体验商务英语第一册课件Unit11讲课教案

CulturesYemi.HElementaryBusinessEnglishMay2010WZVTCTask6第一页，共35页。Doesthispictureoffendyou?Yemi.HElementaryBusinessEnglishMay2010WZVTCTask6Cultures第二页，共35页。Weallhavecultural

biasesEveryonehaspersonalbiasesaboutdiverseculturesthatarereflectionsofideas&imagesinsociety.Skillsareneededtounderstand&respondeffectivelytodifferences.第三页，共35页。WhatIsCulture?

Integratedpatternof

humanbehaviorincluding:ThoughtsCommunicationActionsCustomsBeliefsValuesInstitutions惯例(guànlì)ofaracial,ethnic,orsocialgroup第四页，共35页。EveryonehasacultureAperson’supbringing（教养(jiàoyǎng)）,childhoodenvironmentorfamilylifemaybereferredtoashisorherculture.Oneperson’sculturalexperiences,therefore,maybedifferentfromanotherperson’sculturalexperiences,asonefamily’scultureisdifferentfromanotherfamily’sculture.第五页，共35页。LevelsofcultureNational:learnedbehavioral（动作的）patterns,beliefs,values,andinstitutionssharedbythecitizensofanation.International:culturaltraditionsthatexpandbeyondculturalboundaries.Subculture:differenttraditionspracticedbygroupssetwithinalargerculture.Frequentlyregionallybased.集体文化、副文化：指与主文化相对应的那些非主流的、局部(júbù)的文化现象。Task6Cultures第六页，共35页。Cross-culturalValues

比较(bǐjiào)各种文化标准FreedomIndependenceSelf-relianceEqualityIndividualismCompetitionEfficiencyTimeDirectness直率(zhíshuài)OpennessBelongingGroupharmonyCollectiveness集体主义Age/seniority资历GroupconsciousnessCooperationQuality品质(pǐnzhì)PatienceIndirectness迂回Go-between中间人AmericansJapaneseElashmawi&Harris1993Task6Cultures第七页，共35页。LANGUAGE&CULTRE“Languageisacarrier&containerofculturalinformation.”“Languageisaspecialpartofculture.”“Languageisstronglyinfluenced&shapedbyculture,reflectingmanyfeaturesofculture.”“Language&cultureinteract&interplay相互作用.”Yemi.HElementaryBusinessEnglishMay2010WZVTCTask6Cultures“England&Americaaretwocountriesseparatedbythesamelanguage.”AttributedtoGeorgeBernardShaw(1856-1950),Irishwriter第八页，共35页。BritishEnglish&AmericanEnglishChineseBEAE糖果公寓地下室时间表售票处秋天手电筒电梯高速公路商店SweetCandyFlatApartmentCellarBasementTimetableScheduleBookingofficeTicketofficeAutumnFallTorchFlashlightLiftElevatorMotorwayHighwayShopStoreYemi.HElementaryBusinessEnglishMay2010WZVTCTask6Cultures第九页，共35页。English&ChineseGreenhouseBusyworkHousewarmingBusybodyFreeloveLowboyHighschoolFirstladyCookerRestroomSunspotStopwatch温室(wēnshì)乔迁(qiáoqiān)之庆公开(gōngkāi)同居中学炉子或厨具耗时又无价值的工作爱管闲事的人矮脚衣柜总统夫人卫生间黑子跑表Yemi.HElementaryBusinessEnglishMay2010WZVTCTask6Cultures第十页，共35页。OVERVIEWVocabularyCompanyculturesListeningCulturalmistakesReadingFastfoodinJapanSkillsIdentifyingproblems&agreeingactionCasestudyAchangeofcultureTask6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第十一页，共35页。ALookatthefollowingtipsforvisitingadifferentcountryordoingbusinessthere.Usethewordsfromtheboxtocompletethetips.dateclotheshoursbookcustomsmoneycardsfoodsportlanguageFindoutaboutthemostpopular________inthecountry.Alwaystake__________inUSdollars.Findoutaboutthenormalworking_________.Becarefulhowyouwritethe_________.Findoutaboutthemostimportant___________andfestivals.Learnhowtospeakalittleofthelocal__________.StartingupsportmoneyhoursdatecustomslanguageTask6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第十二页，共35页。7.Reada_________aboutthehistoryofthecountry.8.Eatsomeofthe__________beforeyougo.9.Wearformal__________.10.Translateyourbusiness__________intothelocallanguage.

