BEC中级口试历年真题PART2及答案汇总

BECBEC中级口试历年真题PART2及答案汇总真题二Whatisimportantwhenentertainingclients?••typesofactivities•CostFirstly,wemustchooseappropriatetypesofactivitiestoentertaindifferentclients.Differentclientshavedifferenttastesinterestsandhobbies.Inordertomakethemfeelsatisfiedandcomfortablewemustchoosetheactivitiestheypreferandareinterestedin.Forexampleifyoufindyourclienthasatasteforartormusicthentakehimorhertoaconcert.Ifheorsheisasportsfantakehimorhertothesportsevent.Secondly,Costisnotalwaystheessentialthing.Howmuchwespendisdependingonthenature/characteristicsofthetransactionorthesizeofthedeal.Butsometimesweshouldconsidertheprofitissue.Ifthecompanyisexpectingtomakebiggain/profitsoutofaspecificclient,itshouldatleastputinproportionalinvestmenttoentertain/pleaseitsclients.Theidealplanwouldbespendingaslittlemoneyaspossibletogetthedealdone.Butyoumustnotoffendyourclients.Youshouldmakethemfeelbeingwelcomed.Whatisimportantwhenchoosingretailpremisestorent?••Locationofsite(transportation)•Lengthofcontract•Demandforproductsorservices•Laborcosts••Competition•LocalworkforceavailableFirstly,locationofsiteisveryimportant.Youneedtoconsiderwhetherit’sconvenientandeasyforrawmaterialsupplyandtransportingouttheproducts,whetherit’seasytogetaccesstotheelectricity,water,gasandothersupportingpportingenergy,whetherit’sconvenientforstafftogotowork.Secondly,lengthofcontractisalsoimportant.Longercontractwouldcoverissuesinmoredetails.Thecontractshouldcovercertainmatter,whicharelikelytohappen,suchas,assignment,servicecharges.Whatisimportantwhendecidingonpackagingforproducts？••Image•productionprocessThepackagingofourproductsisinfactakindofadvertisementforourproducts.Sowhenwedecideonpackagingforproductswemustfirstconsiderifthepackagingcanreflecttheimageofourproducts.Itmustbestrepresentthequalityofourproductsthroughitsdesignandlayoutwhichcanattractourcustomerstobuyourproducts.Thepackagingshouldshowthedistinctivefeaturesofourproductssothateverycustomercanhaveabetterunderstandingofourproductsafterjusttakingalookatourproducts.Andweshouldmakesurethatthecustomerscanidentifyourproductsimmediatelythroughthethepackaging.Besides,Besides,theproductionprocessdecidesthephysicalcharactersofyourproducts.Forexample,whattheyaremadeof,metalglassorwood?Becauseofthesecharactersyouhavetoselectdifferentkindofpackaging.Forexamplebeingfragileyourproductsmadeofglassshouldbepackagedinasoftcontainerwhichcanstandtheimpactofcollision.Yourwoodproductsshouldbekeptintheanti-wetandanti-moldpackaging.Asformetalproductsanti-wetandanti-rustpackagingisnecessary.Appropriatepackagingcanensurethequalityofyourproductsduringthedelivery.Whatisimportantwhenpackaging?••image•productionprocess•convenienceFirstofall,whenpackaging,it’sveryimportanttochoosethecolor,shapeanddesignthatconveythehigh-qualityimagetoourcustomers.Withspecialappearance,ithelpsmaketheproductdistinctfromothersandattractconsumersumers’attention.Second,productionprocessisalsoimportant,theproductwillbehandledformanytimesduringitsproductionprocess,sothepackagingmaterialweuseshouldbestrongenoughtoresistanydamage.(weshouldalsoconsiderthetransitprocesssothatthepackagewedesignwillprotecttheproductagainstspoilage.ApartApartfromthistwoaspects,it’salsoofgreatimportancetoofferconsumersconvenience.Packagingshouldbedesignedinsuchaswaytomakeiteasierforcustomerstoopenthecontainerandusetheproduct.Whatisimportantwhenselectingstaffforpromotion?