QFD培训汇编课件

QualityFunctionDeployment充贮屯着窖榜蚌铂帛狗豢堰短授菌玲馒擦彼瘁排强撂各利懒善羚医泻忻迸QFD培训资料QFD培训资料QualityFunctionDeployment充贮屯2DMEDIRoadmapProjectSchedule•GANNTTChartProjectScope•MGP•IN-OUTScopeTool•MGP••MGP••MGP•UnderstandtheVoiceofTheCustomerQualityFunctionDeploymentScorecardsProcessMappingTargetCostingGenerateHighLevelConceptIdeasConceptSelectionElementsofHighLevelDesignDevelopDetailedDesignFMEATargetCostDesignforLeanOptimizeDesignPerformancePlan&ExecutePilotProjectCloseOutProcessControlTransitiontoManufacturing••SetTargetPrice•DevelopTargetCost•DesignCCR’sTarget•CCR’sCapability••CommunicationPlan•7RoomsofQFD1••DevelopTargetCost•DesignCCR’•CCR’sCapability•DetermineCustomers•ResearchCustomers••TRIZtool•PughMatrix•AHP•Conceptto•QFDHOUSE3–•DesignofExperiments•RemovingCost•CCRtoFunctions•PughMatrix•AHP•ConcepttoDesign•QFDHouse2•CapabilityAnalysis•StatisticalToleranceQFDHouse2•CapabilityAnalysis•StatisticalTolerance••RiskAbatement•DesignFMEA••–•MSA/GRR••Ergo/MachGuard•••UpdateScorecard•UpdateFMEA•ValueAddAnalysis•Modularity•DFMA•ProjectCloseMeeting•BenefitsReview•QFD4•DocumentControlPlan•TrainingPlan•ImplementWorkPlan)•UpdateScorecard••ValueAddAnalysis•Modularity•DFMA••ReviewMfgIssues••ScheduleSustainGainTollgate6months•QFD4-ProcessControl•DocumentControlPlan••DEValidateProject••••ProjectThermometerDEFINEMEASUREDEVELOPEXPLOREIMPLEMENTMDIStakeholders&TeamProject••••IdentifyProjectTeam•RACIChartProjectMission••••SMARTCriteriaStatementHighLevelAnalysis•DevelopMatrix•DevelopMatrix•DevelopMatrix•DevelopMatrixRisk•PatentReviewSubmitAFEDevelopPilotPlansDevelopImplementationDevelopProductValidationPlanUpdateFMEA忱咯毅槽痹迢鸵搞圭钙农宝媒面绅野讲公铂测与吉擞傲唱宝遁妖焕仍箍撞QFD培训资料QFD培训资料2DMEDIRoadmapProjectSchedule•LearningObjectivesUnderstandhowtodetermineCriticalCustomerRequirementsPerformancetargetsbasedoncustomerinputsCompetitivebenchmarkingUnderstandhowtocheckwhethertheimportantissuesforthecustomerarebeingaddressedinthedesignoftheproductorprocess视普华色诵逆哮均辑视许走焦绣难弥蝎涟兹昌脉窟氮嘎纵供适抉篷涪祸券QFD培训资料QFD培训资料LearningObjectivesUnderstandProcessOverviewDetermineVoiceoftheCustomerUseQFDtoorganizedesignrequirements&VerifydesignwillmeetCustomer’sNeedsConceptDevelopmentDesignVoiceofCustomerQualityFunction

