商务英语英汉互译(修订版)

精选优质文档倾情为你奉上精选优质文档倾情为你奉上专心专注专业专心专注专业精选优质文档倾情为你奉上专心专注专业occupationalculture职业文化pragmaticview实用观点holisticview整体观点generalterms一般条款generalpractice一般惯例verbaloffer口头报价salesconfirmation销售确认unconditionalassent无条件同意elaboratestipulation详细规定timeofvalidity有效期接受报价acceptance商务谈判businessnegotiation可撤销的revocable书面发盘writtenoffer发盘驳回offerrejected受盘人offeree发盘人offeror发盘offer还盘counter-offer询盘inquiryunloadingport卸货港shippingmarks货运标志commercialinspection商品检验forcemajeure不可抗力partialshipment分批装运shippingdocuments货运单证paymentsettlement支付结算insurancepolicy保险单expirydate过期日mailconfirmation信函确认信用状况creditstatus通知银行notifyingbank支付运单shippingdocumentdelivery支付运算paymentsettlement分支机构branchoffice远期信用证usanceL/C货物转运goodstransshipment支付条款paymentterms申请人applicant受益人beneficiaryirrevocableletterofcredit不可撤销信用证revocableletterofcredit可撤销信用证commercialbillofexchange商业汇票governmentguarantee政府担保confirmedL/C保兑信用证sightdraft即期汇票timedraft远期汇票Eximbank进出口银行drawee受票人drawer开票人economicgoods商品nonprofitorganization非赢利团体after-saleservice售后服务massproduction批量生产stimulation激励facilitation便利intensepromotion集中促销consumergroups消费群economichealth经济良性marketingprogram营销计划消费需求consumerdemand公共需求publics'demand公司运作firm'soperation交换过程exchangeprocess赢利团体profitorganization管理需求managingdemand预测需求anticipatingdemand满足需求satisfyingdemand激烈竞争intensecompetition销售时代saleseratopmanagement高级管理层corporateculture企业文化overallobjective总体目标marketingmix营销组合adaptation计划调整controllablefactor可控因素marketingenvironment营销环境geographiccoverage区域覆盖distributiondecisions分销决策targetmarket目标市场外部环境externalenvironment价格幅度rangeofprices库存管理inventorymanagement只收现金cash-only赊购政策creditpolicy市场细分marketssegment营销渠道marketingoutlet特异优势differentialadvantage销售业绩marketingperformance集体目标organization'sobjectivesconsumerism消费主义strongsentimentofnationalism强烈的民族主义情感impulsebuying冲动购买demandcurve需求曲线oligopolisticmarket寡头垄断市场channelcompetition渠道竞争identicalproduct同类产品physicalfitness身体健美independentmedia独立媒体productionmachinery生产机械精美食品selectedfooditems可控因素controllablefactor市场份额marketingshare价格控制controloverprice价格浮动pricefluctuation决策过程decisionprocess垄断竞争monopolisticcompetition政治环境politicalenvironment竞争环境competitiveenvironment营销努力marketingeffortsdisposableincome税后收入organizationalconsumer团体消费者marketsegmentation市场细分market-orientedmanager市场型经理production-orientedmanager生产型经理finalconsumer终端消费者discretionaryincome可自由支配收入consumerpriceindex消费价格指数single-earnerfamily单职工家庭suburbanpopulation郊区人口城市居民citydweller区域差异regionaldifference头胎儿童firstbornchild郊区人口suburbanpopulation需求递减率lawofdiminishingdemand消费结构consumptionpattern中低收入lowerandmiddleincome家庭娱乐homeentertainment消费价格consumerprice优质优价产品high-pricedandhigh-qualityproductexpenditurepattern消费结构productattributes产品特性small-sizedpackage小型包装concentratedmarketing集中营销undifferentiatedmarketing无差别营销marketpenetration市场渗透marketbuildupmethod市场累加法salesforecast销售预测consumersurvey消费调查trendanalysis趋势分析需求群体demandcluster鲜明对比strikingcontrast产品特色productimage全国竞争competeonanationallevel营销预算marketingbudget多种经营diversification统计分析statisticalanalysis客户抵制consumerresistance短期降价short-termpricecutpricingstrategy价格策略elasticdemand弹性需求delayedpurchase延迟购买price-sensitiveshoppers价格敏感型购买者brand-loyalcustomer品牌忠诚顾客lawofdemand需求定律predatorypricing掠夺式定价lossleader亏本出售的商品horizontalpricefixing平行价格固定lesser-qualitymaterial质量较差的材料需求价格弹性priceelasticityofdemand平行价格固定horizontalpricefixing存货保持成本inventory-keepingcosts库存周转比率inventoryturnoverrate市场控制价格market-controlledpricing价格歧视pricediscrimination限时折扣discountinlimitedtime最低限价minimumprice热销商品bestseller买一送一buyone,getonefreequantitydiscount批量折扣workingcapital周转资金listprice价目表bidpricing招