文本分析neo新形象-xa kaiyuan the stage store opening

SALES

YSISISC

&

VM

PLANSTORE

DISPLAY

PHOTOQUESTION

REPORTSALESYSISComments:Due

to

the

opening

data

is

Oct.2nd,the

data

is

comparing

with

previous

timefrom

Oct.

2nd

to

Oct.13rdThe

comp

growth

is

170.8%

from

the

opening,

and

other

KIPs

improve

a

lotComparing

with

NIKE

360,the

competitive

rate

is

138.8%Opportunity:Starting

from

13Q4,BTM

will

be

used

in

the

storeCommercial

probing

Customer

retail

management

team

starts

usingCommercial

probing

tool

in

the

storeCarrying

out

sales

knock-out

system

in

staff

management

to

improvethe

productivity201310.2-10.13201210.2-10.132013.10vs2012.102013.10ATVATVvs2012.102013.10UPTUPTvs2012.10Nike360NeovsNike360644,923238,097170.9%61123.9%1.396.1%464,739138.8%FTWMENWOMENISC

&VM

PLANOutdoor

twistOutdoor

twistFTW-MOtherproductGraphichoodieOtherproductGraphichoodieOutdoortwistOutdoortwistFTW-WWINDOWFOCALZONEFOCALZONEFOCALZONEFOCALZONEWINDOWMAN’SAPP

WALLMAN’SAPP

WALLWOMAN’SWOMEN’SAPP

WALLFOOTWEARFOOTWEARMAN’SOutdoor

twistMAN’SWOMEN’SGraphichoodieWOMEN’SFOUNDATIONAPP

WALLAPP

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