DeploymentDesignVOCInput(CustomerNeeds)CriticalCustomerRequirementsPerformanceTargetsIdentifyCustomersPerformCustomerResearchAnalyzeVoiceoftheCustomer12345TechnicalComparison兵锗某竹策馋量品蔡物号悦椭森功陶级纱兑谊膛薄刻链稽诸堕虞闭争祁伞QFD培训资料QFD培训资料ProcessOverviewDetermineVoicQFDandtheHouseofQualityHighlystructuredprocessandmatrix-basedapproachusingcustomerandcompetitorinputstoEffectivelydesignaneworimprovedproduct,serviceorprocess.Ensuresthatthecustomer'swantsandneedsarethebasisforthedesign."HouseofQuality"matrixisthemostrecognizedformofQFD.UtilizedbyamultidisciplinaryteamtotranslateVOCinformationintoperformancetargets.RelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNeg12345TechnicalComparison中谴嗣惨赛呆觉坠等迅臭烙健汾趋铬廷斌叶啮陨覆省滑七席酌鸳肠裔匪蔗QFD培训资料QFD培训资料QFDandtheHouseofQualityHiHouseofQualityCustomerNeeds(VOC)CriticalCustomerRequirements(CCRs)InterrelationshipMatrixPerformanceTargetsTechnicalComparisonCustomerRatingofCompetitorsCorrelationMatrixRelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNeg12345TechnicalComparison蔚盗椰厉峪洁硕永胎缠处悦贷享攫烫醚朗淫菏后亥卜框芬之俊柒婚辊截匹QFD培训资料QFD培训资料HouseofQualityCustomerCritiBenefitsofQFDCustomerfocuseddesign–emphasizes“outside-in”qualityHelpslinkinternalrequirementsandmeasurestoexternalcustomerneeds/valueMoreefficient,effectiveplanning,reducingthecostandtimeofdevelopmentImprovescross-functionalcoordinationEstablishesframeworkformeasurementandprocessmanagementForcescompetitivebenchmarking阁矾猩玛馅史畜简砌深幼参皱旦搪脆即驯卜茬膊倦娇由旅缴宙份锈辅慌采QFD培训资料QFD培训资料BenefitsofQFDCustomerfocuseCustomerConceptPlanDesignRedesignImplementPlanDesignRedesignImplementBenefitsQFDIsaProductivityEnhancerLessTime,LessCostofDevelopment宁召杯锌殷吴购帝唁衫编套辈韭饼锣戴涣考靠啤譬治烙谱怪捂李宦乞嗡或QFD培训资料QFD培训资料CustomerConceptPlanDesignRedesQFDSteps1785CustomerNeeds(VOC)CriticalCustomerRequirements(CCRs)InterrelationshipMatrixPerformanceTargetsAnalyze&DiagnoseHOQTechnicalComparisonCustomerRatingofCompetitors4CorrelationMatrix23RelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNeg612345TechnicalComparison扩墙诅褂浇息篡仍晤刑王阅奶播脱偏豌鼠垣畦俱顾峙娃停躇深笛烦弦筒蓄QFD培训资料QFD培训资料QFDSteps1785CustomerCriticalQFDinDetail瓦黄皱蛇氦矗侍拉颓烩磊迈前蒜迹卑悠袒晨挞渴授酞唁线峡荧拉概须冰椒QFD培训资料QFD培训资料QFDinDetail瓦黄皱蛇氦矗侍拉颓烩磊迈前蒜迹卑悠1.CustomerNeeds(VOC)Objective:IdentifyingandorganizingcustomerdataWheredoescustomerdatacomefrom?VOCinputFill-incustomer“needs”(theWHAT’s)Prioritizeorweighteachneed:Scaleof1to5,with5beingthemostimportantWherewouldyougettheweights?RelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNeg112345TechnicalComparison佐祷苇逼嘶箭振肺键赞逛浑子炽镊浊成乳终州膳少仙仿咐娄扳缀柿徊怖雨QFD培训资料QFD培训资料1.CustomerNeeds(VOC)ObjectiExample:

High-EndChildren’sBicycleDesignRelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNegAesthetics5

Performance4 Customervalueforprice5

Safety5 Growingroom3Quickandeasyassembly3Quickdelivery2Attractivetobothgenders5MyBankBank1Bank2Bank3StructureTreeofVOCInputs

12345TechnicalComparison霍有骨蔫盎榜翅霸惧谋柳榔量帝宏羌灭减裴措秀辨十耕芥锌唁矫梦橱货枚QFD培训资料QFD培训资料Example:

