ISACA：2023年全球数字信任状况报告（英文版）

STATEOF

DIGITAL

TRUST

2023

AnISACAGlobalResearchReport

2

STATEOFDIGITALTRUST2023:ANISACAGLOBALRESEARCHREPORT

Contents

3

Abstract

4

ExecutiveSummary

5

WhatIsDigitalTrustandWhyIsItImportant?

7

SurveyMethodology

8

SurveyResultsandInsights

8

FamiliarityWithDigitalTrust

9

ImportanceandPrioritizationofDigitalTrust

13

ConfidenceandMaturityRelatedtoDigitalTrust

15

ObstaclestoAttainingDigitalTrust

16

ResponsibilityforDigitalTrust

17DigitalTrustandDigitalTransformationTools

andFrameworks

18

ISACA’sPositionintheDigitalTrustSpace

19

StrengtheningDigitalTrust

20

FiveKeyTakeaways

22

Conclusion

23

Acknowledgments

3

STATEOFDIGITALTRUST2023:ANISACAGLOBALRESEARCHREPORT

Abstract

Digitaltrustcanmakeorbreakanorganization.Itisfundamentaltoallenterprisesandisacriticalfactorintheabilitytoinnovate,expandandberesilientinaturbulent,highlyconnectedglobalmarketplace.Digitaltrustbringstogethermanyofthedisciplinesalreadyvitaltoanorganization—security,risk,privacy,quality,compliance,communications,informationtechnology,marketingandoperations.Alltheseareashaveasignificantanddirectimpactonhowothersperceiveanorganization,especiallyitsbrandandreputation,andareintegraltoaddingvaluetotheorganizationanditsfuturedigitaltransformationinitiatives.

Togaininsightsintoglobalapproachesandperceptionsaboutdigitaltrust,ISACA®conductedtheStateofDigitalTrust2023surveyinthefirstquarterof2023.Itisthesecondannualadministrationofthissurveyandcontainsbothyear-over-yearandnewdataexploringareassuchasfamiliarity,priority,confidence,maturity,obstaclesandresponsibilityrelatedtodigitaltrustacrosstheglobe.Inadditiontosurveydatainsights,thereportalsoincludespracticalguidanceandperspectivesfromindustryprofessionals.Itconcludeswithfivekeytakeawaystohelporganizationsstrengthendigitaltrustastheymoveforwardwithdigitaltransformation.

ExecutiveSummary

Nearlyeveryonehasreceivedaphonecallormessagethattheiraccounthassuspiciousactivity,someoneistryingtoopenacreditcardorapplyforaloanintheirnameoracompanythathastheirpersonalinformationhasbeenhacked.Unfortunately,theseincreasinglycommonincidentsdemonstratesocialengineering’sabilitytopreyonpeople.Consumersarealreadydealingwiththefatigueofseeminglynever-endingend-userlicenseagreementsandotherdigitalcircumstancestheycannotfullyunderstand.Theyaretiredoftheirwebactivitybeingaggregatedandsoldtoothersjusttobeincessantlymarketedtoacrosstheirappsandbrowsers.Inourrapidlyevolvingregulatorylandscape,thesepatternscallsuchmarkettrendsandmarketingmisalignmentsintoquestion,ascompromisedpiecesofinformationallowphishing,smishingandvishingattemptstobecomemorerealistic.

Asaresult,newandlong-timecustomers,clients,vendors,employees,regulators,influencersandothersstarttomistrustorganizations.

Thesechallengescanleadtodamagingandtime-consumingproblems,rangingfromannoyingtocatastrophic,forbothprivate-andpublic-sectororganizations.Theycanresultindisruptionofservices,educationshutdown,inabilitytoprocesspayments,exposureofrecords,lossofcustomers,weakenedmarketposition,stockpricedeclines,regulatoryfinesandsanctions,bonddowngrades,shareholderunrest,disgruntledemployeesandhighcostsofremediation,amongothers.

Whentheseproblemsoccur,somecompaniessufferextensivefinancialandreputationalfallout,whileothersweatherthestormandretain,orevenimprove,theirreputationandmarketposition.

