文化体验绿色核心景观设计方案文本

临沂华

润万象汇景观概念

设计Liny

i

CRland

Liv

ing

Mall

Landscape

Concept2016.12.16华润置地有限公司ChinaResourcesLandLimited01MP-06-01-

CMP场地外环境

解读Site

Surrounding

Analy

si

s区位分析Local

Context临沂市政府LinyiMunicipalGovernment沂河YiheRiver临沂人民广场LinyiPeopleSquare临沂机场LinyiAirport城市主干道City

MainRoad2000M基地Site到达火车站ArriveTheRailwayStation场地位于山东省临沂市市中心，距离沂河景观带、人民广场以

CRLand

Linyi

Living

Mall

is

situated

in

the

centre

of

Linyi,

theproject

enjoys

a

superior

geographical

location

and

convenienttransportation

that

well

connected

to

other

districts.

Yi

River,People

Square

and

the

railway

Station

all

lie

within

2km

from

thesite.及火车站均在2公里范围之内，因此场地地理位置极佳，道路交通极其方便。华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design周边业态分析Main

ProgramsSurrounding临沂人民广场LinyiPeopleSquare中银大厦ZhongyinTower中高端住宅楼High-end

Residential中国银行ChinaBank蒙山沂水大剧院Theater中低端商业住宅楼Mid-rangeCommercialResidential高层住宅High-riseResidential临沂第二中学LinyiNo.2School基地Site临沂华润凯旋门LinyiCRlandResidential博物馆Museum中高端商业住宅楼High-end

CommercialResidential中低端商业住宅楼Mid-rangeCommercialResidential中低端住宅楼Mid-rangeResidential临沂老年大学LinyiElderlyuniversity临沂实验中学LinyiExperimentalMiddleschool中国工商银行ICBC图例Legend·

Yimeng

Road——90%

Public

Land·

Bayi

Road——90%

Residential

Land

(

High-end)·

沂蒙路——90%公共用地高端住宅用地High-end

Residential

Realm绿化用地Green

Realm·

八一路——90%居住用地（中高端）·

开阳路——25%学校用地+50%居住用地（中低端）+25%公共用地

·

Kaiyang

Road——

25%

School

Land

+

50%

Residential

Land中低端住宅用地Low-End

Residential

Realm学校用地School

Realm(Mid-range)

+

25%

Public

Land·

启阳路——50%居住用地（中低端）+50%公共用地·Qiyang

Road——50%

Residential

Land

(Mid-range)

+

50%公共用地Public

RealmPublic

Land华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design周边主要动线分析Site

Movement基地Site图例Legend·

Yimeng

Road——Shopping

Group

+

Commercial/

Office

Group

+·

沂蒙路——购物人群+商业办公人群+居住社区人群·

八一路——居住社区人群Residential

Group主要车行流线Main

Vehicle

Movement主要人行流线Main

Pedestrian

Movement·

Bayi

Road——

Residential

Group·

开阳路——居住社区人群+购物人群·

启阳路——居住社区人群+购物人群·Kaiyang

Road——

Residential

Group

+

Shopping

Group·QiyangRoad——Residential

Group

+

Shopping

Group次要车行流线Secondary

Vehicle

Movement次要人行流线SecondaryPedestrian

Movement华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design周边界面现状分析——沂蒙路Site

Surrounding

Contex

t——Yimeng

Road沂蒙路现状综合评价Yimeng

Road

Situation

Evaluate法国梧桐Oriental

Plane·

景观资源LandscapeResources

Evaluate作为城市主干道，沂蒙路景观资源良好，有树形优良的行道树法国梧桐，为场地景观营造塑造了良好的基础停车混乱Parking

Chaos石材铺装Granite

PavingAs

the

main

street

of

the

city,

YimengRoad

possessrich

landscape

resource

that

well-grown

orientalplane

tree

standingon

both

sides非机动车道Bicycle

Lane·

周边业态Surrounding

Programs场地对面为在建博物馆，使场地商业建筑与对面博物馆建筑相得益彰，为提高沂蒙路两侧的品质起到重要作用法国梧桐Oriental

Plane在建博物馆Under-construction

MuseumAmuseum

is

under

construction

opposite

the

site,which

correspond

to

the

commercial

building

onthe

site,

both

playing

important

role

to

improve

thequality

of

the

road

sides.非机动车道Bicycle

Lane·

地面设施向西移动5.5米Remove

To

westSideFor

5.5

MetersGround

Facilities现阶段两侧停车较为混乱、地面铺装虽为石材但不整洁、地面设施如广告牌等较为凌乱Parking

chaos,

messy

granite

paving,

and

disorderedbillboards.公交车站Bus

Station华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design周边界面现状分析——开阳路Site