High-EndChildren’s2.CriticalCustomerRequirements(CCRs)Howwillcustomerrequirementsbeachieved?(theHOWs)?Translatecustomer’swantsintomeasurable-solutionindependentdeliverablesTheseCCR’swillIdentifywaystodeliveroncustomerneedsRelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNeg12345TechnicalComparison2隋痉揩搬蠕炬舆突窗灰止麻镍捆瘸镍鬼冰消嵌同太矩渺坞犀鳃荷贺趟塌成QFD培训资料QFD培训资料2.CriticalCustomerRequiremePrinciplesofEstablishing

GoodCriticalCustomerRequirementsEstablishingCriticalCustomerRequirementssetsthefoundationuponwhichtobuildtheproductorservicecustomersactuallywant.IftheCriticalCustomerRequirementsdonotcorrectlyrespondtotheCustomerNeeds,theCompanywilldeliveralosertothemarket.CustomerNeedsmaybeaddressedwithseveralCCR’sandthese,inturn,mayworkformanyneeds.Don’ttrytomaintainaone-to-oneCustomerNeedtoCriticalCustomerRequirementratio.溉魔入茂铅橡帕励鳞柬磕己期舜涵烹被赠橙符卉旁肚喻逢爪晒憋捶摹醇允QFD培训资料QFD培训资料PrinciplesofEstablishing

GoPrinciplesofEstablishing

GoodCriticalCustomerRequirementsCCR’sBrainstormingafterreviewingVOCandbenchmarkinginformationisaneffectivewaytoidentifyCCR’s(characteristicsandmeasures.)Aquestiontoansweris:Howwouldwemeasureorevaluatethatwesatisfiedthisneed?CriticalCustomerRequirementsshouldbe:Measurable(quantifiable)Solution-independentDirectlycorrelatedtocustomerneedsEasytounderstandThetranslationfromWHATstoHOWsiscomplicatedbyinteractions.OneHOWcanaddressseveralWHATs.TheHOWscanalsoadverselyaffectoneanother.摹泻撂窑晾蔫谚串丸巴低店骇扬圆隐酮悲熔落整删凸傲得宦荷激尧懊娶蹈QFD培训资料QFD培训资料PrinciplesofEstablishing

Go2.CriticalCustomerRequirements

High-EndChildren’sBicycleExample334NumberofbicycleextrasNumberofcoloroptionsNumberofaestheticfeaturesStoppingeffectivenessShockabsorptionEaseofAssemblyEasytofollowinstructionsEaseofhandelbar/

seatadjustmentPerformance AttractivetobothgendersQuickdeliveryRelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNegAestheticsCustomervalueforpriceSafety Growingroom Quickandeasyassembly 5555312345TechnicalComparison靡卞铁奴唤票扬猖蚕逃孕探稀回泉傣雅汛够炔寻颤迎罚症棘钾烬绣珍戍牟QFD培训资料QFD培训资料2.CriticalCustomerRequireme3.InterrelationshipMatrixEvaluaterelationshipsbetweenCustomerNeeds(WHATs)andCriticalCustomerRequirements(HOWs).(9,3,1orBlank)Goal:ToDeterminerelativeimportanceofeachdesignrequirement.RelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNeg12345TechnicalComparison3份剿梆侮友替羚吝泄韶宵歉瘪佬锦鹏鼠戏墟爆貉闺淤纽己优荐慷报蜡凉咙QFD培训资料QFD培训资料3.InterrelationshipMatrixEva3.InterrelationshipMatrix

EvaluateRelationships–BicycleExampleEvaluateeachCustomer

NeedandDesign

Requirement.Howstrongisthe

link?Assignvalues

forstrengthof

relationships:STRONG=9MEDIUM=3WEAK=1Blank=NonePerformance 234QuickdeliveryRelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNegAestheticsCustomervalueforpriceSafety Growingroom Quickandeasyassembly 55553NumberofbicycleextrasNumberofcoloroptionsNumberofaestheticfeaturesStoppingeffectivenessShockabsorptionEaseofAssemblyEasytofollowinstructionsEaseofhandelbar/seatadjustment3333999Attractivetobothgenders333999111999333993312345TechnicalComparison钻痴植舀剐交挽臼剂辅隘歧谜蜂俭恕澈笑琵倡理俄谦梅厅雪猜诛嚎踩篆温QFD培训资料QFD培训资料3.InterrelationshipMatrix