标定价break-evenanalysis损益两平分析average-costpricing平均成本定价averagecost平均成本aggressivefirms开拓型公司competitiveitem有竞争力的品种overheadexpense日常管理费用折扣贴换trade-inallowance库存补贴stockingallowances运作成本operationalcost营销功能marketingfunction声望定价prestigepricing招徕定价leaderpricing简单公式simpleformula互补产品complementaryproduct需求曲线curveofdemand目标回报targetreturnstrategicplanning战略计划tacticalplanning策略计划planningsystem计划体系lossofmarketshare市场份额丢失uppermanagement上层管理staffpersonnel工作人员salesforecast销售预测taskforce任务小组capitalexpendituresbudget资金支出预算suboptimalchoices准最佳选择做出更好的决策makeabetterdecision导致更低的利润leadtolowerprofits避免欠缺的计划avoiddeficientplanning新计划导致抵制rejectionresultingfromnewplans市场调查的主任marketingresearchmanager授予权利authorizeapower消费预算expenditurebudget收入预算revenuebudget建立程序setupaprogram管理思维managingconceptsmacro-salesanalysis宏观销售分析marketshareanalysis市场份额分析icebergprinciple冰山原理geographicorganization区域组织inherentconflict内在冲突marketingaudit营销审计salesanalysis销售分析marketingconcept营销观念marketingcontrol营销控制matchingconcept配比观念营销组织结构marketingorganizationstructure完成营销目标toaccomplishmarketinggoals有效工作流程efficientworkflows营销信息系统marketinginformationsystem快速新闻覆盖rapidnewscoverage全球销售tosellonaworldwidebasis定期评估regularevaluation产品系列productlines以往业绩formerperformance战略型的strategiccurrentaccount往来账户moneyvalue货币价值capitalaccount资本账户royaltiestoforeignfirms交给外国公司的税费goldstandard金本体制mercantilistobsession重商主义情结currencycirculation货币流通devaluation贬值internationalcapitalflow国际资本流通outflowofcapital资本外流国家经济状况economicstatusofthecountry国际收支差额balanceofpayments短期投资流动movementsofshort-terminvestments外汇供求平衡foreignmoneyatsomeequilibriumdemandandsupply国际收支逆差deficitinthebalanceofpayment货币手段monetaryapproach金融资产financialasserts归纳手段absorptionapproach供求弹性elasticityofsupplyanddemand价格及金银price-specieseconomicandfinancialtransactions经济与金融交易doubleentrybookkeeping复式簿记creditanddebit贷方和借方surplusordeficit盈余与赤字errorsandomissions错漏equityinterests股本息reserveaccounts储备金账户portfolioinvestment有价证券投资governmentnotes政府证券BOPdisequilibrium国际收支失衡统计误差statisticaldiscrepancy经常项目currentaccountitems惯用做法commonpractice储备资产reservecapital金融手段financialmeans单边转移unilateraltransfer调整汇率exchangerateadjustment缓冲政策bufferingpolicy出口总值totalvalueofexports购买证券purchaseofstockstradebalance贸易平衡tradesurplus贸易赢余tradedeficit贸易赤字exchangeanalysis汇率分析strengtheneddollar强势美元depreciatedyen贬值的日元positivecorrelation积极的相互关系MexicanPeso墨西哥比索jumpsinvalue升值appreciatedyen升值的日元巨大贸易逆差enormoustradedeficit出口大于进口weexportmorethanweimport我觉得书上答案是错的，书上是进口大于出口我觉得书上答案是错的，书上是进口大于出口更全面的了解leadtogreaterinsightto美加贸易赤字American-Canadiantradedeficit贸易收支平衡thesteadybalanceoftrade美元对加元theAmericanDollaragainsttheCanadianDollar最大贸易国thelargesttradingpartner汇率的变化changesofexchangerate更好地理解haveabetterideaof贸易的数据tradedatatradingpatterns贸易结构tradingpartner贸易伙伴sizeoftheorders订货规模luxuryitems高档商品priceelastic价格弹性priceinelastic非价格弹性market-determined市场决定的year-over-yearchanges年度同比变化artificiallyovervalued人为高升值backgroundmaterial背景材料国家发改委theStateDevelopmentandReformCommission推崇日本货highlyvalueJapaneseproducts日本消费品Japaneseconsumerproducts越来越希望tendto结构性失衡thestructuralimbalance大幅贬值greatlydepreciated大幅下跌substantiallyfall商业结构commercialstructure高度互补ahighdegreeofcomplementarities货币升值currencyappreciationscrapdisposal废料处理backorder待发货订单pointoforigin原产地contractcarrier合同承运人cost-pricesqueeze成本价格紧缩physicaldistribution实物流通elasticityofdemand需求弹性expendablesupplies易耗品inventorycapitalcost存货资金成品productionscheduling生产日程促销活动salespromotionactivity产品开发productdevelopment销售人员marketingpersonnel市场营销marketing销售调研marketingresearch原材料产地originofrawmaterial商品与服务goodsandservices竞争者价格competitor'sprice最高管理层topmanagement