Surrounding

Context——Kaiyang

Road开阳路现状综合评价Kaiyang

Road

Situation

Evaluate市政设施阻挡人流Municipal

Facilities

Impeding

PedestrianFlow·

景观资源LandscapeResources

Evaluate行道树——柳树Street

Tree—Willow道路——双车道Road—Two-Lane整个开阳路的行道树为柳树，夏季枝繁茂密，冬季干枯凋落，且行道树点位不均质，遮挡店面，不利于商业店铺的展示，另外植物绿篱的隔离不利于引导人流The

whole

Kaiyang

Road

is

lined

with

willows,

whosebranches

thickening

in

the

summer

while

witheringin

the

winter.

The

willows

lay

out

uneven

and

mightkeep

out

the

retail

shops

then

affect

the

business,moreover,

the

shrub

buffer

is

not

good

for

guidingpeople.透水砖铺装影响品质Low

Quality

Brick

Paved

Footpath绿篱隔离Shrub

Buffer行道树遮挡店面Street

Trees

Blocking

Views

to

Shop

Signs·

周边业态Surrounding

Programs公交站牌Bus

Station场地对面业态较为凌乱且较为低端，对场地整体环境的品质感造成影响Resisting

relatively

low-end

programs

opposite

thesite

are

in

a

mess

which

may

affect

the

quality

ofthe

wholeproject.垃圾桶Bins·

地面设施Ground

Facilities道路两侧停车较为混乱、地面铺装为透水砖影响品质感，服务设施如垃圾桶等点位不整洁Current

parking

status

is

in

confusion,

waterpermeable

brick

paving

affect

the

quality,

and

thefacilities

such

as

bins

are

in

disorder.凌乱的商铺业态Unorganized

Retail

Programming凌乱的非机动车停车Unorganized

Scooter

Parking凌乱的地面停车Unorganized

Vehicle

Parking华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design周边界面现状分析——八一路Site

Surrounding

Context——Bayi

Road八一路现状综合评价Kaiyang

Road

Situation

Evaluate干净整洁住宅立面Clean

Residential

Tower

Facade·

景观资源LandscapeResources

Evaluate层次丰富的绿化Rich

Layers

Of

Planting八一路靠近华润住宅区的一侧整体景观资源较好，植物层次丰富，但行道树长势不均，影响道路效果The

side

of

Bayi

Road

which

is

beside

the

CRLandResidential

area

shares

good

landscape

resourcesuch

as

abundant

plant,

while

the

side

trees

growuneven

leading

a

bad

visual

effect.凌乱的机动车停车Unorganized

Vehicle

Parking·

周边业态Surrounding

Programs场地对面为华润凯旋门住宅社区，黑白灰立面效果产生了较强的现代品质感，此位置也是进入场地商业的重要入口，吸引大量的社区人流Triumphal

arch

residential

community

is

oppositethe

site,

the

black

and

white

ash

elevation

bringsa

strong

sense

of

modern

quality.

This

position

isalso

the

main

entrance

of

the

retail

block,

attractinga

lot

of

people

from

the

community.道路——双车道Road—Two-Lane人行道铺装较好Good

QualityPaving

Footpath·

地面设施Ground

Facilities场地对面铺装较为干净整洁，但靠近场地的一侧铺装为透水砖，品质感不足行道树——栾树Street

Tree—Koelreutrtia

IntegrifoliaPaving

opposite

the

site

is

tidy

and

clean,

while

thewater

permeable

brick

paving

near

one

side

of

thesite

might

affect

the

whole

quality.公交站Bus

Station透水砖铺装影响品质Low

Quality

Brick

Paved

Footpath华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design周边界面现状分析——启阳路Site