Thedifferencebetweenthetwooutcomesishowwellanorganizationnavigatesdigitaltrust.Trustisanessentialcomponentthatmustbeaddressedlongbeforethecustomerrelationshipbeginsandmustremainatoppriorityatalltimes.Asface-to-facetransactionsbecomelesscommon,thedigitalecosystemisnowtheprimaryarenaforconductingbusiness.Customerswanttoknowwhythey

KEYFACTORSTHATCONTRIBUTE

TODIGITALTRUSTINCLUDE:

•Quality:Assureproductsandservicesmeetorexceedexpectations.

•Availability:Enableaccesstoinformationandservicesinatimelymanner.

•Securityandprivacy:Ensurealldataareprotectedandkeptconfidential.

•Ethicsandintegrity:Liveuptoallpromises.

•Transparencyandhonesty:Betruthfulinhowinformationisusedandifitiscompromised.

•Resiliency:Takestepstoensureorganizationalstabilityandagility.

STATEOFDIGITALTRUST2023:ANISACAGLOBALRESEARCHREPORT

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STATEOFDIGITALTRUST2023:ANISACAGLOBALRESEARCHREPORT

shouldtrustanorganization,andenterprisesneedtoearnthattrustwitheveryinteractionandtransaction.

ResultsfromtheStateofDigitalTrust2023surveybuilduponandreinforcewhatwasuncoveredinthefirstreport,conductedin2022.Nowthatthesurveyisinitssecondyear,itisinterestingtoseethatmanyofthedata-driveninsightsremainalignedwithwhatwasfoundpreviouslyandthattrendscanbetrackedyearoveryear.

Digitaltrustisabroadtopicthatgoesbeyond

compliance.Itinvolvestreatingsiloedareasofan

organizationaspartofacohesivewhole.Nearlyall

organizationsareundergoingsomelevelofdigital

transformation,sothisisanidealtimetounderstand

enterprisemotivationandwhatisandisnotworking.

Woventhroughoutthesurvey’sglobalresponses

istheknowledgethatoneofthemostimportant

initiativeswiththebiggestimpactisalsoonewith

possiblytheleastbudgetoutlay—digitaltrust.

Digitaltrusthelpsorganizationsensurethateverythingtheydocontributesto

othershavingtrustinthem—ingoodtimesandbad.Thisconceptdoesnotrequire

significantnewbudgetallocationsoranewC-Suiteposition.Itdoesrecommendanumbrellaapproachoverexistingfunctionstoensuredigitaltrustremainsacohesivefocusinallareas.

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STATEOFDIGITALTRUST2023:ANISACAGLOBALRESEARCHREPORT

WhatIsDigitalTrustandWhyIsItImportant?

Everyinteractionwithacompanyisunique.Itmayinvolvefinancial,demographic,personalorproductinformation,butalltransactionsrequirethatthepartiesestablishandmaintaintrustwitheachother.

Customers,employees,suppliersandotherstakeholdersneedtoknowthattheironlinerelationshipswithanorganizationarereliableandtrustworthy.Thetoleranceforanybreachofdigitaltrustisnearzero.1

GREGWITTE,SeniorSecurityEngineeratHuntingtonIngallsIndustries

Whentransactionsweremostlyconductedinperson,manyfeltthattrustwasbuiltthrougheyecontact,handshakesandphysicalsignatures.Atonetime,thesewereenough,butwithonlineshoppingrevenue

intheU.S.expectedtoexceedUS$1.7trillionby20272and51percentofhybridemployeessayingtheyareconsideringtransitioningtofullyremoteemploymentintheyearahead,3digital-firstworkandtransactionshavebecomethenormalwayofconductingbusiness.

Digitaltrustbringstogethermanyofthedisciplinesalreadycriticaltoanorganization,includingcompliance,security,privacy,communications,informationtechnology,marketingandoperations.Alignmentshouldexistbetweentheseareasbecauseallhaveasignificant,directimpactonhowothersperceivetheorganization—especiallyitsbrandandreputation—andareintegraltoaddingvaluetotheorganizationitselfanditsfuturedigitaltransformationinitiatives.

Digitaltrustcanmakeorbreakanorganization.Itisfundamentaltoallenterprisesandcriticalintheirabilitytoinnovate,expandandberesilientinaturbulent,highlyconnectedglobalmarketplace.

