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大学英语四级真题及答案下载【篇一:历年英语四级真题及答案下载】txt>partiwriting(30minutes)注意:此部分试题在答题卡1上。directions:forthispart,youareallowed30minutestowriteashortessayonthetopicofdueattentionshouldbegiventospelling.youshouldwriteatleast120wordsfollowingtheoutlinegivenbelow:1.如今不少学生在英语学习中不重视拼写2.出现这种情况的因素3.为了改变这种状况,我认为…dueattentionshouldbegiventospelling_______________________________________________________________________________partiireadingcomprehension(skimmingandscanning)(15minutes)directions:inthispart,youwillhave15minutestogooverthepassagequicklyandanswerthequestionsonanswersheet1.forquestions1-7,choosethebestanswerfromthefourchoicesmarkeda),b),c)andd).forquestions8-10,completethesentenceswiththeinformationgiveninthepassage.caughtinthewebafewmonthsago,itwasntunusualfor47-year-oldcarlatoebetospend15hoursperdayonline.shedwakeupearly,turnonherlaptopandchatoninternetdatingsitesandinstant-messagingprograms–leavingherbedforonlybriefintervals.herhouseholdbillspiledup,alongwiththedishesanddirtylaundry,butittooknear-constantcomplaintsfromherfourdaughtersbeforesherealizedshehadaproblem.iwasstartingtofeellikemywholeworldwasfallingapart–kindofslippingintoadepression,saidcarla.iknewthatifididntgetoffthedatingsites,idjustkeepgoing,detaching(使脱离)herselffurtherfromtheoutsideworld.toebesconclusion:shefeltlikeshewasaddictedtotheinternet.shesnotalone.concernaboutexcessiveinternetuseisntnew.asfarbackas1995,articlesinmedicaljournalsandtheestablishmentofapennsylvaniatreatmentcenterforoverusersgenerateerestinthesubject.theresstillnoconsensusonhowmuchtimeonlineconstitutestoomuchorwhetheraddictionispossible.butasrelianceonthewebgrows,therearesignsthatthequestionisgettingmoreseriousattention:lastmonth,astudypublishedincnsspectrumsclaimedtobethefirstlarge-scalelookatexcessiveinternetuse.theamericanpsychiatricassociationmayconsiderlistinginternetaddictioninthenexteditionofitsdiagnosticmanual.andscoresofonlinediscussionboardshavepoppeduponwhichpeoplediscussnegativeexperiencestiedtotoomuchtimeontheweb.theresnoquestionthatthererepeoplewhoreseriouslyintroublebecausetheyreoverdoingtheirinternetinvolvement,saidpsychiatrist(精神科医生)ivangoldberg.goldbergcallstheproblemadisorderratherthanatrueaddiction.jonathanbishop,aresearcherinwalesspecializinginonlinecommunities,ismoreskeptical.theinternetisanenvironment,hesaid.youcantbeaddictedtotheenvironment.bishopdescribestheproblemassimplyamatterofpriorities,whichcanbesolvedbyencouragingpeopletoprioritizeotherlifegoalsandplansinplaceoftimespentonline.thenewcnsspectrumsstudywasbasedonresultsofanationwidetelephonesurveyofmorethan2,500adults.likethe2023survey,thisonewasconductedbystanforduniversityresearchers.about6%ofrespondentsreportedthattheirrelationshipssufferedbecauseofexcessiveinternetuse.about9%attemptedtoconcealnonessentialinternetuse,andnearly4%reportedfeelingpreoccupiedbytheinternetwhenoffline.about8%saidtheyusedernetasawaytoescapeproblems,andalmost14%reportedtheyfoundithardtostayawayfromtheinternetforseveraldaysatatime.theinternetproblemisstillinitsinfancy,saideliasaboujaoude,astanfordprofessor.nosingleonlineactivityistoblameforexcessiveuse,hesaid.theyreonlineinchatrooms,checkinge-mail,orwritingblogs.