SOP【运营计划】旗舰店运营计划

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项目预算表,,,,,,,,,,,,,,,,,,

项目月份,指标分类,1月,2月,3月,一季度小计,4月,5月,6月,二季度小计,7月,8月,9月,三季度小计,10月,11月,12月,四季度小计,全年合计

含税销售收入,重点关注,8,6,20.00,34.00,30.00,50.00,102.00,182.00,102.00,90.00,80.00,272.00,90.00,300.00,122.00,512.00,"1,000.00"

毛利率%,重点关注,65.00%,65.00%,55.00%,61.67%,55.00%,60.00%,60.00%,58.33%,60.00%,60.00%,60.00%,60.00%,55.00%,55.00%,55.00%,55.00%,58.75%

产品成本,,2.80,2.10,9.00,13.90,13.50,20.00,40.80,74.30,40.80,36.00,32.00,108.80,40.50,135.00,54.90,230.40,427.40

毛利,重点关注,5.20,3.90,11.00,20.10,16.50,30.00,61.20,107.70,61.20,54.00,48.00,163.20,49.50,165.00,67.10,281.60,572.60

运营费用,重点关注,7.46,7.35,14.60,29.41,20.54,25.00,45.73,91.27,44.02,38.20,37.60,119.82,41.80,148.00,56.74,246.54,487.04

快递费,,1.42,1.07,3.00,5.49,5.14,6.00,11.13,22.27,9.42,7.20,6.40,23.02,7.20,30.00,11.26,48.46,99.24

快递费率%,重点关注,18%,18%,15%,16%,17%,12%,11%,12%,9%,8%,8%,8%,8%,10%,9%,9%,10%

付费推广费用,重点关注,2.24,1.68,5.60,9.52,8.40,10.00,20.40,38.80,20.40,18.00,19.20,57.60,21.60,84.00,29.28,134.88,240.80

推广费率%,,28%,28%,28%,28%,28%,20%,20%,22.67%,20%,20%,24%,21.33%,24%,28%,24%,25.33%,24%

天猫佣金,,-,-,-,-,-,-,-,-,-,-,-,-,-,-,-,-,-

佣金费率%,,0.00%,0.00%,0.00%,0.00%,0.00%,0.00%,0.00%,0.00%,0.00%,0.00%,0.00%,0.00%,0.00%,0.00%,0.00%,0.00%,0.00%

动态服务费用,,0.80,0.60,2.00,2.00,3.00,5.00,10.20,18.20,10.20,9.00,8.00,27.20,9.00,30.00,12.20,51.20,98.60

动态服务费用率,,10.00%,10.00%,10.00%,10.00%,10.00%,10.00%,10.00%,10.00%,10.00%,10.00%,10.00%,10.00%,10.00%,10.00%,10.00%,10.00%,10.00%

人力费用,,3,4,4.00,11.00,4.00,4.00,4.00,12.00,4.00,4.00,4.00,12.00,4.00,4.00,4.00,12.00,47.00

人力费用率,,37.50%,66.67%,20.00%,32.35%,13.33%,8.00%,3.92%,6.59%,3.92%,4.44%,5.00%,4.41%,4.44%,1.33%,3.28%,2.34%,4.70%

净利,,-2.26,-3.45,-3.60,-9.31,-4.04,5.00,15.47,16.43,17.18,15.80,10.40,43.38,7.70,17.00,10.36,35.06,85.56

客单价,重点关注,45,45,40,43.33,35,50,55,46.7,65,75,75,71.67,75,60,65,67,57

预计销量,,1778,1333,5000,7846