Surrounding

Context——Qiyang

Road启阳路现状综合评价QiyangRoad

Situation

Evaluate行道树长势不均Trees

Grow

Uneven行道树品种不统一Different

Trees·

景观资源LandscapeResources

Evaluate开阳路景观资源一般，行道树品种不一，夹杂两个品种，且长势不均质道路两侧乱摆摊Messy

Street

VendorsTwo

different

species

of

trees

grow

uneven

besidetheKaiyang

Road.·

周边业态Surrounding

Programs场地对面业态较为凌乱且较为低端，对场地整体环境的品质感造成影响Resisting

relative

low-end

programs

opposite

thesite

are

in

a

mess

which

may

affect

the

quality

ofthe

wholeproject.·

地面设施道路——双车道Road—Two-LaneGround

Facilities透水砖铺装影响品质Low

Quality

Brick

Paved

Footpath道路两侧停车较为混乱、地面铺装为透水砖影响品质感，另外场地对面人行道道牙距离商铺较近，舒适度不高Current

parking

status

is

in

confusion,

waterpermeable

brick

paving

affect

the

quality,

besides,the

sidewalk

curb

opposite

the

site

is

too

close

tothe

retail

shops,

which

may

destroy

the

comfort.凌乱的商铺业态Unorganized

Retail

Programming凌乱的地面停车Unorganized

Vehicle

Parking凌乱的非机动车停车Unorganized

Scooter

Parking华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design场地内设计条

件解读Site

Desig

n

Analy

si

s建筑功能解读Architectural

Function·商务白领人群White-collar公寓Bussiness

GroupAPARTMENT

·半围合中央花园广场Semi-enclosedCentral

Garden

Plaza·购物游憩一体环境Shopping

&

Recreation办公OFFICE·商务办公人群Office·场地中竖向标杆Level·办公购物融合的环境Office

&

Shopping商业综合体SHOPPING

MALL·购物人群Shopping

Group·空间宽阔的商业界面Broad

Retail

Interface·商业室内外活力场所Recreation

Destination华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design建筑风格Architectural

Style本项目作为集中商业，办公，公寓的城市综合体，

建筑风格现代简洁，同时建筑线条打造的富有地域特色，融入了当地文化，这不仅衬托热闹的商业气氛，同时又诠释了一个现代时尚文化之都。A

contemporary

design

approach

has

been

adopted

forthe

city

complex

integrated

withretail,

office,

apartment.Thearchitecture

is

modern

and

simple.

Atthe

sametime,

the

fabric

of

the

architectures

is

characteristicand

embraces

the

local

culture.

This

will

benot

onlybeneficial

for

creating

a

vigorous

retail

atmosphere

butalso

interpreting

a

contemporary,

modern

and

culturalcity.1

建筑结构Form2

玻璃幕墙样式Curtain

Wall

Pattern华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design场地内部人行动线分析Internal

Pedestrian

Circulation

Analysis图例

Legend主要人行流线Ground

Main

Pedestrain

Circulation斑马线Crossing-

主要流线存在于商业界面外侧和商业中庭区—

Main

Circulation

at

the

External

and

Atrium

Area

of

Retail

Interface.斑马线Crossing-

商业界面外侧流线受到地下车库出入口阻隔—

The

External

Movement

of

the

Retail

Interface

is

Cut

off

by

theUnderground

CarparkEntrance内外连接主要流线Main

Connection

Circulation-

外侧商业界面与内侧中庭缺乏直接的联通—

Lack

DirectConnection

between

the

External

Interface

andthe

Interior

Atrium.负一层人行流线Underground

Pedestrian

Circulation-

沂蒙路一侧的下沉广场空间流线昭示性较弱—Entry

to

Sunken

Plaza

is

Not

Clear

from

Yimeng

Road建筑内部人行流线Indoor

Pedestrian

Circulation斑马线Crossing斑马线Crossing商业SHOPPING

MALL主入口Commercial

MainEntryN办公入口Office

Entry0m

10m

30m60m公寓入口Apartment

Entry华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design场地内部车行动线分析Internal

