BMW-history-EN(宝马历史英文版,内含)

BMWGroup–aportrait.

Aviationpioneersasforerunners.AttheedgeofOberwiesenfeld,Munich’sfirstairport,theaviationpioneersKarlRappandGustavOttosetupfactorieswhichbecamethebasisoftheBayerischeMotorenWerke(BMW).

Apartfromminormodifications,itsymbolizesthebranduntiltoday.

BMWtakestotheskies.

AwhiteandbluepropellerbecomestheemblemoftheBayerischeMotorenWerkeandtrademarkofaircraftengines.

High-altitudeworldrecordforBMW.

TestpilotFranz-ZenoDiemerattainsaheightof9,760meters(32,022feet)withaBMWIllaaircraftengine-anewrecordandthefirstproofoftheyoungcompany’scapability.ThefirstBMWmotorcycle.

TheR32,developedbyMaxFrizinonly5weeks,

establishesthefamousBMWtwo-wheeltradition.

BMWnowonfourwheels,too.

The〞Dixi〞,an〞AustinSeven〞builtunderlicense,istherewardfortakingovertheEisenachcarfactoryandmarksBMW’sentryintotheautomobilebusiness.DIXI

BMWdevelopscharacter.

TheBMW303establishestwoBMWtraditionsthathaveremainedfundamentaltothisday:thetypicaldouble-kidneyradiatorgrillandasix-cylinderengineunderneaththehood.

Sportsistheessenceofthecompany.TheinnovativecharacterandperformanceofBMWcarsprovedsuccessfulinmotorracingfromthebeginning.Anumberofworldspeedrecordsdemonstratethis,aswellasvictoriesatMilleMigliaandtheSeniorTouristtrophy.Worldrecord

1937:279,5km/hGeorgMeiernamed“SchorschMeier〞

isthefirstnon-Britonwhowinsthe

“SeniorTouristTrophy〞ontheIsleofMan.

HisBMWcompressormotorbikeruns

210km/h.TheBMWfactoryinBerlinisbuilt.

SchorschMeierSportsistheessenceoTheBMW328

whichwaspresented

in1936wonimportant

racesinLeMansand

attheMilleMiglia.

BMW328Sportsistheessenceo

Thejetagebegins.TheBMW003turbine,oneofthefirstmass-producedjetenginesintheworld,isusedinMe262,Arado234andHe162-typeaircrafts.

TheendofWorldWarII.Afterthedestructionanddismantlingofitsfactories,BMWbeginsanarduousprocessofrebuilding.PlantMunich-MilbertshofenThefutureislookingbright.

Followingthebaninproductionandtherebuildingprocess,thesingle-cylinderR24celebratesitsdebutattheParisMotorShowasthefirstBMWmotorcyclebuiltafterthewar.ThefirstBMWautomobileafterthewarispresented.

Hisdesignprovokesthenickname“Baroqueangel〞.ThreeyearslaterthefirstV8alloyengineoftheworldisdeveloped.

BMW501/502Sportsistheessenceo

CarsfromMunich.

Carproductionisresumedafterthewar,nowforthefirsttimeatthemainplantinMunich,withthesedans,coupés,convertiblesandroadstersofthe501-507models.BMW501/502BMW503

Aroofoveryourhead.

Themarketdemandseconomicalcarsthatofferacoveredroof.

BMW’sansweristheBMWIsetta,BMW600andBMW700.

Theturningpoint.

Duetotheprecariouseconomicsituation,theproposalismadeatthegeneralshareholders’meetingon9December1959tosellBMWtoDaimler-Benz.BMWisabletoremainindependentasDr.HerbertQuandtbecomesprincipalshareholderandKurtGolda,thechairmanofBMW’sworkscommittee,providessupport.

BMW1500–the“newclass“.

BMWridesoutofthecrisisbylaunchingits“newclass“ofsporty,compactmedium-rangelimousines.

BMW1500

Growthrequiresnewplants.

Thesuccessofthenewmodelseriesandanexpandingworldwidesalesnetworkrequireadditionalproductionsites.In1966BMWAGacquirestheGlasGmbH.

Thetower.

Thenewadministrativehigh-risebuildingwascompletedjustintimefortheOlympicGamesinMunich.Nick-named“fourcylinder“,itwasdesignedbyProf.KarlSchwanzer.BMWtowerandmuseum

Themodelseriestakeshape.

The5Serieswasintroducedin1972asthesuccessorofthe2000and2500models.In1973the3.0CLSwasintroducedandwon6timestheEuropeanChampionshipinFormula2racing.The3,6and7Serieshavebeenlaunched.1975197719721976

CleanEnergy.Hydrogenisthefuelofthefuture.Hydrogen-poweredvehicleshavebeentestedsince1978andarereadytogointoserialproductiontoday.TheM1wasintroduced.Thehigh-performancecoupéwasdesignedforracingwith470horsepowers.745hL

BMWJapanSportsistheessenceoBMWisthefirst

europeancarmanufactur

whowhoestablishesa

companysubsidary.BMWwinsParis-Dakar.

BMWFormulaOneWorldChampion.