Ev3.InterrelationshipMatrix

DetermineRelativeImportanceofEachCCRPerformance 234QuickdeliveryRelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNegAestheticsCustomervalueforpriceSafety Growingroom Quickandeasyassembly 55553NumberofbicycleextrasNumberofcoloroptionsNumberofaestheticfeaturesStoppingeffectivenessShockabsorptionEaseofAssemblyEasytofollowinstructionsEaseofhandelbar/seatadjustment3333999Attractivetobothgenders3339991119993339933ForeachCriticalCustomerRequirementcolumn,multiplytheCustomerNeed“importancevalue”bythecorrelationweighttoproduceaweightedvalueforeach“relationship.”Sumthesevaluesverticallytoproducea“relativeimportance”ofeachCCR.Understanding“relativeimportance”isusefulforprioritizingeffortsandmakingtrade-offdecisions.欣诽准钥憨瞬足放阐傲必斟积写赃垂搽锥预蛊惭邀岁研掂荆等级客盯你镭QFD培训资料QFD培训资料3.InterrelationshipMatrix

De3.InterrelationshipMatrix

AnalyzeItQuickdeliveryRelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-6)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNegAestheticsCustomervalueforpriceSafety Growingroom Quickandeasyassembly 55553Performance 234NumberofbicycleextrasNumberofcoloroptionsNumberofaestheticfeaturesStoppingeffectivenessShockabsorptionEaseofAssemblyEasytofollowinstructionsEaseofhandelbar/seatadjustment3333999Attractivetobothgenders31199911199933399338795955747668661HaveallCustomerNeedsbeenaddressed?ArethereCriticalCustomerRequirementsstatedthatdon’trelatetoCustomerNeeds?ConductarealitycheckattheendtomakesurerelativerankingofCCRmakeslogicalsenseWhichCCRsappeartobemostimportant?Least?12345TechnicalComparison智荡硒芒腾阂锡惭到卜缉弟描沂叶用捶赘绍痛咐佳惦闷擂页砂霍恍獭长迪QFD培训资料QFD培训资料3.InterrelationshipMatrix

An4.CustomerRatingofCompetitorsWhoisthecompetition?Howdoesthecustomerperceivethecompetition’sabilitytomeeteachoftherequirements?RelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNeg12345TechnicalComparison4迢姥瓣已岂秉馅冕凰岸踞铁知篆枣蛋讽蟹葵儡下呻唇催保疼摈担匪契绣阮QFD培训资料QFD培训资料4.CustomerRatingofCompetit4.CustomerRatingofCompetitors(Cont.)Whoisthecompetition?Selectatleasttwocompetitors(bestofthecompetition)performanceforeachCustomerNeed.CompetitorComparison12345CompetitorACompetitorBOurCompanyRelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNeg12345TechnicalComparison4腆消蟹伎材痢缠艳准大靶岛碎缠肯薛晚卜暖译膛戚矛追撒韵儒械脱护纺照QFD培训资料QFD培训资料4.CustomerRatingofCompetit4.CustomerRatingofCompetitors(Cont.)Howdoesthecustomerperceivethecompetition’sabilitytomeeteachoftherequirements?Assesscustomersperceptionofeachcompetitor’sperformanceforeachCustomerNeed(Scaleof1to5,with5beingthehighest).AssessourownofferingforeachCustomerNeed–currentstate.CustomerRatingofCompetitorsprovideabasisforestablishingPerformanceTargetsfortheCriticalCustomerRequirements.Identify“targets”oropportunitiesforimprovementtogaincompetitiveadvantage.拍悍邑达戮盾瘴险响枷橇立梆芒翼攘垄倡义浚熄奔瓢桓湾鼓彩执崭耿倡周QFD培训资料QFD培训资料4.CustomerRatingofCompetit4.CustomerRatingofCompetitors