Vehicle

Circulation

Analysis图例

LegendP车行流线Vehicle

CirculationP公交车站Bus

Stop落客点Drop-offPP

P商业停车出入口Commercial

Parking

EntryPP后勤停车出入口Service

Parking

EntryPP公寓停车出入口Residential

Parking

EntryPP-

场地内部车行流线主要集中在靠近开阳路一侧，其中靠近办公区的车行流线较为繁杂，人车混行严重，因此如何规划人车流线将尤为重要PPP—

Internal

vehicle

movement

mainly

concentrated

on

one

side

of

KaiyangRoad,

the

office

block

sector

is

rather

complex.

It

is

particular

importantfor

future

planning

of

the

vehicle

and

pedestrian

movement

to

improvecurrent

coexistence

of

people

and

vehicles

situation

in

the

office

block.PN0m

10m

30m60m华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design场地1F业态分析Architectural

1F

Function图例

Legend办公OfficeBuilding主力商业Flagship

StoreZARA无印良品销售商业Retail

for

Sales自持商业Retail

for

Leasing丝芙兰公寓入口Apartment

Entrance餐饮F&BH&M—

场地SHOPPING

MALL外街主要以品牌主力店为主，利于商业展示面高端品质的打造，另外商业内街主要以小户型店铺为主，利于商业氛围的营造。优衣库—

Retail

street

outside

the

Shopping

Mall

mainly

focus

on

Brand

Storeswhich

is

benefit

for

high

quality

brand

building.

Internal

retail

street

mainlyfocus

on

SOLO

shops

which

is

benefitfor

creating

retail

atmosphere.N0m

10m

30m60m华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design场地B1层业态分析Architectural

B1

Function图例

Legend办公Office

Building主力商业Flagship

Store销售商业Retail

for

Sales自持商业Retail

for

Leasing公寓入口Apartment

Entrance餐饮F&B超市—

商业外街下沉广场以超市和餐饮为主，利用品牌昭示性便于人流导入—Mainly

focused

on

Super

Market

and

F&B

Shops

in

the

Sunken

Plaza,Using

Brand

to

Attract

People.—

商业内街处下沉广场店铺主要以小户型为主，利于商业氛围的营造—

Sunken

Plaza

on

Internal

Retail

Street

mainly

focus

on

SOLO

shopswhich

is

benefitfor

creating

a

vigorous

retail

atmosphere.N0m

10m

30m60m华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design现状标高ExistingLevels66.88Legend6

7.15图例67.9767.500.00道路实测标高Road

Existing

Level0.00

建筑室内标高Interior

Level67.50建筑室内与道路高差Level

Drop0.000.690.7066.8166.6866.68—

场地竖向条件整体较平缓，但靠近开阳路一侧场地高差较大，景观设计考虑使用放坡或者台阶式的方式对其进行优化处理。Relatively

flat

site,

but

obvious

level

change

adjacent

to

one

side

of

KaiyangRoad.

Consider

using

slope

or

steps

to

adjust.66.5766.5566.5766.58N0m

10m

30m60m华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design消防及覆土条件分析EVA/Soil

Depth

Analysis图例

Legend消防扑救面EVA

Pad0.6000.700消防通道EVA

Route覆土深度0.450mSoil

Depth

0.450m1.2000.700覆土深度0.600mSoil

Depth

0.600m覆土深度0.700m1.500Soil

Depth

0.700m0.6000.600覆土深度1.200

mSoil

Depth

1.200m1.2001.5000.450覆土深度1.500

mSoil

Depth

1.500m1.2000.700—

场地内消防登高面主要集中场地的西侧，且较为密集，特别是场地靠近启阳路一侧，两个消防登高面位置相对集中，不利于打造整体连续性的商业景观界面。1.500—

The

distribution

of

EVA

pads

is

more

intensive,

mainly

concentrated

onthe

west

of

the

site.

