顾家北写作班-h第二节课公屏

1、19:06:25顾家北closethefinancialgap顾家2016/10/2119:06:43closetherichpoorgap顾家2016/10/2119:06:47closetheeconomicgap顾家2016/10/2119:07:10bridge顾家2016/10/2119:07:12narrow19:12:59顾家2016/10/2119:12:59Advertisingdiscouragespeoplefrombeingdifferentindividualsbymakingusallwanttodothesameandlookthesame.Doyouagree

2、19:15:32顾家2016/10/2119:15:32这个题目确定了A和CC是让大家看起来一样，做同样的事情A是广告有关的一个动作顾家北广告的好处：1让我们知道信息，对比产品，买恰当的产品2广告的制作特别，可以激发人想象力，也给人们带来欢笑，是一种调味品3广告有时候在城市里象个艺术品4鼓励人们消费，促进经济5公益广告能够传播知识，鼓励好的行为marketingcampaign,市场推广活动广告的坏处：1广告经常将消费和快乐联系在一起，鼓励人们消费，浪费钱2促使小孩和年轻消费者追潮流，攀比3发假信息，误导消费者4鼓励一些不好的生活方式，譬如说吃快餐、打游戏、依赖各种电器顾家2016/10/21

3、19:31:52A.广告（行为）B.鼓励人们购买广告里的商品C.人们消费习惯同化，失去个性。例:知名品牌的好产品一经宣传，会引得很多人购买，从而使得消费者养成相似的消费习惯。19:33:10顾家北126楼094团子11月2小时前确定c广告让人们都变得一样A广告随处可见B人们每天都能见到相同的广告C广告让人们变得一样解释：广告会在各种媒体上重复播放，大家都会看到相同的广告，就会买一样的东西。举例：必胜客等饰品店到处都有广告，会吸引人们都去吃东西A公司找明星代言产品B明星效应他们让大家都够买他们的产品C广告让人变得一样解释：一些人会因为喜欢这个明星去买这个明星代言的东西，举例：明星用的东西都比较时

4、尚，有些人为了变得和明星一样时尚，回去买明星代言的产品比如衣服鞋子之类。19:35:23顾家2016/10/2119:35:23restaurants顾家2016/10/2119:36:04A.广告宣传一样的审美观B.“网红脸”大热C.每个人看起来都一样广告宣传一样的审美标准：尖下巴小脸、双眼皮、高鼻梁.一部分女性过分追求，以致进行微整形、整容每个人看起来都是一个样子顾家北A.广告大肆宣传各种产品B.人们买相同的产品C.广告把每个人变得一样商家为了获取更大利润，不惜花钱请明星代言产品一些消费者见到偶像代言的产品毫不犹豫就买。例：近年来韩妆大卖和多数热播韩剧明星代言宣传有关每个人都用一样的产品，

5、自然无与众不同可言19:43:32顾家2016/10/2119:43:32Weliveinaconsumersociety,wheremanyadvertisements encourageustobuyagreatvarietyofproducts.顾家2016/10/2119:44:46Wearetodaybombardedwithdifferentadvertisements.Wearetodayexposeddifferentadvertisements.顾家2016/10/2119:45:42Wearetodaybombardedwithdifferentadvertisements

6、in subwaystations,onTV,onthephone,ontheInternetandinelevators.顾家北Asourwealthincreases,manyadvertisershavesoughtto persuadeustospendmoremoneyontheirproducts.19:49:57顾家2016/10/2119:49:57(T)顾家2016/10/2119:50:00(T)顾家2016/10/2119:50:52effect顾家2016/10/2119:51:01thebehaviourofsportsprofessionalshaseffected

7、19:54:04顾家2016/10/2119:54:04Asourwealthincreases,manyadvertisershavesoughtto persuadeustospendmoremoneyontheirproducts.Itis truethatourbuyingdecisionshavebecomesimilar,although wecansometimeshavemoreinformationtobuywhatwelike.(T)顾家北Advertisingdiscouragespeoplefrombeingdifferentindividualsbymakingusa

8、llwanttodothesameandlookthesame.顾家2016/10/2119:55:30ourbehaviourhasbecomesimilarbecauseoftheinfluenceofadvertisements.(T)19:56:26顾家2016/10/2119:56:26Inthisinformationage,adveimportantforbothcompaniesandconsumersbecauseconsumerscanreceiveadvertisementsbymanydifferentwaysand advertisementscanaffectcon