1Witte,G.;YourTopDigitalTrustQuestionsAnswered,ISACA,USA,

/resources/ebook/your-top-digital-trust-questions-answered

2S,“Retaile-commercerevenueintheUnitedStatesfrom2017to2027,November2022,

/statistics/272391/us-retail-e-

commerce-sales-forecast/

3Microsoft,“2022WorkTrendIndex:AnnualReport,”16March2022,

/en-us/worklab/work-trend-index/great-expectations-making-

hybrid-work-work

STEPSTHATLEADTOATRUSTED

DIGITALRELATIONSHIP

Informedconsumersoftengothroughsteps(alsoknownasthedigitaltrusthierarchy)ontheirjourneytodigitaltrustwithacompany,askingthemselves:

DoItrustthecompanyenoughto:

•Receiveandopenemailsfromit?

•Acceptcookiesfromitswebsite,thusbeginningtotradeprivacyforconvenience?

•Providepersonalinformationtothecompanyviaitswebsite?

•Downloaditsmobileapp?

•Payitmoney,digitally,inexchangeforaproductorservice,thusgivingitaccesstocreditcard,onlinepaymentplatformorother

financialinformation?

•Embarkonanongoing,mutuallybeneficialrelationshipwithit?

•Continuetoworkwith—andtrustit—evenafterithasbeenhackedorexperiencedanegativeevent?

7

7%

3%

AFRICA

AUDIT/

ASSURANCE

13%

RISK

STATEOFDIGITALTRUST2023:ANISACAGLOBALRESEARCHREPORT

SurveyMethodology

TogaininsightsandgatherdatafortheStateofDigitalTrust2023report,inJanuary2023,ISACAsentanonlinesurveytoapproximately131,000individualswhoaremembersofISACAorwhohaveearnedoneofISACA’scertificationsorcredentials(e.g.,CISA®,CISM®,CRISC®,CGEIT®,CDPSE™and

CSX-P™).Responseswerecollectedanonymously.Atotalof8,185respondentscompletedthesurvey,withamarginoferrorof+/-1point.Responseratesvariedbyquestion.Thesurveyusedmultiple-choiceandLikert-scaleformats.Thedemographicinformationisshowninfigure1.

FIGURE1–SurveyDemographicInformation

Regions

NORTH

AMERICAEUROPEASIA

17%

46%

25%

3%

OCEANIA

LATINAMERICA

TopIndustries

31%

10%

COMPLIANCE

27%

SECURITY

19%

OTHER

EnterpriseSize

68%

EMPLOYEDIN

ANENTERPRISE

WITH

ATLEAST

1,000

EMPLOYEES

MainAreaofResponsibility

26%

FINANCIAL/BANKING

21%

TECHNOLOGY

SERVICES/CONSULTING

11%

GOVERNMENT/MILITARY

(NATIONAL/STATE/LOCAL)

SurveyResultsandInsights

Digitaltrustasacohesiveapproachisstillemergingasamainstreaminitiative

amongboardsofdirectors,executivesandprofessionals.Forthepastfew

years,ithasbeenaddressedinhigh-leveldiscussionsasanice-to-havebutit

hasambiguousanddifficult-to-achieveaspiration.Recentbusinesschallenges,

includingnewtechnology,adynamicregulatorylandscapeandworldwideshiftsin

laborforceandconsumerhabits—alongwiththegrowingfrustrationofconsumers,

professionalsandgovernmentofficialsoverrepeatedbreachesoftrust—have

spurredbusinessestomovedigitaltrustintotherealmofamust-have.

Recognizingthisneed,ISACAhastakenstepstodefinedigitaltrustinclear

businesslanguageandworkinpartnershipwithleadingexpertstodevelop

distinct,customizableguidancebasedonwell-definedandexecutedresearch.

FamiliarityWithDigitalTrust

Currently,digitaltrustasaconcepthasmorerecognitionthandigitaltrustasa

term.Only33percentofsurveyrespondentswereextremelyorveryfamiliarwith

digitaltrustasatermpriortobeingshownISACA’sdefinition(seep.9).After

hearingthedefinition,recognitionofthetermdigitaltrustjumpedto55percent.

Fromaregionalperspective,priortobeingexposedtothedefinition,respondents

fromAfrica(42percent)weremorefamiliarwiththetermdigitaltrustthanthose

fromEurope(35percent),Asia(32percent)andNorthAmerica(31percent).

ThoseinIndia(47percent)weremorefamiliarthanthosefromtheotherlargest

countriesrepresentedinthesample:Canada(35percent),theUK(33percent),

theUS(31percent)andJapan(13percent).