••Attitudetowork•Currentperformance•PersonalqualitiesAttitudetowork工作态度:Thestaffwhoholdapositiveattitudetowardworkshouldbepromoted.Ifapersonlikeshisjob,hewilldevotehisheartandsoulintothejobandtryeveryefforttoaccomplishthetask.Moreover,hishard-workingmightwellinfluencetheotherstaffandsetagoodexampleforthem.Thecompanyneedssuchkindofspirit.Currentperformance(Qualityofperformance/work-relatedqualities)专业素质:Youknow,allstaffarelookingforwardtopromotion.Theonewhogetsthechanceshouldbethebestoneamongallstaff.Otherwiseotherstaffwon’tbeconvinced.Currentperformancecanjusttellallstaffwhatheorshehasdoneandcanalsotellthestaffthereasonforpromotion.Theneverybodywilltryhis/herbesttoworkhandandmakesomeachievements.Personalqualities人品:Relevantpersonalqualitiesareimportantaswell,suchasloyaltytothecompany,responsibilityandsoon,sincethesequalitiescanestablishcredibilityandintegrityamongcolleagues.Theselectingstaffshoulddbeasacontributortothecompanyandasapersonofhighpersonalstandingwithacapacityforleadership.Communicationskills，CooperationskillsWhatisimportantwhenconsideringacareerchange?••Furtherstudyortraining•Opportunitiesforfuturepromotion•Salary•Location•CompanyreputationFirstly,furtherstudyortrainingcannotbeneglected,sincetrainingcankeeptheirskillscurrentandup-dated,thusmakingthemmorecompetitivethroughoutghouttheirlives.Secondly,futurepromotionnormallyprovidesanincreaseinpayandstatusandbringsyouasenseofcareerachievement.Thirdly,Salaryisnotthemostimportantthingintheworld.Idothinkso.Butwithoutmoney,we’llbeindifficulties.Whenwecan’tsupportourfamilies,wewillnaturallyconsidercareerchange.Locationmustbetakenintoaccount,especiallyforonewhoismarriedandhaschildren.Ifthenewjobmeansrelocation,movingtoastrangecity,itcanbeagreatthreattoone’sfamilylife,andvariousproblemswillarise,suchaschildren’seducation,etc.Besides,peoplehavetoconsiderwhethertheclimate,foodandtheculturetherefitthemornot.WhatWhatisimportantwhenplanninganadvertisingcampaign?••Marketresearch•SelectingappropriatemediaMarketresearch:Itenablesyoutoknowwhatispopularinthemarketandwhatpricescustomerscanaccept.Alltheaboveareverycrucialforyoutodecidedecidewhen,whereandwhomyoucangiveyouradvertisement.Selectingappropriatemedia:Forexample,ifyournewproductaimstoreachyoungpeople,itisawisechoicetoputanadvertisementoneitherTVorInternet,fortheyoungareusedtogettingnewsthere.Oritwillbeawasteofmoney.Pricing:Aftercarryingoutmarketresearch,wecanknowwhatthemostrationalpriceofanewproductis.Whatisimportantwhenchoosingtransportforbusinesstrip?••Convenience•Cost-effectiveness•ComfortFirstly,Conveniencetransportcanhelptomakeyourtripeasy,efficientanddfreefromfatigue.Secondly,Itisadvisablenottochooseatransportwhosecostisbeyondyourbudget,sinceexpensivetransportcanevenstopyoufrommeetingyourtargets.Youshouldneverallowthiskindofcosttoruinyourwholebusiness.Finally,Comfortmeansbeingphysicallyrelaxedandcontented,freefromworriesandunhappiness.Withcomfortabletransport,youcanarrivewellrestedandreadyforyourwork.Thisisvitalforthesuccessofyourbusiness.Whatisimportantwhenexportinggoodsorservicesforthefirsttime?••Culturaldifferences•ProfessionaladviceWhenexportinggoodsorservicesforthefirsttime,itisveryimportanttoconsiderculturaldifferences.Culturaldiffersfromcountrytocountry.Peopleindifferentcountrieshavedifferenttastesandneedsforgoodsorservices.Inordertocatertothetastesandneedsofpeopleinforeigncountries,acompanyshouldtakeculturaldifferencesintoconsiderationwhenexportinggoodsorservicesforthefirsttime.Otherwise,thegoodsorserviceswon’tsellwell.Professionaladviceisalsoimportant.Sincethecompanyhasneverdoneinternationalbusinessbefore,itmaylackexperienceofexportinggoodsorservices.Ifthecompanyseeksprofessionaladvice,itmayavoidmarketingdisasterswhichmayleadtobiglosses.Inaddition,it’salsoimportantforthecompanytolocateagoodexportingfirmwhichcanprovidegreatassistanceinsellinggoodsorservicestoforeigncountries.What’simportantwhendealingwithcomplaintsfromclients?