetitors,TheBodyShopcannolongerstandbehindbeingthegreenestor

20、mostnatural.TheSolutionTheBodyShopistheoriginatorofethicalbeautywithouractionsspeakinglouderthanourwords.ThisisthenewdirectionofTheBodyShop.Wewillbeapartofdifferentactsofkindnessinbigcities.Wewilleliminateunwantedgraffiti,purifycityair,andgivethecustomeranopportunitytobeapartofsomethinggood.Question

21、s1-4ThereadingPassagehassevenparagraphsA-H.Whichparagraphcontainsthefollowinginformation?WritethecorrectletterA-H,inboxes1-4youranswersheet.1AnactiontakentoEstablishingsocialresponsibilityinconservationproject2adescriptionoftheconventionalwaytheadsappliedtotalktoitscustomers3Ahistoryofahumbleorigina

22、ndexpansion4managementpracticesarcintendedtolinedupthecompanysgoalwithparticipantsprosperityQuestions5-7Choosethethreecorrectletter,A-F.Writeyouranswersinboxes5-7onyouranswersheet.5-7)WhataretrueabouttheBenJerryscompanymanagementATherewaslittledifferencebetweenthehighestsalaryandthelowestBTheyweread

23、vertisingtheirproductwithpowerfulinternalmarketing.CTheyoffertheemployeecomplimentaryproductDEmployeewereencouragedtogiveservicesbacktothecommunityEtheproductsaredesignedforworkerstobarterforothergoodsandservicesFofferedapackageofbenefitsfordisableemployeesQuestions8-10Choosethethreecorrectletter,A-

24、F.Writeyouranswersinboxes8-10onyouranswersheet.WhatarethefactorsoncecontributedtothesuccessfortheBODYSHOP?Apioneeringthenatural-ingredientcosmeticsmarketBappealedtoprimarymarketmainlyoftherichwomenCfocusedontheirlavishadscaignDThecompanyavoidedproducingthetraditionalcosmeticsproductsEitsmoralconcept

25、thatrefusestouseanimals-testedingredientsFitsmonetarydonationstothecommunitiesandindevelopingcountriesQuestions11-13Choosethethreecorrectletter,A-F.Writeyouranswersinboxes11-13onyouranswersheet.WhatarcthefactorsleadingtothelaterfailureforBODYSHOPcompany?Aitsphilosophythatthereisrealbeautyineveryonei

26、sfaultyBfailtofulfillpromiseswhileactedlikemisleadingthepublicCfacedgrowingcompetitionDitscreatingdemandforsomethingthatthecustomersdonotactuallyneedEitsnewer,fresherBrandsarenotsuccessfulintheMarketFfailtooffercosmeticsatlowerpricesthancompetitors文章题目：营销的新概念篇章构造体裁论讲文题目营销的新概念构造A段：BenJerry为员工提供商品免费和折

27、扣福利B段：BenJerry为员工提供带薪省亲假和股票购买优惠C段：BenJerry为员工提供的其他福利D段：TheBodyShop的发展历程和营销策略E段：TheBodyShop早期成功的秘诀F段：TheBodyShop为应对竞争，发起名为Ruby的运动G段：TheBodyShop衰落的因素H段：TheBodyShop存在的问题和解决方法试题分析Question1-13题目类型：LISTOFHEADINGS题号定位词文中对应点题目解析1EstablishingsocialresponsibilitiesE段第四句E段第四句提到Thecompanyisknowforandestablishin

28、gsocialresponsibilityasanintegralpartofcompanyoperations.因而，此题答案为E。2Ads,talktocustomersF段第三句F段第三句提到Rubyisthecosmeticindustrytalkstowomen。此处的Ruby在前文中提到就是指TheBodyShop的广告活动。因而，此题答案为F。3OriginandexpansionD段第四句和第七句D段整段都在介绍TheBodyShop的起源和发展历程。第四句提到fromheroriginalshop，第七句提到anexpansioncaignfollowed。因而，此题答案为D

29、。4Link,companysgoal,participantsprosperityB段最后一句B段最后一句提到，thesecontributionsareintendedtoachievethecompanysgoaloflinkedprosperity。因而，此题答案为B。5ComplimentaryproductA段第二句A段第二句提到公司为员工天天提供三品脱免费的冰淇淋、果汁或冻酸奶，即everyworkersisentitledtothreefreepintsoficecream。该句free与C选项中的complimentary都表示“免费。因而，此题答案为C。6Internalm