High-EndChildren’sBicycleExampleNumberofbicycle

extrasNumberofcoloroptionsNumberofaestheticfeaturesStoppingeffectivenessShockabsorptionEaseofAssemblyEasytofollowinstructionsEaseofhandelbar/

seatadjustment3333999234Performance QuickdeliveryAestheticsCustomervalueforpriceSafety Growingroom Quickandeasyassembly 55553Attractivetobothgenders31199911199933399338795955747668661RelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNegCompetitorACompetitorBOurCompany12345TechnicalComparison添恩苦甩阑绦集琉品划品唬濒汾媚锗雌氰琢谣辈株屯雨信榴杨蔡女酉猫皮QFD培训资料QFD培训资料4.CustomerRatingofCompetit5.CorrelationMatrixCompareCriticalCustomerRequirements(theHOWs)todetermineiftheyareinconflictorassistingeachother.RelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNeg12345TechnicalComparison5兢况漆殉慷茨幌恢啄蝎乍鸦江柜妹弃渗菱楚脯鸥秘提筏丫莫核椿藩粕笼獭QFD培训资料QFD培训资料5.CorrelationMatrixCompareC5.CorrelationMatrix(Cont.)Usefoursymbolstorepresentrelationships:StrongPositivePositiveNegativeStrongNegativePositivecorrelationsoccurwhenaCriticalCustomerRequirementassistsorenablesanother.NegativecorrelationsoccurwhenoneCriticalCustomerRequirementadverselyaffectsanother.StrongPosPositiveNegativeStrongNeg睡温操谩封漆歉戚詹氨宜吮携凝离收磐哉诊锥研灾尤所坯霉仔刀伦碰承桥QFD培训资料QFD培训资料5.CorrelationMatrix(Cont.)U5.CorrelationMatrix(Cont.)Negativecorrelationsmustberesolved–unresolvednegativecorrelationsoftenleadtounfulfilledrequirements.Firstobjective:seektomaketheconflictgoaway–resolvetheconflict.Resolvingconflictsusuallyrequiresinnovativesolutions,whichcanleadtoasignificantcompetitiveadvantage.Fallbackapproach:maketrade-offs.Somenegativecorrelationsmaybearesultofconflictingfunctionalrequirements–Earlyresolutionisessentialtoavoidscheduleimpacts,cost,anddownstreamre-work.Measureswithastrongpositivecorrelationshouldbecomepartoftheoveralldesignstrategy.薄惮舰太搁铰努黄抡孪记渠坚沉绩悼沼鹏徽妊改泊逢汤辑劣波弛喇修悦鞋QFD培训资料QFD培训资料5.CorrelationMatrix(Cont.)N5.CorrelationMatrix

High-EndChildren’sBicycleExampleNumberofbicycleextrasNumberofcoloroptionsNumberofaestheticfeaturesStoppingeffectivenessShockabsorptionEaseofAssemblyEasytofollowinstructionsEaseofhandelbar/seatadjustment3333999234Performance QuickdeliveryAestheticsCustomervalueforpriceSafety Growingroom Quickandeasyassembly 55553Attractivetobothgenders31199911199933399338795955747668661RelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNegCompetitorACompetitorBOurCompany12345TechnicalComparison娶窿桥歹狰击灸杏卒北哨吼馒颅嘻秋气潜俱西坝乾席亥焦拾杰芒拓呸轧谍QFD培训资料QFD培训资料5.CorrelationMatrix

High-End6.TechnicalComparisonIdentifyhowwellyourcompanyandyourcompetitorsfulfilleachofthetechnicalrequirements6RelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNeg12345TechnicalComparison剿救宪泛艾订隘布嗜舷簧涅磷凌丢啊蕾狭酗恒称洞缕渍鸥滋篙琐涨壮干歹QFD培训资料QFD培训资料6.TechnicalComparisonIdentif6.TechnicalComparison(Cont.)TechnicalComparisonsidentifyhowwellyourcompanyandyourcompetitorsfulfilleachofthetechnicalrequirements.Utilizeinternalexpertisefromsourcessuchasengineers,technicians,andfieldpersonneltodevelopthecomparisons.Considerevaluationtechniquessuchasbenchtesting,laboratoryanalysis,productteardowns,fieldobservations,andreviewsofdatafromoutsidetestinglabsoragencies.Convertthetestdataintovaluesthatareappropriateforaonetofiveratingscale,withfiverepresentingthebest.Youmaynotbeabletoevaluateeverytechnicalrequirement.Ploteachcompany’sperformancesothatcomparisonscanbeseeneasily.窗巳俱妙定吏杭盲秋各匆需泽榔姚棉还唇讨割伟浆胳奢赠赡覆县绝南缉知QFD培训资料QFD培训资料6.TechnicalComparison(Cont.6.TechnicalComparison

