2020高中英语M4U1Project学案牛津译林必修4

2021高中英语M4U1Project教课方案牛津译林版必修42021高中英语M4U1Project教课方案牛津译林版必修42021高中英语M4U1Project教课方案牛津译林版必修42021高一英语教课方案：M4U1Project〔牛津译林版必修4〕课题：M4U1ProjectTeachingaims1.Gettoknowhowtocooperateanddotheprojectwithclassmates.2.Practisethefourskills,andespeciallythewritingandspeakingskillsinthecourseofdoingtheproject.3.Trytoapplytheskillslearntinthissectiontofinishthehandout.Difficultpoints：learnhowtodevelopanadcampaignTaskone翻译下边的单词或许短语reachappealtohavesth.inmindputtogetherfigureoutcareaboutemploybeconcernedwithdeterminepersonallyinadvanceget⋯acrossreactdevelopanadcampaignTasktwo:answerquestionsinthefirstPartA1.Whatisanadcampaign?2.Whatmediacanyouuseinanadcampaign?3.Whatisimportantwhenyouareplanninganadcampaign?HavestuedentsreadthesecondparagraphPartBandanswerthefollowingquestions1Whatisthesubjectofthisadcampaign?2Whydotheybuildthisadcampaign?3Whoisthetargetaudienceforthisadcampaign?4Whatistheadcampaignaimtodo?Taskthree:readthefirstparagraphandfindoutmainideaofeachoneParagraph1Paragraph2Paragraph3Paragraph4Paragraph5Taskfour:fillintheblanksTobuildanadc_________StepOne*haveaclearg____andt_____audienceinmind;doalittler_______andyoucanc_____rightm______fortherightpeople.StepTwogatheri_________fromyourresearch;*Itisimportanttoalwaystrytoa_____tothewayTheaudiencewillr_____.StepThreeusedifferentm____togetyourmessagea_____*decidewhata________youwanttousetor_____youraudience课文及知识点的解说1.1.1Unlikeasingleadvertisement,anadcampaignisa_______programmeofadvertisements___variouskindsofadstoreachacertainaudience.AplannedusedB.plannedusingC.planningusedD.planningusing1.2Inanadcampaignyoumay____differentkindsofmedia,_____posters,newspaper,magazines,radioandtelevision.A.needemploy,includesB.needemploy,includingC.needtoemployincludedD.needtoemployincludingaudience表示“观众，听众〞。当把它作为整体对待时，谓语动词用单数形式；当把它看作很多人，重申个体时，谓语动词常用复数。近似的名词还有：family，class，team，public等2EX.Theaudience________(be)veryexcitedwhentheysawtheirfavoritestar.3.Whenyoustartasuccessfuladcampaign,youmusthaveaclearaimandanaudienceinmind.have⋯inmind考虑/想到/记得⋯a)你想让谁来做这项工作。2.在那么短的时间内记着全部的重生词是很困难的。4Consider的用法与例句1.HeconsideredstudyingfurtherinBeijingUniversity.2.Heisconsideredtobethebestpersonforthejob.3.Iamconsideringgoingabroad.我正在考虑出国。4.Iconsideritagreathonor.我以为这是极大的有幸5Weconsiderthatthedriverisnottoblame.我们以为这不是司机的过失。6Weconsiderit(tobe)true.我们以为这是真切的。7Haveyouconsideredhowtosolvethisproblem?你考虑过如何解决这问题吗?8CharlesBabbageisgenerallyconsidered_____thefirstcomputer.A.toinventB.inventingC.tohaveinventedD.havinginvented5Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.determine的用法与例句〔决定,确立,测定,使下定信心定日期〕1Wedeterminedtogoatonce.2Herencouragementdeterminedmetocarryonwiththework.3Weshouldfirsttrytodeterminehowmuchitisgoingtocost.4Thesizeofthecropisdeterminedbytheamountoftherainfall.bedeterminedtodosthIamdeterminedtoworkhard.6Afteryouhavedecidedwhoyouraudienceis,itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout.1.Ifit______tomorrow,he’llcometoschoolwithanumbrella.rainB.rainsC.willrainD.hasrained2.–Howdoyouusuallygotowork?--Ifitisfine,I______onfoot.willgoB.goC.havegoneD.won’tgo3.Shewon’tleaveuntilshe____abetterjob.A.FindB.findsC.willfindD.hasfound7Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.appeal.n号召，要求，上诉，感染力，吸引力1Hisappealforforgivenesswentunanswered.2Filmsofthatsorthavelosttheirappealforme.3Thecourt(法院〕rejectedhisappeal.appealing.adj感感人心的；有吸引力的；风趣的1Whatanappealinglittleboy!2Theideaofafreeholidayisratherappealing.3Hewasattractedbythedog’sappealingeyes.appealto：movethefeeling;attract有感染力；有吸引力Doesthesepaintingsappealtoyou?你对这些画感兴趣吗？Brightcolorsappealtosmallchildren.娇艳的颜色能够吸引少儿。appealtosb.forhelp.向某人央求帮助makeanappealtosb.forsth.为某事向某人发出号召8.reactinacertainwayawaytodosthawayofdoingaway+定语从句〔that/inwhich/省略〕9Whataspectsofthisproblemwouldtheycareaboutorbeconcernedwith?beconcernedwith⋯和⋯⋯相关；波及e.g.ThebookisprimarilyconcernedwithSoviet-AmericanrelationsduringtheColdWar.beconcernedabout/for⋯关怀/关注⋯concernedaboutprotectingenvironment.beconcernedtodosth以为(做某事)重要e.g.Shewasconcernedtowriteaboutsituations10Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.getacross;经过被理解getalongwith与相处getdownto;开始仔细做某事getthrough做完，办完，经过〔议案〕，度过11Thisdecisionshoulddependmainlyonyourtargetaudienceandwhichkindsofadsreachthatgroupbest.dependon例Whetherwe’llgocampingdependsontheweatherintheafternoon.拓展dependent.adjdependence.名Independent.adjindependence.n注意：relyon依靠；相信；主语常为人。12Ourmainaimistodiscourageyoungpeoplefromsmoking.Discourage为及物动词，意为劝止，阻截，句顶用discouragesbformdoingsth构造表示阻截某人做某事。Idiscouragehimfromborrowingmoney.我劝止他不要借款。Discourage也表示，“使⋯灰心〞，此时此后以表示人的内容做宾语此后不与from连用。Thehardshipsshefaceddiscouragedher.Don’tletonefailurediscouragedyou:tryagain.词汇累积courage名词勇气encourage动词激励discouragement名词挫折discouraging形容词“另人丧气的〞discouragingly副词“令人丧气地〞discourager名词“劝止者〞13wewillalsopublishanarticleintheschoolmagazineinformingstudentsaboutthedangersofsmokingInform通知，告诉，向⋯报告，是很正式的用语，文中使用了informsbaboutsth结构，表示把“某事告诉某人〞也能够用这类构造informsb