新职业英语2通用版Unit-5课件

Unit5ENGLISHFORCAREERSUnit5Brand职业综合英语2新职业英语Unit5ENGLISHFORCAREERSUnitContentsListening&Speaking4Warming-up1ReadingA2ReadingB3LanguageLab7LanguageLab7Writing5Mini-project6LanguageLab7Entertainment8ContentsListening&Speaking4Warm-1TaskWorkinpairs.Inthetabletherearesomecommonlyusedmethodstonameacompanyorbrand.Examplesofsomefamouscompaniesorbrandsarelistedbelow.Discusswithyourpartnerandmatchtheexampleswiththecorrespondingmethods.Warm-1TaskWorkinpairs.InWarm-2Ford,McDonald’sSony,GoogleHSBC,KFCPizzaHutNikeClean&ClearHäagen-DazsDanmarkGreek

Goddess

of

VictoryWarm-2Ford,McDonald’sDanmarkGReadingAReadingATextTask1Task2BusinessKnow-howReadingAReadingATextTask1TaTextA-1Häagen-Dazs

Häagen-Dazsisabrandoficecream,

establishedbyPolishimmigrantsReubenand

RoseMattusintheBronx,NewYorkin1961.

Startingwithonlythreeflavors:vanilla,chocolate

andcoffee,thecompanyopeneditsfirstretail

storeinBrooklyn,NewYorkin1976.Häagen-Dazs

thenofferedfranchisesthroughouttheUnited

Statesand54othercountriesaroundtheworld.

Häagen-Dazsproducesicecream,icecreambars,

icecreamcakes,sorbetandfrozenyogurt.ReadingA雪葩TextA-1ReadingA雪葩TextA-2ReadingATheicecreamnowcomesinmanydifferent

flavorsandisa“super-premium”brand,

meaningitisquitedense(verylittleairismixed

induringmanufacture),usesonlyeggyolks,

andhasahighbutterfatcontent.Häagen-Dazs

isalsomeanttobekeptatatemperaturethat

issubstantiallylowerthanmosticecreamsin

ordertokeepitsintended

firmness.Itissold

bothingrocerystoresandindedicated

retail

outlets.TextA-2ReadingATheicecreamTextA-3ReadingAThenameofHäagen-DazsdoesnotderivefromanyoftheNorthGermaniclanguages;itissimplytwomade-upwordsmeanttolookScandinaviantoAmericaneyes(the“äa”and“zs”arenotapartofanynativewordsinanyoftheScandinavianlanguages).Thisisknowninthemarketingindustryasforeignbranding.MattusthoughtthatDenmarkwasknownforitsdairyproductsandhadapositiveimageintheUS.Heincludedanoutlinemapof

Denmarkonearlylabels,aswellasthenameofCopenhagen.TextA-3ReadingAThenameofTextA-4ReadingATheirdaughterDorisHurleytoldPBSdocumentaryAnIceCreamShow(1999)thatherfatherReubenMattussatatthekitchentableforhourssayingmeaninglesswordsuntilhecameupwithacombinationheliked.Hechosethismethodsothatthenamewouldbecompletely