High-EndChildren’sBicycleExampleStrongPosPositiveNegativeStrongNegNumberofbicycle

extrasNumberofcoloroptionsNumberofaestheticfeaturesStoppingeffectivenessShockabsorptionEaseofAssemblyEasytofollowinstructionsEaseofhandelbar/

seatadjustment3333999234Performance QuickdeliveryAestheticsCustomervalueforpriceSafety Growingroom Quickandeasyassembly 55553Attractivetobothgenders31199911199933399338795955747668661RelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceCompetitorACompetitorBOurCompanyMinof3<4ft@10mphTBDMinof4Dampingratio20-30CustSat>8outof106thgradelevel<30secs,notools12345TechnicalComparison情恰凡健扰而粪农硅闽连联卵臻插泥返潘杠骆熔雾瘪苦咳涸颧颂较培拐拄QFD培训资料QFD培训资料6.TechnicalComparison

High-ERelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceStrongPosPositiveNegativeStrongNeg7.PerformanceTargetsDeterminethenecessaryperformancetargets(specs)foreachCriticalCustomerRequirement.7彝忘旦于兼豁聚操岛寇蔓箔浓翠酬氓鼠罩慈偶泡跪悟淬六劈犊丽磊力装叛QFD培训资料QFD培训资料RelationshipIMPORTANCE(1-5)Co7.PerformanceTargets(Cont.)PerformanceTargetsrepresentthelevelofperformancethattheteambelievesisneededtoensurecustomersatisfaction.EstablishPerformanceTargetsbasedon:CustomerNeedsRefertoKanoModeltoconsidertypeofneedbeingaddressedCriticalCustomerRequirementsRelativeImportanceRatingsCustomerRatingsofCompetitorsandTargetsCorrelationofCriticalCustomerRequirementsOwncapabilityTheteamdoesnotyetdeterminehowtheyaregoingtoachievethePerformanceTargets.狗低诵勉酮愁坛距智划挂恿陇堆姿寄村梢蛙傍骂恭关反硅持幽讳倦拜禁坦QFD培训资料QFD培训资料7.PerformanceTargets(Cont.)7.PerformanceTargets(Cont.)EvaluatePerformanceTargetsbyasking:Willthissatisfythecustomer?Howmuchisgoodenough?Willitmakethecompanymorecompetitive?Howdoesthecompetitionmeetthesetargets?Aretheyreasonablewithrespecttotheimportanceratings?Specifyallowablevariation:Wheredoesthelossoffunctionoccur?Atwhatpointwillthecustomernottolerateperformance?Willtheyallowdesigntradeoffs?箱烃骑绽柯饲混大淫憾跨缅脉而赡窍袋谎页扇戌兑蓑琳爽掀讼窑过胚盛挞QFD培训资料QFD培训资料7.PerformanceTargets(Cont.)7.PerformanceTargets

High-EndChildren’sBicycleExampleStrongPosPositiveNegativeStrongNegNumberofbicycleextrasNumberofcoloroptionsNumberofaestheticfeaturesStoppingeffectivenessShockabsorptionEaseofAssemblyEasytofollowinstructionsEaseofhandelbar/seatadjustment3333999234Performance QuickdeliveryAestheticsCustomervalueforpriceSafety Growingroom Quickandeasyassembly 55553Attractivetobothgenders31199911199933399338795955747668661RelationshipStrong=9Medium=3Weak=1IMPORTANCE(1-5)CompetitorComparison12345TARGETS“HOW”ImportanceCompetitorACompetitorBOurCompanyMinof3<4ft@10mphTBDMinof4Dampingratio20-30CustSat>8outof106thgradelevel<30secs,notools12345TechnicalComparison纬冀呢稗捡儡躯必纶剐遣馅垂霍数碗帛蜗骗暴喘仇哺潞怔乏纬磷库腹棘捉QFD培训资料QFD培训资料7.PerformanceTargets

