设定目标培训

SettingObjectives

设定目标第一页，共二十九页。Identifyneeds确认需求Designtheprogramme设计课程Setobjectives设立目标Selectmethodsofmeasurement选定评估方法Measurethechangeinperformance评估行为/表现上的改变Runtheprogramme硒俴諺最TheTrainingCycle

训练循环图第二页，共二十九页。Knowledge,SkillsandAttitudes

知识,技巧及态度第三页，共二十九页。第四页，共二十九页。RequirementsForLearning&SubsequentChangeInBehaviourBackOnTheJob

针对训练後的学习及改变工作行为的要求Head-Knowledge头-知识Participantsneedtoknowandunderstandthetopic参加者必需知道并了解主题Hands-Skills手-技巧

Participantsneedtohavepractisedtheskillsinahands-onwayinaprotectedenvironment参加者必需实际地练习技巧Heart-Attitudes心-态度Participantsneedtowanttodosomethingdifferentandtofeelconfidentintheirheartsthatitwillbeworthwhile参加者必需有心想要改变,并对它的价值深具信心.第五页，共二十九页。Common&ProblematicAttitudes

共通及有问题的态度Junkie:Trainingismybirthright-that’soneofthereasonsIjoinedO&M..Sofaryouhaveletmedown-youhaven’tgivenmeenough....andbythewaynevercan

JunKie:

训练是我的权利 那也是我进入奥美的其中一个原囚,到现在为止,你们己经让我失望.你们给我的根本不够.....以这种方式看来,永远不可能足够

Escapist:Trainingisfunandgetsmeawayfromthedailygrind.Whatgoesoninthetrainingsessionbearsnorelationtotherealworldbackattheoffice

Escapist:

训练很有趣,而且可以让我远离我的日常工作,但训练的内容和我的日常工作似乎都没有关连性.Whatcanwedoaboutthese?

我们该怎麽办呢?第六页，共二十九页。IfYouHitaCynictheCompetenciesStoryUsuallyDisarms

如果你遇到一个愤世嫉俗的人

通常先化解敌意Idon’tknowwhyI‘mherebecauseIammuchmoreexperienced/smarterthaneveryoneelse我不知道为什麽我会在这里,因为我比别人都聪明而且我的经验也比别人都来的丰富第七页，共二十九页。WeHaveToAssumeOurPeopleAreAlreadyHighlyCompetent.....…

我们必需假设我们的员工已经有很好的能力Competence有能力Incompetence没有能力第八页，共二十九页。........ButToLearnTheyNeedToBeinaStateofConsciousCompetence

......但为了要学习,他们必需身处在一个有意识有能力的状态下Unconscious无意识Conscious有意识Conscious有意识Unconscious无意识Competence有能力Incompetence没有能力第九页，共二十九页。

Improvedperformanceonthejob改善工作表现Competencies

能力Whenplanningaprogramme,writedownwhatyouwantparticipants,attheendofthesessionto

在计划一个节目时,写下你希望参加者在课程结束後Knowingtheirheads

在他们的脑袋中学到了什麽Havepractisedwiththeirhands

身体力行了些什麽Feelintheirhearts

用心体会了些什麽KSAbuildtocompetenciesonthejob

知识/技巧/态度建立了工作的能力Theapplicationofcompetenciesdeliversaresult

运用自己的能力才能达成结果

第十页，共二十九页。KSAExample:AdoptACountryK1.Knowtheregion&OMAPbetter2.Knowtheiradoptedcountry&O&Minthatcountryinconsiderabledepth3.UnderstandthedimensionsofworkingacrosstheregionwithpeoplefromdifferentculturesS4.Havepractisedlistening,inquiring,influencingandrelationshipbuildinginnonhometown/countryenvironment.5.Havepractiseddrivingtosolutionsonmajorclient/agencyprojectsincrosscountryteamsA6.Feeltheyarepartofanetworkoflikemindedpeople7.Feelabiteliteandrecognisedfortheirpotential8.WanttostayandbuildtheircareerswithO&M9.Feelencouragedtospreadtheirwingsandcontributemore第十一页，共二十九页。KSA’sExample:SellingK1.Knowthatsellingisakeypartoftheirjobsandcareerprogression2.Understandhowtorecognise,nurture&protectgreatideas3.Knowhowtheirclientsbuyideas&actaccordinglyS4.Havepractised....Differentbuyingsituationsinroleplays5.Presentingwork,inparticularbringingtheatre,drama&flair6.ProtectingworkbyovercomingobstaclesandresolvingconflictA7.Feelpassion,courage&convictionforthecauseofsellinggreatwork8.Havethetenacityofbulldogswhenitmatters第十二页，共二十九页。KSAExercise