uniqueandoriginal.TextA-4ReadingATheirdaughteTextA-5ReadingAThephilosophyofHäagen-Dazsissimple:findthepurestandfinestingredientsintheworldandputtheminthebesticecream,sorbet,andfrozenyogurtavailable.Itisawayofdoingbusinessthatisasdemandingasitisuncommon.Anditisthereasonwhythebrandhasrepresentedfineicecreamforhalfacentury.Sincethebeginning,Häagen-Dazshassoughttoinnovateandbringnewfrozendessertexperiencestoitscustomers,includingdistinctiveflavorssuchasVanillaSwissAlmond,ButterPecanandDulcedeLechetonamejustafew.Häagen-Dazswasalsothefirsttointroducetheworldtoicecreambarsforagrown-uptaste,withtheintroductionoftheHäagen-Dazsicecreambarsin1986.Othersuperpremiuminnovationsfollowed,withFrozenYogurtin1991andSorbetin1993.TextA-5ReadingAThephTextA-6ReadingATothisday,Häagen-Dazsremainscommittedtodevelopingexceptionalnewsuperpremiumfrozendessertexperiences,releasingnewflavorseveryyear.TextA-6ReadingATothisday,A-Trans-1哈根达斯哈根达斯是由来自纽约布朗克斯区的波兰移民鲁本·马特斯和露丝·马特斯于1961年创办的一个冰淇淋品牌。他们的第一家零售店于1976年在纽约布鲁克林区开张，一开始时只销售香草、巧克力和咖啡三种口味的冰淇淋。随后，哈根达斯开始在美国以及其他54个国家出售特许经销权。它生产冰淇淋、雪糕、冰淇淋蛋糕、果味冰淇淋以及冰冻酸奶。ReadingAA-Trans-1哈根达斯ReadingAA-Trans-2ReadingA今天哈根达斯冰淇淋口味有多种，是一个顶级品牌。哈根达斯品牌代表着其冰淇淋非常醇厚（在制作过程中几乎没有空气混入），制作时仅使用蛋黄，并且乳脂含量很高。这同时也意味着哈根达斯冰淇淋的存放温度要比大多数品牌低很多，为的就是保持冰淇淋的硬度。哈根达斯产品在杂货店和专营零售店里都有销售。A-Trans-2ReadingA今天哈根达斯冰淇A-Trans-3ReadingA哈根达斯的名字并非来源于北日耳曼语；它仅仅是两个自创的单词，为的是让美国人觉得它像斯堪的纳维亚语（其中的“äa”和“zs”并非任何斯堪的纳维亚语单词中的字母组合）。这在销售行业中被称为品牌异国化。马特斯认为丹麦的乳制品非常出名，并且在美国有一个正面的形象。于是他将丹麦地图以及哥本哈根的名字放在了早期的商标上。A-Trans-3ReadingA哈根达斯的名字并A-Trans-4ReadingA他们的女儿多丽丝·赫利在美国公共广播公司的纪录片《冰淇淋博览》（1999）中曾讲述道，父亲鲁本·马特斯在餐桌前坐了好几个小时，嘴里念叨着一些无意义的单词，直到想出这个他喜欢的组合。他采取这种方式为的是能使名字完全原创，独一无二。A-Trans-4ReadingA他们的女儿多丽丝A-Trans-5ReadingA哈根达斯的理念非常简单：以世界上最纯最好的原料制作出最佳的冰淇淋、果味冰淇淋和冰冻酸奶。这种经营方式不寻常，同时要求也很苛刻，这也是该品牌半个世纪以来都能作为上等冰淇淋代表的原因。从一开始，哈根达斯就设法革新并且带给顾客全新的冰冻甜点的体验，它有一些非常有特色的口味：瑞士香草杏仁、奶油胡桃、牛奶太妃，诸如此类。哈根达斯还于1986年推出了哈根达斯雪糕系列，首次在全世界推出成人口味雪糕。其他顶级产品的创新随之而来，包括1991年推出的冰冻酸奶和1993年推出的果味冰淇淋。A-Trans-5ReadingA哈根达斯的理念非A-Trans-6ReadingA时至今日，哈根达斯仍致力于开发顶级的冰冻甜点全新体验，每年都推出不同的新口味。A-Trans-6ReadingAReadingAflavorn.aparticulartasteofafoodordrinke.g.

Youmaychoosefromsixpopularflavors.e.g.Idon’tliketheflavorofonion.

Tran:这种面包有各种口味。

Thisbreadhasplentyofflavors.ReadingAflavorn.aparticuReadingAfranchisen.permissiongivenbyacompanytosomeonewhowantstosellitsgoodsorservicesv.togiveorsellafranchisetosomeonee.g.

afranchiseholder.afranchiseagreementsubsequente.g.Heisstartingthefirstschoolhimself,butoneswillbefranchisedtousethenewmethod.Tran:他购买了热狗专营权。

Hehasboughtahotdogfranchise.ReadingAfranchisen.permisscontainingalotofthings,people,plants,etc.inasmallareae.g.