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STATEOFDIGITALTRUST2023:ANISACAGLOBALRESEARCHREPORT

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STATEOFDIGITALTRUST2023:ANISACAGLOBALRESEARCHREPORT

AfterlearningofISACA’sdefinitionofdigitaltrust,Africa(68percent)remainsmorefamiliarwiththetermthanOceania(60percent),Europe(56percent),NorthAmerica(54percent)andAsia(51percent).

Acrossindustries,familiaritypriortolearningthedefinitionwasthesameamongfinancial/banking(31percent)andgovernment/military(31percent)professionals.Thoseintechnologyservices/consulting(40percent)wereslightlymorefamiliar.Afterlearningthedefinition,numbersroseacrosstheboardwithfinancial/banking(56percent),government/military(54percent)andtechnologyservices/consulting(60percent)professionals.

Thisindicatesthatpeopleareawareoftheconceptandunderscorestheneedforgreaterexposuretoagloballyaccepteddefinition.Havinganagreed-ondefinitionhelpsreduceconfusionandsupportscommonunderstanding.Itisespeciallyimportantasorganizationsaroundtheworldcontinuetomoveforwardwithacceleratingdigitaltransformationinitiatives—61percentbelievethatdigitaltrust,asdescribedintheISACAsurvey,canbeachievedintheirorganizations.

ImportanceandPrioritizationof

DigitalTrust

While84percentofrespondentsfeelthatdigitaltrustisextremely/veryimportanttoorganizationstoday,and75percentfeelitisrelevanttotheirorganization,fewer(64percent)saytheirorganizationprioritizesdigitaltrustcorrespondingtoitslevelofimportance.Interestingly,91percentofthosecurrentlymeasuringdigitaltrustmaturityfeeldigitaltrustisextremely/veryimportanttotheirorganization.

Whenaskediftheirorganizationcurrentlyprioritizesdigitaltrustcorrespondingtoitslevelofimportance,respondentsfromNorthAmerica(66percent),Asia(65percent)andAfrica(65percent)weresimilarlyalignedthanthosefromEurope(57percent).ThesamequestionfoundthatthoseinIndia(75percent)aremuchmorelikelytoprioritizedigitaltrustthanotherregions.

Morethanthree-quarters(76percent)agreethatdigitaltrustisextremelyorveryimportantto

digitaltransformation.Asnearlyallorganizationsareplanningonincreasingtheirpaceofdigitaltransformation,thisisapositivesignthatbusinessesclearlyunderstandthatthesetwoconceptsneedtoproceedinunison.

DIGITALTRUSTDEFINED

Digitaltrustistheconfidenceintheintegrityoftherelationships,interactionsandtransactionsamongprovidersandconsumerswithinanassociateddigitalecosystem.Thisincludestheabilityofpeople,organizations,processes,informationandtechnologytocreateandmaintainatrustworthydigitalworld.

SOURCE:ISACA

Many(82percent)feelthatinfiveyears,digitaltrustwillbemoreormuchmoreimportantintheirorganizationthanitistoday.Still,only24percentareplanningtoincreasebudgetsfordigitaltrust-relatedareasinthenextyear.Thisisunderstandable,asmanydigitaltrustinitiativesarefocusedonbreakingdownbarriersamongestablishedsiloedareasandcreatingacohesivelens,orumbrella,thatensuresallareasareworkingtogetherandtheorganizationhasasolidfoundationofdigitaltrust.

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STATEOFDIGITALTRUST2023:ANISACAGLOBALRESEARCHREPORT

DIGITALTRUSTSCORING

Developinganindependent,publiclyavailabledigitaltrustscorefororganizationsisimportant.Globalprofessionalsacrossmanyorganizationshavebeendiscussingthesubjectforalongtime.Thisscalecanserveasavaluabletooltoholdorganizationsaccountablefortheiractions,butitneedstohavegloballyconsistentreviewstandardsandscope,aswellasanautomatedmeasurementmechanism.Forexample,ahighlyratedorganizationmayhaveaseriousnegativeincidentthatrequiresitsscoretodropseveralpointsinamatterofminutes.Assessmentandreviewparametershavetobeactiveinrealtime.