[blemis]notlimitedtoporn(色情)orgamblingwebsites.excessiveinternetuseshouldbedefinednotbythenumberofhoursspentonlinebutintermsoflosses,saidmaressaorzack,aharvarduniversityprofessor.ifitsaloss[where]yourenotgettingtowork,andfamilyrelationshipsarebreakingdownasaresult,thenitstoomuch.sincetheearly1990s,severalclinicshavebeenestablishedintheu.s.totreatheavyinternetusers.theyincludethecenterforinternetaddictionrecoveryandthecenterforinternetbehavior.thewebsitefororzackscenterliststhefollowingamongthepsychologicalsymptomsofcomputeraddiction:●havingasenseofwell-being(幸福)orexcitementwhileatthecomputer.●longingformoreandmoretimeatthecomputer.●neglectoffamilyandfriends.●feelingempty,depressedorirritablewhennotatthecomputer.●lyingtoemployersandfamilyaboutactivities.●inabilitytostoptheactivity.●problemswithschoolorjob.physicalsymptomslistedincludedryeyes,backaches,skippingmeals,poorpersonalhygiene(卫生)andsleepdisturbances.peoplewhostrugglewithexcessiveinternetusemaybedepressedorhaveothermooddisorders,orzacksaid.whenshediscussesinternethabitswithherpatients,theyoftenreportthatbeingonlineoffersasenseofbelonging,andescape,excitement[and]fun,shesaid.somepeoplesayrelief…becausetheyfindthemselvessorelaxed.somepartsoftheinternetseemtodrawpeopleinmorethanothers.internetgamersspendcountlesshourscompetingingamesagainstpeoplefromallovertheworld.onesuchgame,calledworldofwarcraft,iscitedonmanysitesbyposterscomplainingofagamingaddiction.andrewheidrich,aneducationnetworkadministratorfromsacramento,playsworldofwarcraftforabouttwotofourhourseveryothernight,butthatsnothingcomparedwiththe40to60hoursaweekhespentplayingonlinegameswhenhewasincollege.hecutbackonlyafterafull-scaervention(干预),inwhichrelativestoldhimhedgainedweight.theresthiswholeculturepetitionthatsuckspeopleinwithonlinegaming,saidheidrich,nowafatheroftwo.peopledoitattheexpenseofeverythingthatwasaconstantintheirlives.heidrichnowvisitswebsitesthatdiscussgamingaddictionregularlytoremindmyselftokeepmyloveforonlinegamesincheck.toebealsoregularlyvisitsasitewherepostersdiscussinternetoveruse.inaugust,whenshefirstrealizedshehadaproblem,shepostedamessageonayahoointernetaddictiongroupwiththesubjectline:ihaveaninternetaddiction.imself-employedandneedtheinternetformywork,butimfailingtoaccomplishmywork,totakecareofmyhome,togiveattentiontomychildren,shewroteinamessagesenttothegroup.ihavenomoneyorinsurancetogetprofessionalhelp;icantevenpaymymortgage(抵押贷款)andfacelosingeverything.sincethen,toebesaid,shehaskeptherpromisetoherselftocutbackonherinternetuse.ihaveaboyfriendnow,andimnotinterestedinonlinedating,shesaidbyphonelastweek.itsalotbetternow.注意:此部分试题请在答题卡1上作答。1.whateventuallymadecarlatoeberealizeshewasspendingtoomuchtimeontheinternet?a)herdaughtersrepeatedcomplaints.b)fatigueresultingfromlackofsleep.c)thepoorlymanagedstateofherhouse.d)thehighfinancialcostsaddingup.2.whatdoestheauthorsayaboutexcessiveinternetuse?a)peopleshouldbewarnedofitsharmfulconsequences.b)ithasbecomevirtuallyinevitable.c)ithasbeensomewhatexaggerated.d)peoplehaventyetreachedagreementonitsdefinition.3.jonathanbishopbelievesthattheinternetoveruseproblemcanbesolvedifpeople______.a)trytoimprovetheinternetenvironmentb)becomeawareofitsseriousconsequencesc)canrealizewhatisimportantinlifed)canreachaconsensusonitsdefinition4.accordingtoprofessormaressaorzack,internetusewouldbeconsideredexcessiveif______.a)itseriouslyaffectedfamilyrelationshipsb)onevisitedpornwebsitesfrequentlyc)toomuchtimewasspentinchatroomsd)peoplegotinvolvedinonlinegambling5.accordingtoorzack,peoplewhostrugglewithheavyrelianceontheinternetmayfeel______.a)discouragedb)pressuredc)depressedd)puzzled6.whydidandreheidrichcutbackonlinegaming?a)hehadlostalotofmoney.b)hisfamilyhadintervened.c)hehadoffendedhisrelatives.d)hiscareerhadbeenruined.7.andrewheidrichnowvisitswebsitesthatdiscussonlinegamingaddictionto______.a)improvehisonlinegamingskillsb)curbhisdesireforonlinegamingc)showhowgoodheisatonlinegamingd)exchangeonlinegamingexperience8.inoneofthemessagesshepostedonawebsite,toebeadmittedthatshe______.9.excessiveinternetusehadrenderedtoebesopoorthatshecouldntaffordtoseek______.10.nowthatshesgotaboyfriend,toebeisnolongercrazyabout______.partiiilisteningcomprehension(35minutes)sectionadirections:inthissection,youwillhear8shortconversationsand2longconversations.attheendofeachconversation,oneormorequestionswillbeaskedaboutwhatwassaid.boththeconversationandthequestionswillbespokenonlyonce.aftereachquestiontherewillbeapause.duringthepause,youmustreadthefourchoicesmarkeda),b),c)andd),anddecidewhichisthebestanswer.thenmarkthecorrespondingletteronanswersheet2withasinglelinethroughthecentre.注意:此部分试题请在答题卡2上作答。11.a)hehasprovedtobeabetterreaderthanthewoman.b)hehasdifficultyunderstandingthebook.c)hecannotgetaccesstotheassignedbook.d)hecannotfinishhisassignmentbeforethedeadline.12.a)shewilldrivethemantothesupermarket.b)themanshouldbuyacarofhisown.c)themanneedntgoshoppingeveryweek.d)shecanpickthemanupatthegrocerystore.13.a)getmorefoodanddrinks.b)askhisfriendtocomeover.c)tidyuptheplace.d)holdaparty.14.a)thetalkscanbeheldanydayexceptthisfriday.b)hecouldchangehisscheduletomeetjohnsmith.c)thefirst-roundtalksshouldstartassoonaspossible.d)thewomanshouldcontactjohnsmithfirst.15.a)heunderstandsthewomansfeelings.b)hehasgonethroughasimilarexperience.c)thewomanshouldhavegoneonthefieldtrip.d)theteacherisjustfollowingtheregulations.16.a)shewillmeetthemanhalfway.b)shewillaskdavidtotalkless.c)sheissorrythemanwillnotcome.d)shehastoinvitedavidtotheparty.17.a)fewstudentsunderstandprof.johnsonslectures.b)fewstudentsmeetprof.jonsonsrequirements.c)manystudentsfindprof.johnsonslecturesboring.d)manystudentshavedroppf.johnsonsclass.18.a)checktheircomputerfiles.b)makesomecomputations.c)studyacomputerprogram.d)assembleacomputer.questions19to22arebasedontheconversationyouhavejustheard.19.a)itallowshimtomakealotoffriends.b)itrequireshimtoworklonghours.c)itenableshimtoapplytheorytopractice.d)ithelpshimunderstandpeoplebetter.20.a)itisintellectuallychallenging.b)itrequireshimtodowashing-upallthetime.c)itexposeshimtooilysmokealldaylong.d)itdemandsphysicalenduranceandpatience.21.a)inahospital.b)atacoffeeshop.c)atalaundry.d)inahotel.22.a)gettingalongwellwithcolleagues.b)payingattentiontoeverydetail.c)planningeverythinginadvance.d)knowingtheneedsofcustomers.questions23to25arebasedontheconversationyouhavejustheard.23.a)thepocketmoneybritishchildrenget.b)theannualinflationrateinbritain.c)thethingsbritishchildrenspendmoneyon.d)therisingcostofraisingachildinbritain.24.a)itenableschildrentolivebetter.b)itgoesdownduringeconomicrecession.c)itoftenriseshigherthaninflation.d)ithasgoneup25%inthepastdecade.25.a)saveupfortheirfutureeducation.b)payforsmallpersonalthings.c)buytheirownshoesandsocks.d)makedonationswhennecessary.