Trafficsloweddownbecauseofthedensefog.e.g.Therewasadensecrowdwaitingtoseethepop

star.Tran:我们在茂盛的树林中艰难前行。

Wefoughtourwaythroughdenseforest.ReadingAdensefightcontainingalotofthings,pe(“derive”maybeusedasanintransitiveverboratransitiveverb):tocomefrom;toobtainorreceivefromasourcee.g.

Thisidiomderivesfromanancientcustom.e.g.Hehasderivedgreatpleasurefromreadingthisbook.Tran:该英文单词来源于法语。

ThisEnglishwordderivesfromFrench.ReadingAderivefrom(“derive”maybeusedasaninn.

oneofthethingsfromwhich

somethingismade,especiallyoneofthefoods

thatareusedtogethertomakeaparticular

dishe.g.

Coconutisabasicingredientformanycurries.e.g.

Imaginationandhardworkaretheingredients

of

success.Tran:这个蛋糕是用什么做的？

Whataretheingredientsofthecake?ReadingAingredientn.oneofthethingsfromwhv.tointroducenewthings,ideas,orwaysofdoingsomethinge.g.

Wemustconstantlyadaptorinnovatetoensuresuccessinagrowingmarket.Tran:想生意越做越好，就得创新。

Businesseshavetoinnovateinordertomakenewprogress.ReadingAinnovatev.tointroducenewthinghavingaqualityorcharacteristicthatmakessomethingdifferentandeasilynoticede.g.

Shehasaverydistinctivewayofkeepingfit.Tran:战士们穿的军装很醒目。

Soldierswearadistinctiveuniform.ReadingAdistinctivehavingaqualityorcharacteria.

unusuallygood;excellente.g.

Theyareexceptionalstudents.e.g.

Attheageoffive,sheshowedexceptional

talentforamusician.Tran:消防队员表现得非常勇敢。

Thefiremenshowedexceptional

bravery.ReadingAexceptionala.unusuallygood;excellentRv.tomakesomethingavailabletothepublice.g.

Thenewfilmwillbereleasednextmonth.e.g.Thecommissionreleaseditsfindings.Tran:什么时候向报纸公布选举日期才是最佳时机？

Whenisthebestmomenttoreleasethedateoftheelectiontothenewspapers?ReadingArelease委员会v.tomakesomethingavailabA-Task1-1Task1Answerthefollowingquestionsaccordingtothepassage.ReadingAWhenwasHäagen-Dazsestablished?2.WhereisHäagen-Dazssold?Häagen-Dazswasestablishedin1961.

Itissoldbothingrocerystoresandindedicatedretailoutlets.

A-Task1-1Task1AnswerthefoA-Task1-2ReadingA3.WhatisthemeaningofHäagen-Dazs?4.WhydidReubenMattussitatthekitchentableforhourssayingmeaninglesswords?5.DoyouthinkthebrandofHäagen-Dazsisasuccessfulone?Whyorwhynot?Ithasnomeaning.Itissimplytwomade-upwordsmeanttolookScandinaviantoAmericaneyes.Hewastryingtofigureoutanamethatiscompletelyuniqueandoriginal.Häagen-DazsisverysuccessfulBecausethebrandhasstoodforfineicecreamforhalfacentury.A-Task1-2ReadingAA-Task2Task2CompletethefollowingtableaccordingtothepassageReadingAAboutHäagen-DazsDetailsFirstretailstoreCreatorsofHäagen-DazsFirstflavorsofHäagen-DazsOtherflavorsofHäagen-DazsMethodsofsellingFutureplanofHäagen-DazsinBrooklyn,NewYorkin1976developingexceptionalnewsuperpremiumfrozendessertexperiences,releasingnewflavorseveryyearretailing(ingrocerystores,retailoutlets),franchisingReubenandRoseMattusvanilla,chocolateandcoffeeVanillaSwissAlmond,ButterPecanandDulcedeLecheA-Task2Task2CompletethefoBusinessKnow-howBusinessKnow-howBuildingupBrandRecognitionCreatealogotobeusedconsistently始终如一地.Recognitionanduniquenessaremoreimportantforthelogothanrepresentationoftheproduct/service;Createacatchy引人注意的