MARKTHOMAS,EscouteConsulting

Fromaregionalperspective,Africa(94percent)showsthehighestlevelofagreementthatdigitaltrustisimportanttoorganizations,closelyfollowedbyOceania(91percent).ThisisstatisticallysignificantoverLatinAmerica(86percent),NorthAmerica(84percent),Asia(82percent)andEurope(82percent).RespondentsinIndia(90percent)ratedigitaltrustasextremely/veryimportant,whichishigherthantheotherlargestcountriesinthesample—Canada(85percent),theUK(85percent),theUS(84percent)andJapan(68percent).

Fromanindustryviewpoint,thereisalsoahighlevelofimportanceattributedtodigitaltrustamong

professionalsinfinancial/banking(86percent),government/military(84percent)andtechnologyservices/consulting(84percent).

Whenconsideringscoring,70percentindicateitisextremely/veryimportantfortheirorganizationtobeindependentlygradedondigitaltrustpracticeswithresultsmadepubliclyavailable.Inaddition,81percentagreethatorganizationsthatcandemonstratetheircommitmenttodigitaltrust(e.g.,withahighscoreorratingfromanindependentthird-partyassessment)willultimatelybemoresuccessful.Thisincreasesto89percentamongthosewhocurrentlymeasuredigitaltrustmaturity.

Whydosomeorganizationsrecoverandmaintainloyaltyafterone,orevenmultiple,incidentsthatseverelyimpactdigitaltrust?Formany,itrelatesdirectlytothecompany’sactionsandtransparentcommunicationsbefore,duringandafteranincident.Peopletendtounderstandandforgiveacompanyiftheyfeelittookprecautionsandtreatedtheirinformationcarefully.Thesamepeoplemayalsobecomefrustratedandlessforgivingwhentheyperceivecarelessness,lackofattentionandlackofcommunication.

Whydosomeorganizationsrecoverandmaintainloyaltyafterone,orevenmultiple,incidentsthatseverelyimpactdigitaltrust?Formany,itrelatesdirectlytothecompany’sactionsandtransparentcommunicationsbefore,duringandafteranincident.Peopletendtounderstandandforgiveacompanyiftheyfeelittookprecautionsandtreatedtheirinformationcarefully.Thesamepeoplemayalsobecomefrustratedandlessforgivingwhentheyperceivecarelessness,lackofattentionandlackofcommunication.

Questionstoaskwhendeterminingwhysomecompaniesfarebetterthanothersafteranincidentorattackthaterodesdigitaltrustinclude:

•Didthecompanyhavesafety,security,privacyandrelatedpoliciesinplaceandweretheyfollowed?

•Didthecompanyvoluntarilydisclosetheincidentandprovideupdatesinatimelymanner?

•Didthecompanyprovideremediations/solutions/compensationforcustomerlosses?

•Doesthecompanyprovideongoingvalueandinnovationtomeetcustomerneeds?

Surveyrespondentsdididentifycertaintrust-relatedbenefits(igure2)andconsequencesfornothavingastrongdigitaltrustposture(igure3).

TheresponsesweresimilartotheISACAStateofDigitalTrust2022report,withafewbenefitschangingplacesin2023.Positivereputationwasthehighest-rankedbenefitinbothyears,butmorereliabledatarankedslightlyaheadoffewerprivacybreachesandfewercybersecurityincidentsin2023.

STATEOFDIGITALTRUST2023:ANISACAGLOBALRESEARCHREPORT

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STATEOFDIGITALTRUST2023:ANISACAGLOBALRESEARCHREPORT

67%

57%56%

56%

55%

%

42

27%

Reputationdecline

Morecybersecurityincidents

Moreprivacybreaches

Lossofcustomers

Lessreliabledatafordecisionmaking

Negativeimpactonrevenue

Slowerabilitytoinnovate

FIGURE2–DigitalTrust-relatedBenefits

Respondentsreportthathighlevelsofdigitaltrustcanleadtothe

followingbenefits.

Positivereputation

Morereliabledatafordecisionmaking

Fewerprivacy

breaches

Fewercybersecurity

incidents

Strongercustomer

loyalty

Fasterinnovationdue

toconfidenceintheir

technologyandsystems

Higherrevenue

FIGURE3–ConsequencesofaLackofDigitalTrust

Respondentssayorganizationswithalowlevelofdigitaltrustoftenexperiencethefollowingconsequences.

63%

59%

5

8%

56

%

3

42%

6%

54

%

0102030405060708001020304050607080

The2023responsesfortheconsequencesofalackofdigitaltrustweresimilartothe2022report,withtheonlychangethatmoreprivacybreachesrankedslightlyhigherthanmorecybersecurityincidentslastyear.