30、arketingB段第一句B段第一句提到andmaytakeadvantageoftheEmployeeStockPurchaseProgramtopurchasecompanystockata15%discount。此处讲公司给予员工股票购买的优惠，即采用内部营销政策。因而，此题答案为B。7DisableemployeesC段第四句和第五句C段列出了BenJerry给予员工的其他福利，其中第四条和第五条就是跟disableemployee有关的福利办法。因而，此题答案为F。8Pioneering,Natural-ingredientE段第四句E段第四句提到thecompanyisknownf

31、orpioneeringthenatural-ingredientcosmeticmarketand。因而，此题答案为A。9Refuses,animals-testedingredientsD段第五句D段第五句提到hercompanysrefusaltotestproductsonanimals。因而，此题答案为E。10Monetarydonations,communities,developingcountriesE段第五句E段第五句提到TheBodyShopisknownforitsethicalstances,suchasitsmonetarydonationstothecommunit

32、iesinwhichitoperates,anditsbusinesspartnershipwithdevelopingcountries。因而，此题答案为F。11Promises,actedG段第四句G段第四句提到，theyarepleasedbycompanieswithgreenactions,notpromises。因而，此题答案为B。12GrowingcompetitionG段第一句G段第一句提到TheCompetitiontoproduct-savvycompetitorsthatofferedsimilarcosmeticsatlowerprices。因而此题答案为C。13Cre

33、atingdemand,notactuallyneedG段第六句G段第六句提到，oftencreatingademandforsomethingwherearealneedforitdoesnotexist。该句的creatingdemand和D选项的creatingdemand直接对应，wherearealneedforitdosenotexit对应D选项的notactuallyneed。因而，此题答案为D。参考译文：企业社会责任(CSR)：“营销的新概念也许BenJerry和美体小铺给自己设定垄断性赚真诚实在的利润陷阱。但他们的斗争是我们知道“道德营销的雷区的一课。美体小铺，连同美国冰淇淋

34、制作商BenandJerrys,被誉为新一代的具有绿色环保意识业务企业。BenandJerrysABenJerry为员工提供了一个非常甜蜜的员工福利。首先，700家中每一个店铺BenJerry的工人天天工作时有权免费三品脱冰淇淋，雪糕或冷冻酸奶。(一些工人使用易货享受配额的免费治疗其他商品和效劳，比方理发。)除了免费赠品，人员享受公司冷冻产品50%的折扣，其他商品40%的折扣,还有30%非BenJerry食品公司奥特莱斯商品折扣。B工人们进一步享有带薪省亲假和可能利用员工股票购买计划在一个15%的折扣的价格购买公司股票(六个月组织后)。从1998年开始，授予每个工人(不包含董事及高级人员)31

35、6股票期权和股票401k计划的日历年度也分配给每个雇员。这些奉献旨在与实现公司的目的共同繁荣的，即确保所有员工分享繁荣的将来。C其他福利包含：医疗保险，包含婴儿护理和乳房X光检查人寿保险(员工的年薪的两倍)牙齿保险长期残疾计划：残疾连续时间6个月后支付工资的60%短期残疾计划为6个月支付工资的60%TheBodyShopD美体小铺历史开始于安妮塔罗迪克的4000和一个梦想。如今，它在50个国家拥有跨越1900家门店。美体小铺于1976年在英格兰布莱顿成立。从她原来的商店，它提供的25种不同乳液、面霜、和油脂，罗迪克成为第一个成功的身体护理产品，结合天然成分和ecologically-benign制作经过的营销人员。她的公司回绝使用动物测试产品，以及一个坚持在世界各地的供给商中施行非劳动盘剥的劳动理论，重要吸引的是中产阶级妇女特玥是高档家庭产品，直是该公司的重要市场。销售蓬勃发展，以至保守的金融市场都批准美体小铺的令人印象深刻的利润情况下的扩张活动，其在1984年公开发行股票是成功的。1988年，公司进入美国市场在纽约开设商店：到1997年，该公司拥有1500家门店，包含在47个国家的特许经营，反营销策略似乎是聪明的营销，至少对美体小铺而言。E美体小铺早期成功的秘诀