sloganthatsayssomethingpowerfulandoriginal,inasfewwordsaspossible;Developawebsite,businesscards,aletterhead信头andotherrelatedbusinesstoolswithaconsistenttheme;Knowthecustomersanduseabrandingstylethatappealsto呼吁，对…有吸引力

them.Sendyourmessagetothemthrougheverypossiblemarketingchannel;Takeeveryopportunitytoleavethecustomerswithalastingimpression.BusinessKnow-howBusinessKnowReadingBReadingBTextTask1Task2ReadingBReadingBTextTask1TaTextB-1SunshineFastFoodFranchising

SunshineFastFoodCo.,Ltd.drawsonmorethan30yearsofprofessionalknowledgetoprovideuniquemarketskillsandstrategiesforourfranchisees.WithaSFFfranchiseyoucanturnyourdreamintoarealityandbeyourownboss.Weprovidetraining,assistanceinsiteselection,officedesignandequipmentorderingbeforeyouopenyourrestaurantandongoingsupportonceyou’reopen.Oursuccessisbasedentirelyonthesuccessofourfranchisees.Theobligationsofthefranchiseeandthecompanyareasfollows:ReadingBTextB-1SunshineFastFoodFraTextB-2ReadingBThefranchiseeisresponsiblefor:•Initialfranchisefee•Findinglocation•Leaseholdimprovements•Leasingorpurchasingequipment•Marketingandadvertising•Hiringemployeesandoperating

the

restaurant•Payinga7%royalty版税TextB-2ReadingBThefranchiseTextB-3ReadingBThecompanyprovides:•Locationselectionguidance•Restaurantlayoutdesignguidance•Equipmentorderingguidance•Aninitialtrainingprogram•Anoperationsmanual•Periodicevaluationsand

ongoingsupport•MarketingguidanceandadviceTextB-3ReadingBThecompanypTextB-4ReadingBToapplyforthefranchise,youshallgothroughthefollowingprocess:StepsYourActions1

CompletetheRequestforInformation.2

Phoneinterviewwithourrepresentativetodetermineifyouqualifytobeafranchisee.3Ifyouqualifyasaprospectivefranchisee,wewillaskyoutosubmitaRequestforConsiderationForm.4

UponreceiptofyourRequestforConsiderationForm,ourFranchiseAwardCommitteeshallreviewyourapplication.Ifitisapproved,wewillsendyouourFranchiseDisclosureDocumentbyemail.TextB-4ReadingBToapplyforTextB-5ReadingB5

Phoneinterviewwiththepresident.Wedemonstrateourmanagementsystemandmarketresearchprogram.6

ScheduleaDiscoveryDaymeetingwithussowecanmeetandevaluateyouandyouus.7

WithinfivedaysofyourDiscoveryDayvisitweshallnotifyyouourdecision.Ifourdecisionispositive,youwillenterintoaFranchiseAgreementwithusandremittoustheFranchiseFee.8

WithinfourweeksoftheexecutionoftheFranchiseAgreement,youwillattendtheinitialOwnersTrainingSessionsandbeginpre-openingpreparation.TextB-5ReadingB5Phoneinter加盟阳光快餐连锁

阳光快餐有限责任公司汲取三十多年的全面专业知识，旨在为我们的受许人提供独特的市场技巧和策略。加盟阳光快餐连锁，您将实现您的梦想，做自己的老板。我们向您提供开业前选址、餐馆设计及设备订购方面的培训和辅助，并在开业后提供持续的支持。我们的成功完全依赖于受许人的成功。受许人和我们公司的责任如下：B-Trans-1ReadingB加盟阳光快餐连锁B-Trans-1ReadingBB-Trans-2ReadingB受许人负责：•

首次加盟费•

选址•

租赁场地装修•

设备租赁或采购•

营销和广告•

雇用职员和餐馆运作•

支付7%特许权使用费B-Trans-2ReadingB受许人负责：B-Trans-3ReadingB

公司提供：•

选址指导•

餐馆布局设计指导•

设备订购指导•

初始培训项目•

运营指导手册•

定期评估和持续辅导支持•

营销指导和建议B-Trans-3ReadingB公司提供：B-Trans-4ReadingB申请特许经营权需要经过以下流程：步骤

您需要做的填写《信息采集表》接受我方业务代表的电话面试，确定自己是否符合受许人资格要求。如果您符合潜在受许人资格要求，您需要提交《请求考量表》。特许权授予委员会一旦收到您的《请求考量表》就会审核您的申请。如果审核通过，您将通过电子邮件收到我们的《特许经营信息披露表》（简称《信息披露表》）1234B-Trans-4ReadingB申请特许经营权需要经过以B-Trans-5ReadingB5接受总裁的电话面试。我们会介绍我们的管理系统和市场调查程序。6安排“公开日”面谈，以便彼此见面、相互评估。7“公开日”会见后5日内，我们会通知您我们是否授予您特许经营权。如果我们决定授予，您将与我们公司签订《特许经营协议》，并汇寄加盟费。8协议生效后4周内，您将参加首次企业主培训会，并着手开业前准备工作。B-Trans-5ReadingB5接受总裁的电话面试。B-Task1Task1

Decidewhetherthefollowing

statementsaretrue(T)orfalse(F)

accordingtothepassage.ReadingB1.Thefranchiseeneedstopayaninitialfranchisefeeandanannual17%royalty.2.Thefranchisorisresponsibleforleasingofficeequipmenttothefranchisee.3.AfterreceiptoftheRequestforConsiderationFormandapprovalbytheCommittee,theprospectivefranchiseewillreceiveanFDDbyemail.4.ThefranchisefeemustbepaidbeforeaFranchiseAgreementwithSFFFranchisingissigned.FFTFB-Task1Task1DecidewhetherB-Task2-1ReadingBTask2FillintheblankswiththeactionsbelowtohelpdecideanSFFfranchiseaward.ScheduleaDiscoveryDaymeetingReviewtheapplicationbytheCommitteeSignaFranchiseAgreementInterviewtheapplicantbyanSFFrepresentative1.ReceiveaRequestforInformation2.________________________________3.IssueaRequestforConsiderationFormFeedtheapplicantbackwith“No”Feedtheapplicantbackwith“No”Feedtheapplicantbackwith“No”4.________________________________YYYYNNNBDB-Task2-1ReadingBTask2FilB-Task2-2ReadingB6.Phoneinterviewwiththepresident7.________________________________8.MeetandevaluatetheapplicantFeedtheapplicantbackwith“No”Feedtheapplicantbackwith“No”9.________________________________5.EmailaFranchiseDisclosureDocumentYYYYNNCAB-Task2-2ReadingB6.PhoneinListeningListening&SpeakingTask1Task2Task3Task4Task5ListeningListening&SpeakingTL-Task1Task1Twocollegestudentsarediscussingtheirfavoritemobilephonebrands.Listentotheconversationandtickoffthefeaturesthathavebeenmentionedforeachbrand.Listening&SpeakingScript√√√声音L-Task1Task1TwocollegestL-1-ScriptTask1

ScriptListening&Speaking声音L-1-ScriptTask1ScriptListenL-Task2Listening&SpeakingScriptTask2Mr.MarlonandMs.Diazaretalkingaboutbrandprotection.Listentotheconversationandchoosethebestanswertoeachquestionyouhear.1.A.Registeringthecompany.B.Registeringatrademark.C.Registeringthebusinessname.2.A.Reproducehisbrandorlogo.B.Paythecopyrightprotectioncharges.C.Bringanactionagainstothertraderswhoviolatehiscopyright.3.A.Businessnamesarenotexclusive.B.Businessnamesarenoteasilyrecognizable.C.Businessnamesarenoteffective.声音L-Task2Listening&SpeakingScL-2-ScriptTask2

Script

Listening&Speaking声音L-2-ScriptTask2ScriptListenL-Task3Listening&SpeakingScriptTask3Mr.Denverisdiscussingthepricingof

hiscompany's

productswithMs.Jones.

