可口可乐英文介绍

Companyprofile

TheCoca-ColaCompanyisanAmericanmultinationalbeveragecorporationandmanufacturer,retailerandmarketerofnon-alcoholicbeverageconcentratesandsyrups.[ThecompanyisbestknownforitsflagshipproductCoca-Cola,inventedin1886bypharmacistJohnStithPembertoninColumbus,Georgia.TheCoca-Colaformulaandbrandwasboughtin1889byAsaCandlerwhoincorporatedTheCoca-ColaCompanyin1892.BesidesitsnamesakeCoca-Colabeverage,Coca-Colacurrentlyoffersmorethan500brandsinover200countriesorterritoriesandservesover1.7billionservingseachday.Thecompanyoperatesafranchiseddistributionsystemdatingfrom1889whereTheCoca-ColaCompanyonlyproducessyrupconcentratewhichisthensoldtovariousbottlersthroughouttheworldwhoholdanexclusiveterritory.TheCoca-ColaCompanyownsitsanchorbottlerinNorthAmerica,Coca-ColaRefreshments.TheCoca-ColaCompanyisheadquarteredinAtlanta,Georgia,UnitedStates.ItsstockislistedontheNYSEandispartofDJIA,S&P500Index,theRussell1000IndexandtheRussell1000GrowthStockIndex.ItscurrentchairmanandchiefexecutiveisMuhtarKent.Product

Withaportfolioofmorethan3,300beverages,fromdietandregularsparklingbeveragestostillbeveragessuchas100percentfruitjuicesandfruitdrinks,waters,sportsandenergydrinks,teasandcoffees,andmilk-andsoy-basedbeverages,etc.

theirvarietyspanstheglobe.

·Coca-cola·Nestle雀巢·Sprite雪碧·Icepurifiedwater冰露·Qoo酷儿·MinuteMaid美之源

Coca-Colabrands

TabwasCoca-Cola'sfirstattempttodevelopadietsoftdrink,usingsaccharinasasugarsubstitute.Introducedin1963,theproductisstillsoldtoday,althoughitssaleshavedwindledsincetheintroductionofDietCoke.TheCoca-ColaCompanyalsoproducesanumberofothersoftdrinksincludingFanta(introducedcirca1941)andSprite.Fanta'soriginsdatebacktoWorldWarIIwhenMaxKeith,whomanagedCoca-Cola'soperationsinGermanyduringthewar,wantedtomakemoneyfromNaziGermanybutdidnotwantthenegativepublicity.Keithresortedtoproducingadifferentsoftdrink,Fanta,whichprovedtobeahit,andwhenCoketookoveragainafterthewar,itadoptedtheFantabrandaswell.TheGermanFanta

Klare

Zitrone("ClearLemonFanta")varietybecameSprite,anotherofthecompany'sbestsellersanditsresponseto7Up.

Coca-ColaSouthAfricaalsoreleasedValpreBottled"still"and"sparkling"water.Duringthe1990s,thecompanyrespondedtothegrowingconsumerinterestinhealthybeveragesbyintroducingseveralnewnon-carbonatedbeveragebrands.TheseincludedMinuteMaidJuicestoGo,Poweradesportsbeverage,flavoredteaNestea(inajointventurewithNestle),FruitopiafruitdrinkandDasaniwater,amongothers.In2001,MinuteMaiddivisionlaunchedtheSimplyOrangebrandofjuicesincludingorangejuice.OnSeptember3,2008,Coca-ColaannounceditsintentiontomakecashofferstopurchaseChinaHuiyuanJuiceGroupLimited(whichhasa42%shareoftheChinesepurefruitjuicemarket)forUS$2.4bn(HK$12.20pershare).China'sministryofcommerceblockedthedealonMarch18,2009,arguingthatthedealwouldhurtsmalllocaljuicecompanies,couldhavepushedupjuicemarketpricesandlimitedconsumers’choices.

FortheWinterHolidaysof2011,CocaColarevealedawhitecanthatcontainedregularCokeinsteadofDietCoke,butitwasquicklywithdrawnonlyamonthafterreleaseduetoconsumercomplaintsaboutthesimilarlooktothesilvercanscommonlyusedforDietCoke.TherewerealsocomplaintsaboutdeviatingfromthetraditionalredcolorofCocaColacans.Cola-Colaoperatesasoftdrinkthemedtouristat