9、sumerbehaviorslargely.顾家北3楼231小凤111910月19日11:15Advertisinghasasignificanteffectonconsumerschoicestoday,andgraduallyconsumerbecomethesameastheyall chasethesameproductforseveralreasons19:58:51顾家北046Vicky111910月19日11:21Theadventofadvertisementshaschangedpeoplesoptionsforproducts.Anincreasingnumberofpeo

10、plearenow pursuingthemostpopularitemsfromadvertisements.Eventhoughadvertisingcanprovideuswithsufficientinformationaboutallkindsofgoods,whichseemstoofferusmorechoices,Ireckonthatitmakesuslackofouruniquecharacteristics.顾家北5.5顾家2016/10/2120:00:195.5顾家2016/10/2120:00:31makeus+do20:01:06顾家2016/10/2120:01

11、:06wewillloseindividualitybecauseof.20:05:07顾家2016/10/2120:05:07顾家北广告鼓吹消费和物质享受，大家出于虚荣而购买奢侈品，没有个性举例1：买豪车举例2：出国度假特定化：特别是对于那些爱面子，炫富的人20:26:09顾家2016/10/2120:26:09广告鼓吹消费和物质享受，大家出于虚荣而购买奢侈品，没有个性举例1：买豪车举例2：出国度假特定化：特别是对于那些爱面子，炫富的人顾家北Advertisementsencourageconsumerstoenjoymaterialcomforts.20:28:44顾家2016/10/21

12、20:28:44Peoplepurchaseluxuriesoutofvanity.(T)顾家2016/10/2120:29:19Theywillloseindividuality.20:31:23顾家2016/10/2120:31:23advisorsinvitebillionarestoendorefancycars20:40:50顾家2016/10/2120:40:50makeastatementfor.顾家北【顾家北】312snow1126(1685336620)20:41:43Inordertodisplaytheirsocialstatus,theyaretendtobuythos

13、efancycars.顾家2016/10/2120:42:32Theybuythesecarstoshowtheirsocialstatus.(T)20:43:30顾家2016/10/2120:43:30takeavacationoverseas,traveloverseas,顾家2016/10/2120:43:42upperclass20:46:22顾家2016/10/2120:46:22ManypeoplehaveatendencytospendaholidayoverseasAdvertisementsoftravelagencydescribethisasthewayoflifeofr

14、ichpeople.(T)顾家2016/10/2120:47:35特定化：特别是对于那些爱面子，炫富的人20:49:00顾家2016/10/2120:49:00Advertisementsareparticularlyeffectivewhenpeoplewanttoshowoffwealth.顾家2016/10/2120:49:12Advertisementsencourageconsumerstoenjoymaterialcomforts.Peoplepurchaseluxuriesoutofvanity.Theywillloseindividuality.Someadvertisersm

15、ayinvitebillionairestopromoteluxurycarsintheiradvertisements.Theybuythesecarstoshowtheirsocialstatus.ManypeoplehaveatendencytospendaholidayoverseasAdvertisementsoftravelagencydescribethisasthewayoflifeofrichpeople.Advertisementsareparticularlyeffectivewhenpeoplewanttoshowoffwealth.20:51:31顾家2016/10/

16、2120:51:31Advertisementsencourageconsumerstoenjoymaterialcomforts,andthisiswhymanypeopletodaypurchaseluxuriesoutofvanity.(T)顾家北Advertisementsencourageconsumerstoenjoymaterialcomfortsandpurchaseluxuriesoutofvanity,andthisiswhytheyloseindividuality.(T)顾家北Forexample,someadvertisersmayinvitebillionaires

17、topromoteluxurycarsintheiradvertisements.20:54:05顾家2016/10/2120:54:05theconsumerswhoareinfluencedbytheseadvertisementswillbuythesecarstoshowtheirsocialstatus.顾家2016/10/2120:54:39Forexample,someadvertisersmayinvitebillionairestopromoteluxurycarsintheir advertisements,andtheconsumerswhoareinfluencedby