来源:考试大-英语四级考试sectionbdirections:inthissection,youwillhear3shortpassages.attheendofeachpassage,youwillhearsomequestions.boththepassageandthequestionswillbespokenonlyonce.afteryouhearaquestion,youmustchoosethebestanswerfromthefourchoicesmarkeda),b),c)andd).thenmarkthecorrespondingletteronanswersheet2withasinglelinethroughthecentre.注意:此部分试题请在答题卡2上作答。passageonequestions26to29arebasedontheconversationyouhavejustheard.26.a)districtmanagers.b)regularcustomers.c)salesdirectors.d)seniorclerks.27.a)thesupportprovidedbytheregularclients.b)theinitiativeshownbythesalesrepresentatives.c)theurgencyofimplementingpanysplans.d)theimportantpartplayedbydistrictmanagers.28.a)someofthemwerepolitical-minded.b)fiftypercentofthemwerefemale.c)onethirdofthemwereseniormanagers.d)mostofthemwereratherconservative.29.a)heusedtoomanyquotations.b)hewasnotgendersensitive.c)hedidnotkeeptothepoint.d)hespenttoomuchtimeondetails.passagetwoquestions30to32arebasedonthepassageyouhavejustheard.30.a)stateyourproblemtotheheadwaiter.b)demandadiscountonthedishesordered.c)asktoseethemanagerpolitelybutfirmly.d)askthenameofthepersonwaitingonyou.31.a)youproblemmaynotbeunderstoodcorrectly.b)youdontknowifyouarecomplainingattherighttime.c)yourcomplaintmaynotreachthepersonincharge.d)youcanttellhowthepersononthelineisreacting.32.a)demandapromptresponse.b)provideallthedetails.c)senditbyexpressmail.d)sticktothepoint.passagethreequestions33to35arebasedonthepassageyouhavejustheard.33.a)fashiondesignerb)architect.c)cityplanner.d)engineer.34.a)dosomevolunteerwork.b)getawell-paidpart-timejob.c)workflexiblehours.d)gobacktoherpreviouspost.35.a)fewbaby-sitterscanbeconsideredtrustworthy.b)itwilladdtothefamilysfinancialburden.c)ababy-sitterisnoreplacementforamother.d)thechildrenwontgetalongwithababy-sitter.sectioncdirections:inthissection,youwillhearapassagethreetimes.whenthepassageisreadforthefirsttime,youshouldlistencarefullyforitsgeneralidea.whenthepassageisreadforthesecondtime,youarerequiredtofillintheblanksnumberedfrom36to43withtheexactwordsyouhavejustheard.forblanksnumberedfrom44to46youarerequiredtofillinthemissinginformation.fortheseblanks,youcaneitherusetheexactwordsyouhavejustheardorwritedownthemainpointsinyourownwords.finally,whenthepassageisreadforthethirdtime,youshouldcheckwhatyouhavewritten.注意:此部分试题请在答题卡2上作答。almosteverychild,onthefirstdayhesetsfootinaschoolbuilding,issmarter,more(36)______,lessafraidofwhathedoesntknow,betteratfindingand(37)______thingsout,moreconfident,resourceful(机敏的),persistentand(38)______thanhewilleverbeagaininhisschooling–or,unlessheisvery(39)______andverylucky,fortherestofhislife.already,bypayingcloseattentiontoand(40)______withtheworldandpeoplearoundhim,andwithoutanyschool-type(41)______instruction,hehasdoneataskfarmoredifficult,complicatedand(42)______thananythinghewillbeaskedtodoinschool,orthananyofhisteachershasdoneforyears.hehassolvedthe(43)______oflanguage.hehasdiscoveredit–babiesdontevenknowthatlanguageexists–and(44)________________________________________________.hehasdoneitbyexploring,byexperimenting,bydevelopinghisownmodelofthegrammaroflanguage,(45)________________________________________________untilitdoeswork.andwhilehehasbeendoingthis,hehasbeenlearningotherthingsaswell,(46)________________________________________________,andmanythataremorecomplicatedthantheonestheydotrytoteachhim.partivreadingcomprehension(readingindepth)(25minutes)sectionbdirections:thereare2passagesinthissection.eachpassageisfollowedbysomequestionsorunfinishedstatements.foreachofthemtherearefourchoicesmarkeda),b),c)andd).youshoulddecideonthebestchoiceandmarkthecorrespondingletteronanswersheet2withasinglelinethroughthecentre.passageonequestions57to61arebasedonthefollowingpassage.youneverseehim,buttheyrewithyoueverytimeyoufly.theyrecordwhereyouaregoing,howfastyouretravelingandwhethereverythingonyourairplaneisfunctioningnormally.theirabilitytowithstandalmostanydisastermakesthemseemlikesomethingoutofacomicbook.theyreknownastheblackbox.whenplanesfallfromthesky,asayemeniairlinerdidonitswaytocomorosislandsintheindiaoceanjune30,2023,theblackboxisthebestbetforidentifyingwhatwentwrong.sowhenafrenchsubmarine(潜水艇)detectedthedeviceshomingsignalfivedayslater,thediscoverymarkedahugesteptowarddeterminingthecauseofatragedyinwhich152passengerswerekilled.in1958,australianscientistdavidwarrendevelopedaflight-memoryrecorderthatwouldtrackbasicinformationlikealtitudeanddirection.thatwasthefirstmodeforablackbox,whichbecamearequirementonallu.s.commercialflightsby1960.earlymodelsoftenfailedtowithstandcrashes,however,soin1965thedevicewascompletelyredesignedandmovedtotherearoftheplane–thearealeastsubjecttoimpact–fromitsoriginalpositioninthelandingwells(起落架舱).thesameyear,thefederalaviationauthorityrequiredthattheboxes,whichwereneveractuallyblack,bepaintedorangeoryellowtoaidvisibility.modernairplaneshavetwoblackboxes:avoicerecorder,whichtrackspilotsconversations,andaflight-datarecorder,whichmonitorsfuellevels,enginenoisesandotheroperatingfunctionsthathelpinvestigatorsreconstructtheaircraftsfinalmoments.placedinaninsulated(隔绝的)caseandsurroundedbyaquarter-inch-thickpanelsofstainlesssteel,theboxescanwithstandmassiveforceandtemperaturesupto2,000℉.whensubmerged,theyrealsoabletoemitsignalsfromdepthsof20,000ft.expertsbelievetheboxesfromairfranceflight447,whichcrashednearbrazilonjune1,2023,areinwaternearlythatdeep,butstatisticssaytheyrestilllikelytoturnup.intheapproximately20deep-seacrashesoverthepast30years,onlyoneplanesblackboxeswereneverrecovered.注意:此部分试题请在答题卡2上作答。57.whatdoestheauthorsayabouttheblackbox?a)itensuresthenormalfunctioningofanairplane.b)theideaforitsdesigncomesfromicbook.c)itsabilitytowardoffdisastersisincredible.d)itisanindispensabledeviceonanairplane.58.whatinformationcouldbefoundfromtheblackboxontheyemeniairliner?a)dataforanalyzingthecauseofthecrash.【篇二:全国大学英语四级考试全真试题】s=txt>简答题(共1题。)。写作部分writing(30minutes)directions:forthispart,youareallowed30minutestowritealetterofapologyaccordingtotheoutlinegivenbelow.youshouldwriteatleast120wordsfollowingtheoutlinegivenbelowinchinese.1.娱乐活动多种多样2.娱乐活动也许使人们受益,也也许有危害性3.作为大学生,我的见解。(本题35分)请填写答案:请先登录才干答题综合题,请根据题目给出的内容,来回答下面给出的试题。