WhichofthetipsinExerciseAdoyouthinkare:a)veryuseful?B)useful?c)notuseful?BCWhichtipsaregoodadviceforyourcountry?Addsomeothers.Itisimportanttolearnhowtogreetpeopleintheirlanguage.bookfoodclothescardsAdateclotheshoursbookcustomsmoneycardsfoodsportlanguageTask6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第十三页，共35页。CompanyCulturesCompanycultureisthedistinctivepersonalityoftheorganization.Itdetermineshowmembersact,howenergeticallytheycontributetoteamwork,problemsolving,innovation,customerservice,productivity,&quality.Aswematuredfrominfancytoadulthood,itwasourculture,in&outsideofthehome,thattoldushowtoact.Ashumanbeingswearehighlyskilledatlearningfromsocialsettings,recognizingalmostimmediatelyhowweshouldbehave.Weknowhowtofitin,howtodowhatisneeded.Yemi.HElementaryBusinessEnglishMay2010WZVTC第十四页，共35页。Companycultures,likeanyotherculture,tellmembershowtobehave—whattodo&whatnottodo.Theworkcultureisthestageorcontextforwhatpeopledo,forallthathappens.Acompanywithawell-developedculture,easilyoutperformsitscompetitors.

Ifyouwanttounderstandwhypeopledowhattheydo,looktotheculture.Orsaidanotherway;ifyouwanttounderstandacompany'sculture,lookatwhatpeopledo.CompanyCulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第十五页，共35页。第十六页，共35页。ADifferentcompanieshavedifferentculturesandwaysofworking.Completethesesentenceswiththewordsinbrackets.Dress(uniforms/casualFridays/weekendclothes)1.Wedon’thavetowearbusinesssuitsattheendoftheweek.Mycompanyhasasystemof______________.2.Inmanybanks,staffcan’twearwhattheylike.Theyhavetowear____________.Vocabulary

casualFridaysuniformsTimekeeping(flexiblehours/part-time/shiftwork)3.Fortwoweekseachmonth,Iworkatnight.Ican’tsleepduringtheday.Ihate_____________.4.Wehavea____________systeminouroffice.Somepeopleworkfrom9a.m.to5p.m.;othersworkfrom10a.m.to6p.m.shiftworkflexiblehoursTask6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第十七页，共35页。Timeoff(childcare/annualleave/publicholiday)5.IamsobusyatthemomentthatIworkedonNewYear’sDay,whichisa(n)___________.6.Howmanydays___________doyougetinyourcompany?publicholidayannualleaveReportingprocedures(writtenreport/face-to-face/e-mail)7.Weoftenspeakonthephonebutnever__________.8.Hesendsusa(n)__________intheposteachmonth.face-to-facewrittenreportVocabulary

Differentcompanieshavedifferentculturesandwaysofworking.Completethesesentenceswiththewordsinbrackets.Yemi.HElementaryBusinessEnglishMay2010WZVTCTask6CulturesA第十八页，共35页。Typesofmeeting(informal/formal/social)9.Ourdepartmentstartseverydaywitha(n)___________meeting.Itisveryrelaxed.10.CompanieshaveanAnnualGeneralMeeting(AGM)onceayear.Itisavery_________meeting,rmalformalNames(jobtitle/firstname/familynames)11.Insomecountries,thecompanycultureisformal.Staffuse______________whentheyspeaktoeachother.12.What’syour__________now?Areyou‘ChiefExecutive’?familynamesjobtitleYemi.HElementaryBusinessEnglishMay2010WZVTCTask6CulturesDifferentcompanieshavedifferentculturesandwaysofworking.Completethesesentenceswiththewordsinbrackets.Vocabulary

