某汽车宣传计划课件

MSK/wfSCvwmarketing1某汽车企业宣传计划080910111201020304052001200208091011120102030405BORA宣传计划/CommunicationPlanBORA投产/SOP十周年庆典Tenyearscelebration记者投放及试车活动Pressconference/TestingDriving经销商投放Dealer’sLaunching上海车展ShanghaiAutoshow网上调查surveyinternet直邮活动DM路牌发布/Billboard专业媒体评价ADVinautospecificMedias电视、报纸及杂志广告发布TV、Newspaper、Magazine文体活动赞助SportsandArtsponsor软性新闻softnews长春车展ChangchunAutoshow公开亮相/Publicpresentation经销商投放培训Dealer’sLaunchingtraining经销商展厅展示ShowroomActivities新车预售收订单Pre-salesBORA投放BORALaunching首批用户回访调查Firstbuyersurvey后续车型1.8L投放NewModelLaunchingMSK/wfMSK/wfSCvwmarketing2BORA宣传计划/CommunicationPlan样本及单页/BookletandFlyerMSK/wfMSK/wfSCvwmarketing3BORA宣传计划/CommunicationPlan样本及单页/BookletandFlyerMSK/wfMSK/wfSCvwmarketing4BORA宣传计划/CommunicationPlan经销商材料/MaterialfordealerMSK/wfMSK/wfSCvwmarketing5BORA宣传计划/CommunicationPlan经销商材料/MaterialfordealerMSK/wfMSK/wfSCvwmarketing6某汽车企业宣传计划BORA宣传计划/CommunicationPlan请柬及新闻夹/InvitationandPresskitMSK/wfMSK/wfSCvwmarketing7某汽车企业宣传计划BORA宣传计划/CommunicationPlan户外路牌/BillboardMSK/wfMSK/wfSCvwmarketing8某汽车企业宣传计划BORA宣传计划/CommunicationPlan平面广告/PrintMSK/wfMSK/wfSCvwmarketing9某汽车企业宣传计划BORA宣传计划/CommunicationPlan上市片平面/PrintforLaunchingMSK/wfMSK/wfSCvwmarketing10某汽车企业宣传计划BORA宣传计划/CommunicationPlan礼品/GiftsMSK/wfMSK/wfSCvwmarketing11某汽车企业宣传计划BORA宣传计划/CommunicationPlan电视专题片/VideotapeMSK/wfMSK/wfSCvwmarketing12某汽车企业宣传计划BORA宣传计划/CommunicationPlan电视广告片/TVCMSK/wfMSK/wfSCvwmarketing13苍茫天宇之下，英雄登场—BORA。MSK/wfMSK/wfSCvwmarketing14他静态中亦蓄着动势，肌肉结实饱满，

MSK/wfMSK/wfSCvwmarketing15车头方正阳刚，

车头方正阳刚。MSK/wfMSK/wfSCvwmarketing16车尾简短雄健，

MSK/wfMSK/wfSCvwmarketing17他眼观六路，耳听八方，随时一触即发。

MSK/wfMSK/wfSCvwmarketing18无风，亦无声。天地间一片寂静，——动力爆发之前的寂静，寂静的有些骇人。MSK/wfMSK/wfSCvwmarketing19突然，BORA红色发巾被吹动，沙砾随疾风飞扬。MSK/wfMSK/wfSCvwmarketing20BORA的眼中，雪山开始松动。

MSK/wfMSK/wfSCvwmarketing21正是时机，BORA一声长吼，雪山在吼声中爆发崩塌

。MSK/wfMSK/wfSCvwmarketing22瞬间，BORA启动，加速，

MSK/wfMSK/wfSCvwmarketing23箭一般地射出。弛向波澜壮阔的雪海。

MSK/wfMSK/wfSCvwmarketing24雪浪翻滚，倾泻而下，连绵不绝。BORA奔驰于期间，似乎已雪崩的动力融为一体。MSK/wfMSK/wfSCvwmarketing25良久，BORA跃出雪海，远去，消失于天际。

