牛津高中英语模块4第一单元-Welcome-to-the-unit

Doyouknowthenameofthesong?

Whatdoesitadvertise?RhythmoftherainWelcometotheunitUnit1AdvertisingWherecanwefindads?Almosteverywhere.Forexample,onbillboards,ontheInternet,innewspapers/Magazines,onTV,inleaflets,orinbusesetc.TvsRadiosWebsitesNewspapersMeansoftransportationOnbillboardsbannersWhatisanadvertisement?

Whatisanadvertisement?(definition)advertisementagoodwayto____________________________agoodwayto____________________________sellproductsorservicesmakepeopleawareofsocialproblems.Picture-talking:Icansee__________inthepicture.Theadtriestosell__________.Ifweusetheproduct,wewill________Ittriestomake/remindus_________airlineserviceIfyoucreateanadaboutairlineservice,whatdoyouthinkisthemostimportantsafefastcomfortablecheapWhatcanyouseeinthepicture？harmful?badeffectsoftakingdrugssloganaposterofshampooadHowdoestheaddescribeshampoo?soft,shineDoyouthinkitwillsuccessfullypersuadepeopletobuythisshampoo?commercialadvertisementspurpose?Whatisthepurposeoftheseadvertisements?Tosellproducts/servicesToencouragepeopletobuyproducts/services.publicserviceadvertisements/PSAspurpose?tomakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp.Whatisanadvertisement?(definition)advertisementagoodwayto____________________________agoodwayto____________________________mercialads/CAs

商业广告publicserviceads/PSAs

公益广告AGuessinggameCanyouguesswhattheadsareadvertising?13524NescafeGettingthemessageYou’resurrounded!GettingthemessageThemostpowerfulpesticideProtectwater,Protectourselves.

Cherishyourlife!

Commercialadvertisements

PublicserviceadvertisementsFillintheblanks:A:Idislikeads.Shallwechangethechannel?B:Butadsarepartof(1)_______life.Everyonemustfacethem.A:Adsarenogood.Theyalwaystryto(2)______youtobuywhatyouactuallydon’tneed.B:Well,doyoumeansomeadseventellliesto(3)________customers?A:That’swhatIreallymean.B:ButIthinkwhatyouhavesaidisonlypartlytrue.In(4)_____,someadsareverygood.modernpersuadecheatfactA:Verygood?Couldyoushowmesomeexamples?B:Yes,some(5)________(6)________adstrytoeducatepeopleaboutsafety,healthandsoon.Whatdoyouthink?A:Iagree,but(7)____________adsarequitedifferent.Theadvertisersalwayssuggesttheirproductsarethebest.Sowecanneverbelievethem.B:Butcommercialadscanalsogiveusalotof(8)_____________aboutproducts.Theypromotecompetitionandsales,whichbenefitcustomers.Ifwearegoodatcomparingthem,adsaregoodforus.publiccommercialinformationserviceDiscussionCAsVSPSAsmakepeoplebelievetheyaretellingthetruth,sometimesbytrickingusPSAsCommercialadseducatepeopleaboutproblemsinsocietyoraboutpeoplewhoneedhelpservethepublictheyareusuallyfreeandusuallytrueencouragepeopletobuyaproductorservicemakemoneyDiscussion:1.Haveyoueverboughtaproductorserviceafterreadingorwatchinganad?2.Doyouthinkadvertisementstellthecompletetruth?Whyorwhynot?Advantages&disadvantagesofads.AdvantagesDisadvantagesProvideinformationaboutlatestproducts.Misleadcustomersorcheatthemofmoney.Increasesalesbyrepeatedadvertising.Givefalseorincorrectinformation.Cutcostsofnewspapersandmakethemcheaper.TaketoomuchtimeorspaceonTVornewspapers.Makethepublicawareofsocialproblems.Maketeenagerswantthingsthatcostmuch.Obeyyourthirst．服从你的渴望。Justdoit.只管去做。

Sprite(雪碧）

Nike（耐克）

1.Thetasteisgreat.（Nescafe）

味道好极了。2．Goodtothelastdrop.（MaxwellHouse）

滴滴香浓，意犹未尽。3．Impossiblemadepossible.（Cannonprinter）

使不可能变为可能。4.Askformore.（Pepsi）

渴望无限。5.Keepmoving.（Anta）

永不止步。6.I’mlovingit.（McDonald）

我就喜欢。Sloganofads:

becomerich.enjoyourlivesbetter.becomefamous.getmoreinformation.getwhatwewant.broadenourhorizons.getinformedofsocialissues.AdscanhelpustoWhat’syouropinionofadvertisements?

Doingbusinesswithoutadvertisementsislikewinkatagirlinthedark.Youknowwhatyouaredoing,butnobodyelsedoes.------StewartH.Britt

做生意没广告犹如在女孩眨眼．你知