••Offeringanapology•suggestasolutiontotheproblemOfferinganapologyistheverybasiclevel.Whentheclientsthinkthattheyhavereceivedunfairtreatments,thefirstthingthatthecompanyshoulddoistocalmthemdownandtrytokeeptheclient.Anapologyisthefirststepandausefulmethodtomaintaincontrolofthesituation.Offeringanapologyisanimportantgesturetoshowthatthehostingcompanyisfullyawareofthesituationandwouldliketotakethepotentialresponsibilityforitsmistakes.Thecomplainingclientswouldfeelthattheircomplaintsarebeingpaidattentionandmaythereforebehappytoproceedtothetransactionwiththehostinggcompany.Itisnecessarytosuggestasolutiontotheproblemaswell.Theclientswanttoenterintothetransactioninagoodmoodandwithareliableandtrustworthybusinesspartner.Apartfromanapology,theclientwouldwanttohavetheproblemsandmisunderstandingsolvedbeforetheircommunicationmovestothenextlevel.Ifthehostingcompanyfailedorrefusedtosuggestasolution,itssincerityofenteringintothetransactionwouldbeputintodoubt.Whatisimportantwhensettingpricesfornewproducts?••Productioncosts•Competitors’prices•Demand•QualityThefirstthingwemusttakeintoaccountisProductioncostswhensettingpricesfornewproducts.Pricesshouldcoverthecosts,suchasinsurance,rawwmaterials,rentandequipment.Otherwise,thecompanywillmakealoss.Competitors’prices:Ifwesellourproductsatalowerpricethanourcompetitors,wecanseizealargemarketsharequickly.Then,largesalesvolumecanhelpourcompanyreduceproductioncostsandachievehigherprofits.Demand需求:Whendemandisstrong,wecansethighprices.Whendemandisweak,wecansetlowerprice.Firmsmustestimatethequantitiesofaproductthatconsumerswilldemandandthensetthepriceforthenewproduct.Quality质量:Ifthenewproductsareofbetterqualityandcanperformmorefunctionsthancompetitors’,thenthepricescanbehigh.Whatisimportantwhenaimingtoreducestaffturnover?••Financialincentives•careerstructure•Pleasingworkenvironment•flexibleworkinghours•trainingFirstly,financialincentivesareimportant.Staffwantsomesortofrecognitionforthejobthattheydo.CorrectFinancialincentivesplanwillarousetheirenthusiasm.Otherwise,theywouldfeelbeingignored(neglect/overlook).Secondly,Secondly,careerstructureisalsoimportant.Employeeswillremainwiththeiremployerifcareeropportunitiesarepresented.Careerplansforthosewhowhattoupwardinthecompanyundoubtedlyimprovemoraleandboostengagement.(Thiscanleadtosomemotivationalvaluesandenhanceemployees’fulfillment.)Thirdly,creatingapleasingworkplaceisveryimportantwhenaimtoretaingoodstaff.Apleasingworkplaceincludeseverythingfromhavingtherighttoolsavailabletoprovidebasiccomfort,suchasproperlightingandnoisecontrol,etc.Ontopofthat,flexibleworkinghoursshouldbealsotakenintoaccount.Itallowsthestaffacertaindegreeoffreedom,whichisessentialforthebalanceoflifeandwork.Besides,trainingcannotbeneglected,sincetrainingcankeeptheirskillscurrentandup-dated,thusmakingthemmorecompetitivethroughouttheirlives.真题四WhatisimportantwhenPlanningapresentation？••Audience•EquipmentneededFirstly，Youneedtoknowwhoisgoingtobethetargetaudience.Whethertheaudienceknowanythingaboutthetopicofyourpresentation,Whattheyareinterestedin,andWhytheycometoyourpresentation.Onceyouhavefoundoutsomethingaboutthetargetaudience,youneedtokeepinmindtheirinterestsandneedssoastomakeyourpresentationinterestingandmeaningfulgfulforthetargetaudience.Secondly,youneedtodecidewhatkindofequipmentwillbeneededforthepresentation,e.g.over-headprojector;cleartransparencies;computer;microphone,acousticforthevenuewherethepresentationwilltakeplace.Also,Youneedtomakesurethattheequipmentneededwillbeavailableonthedaywhenthepresentationwilltakeplace.what’smore,youneedtocheckthatalltheequipmentisingoodconditionandworkswell.Whatisimportantwhenselectinganinterpreterforameetingwithforeignclients••Experience•ReliabilityFirstly,youneedtoselectaninterpreterwhoisexperiencedininterpretingforsuchmeetings,theinterpretershouldhaveawideknowledgeaboutbusinessmanagementandfamiliarwiththespecialtermsandjargonsforcommercialnegotiations,finance,law,etc.inaddition,abackgroundknowledgeaboutthetargetcountryisalsoimportanttoo.Secondly,theinterpreterforameetingwithforeignclientsshouldbereliableinthefollowingaspects:beingpunctualforthemeetings,keepinginformationlearnedatthemeetingsconfidentialandinterpretingaccuratelywhatisbeingdiscussedWhatisimportantwhenintroducinganewproductrangeontothemarket••Timing•advancepublicityFirstly,theintroductionshouldbemadeatanappropriatetime,i.e.whenthemarketismaturedforhavingthisnewproductrange,inotherwords,therewillbeprospectivecustomerstobuytheproducts.Ifthereareanycompetitorswhoareplanningtointroducesimilarproductsontothemarket,thenitisnecessarythattheintroductionshouldbemadeaheadoftheirintroductionsooastograbasmuchmarketshareaspossible.Secondly,advancepublicityisimportantinthatitwillpavethewayfortheintroduction,i.e.tomakeitknowntothegeneralpublic.Therearedifferentwaystoimplementadvancepublicity.--tohaveanewsconferencetodeclaretheintroduction--toadvertiseonTV/radio,innewspaper/magazines--todeliversamplesofthenewproduct(deliverycanbemadeinthestreets,insupermarkets,topeople’shomesetc.)Whatisimportantwhenaimingtoimprovecareerprospects(职业规划)?Whenaimingtoimprovecareerprospects,Iwouldtakethreefactorsintoaccount,agoodreadinghabit,agoodcommandofforeignlanguages,afurthereducationandorganicframeoftheworldToTostartwith,agoodreadinghabitcanenrichyourknowledge.Whenyouarereadingbusinessarticles,thelatestbusinesseventswillgiveyouaclueofwhattodoonyourownopinions.Secondly,foreignlanguagelearningisbecomingincreasingly（有意识的替换moreandmore）popularincompaniesbecauseitguaranteeseffectivecommunicationwithoverseasbusinesspartners.Thirdly,furthereducationhelpsyoutostepforward.Withmoretraining,yourproficiencywillbeimproved.Lastbutnotleast,anorganicknowledgesystemalsoplaysanimportantpartinthecareerdevelopment.Abroadenedhorizon(开阔眼界)wouldenhanceyourprofessionalskills.Whatisimportantwhenaimingtoimprovecareerprospects?••Readingbusinessarticles•Learningaforeignlanguage•TrainingFirstly,readingbusinessarticlesisveryimportantwhentryingtoimprovecareerprospects.Thisisagoodwayforyoutokeepupwiththelatestdevelopmentopmentinrelatedfieldwhichmaygiveyouaclueofwhattodonext.Secondly,learningaforeignlanguageisalsoimportant.ForinstanceifyouaregoodatspeakingEnglish,thatwouldaddweighttotheimprovementofcareerprospectssincetheglobalizationeconomyandthewide-spreadinternationalcorporationallneedsthebridgeofacommonlanguage,andEnglishisoneofthemostwidelyusedlanguages.Thirdly,Thirdly,trainingisanotherfactortoconsider.Bydoingso,yougetaccesstoarangeofskillstomeetdifferentsortsofneedsfromdifferentjobs.Whatisimportantwhendecidinghowtotransportgoods?••Destination•Speed•deliveryandloadingofthegoods•priceWhenyouaredecidinghowtotransportgoods,thedestinationofthedeliveryliveryistheprimeelementtobeconsideredForthesakeof(为了)convenience,variousmeansoftransportationshouldbeadoptedwithregardtodifferentdistanceofthedelivery.Furthermore,wecannotoverlookspeed（论点2）.Amorepromptdeliverymeansafasterturnover（此处意为流通量，注意它的其他两种意思：营业额及turnoverrate员工的离职率）.Ontheotherhand,deliveryandloadingofthegoodsshouldnotbeneglected.Ifthegoodsarenottakencareof,therecouldbedamageseitherintransitorduringtheloadingandunloadingprocessorbyotherreasons.Ifthepercentageofthedamagedportionistoohighandthegoodsareinabadcondition,thecompanycansufferfromahugeloss.Andnowitcomestothelastpoint:price.Otherthingsbeingequal,aslongasthetransportcompanycanhandletheitemsproperly(可以用专业术语“野•••蛮装卸”蛮装卸”roughhandling表示),wewoulddefinitelychoosetheonethatgrantsusthebestoffer.Whatisimportantwhenpurchasingnewmachinery?