流通总成本totalcostofperformingphysicaldistributioncarloadlot整车货物productline产品系列warehousing仓储使用费salesvolume销量inventorycontrol存货控制breadthofmarket市场宽度inventorydelivery存货运输inventorydepreciation存货贬值chiefexecutivemanager首席执行经理marketingadministration市场行政管理产品包装productpacking流通比率rateofflow运输经理trafficmanager大量运输largequantityshipment生产计划productionplanning订单服务orderservicing存货种类inventoryvariety存货地点inventorylocation货运方式modeoftransportation生产成本productioncostplaceutility地点效用interimperiod过渡时期orderorigination订单发出operationsresearch运筹学freighttransportation货运运输merchandisedelivery商品运输surfacetransportation水陆运输inaugurationofservice开始服务replenishmentofgoods货物补充electronicdataprocessing电子数据处理发展后期laterphaseofdevelopment商品差价spreadbetweenproducts管理人员managementpersonnel信息流通flowofinformation数据传输datatransmission存货流通flowofinventory营销策略marketingstrategy空运行业airfreightindustry引进阶段introductoryperiod订单处理orderprocessingduplication重复劳动tradingentity贸易实体legalenterprise法定企业channeljumping渠道跳跃advertisingcredit广告贷款economiesofscale规模经济exchangechannel交易渠道distributionchannel流通渠道bargainingtransaction谈判业务scrambledmerchandising跨品种销售批发商wholesaler经销商distributor中间商middleman/intermediary办事处factorybranchoffice易腐蚀的perishable管理能力managerialcapability个人直销personalselling交换地点locationofexchange/transfer交换条款termofexchange/transfer渠道成员channelmemberterminaluser终端用户unitizedload单位化装货ancillarycost附加成本conclusiveact决定性行为erraticdemand不稳定需求marginforerror错误余地massedreserves集中储备assortmentclosure产品盘点factorysalesoutlet工厂销售点super-organizationalmanagement超组织管理交易目标exchangegoal产品存储productstorage产品调整productadjustment产品转让producttransfer产品搬运producthandling信息交流informationcommunication空间价值spatialvalue买方市场buyers'market业务能力transactioncapability交易网络exchangenetworkrationale理论基础stock-out库存缺货consumergoodwill消费者信誉jointeconomicgain共同经济利益theplacingofanorder发送订单differentiationofgoods产品区分geographicaldispersion地域分散intermediaryinventories中间库存theprincipleofspeculation推测原则theprincipleofpostponement推迟原则购买时间timeofpurchase风险转移shiftingofrisk逆向推迟backwardpostponement顺向推迟forwardpostponement交货时间deliverytime规模经济scaleeconomy产品外形formofproducts零售商品retailfacilities渠道结构channelstructure远期库存forwardinventorieshumanresource人力资源managementstyle管理方式/经营风格hardshipallowance困难补贴top-levelmanager高层管理者foreignassignment海外任务labormarket劳动力市场globalefficiencies全球效率licensingagreement许可证协定standardofproductivity生产力标准subsidiarymanagement子公司管理企业文化corporateculture移动费用movingexpense地方管理localmanagement税后收入after-taxincome合资企业jointventure安顿费用settling-inexpense官方语言officialtongue储藏费用storageexpense全球战略globalstrategy海外补贴overseaspremiums生活费用costofliving基本工资basesalarypreemploymenttraining上岗前培训postemploymenttraining上岗后培训compensationpolicies补偿政策end-of-the-yearbonuses年底奖金personnelrecordsystems人事记录系统managementinventories管理清单collegerecruitment大学招聘fringebenefits额外津贴/附加福利laborcost劳动力成本layoff解雇工人wagerate工资率laborcourt劳资纠纷法庭classstruggle阶级斗争labor-saving劳动力节省childlabor童工onthepayroll雇佣boardofdirectors董事会lifetimeemployment终身解雇collectivebargaining集体谈判sociopoliticalenvironment社会政治环境U11portfolio有价证券directmail直接邮寄lineexecutive业务管理人员staffposition普通职员placementoffice就业指导处intelligencetests智力测试economicambitions经济抱负vocationalliterature职业介绍vocationalabilities业务能力managerialposition管理职位marketingresearch市场调查prospectiveemployers未来雇主实习internships求职者jobseeker/applicant工作氛围workclimate发展潜力growthpotential能力测试aptitudetest择业occupationalselection工作实质natureofajob个性测试interestandpersonalitytests产业接触industrycontacts各级管理层levelsofmanagementwantads招聘广告jobleads工作导向jobfairs职业交流会jobopenings职位空缺salesoutlets销售网点homeoffice总公司jobcampaign求职on-the-jobtraining岗位培训/在职培训collegiatechap