Especially

near

one

side

of

Qiyang

Road,

two

EVA

padsare

quite

concentrated

with

each

other

which

is

unfavorable

to

build

theoverall

continuityof

the

retail

interface.N0m

10m

30m60m—

场地覆土厚度不一致，最低覆土厚度0.60m,不利于多种景观形式的营造—

Inconsistent

soil

depth

all

over

the

site,

the

thinnest

0.6m

depth

poseschallenge

to

the

creation

of

a

variety

of

landscape

forms.华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design夏至光影因子分析Summer

Sunlight

Diagram夏至日上午8:00-12:00遮阳时长Summer

Solsticeforenoon

8am-12am夏至日下午14:00-18:00遮阳时长Summer

Solstice

afternoon

2pm-6pm夏

至日8：00-18：00遮阳时长Summer

Solstice8am-18pm阴影0-1小时Shade

0

-1hr阴影0-1小时Shade

0

-1hr阴影0-2小时Shade

0-2hr阴影1-2小时Shade

1-2hr阴影1-2小时Shade

1-2hr阴影2-4小时Shade

2-4hr阴影2-3小时Shade

2-3hr阴影2-3小时Shade

2-3hr阴影4-6小时Shade

4-6hr阴影6-8小时Shade

6-8hr阴影3-4小时Shade

3-4hr阴影3-4小时Shade

3-4hr阴影8-10小时Shade

8-10hr·

场地中东北角主入口广场以及西北角入口广场和启阳路一侧在夏季时日照时间均超过6小时，非常炎热，在景观设计中宜采用调节微气候的设计手法以营造舒适的室外环境。-

Longer

than

6

hours

of

summer

sunlight

on

North-east

Main

EntrancePlaza/North-west

Entrance

Plaza/

Oneside

of

Qiyang

Road,

whichcould

be

very

hot.

Landscape

design

had

better

use

modulate

micro-climate

to

create

a

comfortable

outdoor

environment.-

Building

projection

at

the

entrance

of

the

Cando

and

inner

Courtyardwhen

it’s

summer,

leading

comfortable

temperature

which

is

good

forthe

construction

of

landscape

space.·

场地中公寓入口以及内庭院在夏季都有建筑投影，温度较为舒适，利于景观场所的营造。华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design冬至光影因子分析Winter

Sunlight

Diagram冬至日上午8:00-12:00日照时长Winter

Solstice

forenoon

8am-12am冬至日下午14:00-18:00日照时长Winter

Solstice

afternoon

2pm-6pm冬至日8：00-18：00日照时长Winter

Solstice

8am-18pm日照0-1小时Sunshine

0

-1hr日照0-1小时Sunshine

0

-1hr日照0-2小时Sunshine

0-2hr日照1-2小时Sunshine

1-2hr日照1-2小时Sunshine

1-2hr日照2-4小时Sunshine

2-4hr日照4-6小时Sunshine

4-6hr日照2-3小时Sunshine

2-3hr日照2-3小时Sunshine

2-3hr日照6-8小时Sunshine

6-8hr日照3-4小时Sunshine

3-4hr日照3-4小时Sunshine

3-4hr日照8-10小时Sunshine

8-10hr·

场地中北入口广场、沂蒙路商业展示面以及开阳路一侧冬季日照时间均超过4小时，对于景观的营造较为有利-

Longer

than

4

hours

of

winter

sunlight

on

North

Entrance

Plaza/Commercial

Dispaly

Section

on

Yimeng

Road/

Oneside

of

KaiyangRoad,

which

is

good

for

the

construction

of

landscape

space.-

Less

than

2

hours

winter

sunlight

in

2/3

parts

of

inner

Courtyard,landscape

design

should

bring

warmer

winter

elements

intoconsideration

to

improve

thecomfortindex.·

内庭院在冬季时有2/3的区域日照时间小于2小时，因此在景观设计中需要考虑暖冬元素，进而提高环境的舒适性华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design光影因子分析总结Sunlight