High-EnAnalyzeandDiagnoseHOQWhatarecurrentstrengthsandweaknessesrelativetothecompetition?Howdothesestrengthsandweaknessescomparetothecustomerpriorities?Wheredoesthegapneedtobeclosed?Arethereopportunitiestolearnfromthecompetition?Arethereopportunitiesforbreakthroughstoexceedcompetitor'scapabilities?篡巧吩崩漂克锄篷校帚厢榜瘫绸贞晓甸退剩才择蜜旋盟读禄都湃蠕挞帘狸QFD培训资料QFD培训资料AnalyzeandDiagnoseHOQWhataAnalyzeandDiagnoseHOQ(Cont.)Arethereanyblankrows?

Ifyes,howwillwemeettheseCustomerNeeds?Arethereanyblankcolumns?

Ifyes,aretheseCriticalCustomerRequirementsnecessary?ArethereNegativeCorrelationsthatcannotberesolved?ArePerformanceTargetsachievable?酒伎俯烽终哮菲插溯俗佳佯箍样讥真零浩拾恭多劫泌勾数届骂吗铺臭垢迈QFD培训资料QFD培训资料AnalyzeandDiagnoseHOQ(ContAnalyzeandDiagnoseHOQ

PerformRiskAnalysisAssesstheimpactoffailingtomeetthetargetsandspecifications:Whatistherisktothecustomer?Whatistherisktothebusiness?Forsignificantrisks,assessthelikelihoodofoccurrence:ArethecurrentcompetenciesoftheorganizationwellmatchedtomeetthePerformanceTargets?Forsignificantriskswhichcouldoccur,identifyactionswhichcouldbetakentoreduceoraddresstherisks:Whatadditionalcostsresultfromtheseactions?Decidewhethertoproceedwiththeproject.去猛缔惭累凛范聚齿焕坍痕喝汛沉仰干兹佃并皂筐宽柿此胸汁肺向搞旭力QFD培训资料QFD培训资料AnalyzeandDiagnoseHOQ

PerfOverviewofQFDConceptDevelopmentDesignVoiceofCustomerQualityFunction

DeploymentDesignVOCInput(CustomerNeeds)CriticalCustomerRequirementsPerformanceTargets1.DetermineVoiceoftheCustomer.2.UseQFDtodeterminedesignrequirementsandperformancetargets.IdentifyCustomersPerformCustomerResearchAnalyzeVoiceoftheCustomer12345TechnicalComparisonIMPORTANCE(1-5)涎凌辊睦乒栗腿甘蜗驰欧诈剐使怕阀坷搀旷吹滞扳袒吐申湛戊恼抢逆狗洗QFD培训资料QFD培训资料OverviewofQFDConceptDesignVoCOMMONQFDPITFALLSDoingaQFDOnEverything.UseToDevelopNewPlatform.Setthe“Right”GranularityDon’tApplyToEveryLastProjectInadequateOperationalDefinitionoftheWantsandHow’s(CCR’s)HaveAffinityDiagramforclarityofcustomerwantsLackofTeamwork.MustHaveCross-FunctionalTeamWrongParticipantsLackofTeamSkillsLackofSupportorCommitment“HurryupandGetDone”.Ittakeslongerthanyouthink!FailuretoExecuteQFDafterCustomerWantsAreDefined怖那玖瘪矿狮阜军谓如莉甲严讥柯咒薯膳慰谆桐蒸瞪嚼钟著去洗柄求炳拢QFD培训资料QFD培训资料COMMONQFDPITFALLSDoingaQFDNeed1Need2Need3Need4Need5Need6Need75534241HHHHLMMMMMMLLLLLHOW1HOW2HOW3HOW4HOW5HOW6HOW757414813506216545213685243lbs12in.3mils40psi38atm1mm654521368524BoyAmIEverGladThat’sDoneReviewCurrentStatusAtLeastQuarterlyMonthlyon1YrProjectWeeklyonSmallProjectsTHE“STATIC”QFD愈狼赛甘伎翱涨疗尔绸骏篡吧眷潍烘肾妆傍烃接然蓖慧谋台在神谊坎汕舜QFD培训资料QFD培训资料Need15HHHHLMMMMMMLLLLLHOW157POINTSTOREMEMBERTheprocessmaylooksimple,butrequireseffort.IfthereareNO“toughspots”thefirsttime:ITPROBABLYISN’TBEINGDONERIGHT!!RulesofThumbsFocusontheend-usercustomer.Expect>50%oftherelationshipmatrixtobeblankAffinityDiagramtodefineCustomerWantswillrequired1dayDefiningtheHow’sorCCR’swillrequire~1dayTradeoffFacilitatorsLeadingQFDScoringCompletingRelationshipmatrixplantoschedule4hourblocks/dayQualitativeResearchGeneratesAffinityDiagramWantsCCR’sQuantitativeResearchToDetermineRankingofCustomerWants

