CaseStudy-互联网造就的相声“钢丝”-No-2课件

互联网和相声Networkandcrosstalk郭德纲先生没有为自己的相声表演做过大规模的公关宣传，也没有开发以相声或笑声为卖点的相关产品，是什么力量，让郭氏的民间草根相声如此火红呢？Mr.Guo,Deganghasnotlaunchedalargescalebroadcastingabouthisplay,norhashedesignedrelevantproductscenteredoncrosstalkorsoundoflaugh.Then,whatisthesourceofpower,whichmakeshiscrosstalksopopular?互联网和相声Networkandcrosstalk出乎很多人的预料，不少“钢丝”（郭德纲先生的相声迷）都是通过互联网了解并熟知郭德纲先生的Outofmanypeople'sexpectation,many“GangShi”(fansofMr.Guo,Degang)gettoknowhimandbefamiliarwithhimthroughInternet.而郭德纲先生本人在自己的成名过程中，也有意无意地借用了网络的力量。Andintheprocessofbuildinguphisfame,Mr.Guo,Degangmoreorlessreliesonthepowerofnetwork.互联网和相声Networkandcrosstalk郭德纲先生多年的搭档于谦说：“他就相声这么一个纯爱好，演出完了就回家，哪都不去，对电视也不是很感兴趣，就是上网听录音看光盘，然后琢磨自己的段子。”Mr.QianYu,hislong-termpartner,oncesaid:“Hisonlyhobbyiscrosstalk.Hewilldirectlygohomeafterplay.HeisnotinterestedinwatchingTV,either.Thus,hehasspentmostofhisfreetimeontheInternet,listeningtorecords,watchingvideosandthinkingoverhisclips.“互联网和相声Networkandcrosstalk可见郭德纲先生从网上学到不少东西。Thus,itcanbeinferredthatMr.Guo,Deganghaslearnalotfromnetwork.2005年三、四月间，大伙提议建立一个宣传平台，采集听众的反馈意见，有则改之，无则加勉，InMarchorApril,2005,someonesuggestedthataplatformshouldbebuilttocollecttheresponsefromaudiences.Ifthesefeedbackpointoutsomeproblems,thentrytocorrectthem,otherwise,continuewiththeeffort.互联网和相声Networkandcrosstalk出主意的都是电脑的外行人，郭德纲先生的相声迷中，有些懂技术的Fans义务承担了此项重任，帮忙筹建网站。Itisthecomputerlaymenwhocameupwiththisidea,butitissomecomputergurufanswhotooktheresponsibilitytobuildthewebsite.互联网和相声Networkandcrosstalk众人拾柴火焰高，5月网站的雏形就出来了，Thingswentsmoothlywhenallthestrengthswereunited.InMay,thebasicframeworkofthiswebsitewasbuilt.在这个“笑友论坛”里，有什么对相声、对曲艺不明白的地方，都可以自由发问。Inthis“laughingfriendsforum“,ifanyonehassomepuzzleaboutcrosstalk,quyi,he/shecanfreelyproposeaquestion.互联网和相声Networkandcrosstalk只要没事，郭德纲先生就会在论坛里待着，看看大家对剧场表演的意见，聊聊大家共同的爱好—相声。Athisfreetime,Mr.Guo,Degangwillalwaysstayintheforum,reviewingtheopinionsonhisplay,andchattingaboutthecommonhobby-crosstalk.刚开始时，大家通过园子推广网站，Atbeginning,thewebsitewasspreadthroughshowsonthestage.互联网和相声Networkandcrosstalk每来一批朋友临走都会被告之论坛成立的消息，票根上也专门印上了论坛的网址。Everytimewhenagroupoffriendswatchedashow,beforetheyleft,theywouldbetoldthenewsofsetupoftheforum.Thewebaddressoftheforumisalsoprintedineachticket.互联网和相声Networkandcrosstalk观众非常热爱自己的集体，一传十，十传百，渐渐地相声迷们都知道了这个坛子。Audienceslovedtheirgroup,graduallyallfansknewtheforum.2005年11月，网站的版面重新整理改善；InNovember,2005,thewebsitewasre-organizedandimproved.互联网和相声Networkandcrosstalk12月，论坛正式升级，那时注册会员只有1000多人，至春节期间，会员人数已达8000之多。InDecember,theforumwasofficiallyupgraded.Atthattime,theregisteredmemberswereonlyover1000;However,bySpringFestival,thenumberofmembershadpassed8000.互联网和相声Networkandcrosstalk2006年1月25日23:20，有989人同时在线，这对一个小论坛而言，是相当不容易的事。OnJanuary25,2006,23:20,therewere989fansonlineatthesametime.Certainlyitisnoteasyforasmallforum.