MSK/wfMSK/wfSCvwmarketing26MSK/wfMSK/wfSCvwmarketing27驾驭动力，生命无限精彩MSK/wfMSK/wfSCvwmarketing28BORA博雅MSK/wfMSK/wfSCvwmarketing29BORA傲然于雪山之颠，准备新的驾驭与挑战。

MSK/wfMSK/wfSCvwmarketing30某汽车企业宣传计划080910111201020304052001200208091011120102030405BORA宣传计划/CommunicationPlanBORA投产/SOP十周年庆典Tenyearscelebration记者投放及试车活动Pressconference/TestingDriving经销商投放Dealer’sLaunching上海车展ShanghaiAutoshow网上调查surveyinternet直邮活动DM路牌发布/Billboard专业媒体评价ADVinautospecificMedias电视、报纸及杂志广告发布TV、Newspaper、Magazine文体活动赞助SportsandArtsponsor软性新闻softnews长春车展ChangchunAutoshow公开亮相/Publicpresentation经销商投放培训Dealer’sLaunchingtraining经销商展厅展示ShowroomActivities新车预售收订单Pre-salesBORA投放BORALaunching首批用户回访调查Firstbuyersurvey后续车型1.8L投放NewModelLaunchingMSK/wfMSK/wfSCvwmarketing31BORA宣传计划/CommunicationPlan样本及单页/BookletandFlyerMSK/wfMSK/wfSCvwmarketing32BORA宣传计划/CommunicationPlan样本及单页/BookletandFlyerMSK/wfMSK/wfSCvwmarketing33BORA宣传计划/CommunicationPlan经销商材料/MaterialfordealerMSK/wfMSK/wfSCvwmarketing34BORA宣传计划/CommunicationPlan经销商材料/MaterialfordealerMSK/wfMSK/wfSCvwmarketing35某汽车企业宣传计划BORA宣传计划/CommunicationPlan请柬及新闻夹/InvitationandPresskitMSK/wfMSK/wfSCvwmarketing36某汽车企业宣传计划BORA宣传计划/CommunicationPlan户外路牌/BillboardMSK/wfMSK/wfSCvwmarketing37某汽车企业宣传计划BORA宣传计划/CommunicationPlan平面广告/PrintMSK/wfMSK/wfSCvwmarketing38某汽车企业宣传计划BORA宣传计划/CommunicationPlan上市片平面/PrintforLaunchingMSK/wfMSK/wfSCvwmarketing39某汽车企业宣传计划BORA宣传计划/CommunicationPlan礼品/GiftsMSK/wfMSK/wfSCvwmarketing40某汽车企业宣传计划BORA宣传计划/CommunicationPlan电视专题片/VideotapeMSK/wfMSK/wfSCvwmarketing41某汽车企业宣传计划BORA宣传计划/CommunicationPlan电视广告片/TVCMSK/wfMSK/wfSCvwmarketing42苍茫天宇之下，英雄登场—BORA。MSK/wfMSK/wfSCvwmarketing43他静态中亦蓄着动势，肌肉结实饱满，

MSK/wfMSK/wfSCvwmarketing44车头方正阳刚，

车头方正阳刚。MSK/wfMSK/wfSCvwmarketing45车尾简短雄健，

MSK/wfMSK/wfSCvwmarketing46他眼观六路，耳听八方，随时一触即发。

MSK/wfMSK/wfSCvwmarketing47无风，亦无声。天地间一片寂静，——动力爆发之前的寂静，寂静的有些骇人。MSK/wfMSK/wfSCvwmarketing48突然，BORA红色发巾被吹动，沙砾随疾风飞扬。MSK/wfMSK/wfSCvwmarketing49BORA的眼中，雪山开始松动。

MSK/wfMSK/wfSCvwmarketing50正是时机，BORA一声长吼，雪山在吼声中爆发崩塌

。MSK/wfMSK/wf