13

7%

STATEOFDIGITALTRUST2023:ANISACAGLOBALRESEARCHREPORT

ConfidenceandMaturityRelatedtoDigitalTrust

Morethanhalf(53percent)ofrespondentsarecompletelyorveryconfidentinthedigitaltrustworthinessoftheirorganization(figure4).Amongthosethatalreadymeasuredigitaltrustmaturity,thisconfidencejumpsto81percent.

Fromaregionalperspective,LatinAmerica(65percent)hasgreaterconfidenceinthedigitaltrustworthinessofitsorganizationscomparedtoallotherregions:Africa(54percent),NorthAmerica(54percent),Asia(53percent),Europe(50percent)andOceania(43percent).

Professionals’levelofconfidenceinthedigitaltrustworthinessoftheirorganizationvariesbytheindustry:technologyservices/consulting(61percent),financial/banking(59percent)andgovernment/military(44percent).

Measurementofmaturityisconsideredastandardbusinesspractice,butfewerthanoneinfourrespondents(24percent)indicatetheirorganizationcurrentlymeasuresthematurityofitsdigitaltrustpractices,eventhough67percentfeelitisextremelyorveryimportant.Clearly,leadershipisadriverofthis,asamongthosethatmeasuredigitaltrust,55percenthaveaboardofdirectorsthatprioritizesdigitaltrust,and59percentuseadigitaltrustframework.ThesefiguresareinlinewiththefindingsfromtheISACAStateofDigitalTrust2022report.

RespondentsinAsia(28percent)reportedthehighestlevelofdigitaltrustmeasurement,withotherareasfollowingclosely:Africa(26percent),NorthAmerica(23percent),Oceania(21percent)andEurope(19percent).ThoseinIndia(40percent)areoverallmorelikelytosaythattheirorganizationmeasuresdigitaltrust.

FIGURE4–DigitalTrustworthinessofOrganizations

Howconfidentareyouinthedigitaltrustworthinessofyourorganization?

1%

10%

40%

43%

CompletelyconfidentNotsoconfident

VeryconfidentNotatallconfident

Somewhatconfident

14

52%

2

3

31%

6%

44

7%

%

43%

38%

34%

STATEOFDIGITALTRUST2023:ANISACAGLOBALRESEARCHREPORT

Figure5showsthecommonmethodsusedtomeasuredigitaltrustwithcustomers,andigure6showsmethodsusedtomeasuredigitaltrustwithinanenterprise.

FIGURE5–PopularMethodsforMeasuringDigitalTrust

Waysdigitaltrustismeasuredamongcustomers

FIGURE6–HowDigitalTrustisMeasuredinOrganizations

Waysdigitaltrustismeasuredwithintheorganization

Customersatisfactionsurveys

Trackingissuesraisedtocustomerservice

Monitoringcustomerretention

Monitoringpatternsincustomerbehavior

Customer

recommendationsurveys,e.g.,netpromoterscore

01020304050

60

70

80

Internalreviewoftrust-relatedpractices

Customer/client

research,e.g.,surveys,focusgroups

Benchmarkingagainstsimilarenterprises

010203040

50

60

70

80

Despitetheprovenimportanceofmeasurement,29percentsaythattheydonotmeasuredigitaltrustwithintheirorganizationatall.Onthepositiveside,thisisaslightimprovementfromthe2022survey,whichfoundthat33percentofrespondentsdidnotmeasuredigitaltrust.

15

Lackofskillsand

training

Lackofleadershipbuy-in

Lackofalignmentwithenterprisegoals

Lackofbudget

Lackoftechnologicalresources

Digitaltrustnota

priority

52%

42%

42%

41%

38%

38%

STATEOFDIGITALTRUST2023:ANISACAGLOBALRESEARCHREPORT

ObstaclestoAttainingDigitalTrust

Foreverymoveforward,organizationsfacetheirownsetofobstacles.Oneofthefirststepstowardbusinessimprovementistofindoutwhatishinderingsuccessandthenoutlineapathtoaddressorovercomethesechallenges.Figure7providesaviewintowhatrespondentsareexperiencingastopobstaclestoachievingdigitaltrustintheirorganizations.

FIGURE7–ObstaclesforAttainingDigitalTrust

0