互联网和相声Networkandcrosstalk随后，新浪网在一次20万人在线视频直播中，将郭德纲先生和他的德云社彻底推到了公众面前，Later,inanonlinelive-broadcastbysinawith200thousandaudience,Mr.Guo,DegangandhisDeyunClubwereputinfrontofthepublic,makinghimanotherheroicrepresentativefrombottom.互联网和相声Networkandcrosstalk成为继超女之后又一草根英雄的代言人，民意的选择借助现代技术得到了一个很好的注脚。Followingtheexampleofsuper-girl,thewillofpeople,withthehelpofmoderntechnology,arefullyrealized.互联网和相声Networkandcrosstalk最近，由于其徒弟打人事件，德云社暂时停演。Recently,becauseoneofhispupilsbeatareporter,Mr.Guo,Degangstoppedhisplay.对于此事的评价，三大主流媒体（人民日报、新华社和中央电视台）的反应都是负面的，一致认为郭德纲先生及其德云社在德方面有所欠缺。Themainstreams'responsesofthisincidentarenegative.People'sdaily,XinhuaSheandCCTVallcriticizehimandhisDeyunClubfordeficiencyofmorality.互联网和相声Networkandcrosstalk而网络上的反应则正面、负面均有。Whiletheresponsesofnetworkvarywithbothpositiveonesandnegativeones.在评价这件事情之前，我想继续向大家介绍一下，羊城晚报对于郭德纲先生“偷活”的报道。Beforemakingacommentonthisissue,IwouldliketointroduceanarticleintheeveningnewspaperofGuangzhou,aboutMr.Guo,degang“stealinglife”.互联网和相声Networkandcrosstalk有媒体采访了若干位天津相声界的老艺人，据这几位老艺人称，郭德纲先生做人“没有艺德”，经常用录音机和摄像机“偷活”。SomemediavisitedseveraloldartistsatTianjin.Accordingtotheirmemories,Mr.Guo,Degangdidnothave“artisticmorality”.Heoften“stolelife”withrecordersandvideos.互联网和相声Networkandcrosstalk老艺人们说了：“我们这行有规矩，‘宁给一锭金，不给一口春’，咱没有任何师徒关系，我凭什么教你，我这是饭啊，对吧，我凭什么给你啊。”Oldartistssaid:“Thereisaruleinthisfield,'Iwouldrathergiveyouapieceofgoldthanteachyouaclip.'Wedonothaverelationshipsasteacherandpupil.WhyshouldIteachyou.Iamdoingthistomakealiving.”互联网和相声Networkandcrosstalk所以，郭德纲先生“偷活”是坏了行规，拿了自己不该拿的东西，良心“大大的坏了”。Therefore,Mr.Guo,Degang“stealinglife”damagedruleofthisfield,fetchedthingswhichdidnotbelongtohim,hisheart“wasveryverybad”.互联网和相声Networkandcrosstalk据老艺人们说，他们提了意见后，郭德纲先生的话是：“得了，老头，你带棺材里啊，你给小孩们留点儿东西吧。”Accordingtotheseoldartists,aftertheyproposedtheiropinions,Mr.Guo,Degangretorted:“oldman,thatisenough.Doyouwanttobringthattoyourcoffin,youshouldleavesomethingtothechildren.”互联网和相声Networkandcrosstalk这话的语气确实不够尊敬，需要批判，但是细究起来，可谓话糙理不糙。Itsoundsimpoliteanddemandscriticizing.However,afterconsideredover,itdoesnotsoundthatbad.互联网和相声Networkandcrosstalk郭德纲先生的“偷活”，还让人想起了一段武林轶事，那就是杨露禅的“偷拳”。Mr.Guo,Degang's“stealinglife”,remindsusasimilarstory,thatis,“stealingfist”byMr.Yang,Luchan.互联网和相声Networkandcrosstalk据说在当时，“偷拳”也犯了武林大忌，但众所周知，杨露禅最后成为一代宗师，创立杨氏太极拳，对太极拳的发扬光大功劳极大。Itissaidthat,atthattime,“stealingfist”isalsoataboointhefieldofmartialarts.However,itiswellknownthat,Mr.Yang,LuchaneventuallydevelopedintoaMaster.HecreatedYang'sTaiji,andmadeagreatcontributiontothespreadofTaiji.互联网和相声Networkandcrosstalk虽然郭德纲先生还没有开宗立派的地位，但他在相声的推广上，正面作用也是不可忽视的。AlthoughMr.Guo,DeganghasnotachievedapositionofMaster,likeMr.YangLuchan,hehasmadeanundeniablepositivecontributiontothespreadofcrosstalk.互联网和相声Networkandcrosstalk在相声不景气的年代，更需要相声演员之间的交流和共同提高，而不是各立门户老死不相往来。Inabadtimeforcrosstalk,actorsshouldputmoreeffortoncommunicationwitheachotherandmakingimprovementaltogether,insteadofsettinghis/herownthresholds.互联网和相声Networkandcrosstalk也更需要相关各方，求同存异，心胸宽广，共谋发展。T