Diagram

Summary夏

至日8：00-18：00遮阳时长Summer

Solstice8am-18pm冬至日8：00-18：00日照时长Winter

Solstice

8am-18pm场地条件评级Assessment阴影0-2小时Shade

0-2hr日照0-2小时Sunshine

0-2hr场地条件一级冬季日照＞4小时，夏季阴影＞4小时Site

condition

grade

IWinter

sunshine>4

hr

Summer

shade>4

hr阴影2-4小时Shade

2-4hr日照2-4小时Sunshine

2-4hr阴影4-6小时Shade

4-6hr日照4-6小时Sunshine

4-6hr场地条件二级阴影6-8小时Shade

6-8hr日照6-8小时Sunshine

6-8hr冬季日照＞2小时，夏季阴影＞2小时，且不包括满足一级条件区域Site

condition

grade

IIWinter

sunshine>2

hr

Summer

shade>2

hr,

not

including

grade

I

area阴影8-10小时Shade

8-10hr日照8-10小时Sunshine

8-10hr场地条件三级冬季日照＜2小时或夏季阴影＜2小时，或同时满足Site

condition

grade

IIIWinter

sunshine<2

hr

or

Summer

shade<2

hr,

or

both华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design总结——场地机遇与优势Summary——Opportunities1-

场地地理位置极佳，有利于打造商业地标-

The

site

enjoys

superior

position

which

is

good

to

build

a

newlandmark

destination.-

场地毗邻城市主干道沂蒙路，创造了良好的交通条件2-

Adjacent

to

the

Main

Road

which

provided

goodopportunityfor

convenienttransport.商业综合体Shopping

Mall-

周边配套较为完善，能够有效的吸引人流，创造良好的商业氛围-

PerfectSurrounding

Facilities

which

is

Benefit

for

AttractingPeople

andCreating

Retail

Atmosphere.公寓Apartment公寓Apartment23-

大尺度商业入口广场-

Large-scaled

Retail

Entrance

Plaza15-

场地记忆点的营造，利于吸引人气，提升商业氛围-

Create

memorable

spots

to

attract

people

and

increase

commercial

ambient.43住宅公寓Apartment-

为商业庆典等营销活动提供充足场地，增加商业附加值-

Provide

abundant

space

for

marketing

celebration

activities

to

increasecommercial

value.办公Office公寓Apartment-

宽敞大气的商业展示面-

Spacious

and

magnificent

commercial

display

interface-

打造有机统一的城市绿化展示面，创造连续的商业绿化环境-

Create

organic

unified

city

greening

display

interface

and

continuouscommercial

greening

environment.-

为办公人群和商业购物人群提供室外休憩场所，提供更多的共享平台-

Provide

outdoor

relaxing

space

and

sharing

space

for

customers

.45-

半围合的中央花园-

Central

Park-

创造多样的社交场所，提升场地活力-

Create

Diverse

Social

net-working

site

and

excite

the

whole

area.-

利于营造绿色生活空间，提高场地的舒适度-

Create

green

life

space

and

improve

comfort

of

the

area.-

相互共生的社区商业环境-

InteractiveCommunity

and

Retail

Environment-

打造一体化的社区商业环境，吸引人气-

Create

integration

of

communityand

commercial

to

attract

people-

连接西侧住宅区，形成共生的绿色生活体验-

Connected

with

the

residences

bringing

green

life

experience华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design总结——场地问题Summary——Disadvantage12-

如何处理场地与周边老城区之间的关系？-

How

to

harmonize

the

relation

between

theprojectand

the1old

town

surroundings

?2商业综合体Shopping

Mall-

如何促进人行流线有效的导入到场地的各个角落？-

How

to

effectively

directpedestrian

movement

?公寓Apartment公寓Apartment3公寓Apartment4办公Office34-

如何激活内庭空间相对封闭的商业活力？-

How

to

activate

the

innercourtyard

?公寓Apartment1-

如何合理规划内部车行流线使最大限度的实现人车分流？-

How

to

design

the

internal

vehicle

movements

to

achievebetter

separation

of

car

from

people

?华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design什么样的商业综合体吸引人气？How

to

Draw

People

Together?地标Landmark目的地Destination高识别性Identity场所营造家庭FAMILY学生CHILDREN室外景观会客区Placemaking催化剂CatalystOutdoor

Meeting

Rooms品牌Branding商业连贯Connected互动InteractionCommercial情侣COUPLES价值提升Value

Adding老年人ELDERLY现代Contemporary多层次Multi-layered社区家庭焦点Community商务人士PROFESSIONALFamily