快速阅读15mediaselectionforadvertisementsafterdeterminingthetargetaudienceforaproductorservice,advertisingagenciesmustselecttheappropriatemediafortheadvertisement.wediscussherethemajortypesofmediausedinadvertising.wefocusourattentiononseventypesofadvertising:television,newspapers,radio,magazines,out-of-home.internet,anddirectmail.televisiontelevisionisanattractivemediumforadvertisingbecauseitdeliversmassaudiencestoadvertisers.whenyouconsiderthatnearlythreeoutoffouramericanshaveseenthegameshowwhowantstobeamillionaire?youcanunderstandthepoweroftelevisiontocommunicatewithalargeaudience.whenadvertiserscreateabrand,forexample,theywanttoimpressconsumerswiththebrandanditsimage.televisionprovidesanidealvehicleforthistypeofcommunication.buttelevisionisanexpensivemedium,andnotalladvertiserscanaffordtouseit.televisionsinfluenceonadvertisingisfourfold.first,narrowcastingmeansthattelevisionchannelsareseenbyanincreasinglynarrowsegmentoftheaudience.thegolfchannel,forinstance.iswatchedbypeoplewhoplaygolf.homeandgardentelevisionisseenbythoseinterestedinhouseholdimprovemenjects.thus,audiencesaresmallerandmorehomogeneous(具有共同特点的)thantheyhavebeeninthepast.second,thereisanincreaseinthenumberoftelevisionchannelsavailabletoviewers,andthus,advertisers.thishasalsoresultedinanincreaseinthesheernumberofadvertisementstowhichaudiencesareexposed.third,digitalrecordingdevicesallowaudiencemembersmorecontroloverwhichcommercialstheywatch.fourth,controloverprogrammingisbeingpassedfromthenetworkstolocalcableoperatorsandsatelliteprogrammers.newspaper?aftertelevision,themediumattractingthenextlargestannualadrevenueisnewspapers.thenewyorktimes,whichreachesanationalaudience,accountsfor$1billioninadrevenueannually,iimincreaseditsnationalcirculation(发行量)by40%andisnowavailableforhomedeliveryinionciues.locally,newspapersarethelargestadvertisingmedium.newspapersarealessexpensiveadvertisingmediumthantelevisionandprovideawayforadvertiserstocommunicatealonger.moredetailedmessagetotheiraudiencethantheycanthrough48hours,meaningnewspapersarealsoaquickwayofgettingthemassageout.newspapersareofenthemostimportantformofnewsforamunity,andtheydevelopahighdegreeofloyaltyfromlocalreader.radioadvertisingonradiocontinuestogrowradioisoftenusedinconjunctionwithoutdoorbill-boards(广告牌)andiheinternettoreachevenmorecustomersthantelevision.advertisersarelikelytouseradiobecauseitisalessexpensivemediumthantelevision,whichmeansadvertiserscanaffordtorepealtheiradsoften.internetcompaniesarealsoturning10radioadvertising.radioprovidesawayforadvertiserstocommunicatewithaudiencemembersatalltimesoftheday.consumerslistentoradioontheirwaytoschoolorwork,atwork,onthewayhome,andintheeveninghours.twomajorchanges—satelliteandinternetradio—willforceradioadvertiserstoadapttheirmethods.bothoftheseradioformsallowlistenerstotuneinstationsthataremoredistantthanthelocalstationstheycouldreceiveinthepast.asaresult,radiowillincreasinglyattracttargetaudienceswholivemanymilesapart.magazinesnewsweeklies,women’stitles,andbusinessmagazineshaveallseenincreasesinadvertisingbecausetheyattractthehigh-endmarket,magazinesarepopularwithadvertisersbecauseofthenarrowmarketthattheydeliver.abroadcastmediumsuchasnetworktelevisionattractsalltypesofaudiencemembers,butmagazineaudiencesaremorehomogeneous,ifyoureadsportsillustrated,forexample,youhavemuchincommonwiththemagazine’sotherreaders.advertisersseemagazinesasanefficientwayofreachingtargetaudiencemembers.advertiserusingtheprintmedia-magazinesandnewspapers-willneedtoadapttotwomainchanges.first,theinternetwillbringlargeraudiencestolocalnewspapers,thesesecond.advertiserswillhavetounderstandhowtouseanincreasingnumberofmagazinesfortheirtargetaudiences.althoughsomemagazineswillmaintainnationalaudiences,alargenumberofmagazineswillentertainnarroweraudiences.out-of-homeadvertisingout-of-homeadvertising.alsocalledplace-basedadvertising,hasbecomeanincreasinglyeffectivewayofreachingconsumers,whoaremoreactivethaneverbefore.manyconsumerstodaydonotsitathomeandwatchtelevision.usingbillboards,newsstands,andbussheltersforadvertisingisaneffectivewayofreachingtheseon-the-goconsumers.moreconsumerstravellongerdistancestoandfromwork,whichalsomakesout-of-homeadvertisingeffective,technologyhaschangedthenatureofthebillboardbusiness,makingitamoreeffectivemediumthaninthepast.usingdigitalprinting,billboardcompaniescanprintabillboardin2hours,comparedwith6dayspreviously.thisallowsadvertisersmorevarietyinthetypesofmessagestheycreatebecausethey.canchangetheirmessagesmorequicernetasconsumersbecomemorecomfortablewithonlineshopping,advertiserswillseektoreachthismarketasconsumersgetmoreoftheirnewsandinformationfromtheinternet,theabilityoftelevisionandradiotogetthewordouttoconsumerswilldecrease.thechallengeernetadvertisersistocreateadsthataudiencemembersremember.internetadvertisingwillplayamoreprominentroleinorganizationsadvertisinginthenearftuture.internetaudiencestendtobequitehomogeneous,butsmall.advertiserswillhavetoadjusttheirmethodstoreachtheseaudiencesandwillhavetoadapttheirpersuasivestrategiestotheonlinemediumaswell.directmailafinaladvertisingmediumisdirectmail,whichusesmailingstoconsumerstocommunicateaclientsmessagedirectmailincludesnewsletters.postcardsandspecialpromotions.directmailisaneffectivewaytobuildrelationshipswithconsumers.formanybusinesses.directmailisthemosteffectivefromofadvertising.请根据上面给出的内容,来回答下面的单项选择题(下列每小题备选答案中,只有一个符合题意的对的答案。每小题2分,共7题。)televisionisanattractiveadvertisingmediuminthat_____________.a:ithaslargeaudiencesb:itappealstohousewivesc:ithelpsbuildupacompanysreputationd:itisaffordabletomostadvertiser请选择答案:请先登录才干答题withtheincreaseinthenumberoftvchannels_________.a:thecostoftvadvertisinghasdecreasedb:thenuiflberoftvviewershasincreasedc:advertisersinterestinothermediahasdecreasedd:thenumberoftvadspeoplecanseehasincreased请选择答案:请先登录才干答题comparedwithtelevision,newspapersasanadvertisingmedium_________________.a:earnalargerannualadrevenueb:conveymoredetailedmessagesc:usemoreproductiontechniquesd:getmessagesoutmoreeffectively请选择答案:请先登录才干答题advertisingonradiocontinuestogrowbecause___________.a:morelocalradiostationshavebeensetupb:moderntechnologymakesitmoreentertainingc:itprovideseasyaccesstoconsumersd:ithasbeenrevolutionizedbyinternetradio.请选择答案:请先登录才干答题magazinesareseenbyadvertisersasanefficientwayto___________.a:reachtargetaudiencesb:moderntechnologymakesitmoreentertainingc:appealtoeducatedpeople.d:conveyallkindsofmessages请选择答案:请先登录才干答题oui-of-homeadvertisinghasbecomemoreeffectivebecause_______a:billboardscanbereplacedwithintwohoursb:consumerstravelmorenoweverbeforec:suchadshavebeenmademuchmoreattractived:thepaceofurbanlifeismuchfastern
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