A第十九页，共35页。BWouldyouliketoworkforanorganizationwhichhas:Uniforms?CasualFridays?Alotofformalmeetings?Flexiblehours?Why?Whynot?Yemi.HElementaryBusinessEnglishMay2010WZVTCTask6Cultures第二十页，共35页。AThreepeopletalkaboutculturalmistakes.11.1listentoJohn’sstory&answerthequestions.1.Whatmealwasheinvitedto?2.WhatdidJohnlookat?3.Whatwashismistake?a)Johntalkedduringanimportantsilence.b)Johntalkedabouthishost’stable.c)Johndidn’twantagift.listeningdinnertablebYemi.HElementaryBusinessEnglishMay2010WZVTCTask6Cultures第二十一页，共35页。11.2listentoCameron’sstoryandanswerthequestions.4.WherewasPeter’snewjob?5.Whatwashismistake?a)hedidn’tusethefirstnames.b)HedidnotspeakFrench.c)Hedidnotusefamilynames.6.HowdidthestafffeelwhenPeterusedfirstnames?InFrancecTheywerenothappy.Task6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第二十二页，共35页。11.3listentoSusan’sstoryandanswerthequestions.7.WheredidSusanmakehermistake?8.Whodidshegooutforamealwith?9.Whatwashermistake?a)Susanpouredherowndrink.b)Susandidnotlaugh.c)Susanpouredtoomanydrinks.10.Whatdidsheforgettodo?JapanJapanesesalesstaff.aTopourdrinksfortheothers.Task6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第二十三页，共35页。AReadingTask6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTCfranchisev.Hissandwichbarissosuccessfulthathedecidedtofranchiseit.给…以特许权n.Hehasboughtaprintingfranchiseorahotdogfranchise.特许经销权franchisee特许经营人Whatarethebenefits&drawbacksofbeingafranchisee?adapt改变(gǎibiàn)…以适合Manycityvehicleshavebeenadaptedforuseasschoolbuses.outlet专营店，大卖场HehasgotrichexperienceinmanagingF&Boutlet.chain连锁店Henowownsachainof970foodstores.第二十四页，共35页。Franchiseisthefranchisewillhavehisowntrademark,tradenames,products,patents&technology,businessmodel,etc.toawardthefranchise.Franchiseesareundercontract,wereunifiedinthefranchisemodelinbusinessactivities,&tothosewhopaytheappropriatelicensefees.特许经营是指特许者将自己所拥有的商标、商号、产品、专利和专有技术、经营模式等授予被特许者使用，被特许者按合同规定，在特许者统一(tǒngyī)业务模式下从事经营活动，并向特许者支付相应的费用。ReadingTask6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第二十五页，共35页。BWhichofthesecompaniesdoyouthinkhavefranchises?Marks&SpencerBodyShopIBMMcDonald’sBenettonReadingTask6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第二十六页，共35页。HowmanySubway’sfranchisestoresweresetupinJapan?Howwasthebusinesslikeinthosestores?Whatwerethereasonsfortheirfailures?HowisSubwayJapanliketodayaccordingtoYoshimasaKawabata?195112ofthemfailed.TheirsandwichesweretoobigforJapaneseconsumersanddidn’thaveenoughmayonnaiseandsugar.Theirmanagementwaspoorandtheydidn’tprovideenoughsupportforthefranchisestores.Theydidn’tdoenoughpromotionandadvertising.ItisstillthebiggestsandwichchaininJapan.ReadingQuestions:Task6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第二十七页，共35页。A11.4Ahumanresourcesmanageristalkingtothegeneralmanagerofacompanyaboutanemployee,JaneWilkinson.Janejoinedthecompanythreemonthsago.Listentothedialogue.Ticktheproblemswhicharementionedinthedialogue.Janedoesn’tenjoythework.Shehasn’tgotenoughwork.Shehasgottoomuchwork.Sheisbored.Shehasverychallengingwork.Shedoesn’tlikethegeneraloffice.Shedoesn’tlikeherboss.√√√√×××SkillsTask6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第二十八页，共35页。WhatdoyouthinkJane’sproblemis?Ithinkshe’sunhappy.Shedoesnotenjoytheworkhere.Sometimesshehasn’tgotenoughworktodoandshefeelsbored.Inherlastjobitwasmorerelaxed.Peopleusedfirstnamesandtherewasnodresscode.It’sadifferentculturehere.That’stherealproblem.Ithinkweshouldtalktoher.Thebestthingtodoistotransferhertoanotherdepartment.StartthediscussionDescribetheproblemGivereasonsOffersolutionsTask6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTCA第二十九页，共35页。Roleplaythissituation.Anemployeegoestothehumanresourcesmanagerwithaproblem.DEmployee:turntopage141.Humanresourcesmanager:turntopage146UsefullanguageIdentifyingtheproblemAgreeingactionThere’saproblemwith…Sowe’regoingto…Theproblemis…Iagree.We’ll…SuggestingactionWecould/should/shouldn’t…Ithink/don’tthinkweshould…Task6CulturesYemi.HElementaryBusinessEnglishMay2010WZVTC第三十页，共35页。-Goodmorning,Mr.Benson.CanItalktoyou?Yes,ofcourse.HowcanIhelpyou?-I’vegotproblemswithmywork.Ican’tgetalongwithMs.Thompson,mylinemanager.Shedoesn’tgivemeenoughworktodo.Sometimesitseemsthatmytopdutyistositthereandanswerthetelephone.-I’msorrytohearthat&it’sreallyaproblem.Whatdoyouwanttodothen?-IwonderifitispossibleformetoworkfromhomeorIwouldrathermovetoanotherdepartment.-Well,I’mafraidworkingfromhomeisoutofthequestion.Thecompanyhasjustreceivedseverallargeorders&everyonewillgetverybusyinamonth’stime.ShallIjustcheckifthereisanysuitablepositionsforyouinotherdepartments?Iwillkeepyouinformedaboutit.

It’sverykindofyou,Mr.Benson.Thankyouverymuch.-Youarewelcome.That’swhatI’mherefor.Thankyouforcoming.Yemi.HElementaryBusinessEnglishMay2010WZVTCTask6Cultures第三十一页，共35页。AchangeofcultureBackgroundAliceBaumannisthenewgeneralmanagerinanoverseasbranchofKelly’s,aninternationalbank.Shewantstobringthebestnewideasfromheadofficetothebranch.Alicewants:allstafftousefirstnames.allstafftodresscasuallyonFridays.tointroduceasystemofflexibleworkinghours.smaller,moreinformalmeetingsmoreface-to-face