建筑施工企业投标报价策略与技巧的研究

111题目：建筑施工企业投标报价策略与技巧的研究摘要当前,随着市场经济的发展，建筑工程招投标市场和制度日趋成熟完善,市场竞争行为变得越来越激烈，也越来越规范化和理性化。因此对于建筑施工企业而言,如何适应日益激烈的投标环境，巧妙运用投标报价策略和技巧，提高中标率,是投标企业必须研究和重视的问题。投标是企业间综合实力的竞争,不仅取决于企业的技术力量、管理水平、社会信誉等要素,更决定于决策者的智慧和经验。本文首先介绍了建设工程招投标的概念和特点，介绍了投标报价的概念，然后论述了研究工程投标报价策略对于承包商投标成功的重要意义，指出了投标报价策略和技巧的重要性。重点介绍了投标报价的几种策略和投标的技巧，并且在论述时用施工企业的投标实例说明了投标报价策略和技巧的实用性。最后用一个案例证明了本文所论述的投标报价策略和技巧的重要性和实用性。关键词：投标报价；投标策略；投标技巧ConstructionenterprisebiddingstrategiesandskillresearchABSTRACTAtpresent,withthedevelopmentofmarketeconomy,constructionbiddingmarketandimprovethesystemmatures,themarketcompetitionbecomingincreasinglyfierce,moreandmorestandardizedandrational.Thereforetheconstructionbusiness,howtoadapttotheincreasinglyfiercebiddingenvironment,cleveruseofbiddingstrategiesandtechniquestoenhancethesuccessfulbidderrate,isbiddingcompaniesmuststudyandattention.Tenderbetweenbusinessesoverallstrengthofthecompetition,dependsnotonlyonthetechnicalstrengthofenterprises,management,socialfactorssuchasreputation,butalsopolicy-makersdecidedtowisdomandexperience.Thispaperfirstintroducedtheprojectbiddingandcharacteristicsoftheconcept,introducedtheconceptofbidding,andthendiscussesresearchprojectcontractorsbiddingstrategyfortheimportanceofthesuccessofthetender,thatthebiddingstrategyandtheimportanceofskills.Focusonthebiddingofseveralstrategiesandtechniques,andwhenusedintheconstructionbusinessonthetenderexamplesofthetenderofferpracticalstrategiesandskills.Finallythispaper,acasethatthepaperdescribedthebiddingstrategy