Listentotheconversationand

decide

whetherthefollowingstatementsare

true(T)or

false(F).TMr.Denverbelievesthatthepriceofaproductcouldbejustifiedbyitsbrandname.2.Mr.Denverdisagreestowincustomersbyloweringprices.3.Ms.Jonessuggestedareductionof10%ofthepriceoffered.TF声音L-Task3Listening&SpeakingScL-3-ScriptTask3

Script

Listening&Speaking声音L-3-ScriptTask3ScriptListenL-Task4Task4

Ms.WhiteistalkingwiththeexporterMr.Fordaboutthepackagingforherorder.ListentotheconversationandtickoffthereasonsMs.Whiteholdsagainstusingcartons.Listening&SpeakingScript√Cartonsaremoreexpensive.Cartonsarenotstrongenough.Cartonsarenotwaterproof.Cartonsdonotappealtotheeye.Cartonsarelight.Cartonsincreasetheriskoftheft.√√声音L-Task4Task4Ms.WhiteistaL-4-ScriptTask4

Script

Listening&Speaking声音L-4-ScriptTask4ScriptListenL-Task5-1Task5Listentothepassagetwiceandfillintheblankswithwhatyouhear.

Listening&Speaking

Abrandisbackedbyanintangibleagreementbetweenaconsumerandthecompanysellingtheproductsorservicesunderthebrandname.Aconsumer______________________________basicallyagreestoselectthatbrandoverothersbasedprimarilyonthebrand’sreputation.Brandshavebeenusedsinceancienttimes.Forexample,peopleburnedsingulardesignsintotheskinoftheirlivestockto___________________,whilepottersandsilversmithsmarkedtheirwareswithinitialsorotherpersonaltags.whoprefersaparticularbrandproveownership声音L-Task5-1Task5ListentothL-Task5-2Listening&SpeakingButitisonlysincethesecondhalfofthe19thcenturythatbrandingevolvedinto__________________________.TheIndustrialRevolution,newcommunicationsystems,andimprovedmodesoftransportinggoodsmadeitbotheasierandmorenecessaryforcompaniesto_________________________________.Asmanufacturersgainedaccesstonationalmarkets,numerousbrandnameswerebornthatwouldachievenationalandglobalstatus.ProcterandGamble,Kraft,Heinz,Coca-Cola,Kodak,andSearswereafewoftheinitialbrandsthatwouldbecomecommonhouseholdnamesbythemid-1900s.Beforelong,__________________________torecognizeandprotectbrandnames,andbrandingwasextendedtoservices—suchascarrepair—aswellasproducts.Thusthebrandconceptmovedintotheforefrontofmodernadvertisingstrategy.anadvancedmarketingtoollegalsystems

wereestablishedadvertisebrandsoverlargerregions声音L-Task5-2Listening&SpeakingWritingWritingTask1Task2Task3WritingWritingTask1Task2TaskW-Task1-1Task1Readthefollowingleafletanddiscussthequestions.WritingW-Task1-1Task1ReadthefollW-Task

1-2WritingWhatisthegoaloftheleaflet?2.Whatdoyouthinkisthesuitablesizeforthisleaflet?3.Somemessagesintheleafletaregiveninspecialprintingsizesandstyles.Pleaseidentifythemandexplain.4.Therearemanyillustrationsintheleaflet.Doyouthinktheleafletcandowithoutthem?ThegoaloftheleafletistopromoteTheRiceBoxfastfoodserviceforChristmasparties.TheleafletshouldnotbelargerthananA4becauseifpeoplecan’tfititeasilyintoapocketorabag,they’llthrowitaway.

Themessagessuchastheevent(ChristmasParty),themenu(CateringSpecialMenu),theprice($11PerPerson),andthephonenumber(545-9929)aregiveninalargerfontoramoreeye-catchingcolorwiththepurposetodrawreaders’attentionandarousetheirinterest.