••thelevelofautomation•thelevelofautomation•quality•safetytlythereasonwhywebuynewmachineries:totlythereasonwhywebuynewmachineries:tosavelaborandraiseefficiency.Secondly,,weshouldbeawareofthemaintenancerequirementofthemachinerieswebought.Itshouldbestatedcrystalclearinthepaymenttermswhetheritistheresponsibilityofthebuyerorthesellertogetthemaintenancecovered（意为“负责”）.Furthermore,qualityshouldbeviewedbeforethepurchaseFinally,ifIwereinchargeofthepurchase,myinterestwillbetowardssafety.Thevisualofsomeworkergettingcaughtintheblade（刀片）ofthemachineryishorrifying.Ifwedon’ttakethisseriously,thisimagewillnotbeahypotheticalcasewhatisimportantwhenselectingaretailsalesassistant?previousexperiences••appearance•somebasicskillsandqualities•callingattherighttime•callingattherighttimelistencarefullyauseauseasmanyotheremployers,Iattachgreatimportancetoitforthatmatter.Secondly,Iwouldpayattentiontothepersonalappearancesoftheapplicants.Agoodappearancecanmakethepublicityofthecompanybetterandeasier,andtheclientsandcustomerswillhavedeepimpressionofadecent,neatlydressedsalesassistant.Thirdly,somebasicskillsandqualitiesarenecessary,suchascommunicationskillsandanalysisskills.Andalso,tokeepcontactwithourcustomersisveryimportant（论点4）.Itcanhelpustoimproveourachievementsandmakesurewehavesustainableresourcesforthefuturedevelopment.补充词汇：salesmanager销售经理salespromotion促销salespotential销售潜力sellingprofit销售利润Whatisimportantwhencontactingclientsbytelephone?•positiveandenthusiastic•positiveandenthusiasticclearobjective较难拓展，需尽量扯到我们熟悉的或常识性的话题，即说话要简洁、有效).Asamatteroffact,wetalkallday,buthowtotalkisobviouslyasomewhatneglectedart.t.Tobespecific,youshouldmakesurethatyouthatyoucallyourclientsattherighttime,becauseitisimpropriate,impoliteandveryannoyingtodisturbyourclientswhentheyareinthemiddleofsomething.Toputitinanotherway,theperfecttimingisthekeypoint.Secondly,whencontactingclientsbytelephoneyoushouldlistencarefully,becauseoneofthebestwaystoshowyourrespectstoyourclientsistobecomeagoodlistenerThirdly,youneedtohaveapositiveattitudeandtoletyourclientsfeelthatyouarepositiveandenthusiastic.Also,youcankeepaharmoniouscircumstancebetweenyouandtheclients.Ofcourse,thereareotherdetailsthatyoushouldpayattentionto(论点4),suchasdonothangupfirst.Weoftensaythatthedetailsdeterminewhetheryouwillsucceedorfail(细节决定成功还是失败).Notethatthedetailscanhelpalottosolvetheproblemseffectively.Whatisimportantwhenmanagingchange?••communication•technologyandqualifiedpersonnel.•employees'opinions.•employees'opinions.Costsuesueinthespotlight）.Inmyperspective,whenmanagingchange,severalfactorsshouldbetakenintoconsideration.Thefirstoneistosetaclearobjective,becauseitistheblueprint（蓝图）ofacompany’sfuturedevelopment.Withouttheguideofaclearobjective,onewillgetlostinthebusinessjungle.Thesecondfactoriscommunicationskill.Aneffectivecommunicationcanpromotecooperation,andcommunicationisusuallyconsideredasaninevitable（不可避免的）waytoeffectivemanagement.Thethirdoneistechnologyandqualifiedpersonnel.Theyarethecorecompetitivenessofenterprisesandtheyarethesoftwareandhardwarethatdrivetheenterprisetoworkinafullspeed(全速进行）.Withoutthem,itishardtokeeppacewiththetime.Thelastbutnottheleast,creativityisalsoimportant(论点4).Evenasingleinnovativeideamaybecapableofhelpinganenterprisetotakethelion’sshareinthemarket.Whatisimportantwhenconsideringsettingupastaffcanteen?••financialsituationWithrespecttosettingupstaffcanteens,Isuggestthatweshouldbeawareareofthefollowingfourfactors.Firstofall,Ithinkweshouldlistentotheemployees'opinions.Ifmostoftheemployeesagreetosettingupacanteenandthecompanycanaffordtheexpenditure.Ithinkthecompanyshouldnotrefusetosettingupacanteen.Facilitatingemployeeswillfinallybenefitthecompany.Toconsidertheiropinionsistorespecttheirinterests.Secondly,Itisnecessaryforthecompanytoconsidertheexpenditureofsettingupanewcanteen.Becausethecompanyneedsprofittosustainitselfrun.Thecompanycanalsostriveforinvestme