演讲：Walmart沃尔玛课件

Loading…Loading…1演讲：Walmart沃尔玛2演讲：Walmart沃尔玛3演讲：Walmart沃尔玛4STRUCTURERelevantInformationCompanyCultureDevelopmentinchinaManagementPatternBusinessStrategiesImportantVideosSTRUCTURERelevantInformation5STRUCTURERelevantInformationCompanyCultureDevelopmentinChinaManagementPattern1.InformationBusinessStrategyImportantVideosSTRUCTURERelevantInformation61.Informationa.CompanyInformationIn1962foundedbyMr.SamWaltoninArkansa.USA

In1991

becamethebiggestoneinretailtrade

In2008

thesalesvolumewasupto$405.6billionIn2010

gotthefirstplaceintheFORTUNENowowns2133stores,469Sam’sclubsand548supercenters1.Informationa.CompanyInforma71.Informationb.DistributionMap1.Informationb.DistributionMa81.Informationc.IntheFORTUNE1.Informationc.IntheFORTUNE9Threemetersmileprinciples

1.Information2.Culture“Respectemployees”“Servecustomers”“Seektheexcellence”“SavemoneyLivebetter”“Alwayslowprices”

Mainvalue:Aims:Ideas：“EveryDayLowPrice”Threemetersmileprinciples1103.InChina2.CultureThefirstSupercenterandSAM'SCLUBwereopenedinShenzhenin1996ThefirstNumbera.138WalmartSupercentersb.3SAM’sClubsc.2WalmartNeighborhoodMarkets

StockOwnsthe38%stockoftheTRUST-MARK（好又多）and102marketsofTRUST-MARKinChina.Charities

Hasdonatedmore60millionyuantoChinesecharitiesandwelfare

sofar.Chances

Hascreatedmorethan50000emplomentopportunitiesinChina.3.InChina2.CultureThefirstS114.Management

3.InChinaStandardizationofthestoredesign

Equilibrationoftheorganizationalstructure

Normalizationofthemanagement

A.B.C.a.sunsetprinciple

c.morethansatisfiedserviceprinciple

b.10feetprinciple

4.Management3.InChinaStandar124.Management

5.Strategies

ConsumerpositioningstrategyProductmixstrategyLow-pricecompetitionstrategyPurchasingstrategyPromotionstrategyTechnologyreformationstrategyA-----B-----C-----D-----E-----F-----4.Management5.StrategiesCons13ConsumerpositioningstrategyProductmixstrategyLow-pricecompetitionstrategyPurchasingstrategyPromotionstrategyTechnologyreformationstrategyA-----B-----C-----D-----E-----F-----Distributionstrategy

G-----5.Strategies

ConsumerpositioningstrategyP145.Strategies

6.Videos

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NewAdvertisement5.Strategies6.VideosAdvertis156.Videos

7.Conclusion

ImpressionsWalmartinChineseHeart6.Videos7.ConclusionImpress167.Conclusion

SuccessWal-Mart’swaytosuccess：1.Developthechainmanagement2.Usetheadvanceddistribution3.Payattentiontoitsculture7.ConclusionSuccessWal-Mart17演讲：Walmart沃尔玛18Loading…Loading…19演讲：Walmart沃尔玛20演讲：Walmart沃尔玛21演讲：Walmart沃尔玛22STRUCTURERelevantInformationCompanyCultureDevelopmentinchinaManagementPatternBusinessStrategiesImportantVideosSTRUCTURERelevantInformation23STRUCTURERelevantInformationCompanyCultureDevelopmentinChinaManagementPattern1.InformationBusinessStrategyImportantVideosSTRUCTURERelevantInformation241.Informationa.CompanyInformationIn1962foundedbyMr.SamWaltoninArkansa.USA

In1991

becamethebiggestoneinretailtrade

In2008

thesalesvolumewasupto$405.6billionIn2010

gotthefirstplaceintheFORTUNENowowns2133stores,469Sam’sclubsand548supercenters1.Informationa.CompanyInforma251.Informationb.DistributionMap1.Informationb.DistributionMa261.Informationc.IntheFORTUNE1.Informationc.IntheFORTUNE27Threemetersmileprinciples

1.Information2.Culture“Respectemployees”“Servecustomers”“Seektheexcellence”“SavemoneyLivebetter”“Alwayslowprices”

Mainvalue:Aims:Ideas：“EveryDayLowPrice”Threemetersmileprinciples1283.InChina2.CultureThefirstSupercenterandSAM'SCLUBwereopenedinShenzhenin1996ThefirstNumbera.138WalmartSupercentersb.3SAM’sClubsc.2WalmartNeighborhoodMarkets

StockOwnsthe38%stockoftheTRUST-MARK（好又多）and102marketsofTRUST-MARKinChina.Charities

Hasdonatedmore60millionyuantoChinesecharitiesandwelfare

sofar.Chances

Hascreatedmorethan50000emplomentopportunitiesinChina.3.InChina2.CultureThefirstS294.Management

3.InChinaStandardizationofthestoredesign

Equilibrationoftheorganizationalstructure

Normalizationofthemanagement

A.B.C.a.sunsetprinciple

c.morethansatisfiedserviceprinciple

b.10feetprinciple

4.Management3.InChinaStandar304.Management

5.Strategies

ConsumerpositioningstrategyProductmixstrategyLow-pricecompetitionstrategyPurchasingstrategyPromotionstrategyTechnologyreformationstrategyA-----B-----C-----D-----E-----F-----4.Management5.StrategiesCons31ConsumerpositioningstrategyProductmixstrategyLow-pricecompetitionstrategyPurchasingstrategyPromotionstrategyTechnologyreformationstrategyA-----B-----C-----D-----E-----F-----Distributionstrategy

G-----5.Strategies

ConsumerpositioningstrategyP325.Strategies

6.Videos

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NewAdvertisement5.Strategies6.VideosAdvertis336.Videos

7.Conclus