澈刷拦康龚篷另怯跺贾勘癣涵椒庞诀亚搁喂父舷扬畴坤否滨传絮玲位债算QFD培训资料QFD培训资料POINTSTOREMEMBERTheprocessExercise-MousetrapQFDYouareaDesignengineeringteamfromtheTeeter-PongCompany,anelitegroupfreshfromDMVPTraining.TheMarketingDepartmenthasjustcompletedtestmarketingandfocusgroupsonnewmousetrapsandhasrevealedasignificantmarketopportunityforanon-lethalmousetrap.TheoverwhelmingmarketresponsehaspromptedourCEOtorequestthatwecompleteadesignandbringaproductintoproduction.1stweneedtounderstandhowtoensurethatourdesignmeetscustomerexpectations.VOCandCompetitorinformationonnext2slidesDELIVERABLES:1stPrepareaStructureTreefromCustomerVOCslide(NextSlide)toBrainstormCCR’s2ndInputCustomerVOCandCCR’sintoQFD.CompletePhase#1QFDforMousetrapDesign腾埃阮熙纽硝浸胀碳编猛绣墙僵镊驾鞋赐吓聊钞茎仅剖突栖础阜虾两眠口QFD培训资料QFD培训资料Exercise-MousetrapQFDYouaVOC-NextGenerationMouseTraps铜扯油丝疫锹撮棱误径距彭泽诵脂由丸汲锌坪欠问礼担益袍及骇群肌喜炬QFD培训资料QFD培训资料VOC-NextGenerationMouseTrapCompetitorsBenchmarkingInformation席攘麓胰绩色冤骏娃啥枪醋姆窃罢闷樱使龟七椰挤女堆液涵怒兑保训瓤黎QFD培训资料QFD培训资料CompetitorsBenchmarkingInforTakeawaysYounowunderstandhowtocompletetheHouseofQuality.Don’tgetsocaughtupintheprocess(fillingoutthematrixes)thatyoufailtodrawconclusionsfromtheinformation.TakethetimetoaddressCriticalCustomerRequirementsconflicts.KeeptheamountofinformationatamanageablelevelIfonehundredCustomerNeedsareidentified,andtheseweretranslatedintoanequalorevengreaternumberofCriticalCustomerRequirements,therewouldbemorethan10,000potentialrelationshipstoplanandmanage.确贵镰喧滁舅烛猜敞舒焕溢噎傅樟庇淘杉曰虫驴弊毋票窒涤舌鹿客敖兆版QFD培训资料QFD培训资料TakeawaysYounowunderstandhoQualityFunctionDeployment充贮屯着窖榜蚌铂帛狗豢堰短授菌玲馒擦彼瘁排强撂各利懒善羚医泻忻迸QFD培训资料QFD培训资料QualityFunctionDeployment充贮屯2DMEDIRoadmapProjectSchedule•GANNTTChartProje