No,ofcoursenot.Aleafletwithoutillustrationswillbeveryboring.W-Task1-2WritingWhatisthegW-Task2Task2

Putthefollowingportionsintheirappropriateplacesinthehalf-finishedleaflet.Writing1.ToursruneveryWednesdayandSundayat9:30a.m.fromShenzhenRailwayStation.Tourdoesincludesomelightwalking.Duration:8hoursPrice:¥400perpersonincl.bustrip,admissiontoDisneylandandlunch.4.HongKongDisneylandopensitsdoorstotheworldandushersinaneweraofDisneymagic.Comesharethetradition,heritageandfun!Planyourtriptoday!1.ToursruneveryWednesdayandSundayat9:30a.m.fromShenzhenRailwayStation.Tourdoesincludesomelightwalking.Duration:8hoursPrice:¥400perpersonincl.bustrip,admissiontoDisneylandandlunch.3.ContactHongYingToursOn(0755)34567890oronline:www.honging-

3.ContactHongYingToursOn(0755)34567890oronline:4.HongKongDisneylandopensitsdoorstotheworldandushersinaneweraofDisneymagic.Comesharethetradition,heritageandfun!Planyourtriptoday!W-Task2Task2PutthefollowiW-Task3Task3

Youaregoingtoopenasmallcafénearthecampus.Pleasemakealeaflettoadvertiseit.WritingW-Task3Task3YouaregoingtMiniWork

ingroups.Conductabrandloyaltysurveyamongtendormitoriesinyour

collegeandreportyoursurveyresultstotheclass.Mini-projectStep1:Chooseabrandofanyserviceorproduct(toothpaste,fast

foodrestaurant,mobilephone,magazine,etc.).Step2:Designyourownbrandloyaltysurveyform.Thefollowing

samplesurveyformaboutcomputersisforyourreference.Step3:Handoutthesurveyformstotendormitoriesinyourcollege.Step4:Draftasummaryofyoursurveyresults.Thesummaryshould

answerthefollowingquestions:•Whicharethetopthreebrandsinthebrandloyaltysurvey?•Whatarecustomers’reasonsforpurchasingthesetopthree

brands?Step5:Reportyoursurveyresultstotheclass.

SampleMiniWorkingroups.ConductaMini-sampleMini-projectMini-sampleMini-projectLanguageLabLanguageLabTask1Task2Task3Task4Task5LanguageLabLanguageLabTask1LL-Task1Task1Matchthewordsontheleftwiththeirmeaningsontheright.LanguageLabFDAJEGCHBILL-Task1Task1MatchthewordLL-Task2-1Task2CompletethefollowingsentenceswiththewordsfromTask1.Changetheformifnecessary.

LanguageLabWhatisyourfavorite____________ofelectronicdictionary?2.Californiahasmany_________________fromotherstates.3.Weneedtowrite_____________

computerprogramsspecificallydesignedforthetask.4.Ourcompany’s______________istolistentoourcustomersandmakethemsatisfied.5.Weighoutallthe_________________beforeyoustartmakingthecake.brandimmigrantsdedicatedphilosophyingredientsLL-Task2-1Task2CompletethLL-Task2-2LanguageLab6.Herunshissandwichchainasa________________operation.7.Thenewtradefigureshavejustbeen________________.8.Fromhisearliestyearsheshowed________________abilityinmechanics.9.Theradioprogramhasmany________________

featureshighlyappreciatedbytheaudience.10.Theworkis________________,buthefinisheditwithgreatsuccess.franchisereleasedexceptionaldistinctivedemandingLL-Task2-2LanguageLab6.HerLL-Task3LanguageLab1.Jack_____________anewideato_______________________

__________.2.Sincewe____________

intechnologylastyear,

theproduction___________________________.3.

Nodetailsaboutthetalks__________________,sowedon’tknow______________________.4.Ifhisconclusion___________________facts,wehaveto___________________.5.Tenyearsagowehadonlyastaffoften_______________,butnowourcompanyis________________________________.

Task3Completethesentenceswiththefollowingwordsorphrasesplussomewordsofyourown.derivefromstartwithinnovatecomeupwithreleasecameupwithpushthesalesoftheinnovatedhasbeengreatlyincreased