KSA练习

ThinkaboutatrainingsessionyouhavejustconductedorareduetoconductandwritedowntheKSAyoumustdeliverforsuccess improvedperformancebackonthejob

试著回想一个你刚参与或正要参与过的训练,并写下 成功必备的知识,技巧及态度

在回到工作岗位後改善工作表现第十三页，共二十九页。TypesOfTrainers

训练者的种类KeyDimensions主要条件k *

K Knowledgeandexperienceofsubject

对主题的知识及经验s *

S Teachingskills

传授技巧a *

A Attitude-concernforneedsforlearners

态度-关心学习者的需要第十四页，共二十九页。kTypes:LowKnowledge&ExperienceOfSubject

k型态:较少的知识及经验High高Low低Concern关心Low低High高Skills技巧第十五页，共二十九页。TheEndearingBumblerk.s.A.ThePersuaderk.S.A.TheArrogantCharlatank.S.a.TheIncompetentk.s.a.kTypes:LowKnowledge&ExperienceOfSubject

k型态:较少的知识及经验High高Low低Concern关心Low低High高Skills技巧第十六页，共二十九页。Assumption

假设OurTrainershaveanappropriateknowledgeandexperienceoftheirsubjectmatter-theyareall对於训练的主题,我们的训练者有足够的知识及经验

KOriftheydon’twhenfirstasked,theydotheirhomework!或者,如果在他们第一次被问及时不知道的话,他们便会回家作功课!第十七页，共二十九页。TheHumbleExpert谦卑的讲师K.s.A.TheOgilvyTrainer奥美的讲师K.S.A.TheDirectiveInstructor命令式的讲师K.S.a.TheBoringLecturer无趣的讲师K.s.a.KTypes:HighKnowledge&ExperienceOfSubject

K型态:较多的知识及经验High高Low低Concern关心Low低High高Skills技巧第十八页，共二十九页。TheBoringLecturerK.s.a.

无趣的讲师Oftenahighlyplacedexpert

通常是身经百战的专家Likestobeseenassupportingtraining

希望被视为支援性的训练

It’spartofourculture

这是我们文化的一部份Lacksskills.Tendstousenotesratherthanoverheads

缺乏技巧.多半是使用讲义而非投影片Oftenapprehensiveandnervousinside

内心通常焦虑,恐惧的第十九页，共二十九页。Participantsoftenfallasleep参加者通常会睡著TheBoringLecturerK.s.a.(Cont’d)

无趣的讲师(续)Doesn’thavethetimeorinclinationtoprepare

没有时间或意愿来准备

Thesepeopleareheretolearnfrommeandhere ismymessagefromonhigh

这些人是来这里向我学习的,而这正是我想要传 达的第二十页，共二十九页。Stickstohismaterialortrainingprocedurerigidly

一成不变的顺著他的教材或训练方式Rarelyallowsanyvariationineithercontent,structureortiming.Ormuchparticipation

对於他的内容,架构或时间很少有变化.也不是参与式的Oftenhasbigdecksofacetateswhichparticipantsseewithhorror

通常带着一大叠投影片,被参与者认为畏途CalledBrian

叫作“Brian”Participantscangetfrustratedandangry参加者通常会感到沮丧及生气TheDirectiveInstructorK.S.a.

命令式的讲师第二十一页，共二十九页。B

Briefing(简介)R

Resources(资源)I

Instructions(指引)A

Application(运用)N

Notes(作笔记)第二十二页，共二十九页。A Activity(活动)L

Learning(学习)I

Involvement(参与)C Consultation(谘询)E Evaluation(评估)第二十三页，共二十九页。TheHumbleExpertK.s.A.

谦卑的讲师Recognisedexpert

公认的专家Soconcernedaboutthegroupandtheirlearningrequirementsthatheisself-effacingandcaneasilygooffontangents

关心学习者及他们的需求,是个行动主义者,可以很容易的突发奇想第二十四页，共二十九页。Participantshavetoworkveryhardtoextractthelearning参与者必需非常努力的粹取学习的精华TheHumbleExpertK.s.A.(Cont’d)

谦卑的讲师(续)Lackofteachingskillsmakeshimappearapologetic,longwinded,disorganisedandrepetitive

缺乏教学的经验使他变得谦卑,冗长,较无组织,且一直重覆第二十五页，共二十九页。WhereWeWantToBe

我们想往何处TheOgilvyTrainer奥美的讲师K.S.A.第二十六页，共二十九页。TheOgilvyTrainerK.S.A.

奥美的讲师Deepknowledge,experienceandu