18、theseadvertisementswillbuythesecarstoshowtheirsocialstatus.(T)顾家2016/10/2120:55:20Manypeoplehaveatendencytospendaholidayoverseas,sinceadvertisementsoftravelagencydescribethisasthewayoflifeofrichpeople.(T)顾家2016/10/2120:55:34Manypeoplehaveatendencytospendaholidayoverseas,sinceadvertisementsoftravelag

19、encydescribethisasawayoflifeofrichpeople.(T)顾家2016/10/2120:55:47Theseadvertisementsareparticularlyeffectivewhenpeoplewanttoshowoffwealth.20:56:10顾家2016/10/2120:56:10Advertisementsencourageconsumerstoenjoymaterialcomfortsandpurchaseluxuriesoutofvanity,andthisiswhytheyloseindividuality.Forexample,some

20、advertisersmayinvitebillionairestopromoteluxurycarsintheiradvertisements,andtheconsumerswhoareinfluencedbytheseadvertisementswillbuythesecarstoshowtheirsocialstatus.顾家北2016/10/2120:55:34Manypeoplehaveatendencytospendaholidayoverseas,sinceadvertisementsoftravelagencydescribethisasawayoflifeofrichpeop

21、le.Theseadvertisementsareparticularlyeffectivewhenpeoplewanttoshowoffwealth.顾家2016/10/2120:56:20Advertisementsencourageconsumerstoenjoymaterialcomfortsandpurchaseluxuriesoutofvanity,andthisiswhytheyloseindividuality.Forexample,someadvertisersmayinvitebillionairestopromoteluxurycarsintheiradvertiseme

22、nts,andtheconsumerswhoareinfluencedbytheseadvertisementswillbuythesecarstoshowtheirsocialstatus.Manypeoplehaveatendencytospendaholidayoverseas,sinceadvertisementsoftravelagencydescribethisasawayoflifeofrichpeople.Theseadvertisementsareparticularlyeffectivewhenpeoplewanttoshowoffwealth.20:59:40顾家2016

23、/10/2120:59:40Anotherexampleistheholidaypackagepromotedbytravelagency21:02:22顾家2016/10/2121:02:22advertisersalsopromoteaholidayinaforeigncountry顾家北广告让名人代言，粉丝模仿和购买相同的东西，没有个性解释：有很多粉丝，觉得这些名人很漂亮，很有魅力举例：时装，护肤品举例：也会买一些健身产品，减肥药等顾家2016/10/2121:04:17【顾家北】227Alice1119(1040155054)21:04:10advertisementsareinvit

24、ecelebritiestoendorse【顾家北】320郭宁1022和1119(1854286757)21:04:14Someadvertisersinvitecelibritiestoendorsetheirproducts21:04:42顾家2016/10/2121:04:42advertisershaverecruitedcelebritiestoendorsetheirproducts.(T)21:07:12顾家2016/10/2121:07:12Fanswouldpurchasethesameproducts(T)顾家2016/10/2121:08:22Attractive,gla

25、morous,21:09:45顾家2016/10/2121:09:45Theyadmirethesecelebritiesasglamorous,physicallyattractiveindividuals.顾家2016/10/2121:10:31举例：designerclothes,skincareproducts,21:12:34顾家2016/10/2121:12:34Theymaypurchaseskincarproductsanddesignerclothes.(T)顾家2016/10/2121:13:13Fitnessequipment,dietpills21:14:54顾家201

26、6/10/2121:14:54Itispopularforthemtosquandermoneyonfitnessequipmentanddiepills.(T)顾家2016/10/2121:15:16tadvertisershaverecruitedcelebritiestoendorsetheirproducts.FanswouldpurchasethesameproductsTheyadmirethesecelebritiesasglamorous,physicallyattractiveindividuals.Theymaypurchaseskincarproductsanddesig

27、nerclothes.Itispopularforthemtosquandermoneyonfitnessequipmentanddiepills.21:17:31顾家北Anotherreasonisthatadvertisershaverecruitedcelebritiestoendorseproductsandfanswhoregardthesehigh-profilefiguresasidolswouldpurchasethesameproducts(T)21:22:16顾家2016/10/2121:22:16Theyadmirethesecelebritiesasglamorous,physicallyattractiveindividuals,andpurchasethesameskincarproductsanddesignerclothesasthesefamoussingers,popstarsandsportspersonalitiesdo.(T)顾家2016/10/2121:23:07Itisalsopop