当代物流学第一讲

当代物流学第一讲第1页，课件共23页，创作于2023年2月LessononelogisticsandthesupplychainKeywordsChannelintermediariesCosttrade-offsEconomicutilityFIFOFOBoriginFOBdestinationPricingsystemsFormutilityFreightabsorptionLandedcosts第2页，课件共23页，创作于2023年2月LIFOMarketingchannelPhantomfreightPlaceutilityReverselogisticsSupplychainStock-keepingunitsStockoutsSystemsapproachTimecostapproach第3页，课件共23页，创作于2023年2月Partone:economicimpactsoflogisticsOne:whileabsoluteandrelativeinlogisticscostsinrelationtoGDPvaryfromcountrytocountry,logisticsismostdefinitelyanimportantpartinacountry’seconomyTwo:logisticscanalsoplayanimportantroleinanation’sgrowthanddevelopment,particularlyimprovementsintransportationefficiency第4页，课件共23页，创作于2023年2月

Three:theeconomicimpartsoflogisticscanaffectsindividualconsumerssuchasyou,theseimpartscanbeillustratedthroughtheconceptofeconomicutilitywhichisthevalueorusefulnessofaproductinfulfillingcustomerneedsorwants第5页，课件共23页，创作于2023年2月Parttwo:logistics:whatitisOne:someofthetermsusedtorefertobusinesslogisticshaveincludedthefollowingBusinesslogisticsDistributionIndustrialdistributionLogisticsLogisticsmanagementMaterialsmanagementPhysicaldistributionSupplychainmanagement第6页，课件共23页，创作于2023年2月Two:themeaningoflogisticsClm:logisticsisthatpointofthesupplychainprocessthatplans,implement,andcontrolstheefficient,effectiveforwardandreverseflowandstorageofgoods,services,andrelatedinformationbetweenthepointoforiginandthepointofconsumptioninordertomeetcustomers’requirement第7页，课件共23页，创作于2023年2月Partthree:theincreasedimportantoflogisticsOne:areductionineconomicregulationTwo:recognitionbyprominentnow-logisticsThree:technologicaladvancesFour:thegrowingpowerofretailersFive:globalizationoftrade第8页，课件共23页，创作于2023年2月Partfour:thesystemandtotalcostapproachtologistics

One:thesystemapproachindicationthatacompanyisobjectivescanberealizedbyrecognizingthemutualinterdependenceofthemajorfunctionalareasofthefirm,suchasmarketing,production,finance,andlogistics第9页，课件共23页，创作于2023年2月Oneimplicationofthesystemsapproachisthatthegoalsandobjectivesofthemajorfunctionalareasshouldbecompatiblewiththecompany’sgoalsandobjectives.ThismeansthatonelogisticssystemdoesnotfitallcompaniessincegoalsandobjectivesvaryfromonefirmtoanotherAselectimplicationisthatdecisionsmadebyonefunctionalareashouldconsiderthepotentialimplicationuponotherfunctionalareas.第10页，课件共23页，创作于2023年2月Partfive:logisticsrelationshipwithinthefirmFinance:Thelogisticsdevelopmentregularlyinterfaceswiththefinancearea,inpartbecauselogisticaldecisionsareonlyasgoodasthequalityofcostdatawithwhichtheyareworking.第11页，课件共23页，创作于2023年2月MarketingContemporarymarketingplacesheavyemphasisoncustomersatisfaction,andlogisticsstrategiescanfacilitatecustomersatisfactionthroughreducingthecostofproducts,whichcantranslateintolowerpricesaswellasbringingabroadervarietyofchoicesclosertowherethecustomerwishestobuyorusetheproductsLogisticsstrategiesofferauniquewayforacompanytodifferentiateitselfamongconpetiters,andlogisticsnowoffersanimportantrouteformanyfirmstocreatemarketingsupervionty第12页，课件共23页，创作于2023年2月

4p:placedecisionpricedecisionproductdecisionpromotiondecision第13页，课件共23页，创作于2023年2月ProductionPerhapsthemostcommoninterfacebetweenproductionandlogisticsinvolvesthelengthofproductionrunsIncreasingutilizationofthepostponementconceptalsoinfluencetheinterfacebetweenproductionandlogistics第14页，课件共23页，创作于2023年2月MarketingchannelsMarketingchannelcanbeviewsassetsofinterdependentorganizationinvolvedintheprocessofmakingaproductorserviceavailableforuseorconsumption第15页，课件共23页，创作于2023年2月

Themostsignificantcontributionthatthelogisticschannelmakestotheoverallchannelprocessisthesortingfunction,thisfunctioninvolvesrearrangingtheassortmentofproductsastheyflowthroughthechannelsthroughthecustomer,takinglargeblocksofsingleproductsandrearrangingthemintoquantities,assortments,andvarietiesthatconsumerprefer.第16页，课件共23页，创作于2023年2月Thesortingfunctionhasfoursteps,andtheseareimportanttounderstandingtheconceptofgoodsflowingthroughthelogisticschannel.SortingoutissortingaheterogeneoussupplyofproductsintostocksthatarehomogeneousAccumulatingisbringingtogethersimilarstocksfromdifferentsourcesAllocatingisbreakingahomogeneoussupplyintosmallerlotsAssertingisbuildingupassortmentsofgoodsforresale,usuallytoretailcustomers第17页，课件共23页，创作于2023年2月OtherchannelsNegotiationchannelspromotionchannelfinancingchannel第18页，课件共23页，创作于2023年2月PartsixactivitiesinthelogisticalchannelCustomerserviceDemandforecastingInventorymanagementMaterialshandlingOrdermanagementPartsandservicesupportProductionschedulingProcurementReturnedproducts第19页，课件共23页，创作于2023年2月SalvageandscrapdisposeTransportationmanagementWarehousingmanagement第20页，课件共23页，创作于2023年2月Partsevenlogisticscareer由于与物流重要性的日益提高，它已经取得了真正的职业地位，物流领域中的许多专业组织正致于提