Focused生活体验Captivating

Lifestyle策略一：打造高品质都市目的地Strategy

1

Top

Quality

Urban

Destination：ASPECT

作品设计策略DesignStrategy引入主力店，提高商场知名度Enhance

Visibilityby

PromotingBrand

Shops优化周边环境Improving

Surrounding

Environment创造连续整洁的商业界面Create

Continuous

Neat

Retail

Interface.建筑与景观设计语言和色调统一Unified

Design

Language

and

Color顺畅的人行流线Smooth

Pedestrian

Movement清晰的标识导视系统Clear

Signage

System华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design策略二：商业价值最大化Strategy

2

Value

Adding

Design：ASPECT

作品设计策略DesignStrategy商业（餐饮外摆空间）室外延伸Retail

Extension提供充足的场地举办商业营销活动Provide

enough

space

to

marketingactivites无线网络覆盖全区创造不同类型活动的空间场所Create

Spaceswith

different

types

ofactivities嵌入互联网思维，提高用户体验Combined

Internet

Thinking

toImprove

the

Experience华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design策略三：营造精彩多样的场所体验Strategy

3

Places

For

Experiences：ASPECT

作品设计策略DesignStrategy·

时间段：8:00

-

11:3

0周末集市(早市)Weekend

Market休息空间RestingHub·

时间段：11:3

0

-

15:00户外就餐F&B休息空间RestingHub共享交流平台Meeting

Space·

时间段：15:00-

18:00休息空间RestingHub儿童游乐Resting

Shade购物体验Shopping

Experience·

时间段：17:00-

19:00户外就餐F&B音乐旱喷Music

Fountain商业演出Commercial

Performance·

时间段：19:00-

23:00户外酒吧Outside

Bar室外健身运动Outdoor

GYM户外电影院Outdoor

Cinema华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design策略四：营造绿色的商业环境Strategy

4

Green

Commercial

Environment：ASPECT

作品设计策略DesignStrategy创造中央公园式的商业环境Central

Garden

Retail

Context尽可能的引入垂直绿化VerticalGreen

Wall加强屋顶花园绿化系统Enhance

the

Green

Roof

System充分考虑植物季相变化Fully

Consider

the

Plant

SeasonalChanges华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design策略五：人性化设计Strategy

5

Design

For

People：ASPECT

作品设计策略DesignStrategy无障碍设计Uninterrupted

Access人车分流Vehicle

and

Pedestrian

Separation风光定位的考虑Eco-tech

Application充足的休憩空间Abundant

Seating

Edges适度的夜景照明Adequate

Lighting室外电源系统Ourdoor

Power

Supply华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design设计策略DesignStrategy户外临时放置暖炉（外摆区域）Temporay

Burner

Spot暖光装置（可用于下沉广场顶部）Warm

Glow

Lighting彩色投影灯Colour

Light

Projections可尝试户外加热座椅Heated

Bench-

场地取暖策略：预留户外取暖器的放置位置，采用温暖的灯光,以及彩色投影灯装饰，甚至在有条件的情况下通过在重点户外停留区域加热座椅的方式为人们带来温暖。-

Site

Heating

Strategy:Reserve

space

for

placing

outdoor

heater,

use

warm

light,set

wind

screen

behind

partialoutdoor

activity

area

to

keep

out

cold

wind

in

winter.

If

condition

permitted,the

way

ofheating

seat

in

key

outdoor

stay

area

can

be

adopted

to

bring

warmth

to

people.暖冬计划Warm

Winter

Strategy华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design策略六：打造文化目的地Strategy

6

Culture

Destinations：ASPECT

作品概念

设计方案Concept

Desig

n设计灵

感Desig

n

In

spirationInk书法名城文房四宝CalligraphyBamboo

slipsFontCulture书法文化及历史Brush-touchTraditional拓印与笔触设计灵感DesignInspiration银雀山汉墓竹简博物馆YinQiaoShan

bambooslips

museum场地的东侧是著名的银雀山汉墓竹简博物馆，竹简作为临沂书法文化的重要组成部分，通过景观的手法把竹简文脉延续到项目中来凸显项目的文化底蕴。ThefamousYinQiaoShanbambooslips

museumis

ontheeastsideof

oursite.