In1983NelsonPiquetbecomesthefirstturboworldchampionofFormulaOneinaBrabhamBMW.BrabhamBMWBT52NelsonPiquet

TheresearchandinnovationcenterFIZSportsistheessenceoFinnishingoftheplanning

periodfortheFIZ.Starts

operationin1987.MOBINETCOMPANION

Mobility.Since1986,BMW´sresponsetosteadilyexpandingmobilityhasbeentointroduceinnovativemobilityandtrafficconcepts.

Anew“thinktank“.

Thenewresearchandengineeringcenter(nowknownasresearchandinnovationcenter)-theFIZ-for6,000employeesisopenednotfarfromtheGroupheadquartersandthemainplantinMunich.FIZDesignCADVirtualReality1987

BMW12cylinderengine

istheessenceoStartofthefirstgerman

BMW12cylinderengine

after50years.TheZ1wasintroduced.

Backtotheroots.

WhentheBMWAGjoinedforceswithBritishaero-engineproducerRolls-Royceplc.in1990,itmarkedareturntothecompany’sroots.GulfstreamG5

BMWGroupScientificAward.TheinternationalresearchcompetitionoftheBMWGroupisawardedtoyoungscientistseverytwoyears.TheScientificAwardranksamongthemosthighly-endowedinternationalcompetitionsforuniversitygraduates.

Themottoofthe2002/2003submission:„PassionforInnovation“

TheplantintheUnitedStates.Asthefirstforeignmanufactureroftheluxuryperformancesegment,BMWbuildsacompleteautomobilefactoryinSpartanburg,SouthCarolina.Thefactory’smainproductwastheBMWZ3(1996)andfromnowonwillbetheZ4.Since1999theBMWX5hasalsobeenproducedinSpartanburg.

PlantSpartanburgBMWX5BMWZ3roadster

BMWAGandRoverGroup.BMWAGtakesoverRoverGroupLtd.,Britain’slargestcarmanufacturer,withitsmainbrandsROVER,LANDROVER,MGundMini.ThesecovermarketsegmentsinwhichthebrandBMWisnotrepresented.InthecourseoftheGroup’sreorientationin2000,ROVERissoldtothePhoenixConsortiumandLANDROVERtotheFordMotorCompany.

BMWhighqualityofproduction

istheessenceoTheBMWproductionfactory

inDingolfingwinsthe“Platinum

PlantAward〞forthebestproductionqualityintheworld.ThefactoriesinMunichandRegensburgwinthe“SilverPlantAward〞.

BMWGroup

istheessenceoTheneworientationofthecompany.TheBMWGroupisestablished.

TheRoverGroupactivities

(Rover,LandRover,MG)issold.

TheBMWGroupreorientsitself.ConcentrationonthepremiumbrandsBMW,MiniandRolls-Royce.BMW

MINI

Rolls-RoyceDownwardexpansionofBMWbrandwiththe1Seriesinthepremiumsegmentofthelowermiddleclassandthe6Seriesinthesegmentoflargecoupésandconvertibles.Theoff-roadsegmentissupplementedbytheX3Series.LaunchofthebrandMINI.Productionstartin2001attheOxfordplant.Exerciseoftrademarkrightsbeginningin2003.NewWorldwideHeadOfficeandManufacturingPlantinGoodwood,GB.

Racingatitshighestlevel.

ThreeyearsafterBMW’sreturntoFormula1,theBMW-WilliamsF1TeamhassecuredsecondplaceintheConstructor’sChampionship.Inanevaluationoftheteam’sreliability,BMWprovedtobeinpoleposition.Inadditiontothis,BMWhassuccessfullytakenontheFormulaBMWADACChampionshipandtheEuropeanTouringChampionship(ETCC).Formel1BMWETCCFormelBMWADAC

MINI:Moderninterpretationofalegend.

TheMinihaslongheldanundisputedplaceinmotoringhistory.WiththelaunchoftheMINICooper,theMINIbrand

presentsanewface.WithaclearcommitmenttothedesignoftheoldMini,thenewMINIfeaturesstate-of-the-art

technologyandisconsideredoneofthemostprogressivevehiclesofitssizeonthemarket.MiniCooperSMINICooperSThenewBMW7Series.ThefourthgenerationoftheBMW7Seriespointsaheadtothefutureofautomotivetopclass.Withitsprogressivedesign,innovativeiDriveoperatorconceptandnumeroustechnicalhighlights,itsetsnewbenchmarksforitsclass.BMW7SeriesBMW7Series1977iDrive

ConnectedDrive.Driver,carandsurroundingsarelinkedupviatelematics,onlinecommunicationanddriverassistancesystems.AdaptiveLightControlBMWOnlineBluetoothDriverAssistance

TheBMWcarrange.

SixcarmodelseriesmakeuptheBMWcarrange.BMW3SeriesBMW5Series

BMW7SeriesBMWZ8BMWX5BMWZ4

TheBMWmotorcyclerangeandC1.

ThreemotorcyclemodelsandtheC1makeuptheBMWmotorcyclerange.TheC1istheinnovativesynthesisofmotorcycleandautomobile.BMWR1200CLBMWC1BMWK1200GTBMWF650CS

Rolls-Royce

istheessenceoTheRolls-RoycePhantom

islaunched.

Produ