兰实大学大众传媒专业简析

兰实大学大众传媒专业本科（英语授课）BachelorofCommunicationArtsTheBachelorofCommunicationArtsisaprogramthatstudiestheareasofadvertising,journalismandpublicrelations,creatinganewgenerationofmarket?ingcommunicators・Theprogramexaminesthemanydifferentformsofcommunication,includingverbal,non-verbalandwritten,aswellasthevarioustechnologiesthroughwhichinformationistransmitted・Theprogramalsoemphasizesappliedskillsrelevanttoworkwithinthecommunicationindustries・TheBachelorofCommunicationArtsgivesstudentsaflexiblestructurewithabroadrangeofdisciplinestochoosefrom,andisanappropriatepreparationforawiderangeofcareeropportunities・兰实大学本科传媒艺术专业项目是专门学习研究广告学，新闻学，公共关系，培养新一代的市场沟通者。这个项目探讨了许多不同形式的沟通，包括口头，非口头，书面，以及通过信息传输的各种技术。这个项目还强调了在通信行业内工作相关的应用技能。传媒艺术专业同时给学生提供了一个广泛科学选择的灵活结构，并且为学生在将来毕业以后就业做好了充分的准备。学制：4年入学时间：June(Summer),August(lstSemester),January(2ndSemester)学费：Total560,000Bahtor,140,000Bahtperannum语言要求：雅思5.0或参加预科基础课程

匚QmmunicationTheories(3credits^传播学IntroductiontoMassCommunication(3credits^大众传播概论SpeechforCommunication(3credits^通信语音匚reativeWriting匚ommunicationArts(3credits^创盍写作交流艺术LawandEthicsforCommunicationArts(3credits^传播艺术的法律与伦理InformationTechnologyfor匚Qmmunication(3credits^通信信息技术MassMediaandDharmacraticSociety(3credits^大众传媒与社会DigitalPhotographyfor匚Qmmunication(3credits^通1■議字摄影InternationalMass匚omnnunication(3credits^国际大众传播CommunicationResearch(3credits^传播研究匚QmmunicationinThaiCulture(3credits^泰国文化沟通匚ommunicationinCurrentAffaire(3credits^时事交流专业课:IntroductiontoiQumalism(3credits^新闻概论IntroductiontoRadioandTelevision(3credits^广播电视概论PrinciplesofPublicRjelaitions(3credit/公共关系原则PersuasiveCommunication(3credits^有说服力的沟通PrinciplesofAdvertising(3credits^广告原则InformationGatheringforMass匚ommunication(3credits^大众传播信息收集IntroductiontoMass匚ommunication(3credits^大众传播概论PsychologyofCommunication(3credit/传播心理学TargetAudiencsBehavior(3credits^目标受众行为PrinciplesofMarketingforAdvertising(3credits^广告营销原理ArtsforMassCommunication(3credit/大众传播艺术CommunicationArtsProfessionalSeminar(3credits〕传播艺术专业研讨会SeniorProjEct(5credits^咼级项目匚Q-operativeEducation(6credits^合作教育专业选修课（9分）：

IntroductiontoNewsWritingandRjeporting(3credits^新闻写作与®道概论MassCommunicationBusiness(3credits^大众传播业务PresentationTechniquesinPublicRelations(3credits^公共关系中的演示技巧MediaPlanning(3credits^媒般划IntegratedMarketing匚ommunication(3credits^整合营销传播AdvertisingPresentation(3credit/广告介绍辅修课（15分）：匚restiveandCopywriting(3credits^创言和文案CreativeStrategyforAdvertising(3credits^广告创意策略AdvertisingDesign(3credit/广告设计PhotographyforAdvertising(3credits^广告摄影ElectronicAdvertisingMediaProduction(3credits^电子广告媒体制作BrandManagement(3credits^品牌W理□reativeMarketingActivities(3credits^创盍营销活动AdvertisingCampaign(3credit/广告宣传AdvertisingManagement(3credits^广告管理公共关系方向WritingforPublicRelations(3credits^公共关系写作PublicRelationsMediaProduction(3credit/公共关系媒体制作OrganizationalCommunication(3credits〕组织沟通匚reativeStrategyforPublicRelations(3credits^公共关系创新战略匚reativePublicRjelationsActivities(3credits^创造性的公共关系活动PublicRelationsCampaign(3credits〕公共关系运动PhotographyforPublicRelations(3credits^公关摄影PublicRelationsin匚risisSituation(3credits^危机情境中的公共关系PublicRelationsManagEmEnt(3credits〕公共关系管理新闻方向

JournalisticWriting(3credits)新闻写作GraphicDesignforJournalism(3credits^新闻平面设计ElectronicPublishing(3credits^电子出版JournalisticPhotography(3credits^新闻摄影EditingforJournalism(3credits^新闻编辑ArticleandCritiqueWriting(3credits^文章与批判写作FeatureWriting(3credit/特征写作EditingandNewspaperProduction(3credits^编辑W报纸制作EditingandMagazineProduction(3credits^编辑^杂志制作预科设置兰实大学为了提高学生的英语初级水平，因此也开设英语强化培训课程：英文预科流程：学生到校后，进行英语入学测试，根据测试成绩进行分班。具体如下（分3个等级）：A等级：测试成绩为A的学生，可直接进入专业课学习，无需读预科。B等级：测试成绩为B的学生，需要进修3门英语强化课（1个学期）；C等级：测试成绩为C的学生，需要进修6门英语强化课（1个学期）。