We

canputthestructureof

bambooslips

into

designto

highlighttheculturalbackgroundof

theprojectasthebamboosplips

is

oneof

themostimportantparts

in

thecalligraphycultureofLinyi.华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design设计语言DesignLanguage元素提取Draw

of

elementsDrawof

structures结构提取应用Apply华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design设计语言提取DesignLanguageCombine

to

Site提取Draw应用Apply参差不齐的平面铺装营造文化氛围Theinregular

paverscreate

culturalfeelings毛笔写字的笔触Thebrush

strokein

calligraphy提取Draw应用Apply立体平台构造个性化休憩场地CamberedPlats

make

characteristicrestingplace传统竹简的线条Thecuttinglines

of

bambooslips华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design总体空间规划Overall

Spatial

Framework沿街商业(活动、互动)Street

Scape(Activity\Interactive)主入口广场Main

Entrance

Plaza通道Corridor社交花园Social

Platform商业展示面Retail

Interface链接广场Connection

Plaza下沉商业广场Sunken

Commercial

Park下沉商业广场Sunken

Commercial

Plaza中心花园广场Communication

Park沿街商业(绿色边界)Street

Scape(Green

Buffer)华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design景观活动LandscapeProgram图例

Legend社交平台OutdoorRest

SocialPlatform抵达广场Arrived

Plaza户外休憩商业区Commercial

Area休憩空间RestingSpace周末集市WeekendMarket休憩空间RestingSpace视觉焦点Focal

Point商业外摆SpillOut视觉焦点Focal

Point商业外摆SpillOut商业舞台CommercialStage休闲区Recreation

Area活动广场EventPlaza商业外摆SpillOut动态区Active

Area休憩空间RestingSpace静态区Passive

Area休憩空间RestingSpace抵达广场Arrived

Plaza商业外摆SpillOut商业外摆SpillOut视觉焦点Focal

Point社交平台SocialPlatform抵达广场Arrival

Plaza链接广场ConnectionPlaza儿童游乐Kids

Play林下休憩CanopyResting户外活动（旱冰场）OutdoorActivity(dry

Skating)视觉焦点Focal

Point户外洽谈OutdoorMeeting抵达广场Arrival

Plaza户外交流Communication户外交流Communication儿童活动区Kids

PlayArea商业外摆SpillOut商业外摆SpillOut办公入口广场OfficeEntry

Plaza视觉焦点Focal

Point户外休憩空间OutdoorRestingArea绿化隔离Buffer入口广场Entry

Plaza视觉焦点Focal

Point华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design总平面图MasterplanN0m

10m30m60m华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design总平面图注释Masterplan

Key

Texts1入口广场Entrance

Plaza2345精神堡垒Landmark23163户外社交平台SocialPlatform37151特色水景Special

Water

Features34下沉广场叠级水景Sunken

Plaza

Water

Feature6

办公区特色水景景墙7OfficeArea

Water

Feature

Wall7

潜在外摆设施SpillOut58

商场次入口SecondaryShopping

Mall

Entry7179社交平台SocialPlatform4141610111213社交花园SocialGreen

Space1714儿童活动场地KidPlayground12104休闲绿地RestingGreen

Space11931713

景观廊桥LandscapeBridge1717614

观景平台ViewingStage315

商场主入口Shopping

Mall

Main

Entrance8771616

次入口广场316SecondaryEntry

Plaza17

可移动树钵(小型乔木)Movable

Tree

PlanterN0m

10m30m60m华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design下沉广场总平面图Sunken

Plaza

Masterplan1

下沉广场叠级水景Sunken

Plaza

Water

Feature2集散广场Evacuation

Plaza3

潜在外摆设施SpillOut45儿童活动区（冬天可作为溜冰场）Kid`s

Playground林下休憩区(静态)StaticRestArea6滑梯结合台阶Children

Slide13325642N0m

10m30m60m华润临沂万象汇景观概念设计

CRland

Linyi

Living

Mall

Lanscape

Concept

Design典型空间放

大

详图Typical

Spatial

Detail主

入口广场Main

Entrance

Plaza设计策略DesignStrategy到达广场Arrival

Plaza面积：782㎡户外