互联网时代下中国篮球行业的盈利模式调查报告

本科毕业设计（商务实践报告）中文题目：互联网时代下中国篮球行业的盈利模式调查报告外文题目：AsurveyreportontheprofitmodelofChina'sbasketballindustryintheInternetera院系：商务英语学院专业：商务英语年级：学号：学生姓名：指导教师：结稿日期：年月日四川外国语大学教务处制１1IntroductionWiththecontinuousprogressofsocietyandthedevelopmentofthemarketeconomy,whilethepeople'smateriallivingstandardsaregraduallyimproving,thepursuitofspirituallifeisalsoincreasingdaybyday.Naturally,amateurculturallifeisrequiredtobemorecolorful,thusdrivingtherapiddevelopmentofprofessionalsportsconsumption.Asanimportantpartofprofessionalsports,thedomesticprofessionalbasketballgamecameintobeingunderthisbackground,andhasmadegreatdevelopmentandprogressinjustovertenyears.Itcanbesaidthatthecontinuousdeepeningoftheindustrializationofprofessionalbasketballhasdevelopedalongwiththecommercializationofbasketball.Thecornerstoneofitsdevelopmentisthatbasketballclubsaretheentitiesofthemarketeconomyandtherelatedorganizationsthatmanageandcoordinatetheseprofessionalbasketballclubs.Asthebasicunitofprofessionalbasketballoperation,basketballclubsarerestrictedbythevaluelawofcompetition,andparticipateinthemarketoperationofthedomesticprofessionalbasketballindustrywiththeuniquemanagementmodeofthebasketballserviceindustry.Mostofthesemodernbasketballprofessionalclubsappearinthepubliceyeasenterprises.Whileconstantlypursuingitsownprofits,italsoprovidespeoplewithexcitinggamesthatareveryentertaining.Atthisstage,mostofthedomesticprofessionalbasketballclubshavecomefromthe"basketballteam"formedundertheoriginalplannedeconomysystem.Theirpropertyrights,valuechainandoperationmechanismmusthavetracesoftheplannedeconomy.Withthedeepeningofthemarketeconomy,theclub'sDevelopmentmustbedominatedbyacompetitivemechanism.mycountry'sbasketballprofessionalleaguesmainlyrelyoncommercialsponsorship,andmostclubsareexclusivelysponsoredbylargeenterprisegroups.Althoughtheclub'spropertyrightssideavoidmarketriskstoacertainextent,theseparationofpropertyrightsandmanagementrights,andthecorporatenatureofpursuingmaximizationofinterests,oftenmakeTheoperatorislimitedtocalculatingtheinvestmentinpropagandaonthebasisoftherateofreturn,andtriestoreducethecost.Asaresult,theinvestmentintheconstructionofprofessionalbasketballclubsisverylimited,andeventheoperationoftheclubisdifficult.Theshortageisdifficulttomaintain,resultinginlayoffsofpotentialplayers,nottomentiontheintroductionofhigh-levelathletesandcoaches.Thisphenomenonnotonlygreatlyreducestheincomeofpropertyowners,butalsoseriouslyaffectstheimprovementofleaguelevelandsocialinfluence.Ithinderstheprocessofclubindustrializationreform.2ThestatusquoofthedevelopmentofChina'sbasketballindustryintheeraofnetworking2.1TheconceptofbasketballindustryAfterextensiveresearchonthesportsindustryandrelatedliteraturesrelatedtothefieldofbasketball,itisfoundthatsofar,fewliteratureshaveclearlydefinedthespecificconceptandcompositionofthebasketballindustry.Intraditionaleconomictheory,anindustryisdefinedasacollectionandsystemofeconomicactivitieswithcertainhomogeneousproperties.Lookingattheresearchresultsofmanyexpertsinthefieldofsportsathomeandabroad,thecurrentlygenerallyrecognizedsportsindustryisdefinedas:thesportsindustryreferstothecollectionofthesametypeofeconomicactivitiesthatprovidesportsproductsforthesocietyandthegeneraltermforthesametypeofeconomicsector.Thesportinggoodsherearenotonlytangiblephysicalproducts,butalsosoftproductsthatprovidevariousfitnessandentertainmentservices.Fromthis,wecancombinethespecificcharacteristicsoftherelatedconceptsofeconomicindustryandsportsindustry,combinedwiththerelevantcharacteristicsandfieldsofbasketball,anddefinetheconceptofmycountry'sbasketballindustryasfollows:ThebasketballindustryreferstoprovidingthesocietywithbasketballasthemainpurposeandAcollectionofalleconomicactivitiesofthesametypedirectlyrelatedtobasketballandageneraltermforsimilareconomicsectors.2.2BasketballclubsarealwaysthethemeofthebasketballindustryProfessionalizationofbasketballreferstoconsciouslyapplyingthelawofvalue,usingthecommercialvalueandculturalvalueofhigh-levelbasketball,participatinginsocialcommercialactivitiesandsocialculturalactivities,andprovidingcorrespondingservicesforthesocietyundertheconditionsofthedevelopmentofthecommodityeconomyandthecontinuousexpansionofthesportsandculturalmarket.Atthesametimeearneconomicincome.Mostprofessionalbasketballclubsinmycountryarebuiltonthebasisoftheoriginalplannedeconomicsystem.Intheprocessofthetransitionfromtheplannedeconomytothemarketeconomy,thebasketballindustrywillinevitablyhavetracesoftheplannedeconomy,andatthesametime,ithasthecharacteristicsofthemarketeconomy.Differentinvestmentcooperationforms,duetothediversityofcooperationforms,theownershipandmanagementofclubpropertyrightsaredifferent;inaddition,thebasketballmanagementcenterandbasketballassociationhavenodirectverticalleadershiprelationshipwitheachclub,althoughtherearecertainrestrictionsthroughtheregulationsandsystems,Buttherewillstillbetemporarycontradictionsanddifficulties.2.3StatusofbasketballfitnessservicesThebasketballfitnessserviceindustryshouldincludeanindustrialmarketcomposedofvariousschools,organizations,associationsandclubsforprofit-orientedbasketballtrainingandfitnesstraining.Itandtheprofessionalbasketballmarkettogetherconstitutethecoreofmycountry'sbasketballindustrymarket.Shouldvigorouslydevelopandresearchthesubject.Theprosperityofthefitnessservicemarketandtheprofessionalbasketballmarketcanprovidegreateropportunitiesforthedevelopmentofthelotteryindustry,intangibleassetsindustryandotherrelatedindustries,andpromotecommonprosperityanddevelopment.Judgingfromthecurrentsituation,themarketsizeofmycountry'sfitnessserviceindustryisnotverylarge,butitsprospectsareverybroad.Someexpertspredictthatthenationalfitnessservicemarketwillbecomethelargestmarketinmycountry'ssportsindustry.Asapopularsport,basketballhasamarketvaluethatcannotbeunderestimatedinthefieldoffitnessservices.3AnalysisofthemacroenvironmentofChina'sbasketballindustryintheInternetera3.1AnalysisofEconomicEnvironmentTheestablishmentofthegoalofmycountry'smarketeconomysystemhasclarifiedthegeneraltrendoftheindustrializationofprofessionalbasketball,thatis,itmustadapttothedirectionandtransitionofthemarketeconomy,conformtotheoverallgoalestablishedbymycountry'smarketeconomysystem,andcultivateanddevelopthemarketsystemofprofessionalbasketball.Itstipulatesthegeneraltrendofbasketballindustrializationdevelopment,establishesabasketballmarketsystemwithChinesecharacteristics,andmakesprofessionalbasketballindustrializationanimportantpartofmycountry'stertiaryindustry.Themarketeconomy'sregulationsontheindustrializationofprofessionalbasketballinmycountryaremainlyreflectedinthefollowingaspects:(1)Itisstipulatedthattheindustrializationofprofessionalbasketballshouldgotothemarketandestablishaclearpropertyrightsrelationship.Aclearsubjectofpropertyrightscanbetterrealizetheindustrializationandsocializationofprofessionalbasketball,andlayagoodfoundationfortheestablishmentandimprovementoftheprofessionalbasketballmarketsystem.Theindustrializationofprofessionalbasketballisthepremiseoftheformationofthebasketballmarketsystem,andthekeytoindustrializationliesinthesocializationofprofessionalbasketballlaborservices,whichisbasedonthemarketizationofproducts,soastorealizethesocializationofprofessionalbasketballpropertyrights.Theentryofprofessionalbasketballpropertyrightsintothemarketcanrealizetheseparationofprofessionalbasketballownershipandmanagementrights,whichistheessentialrequirementofthemarketeconomyforthedevelopmentofprofessionalbasketballindustrialization.Themarketandtheformationofthebasketballmarketareemptywords.(2)Stipulatingthatprofessionalbasketballgoestothemarketandformingamarketmechanismistorealizethetransitionoftheindustrializationofprofessionalbasketballfromaplannedeconomytoamarketeconomy.Thistransitionshouldbeacomprehensivetransition,includingcompetition,training,scientificresearch,management,venues,etc.intheindustrializationofprofessionalbasketball,allofwhichmustbetransitionedtoamarketeconomy,andmustbeconstrainedbymarketmechanisms,includingvaluemechanisms,supplyanddemandmechanisms,andcompetitionmechanisms.andincentivemechanisms.Thesearenotonlytheneedsoftherealizationofmarketizationgoals,butalsotheneedsofitsowndevelopmentandtherealizationofthegrandgoalofbecomingapowerfulcountry.Itisstipulatedthatprofessionalbasketballwillgotothemarket,andanewmechanismfortheindustrializationofprofessionalbasketballwillbeestablishedunderthemarketeconomy.Toclarifythebasicelements,contentsandcharacteristicsofthenewmechanismofprofessionalbasketballindustrialization,soastomaketheprofessionalbasketballindustrializationsystemsmoothlyformandoperateundertheconditionsoftransitiontotheprofessionalbasketballmarketeconomy,promotethedevelopmentandimprovementoftheprofessionalbasketballmarketsystem,andspeeduptheTheprocessofprofessionalbasketballindustrializationreformandopeningup.(3)Provideprofessionalbasketballtothemarketandenterthetertiaryindustrygroup,sothattheprofessionalbasketballindustryhasthebasicattributesofthetertiaryindustry,andtheprofessionalbasketballindustryisanimportantcondition,specificcontentandaspectfortheriseofthetertiaryindustry.Thekeyistorealizethemarketization,commercialization,management,shareholding,compensationandsocializationoftheprofessionalbasketballindustry.Itisnecessarytofullyconsidertheuniqueattributesoftheprofessionalbasketballmarketeconomy,soastodeveloptowardstheinformatizationoftheprofessionalbasketballindustry,thescientificizationoftheprofessionalbasketballindustry,andthemodernizationoftheprofessionalbasketballindustry,soastoestablishasolidfoundation.Undermycountry'smarketeconomysystem,thedevelopmentofprofessionalbasketballindustrializationliesintheformationofaprofessionalbasketballmarketsystemwithChinesecharacteristics,whichcontributestotheimprovementofmycountry'ssocialistmarketeconomysystem.Intheprocessofestablishingthemarketeconomysystem,thebasictrendoftheindustrializationofprofessionalbasketballinmycountryistofirsttransformintoaprofessionalbasketballmarketeconomy,andthenformaprofessionalbasketballmarketwithChinesecharacteristicsthatmeetsthedevelopmentrequirementsofthesocialistmarketeconomy.3.2SocialEnvironmentAnalysisProfessionalbasketballisanimportantpartofprofessionalsports.Asanindustrialdepartment,likeeducation,culture,healthandotherdepartments,itisadepartmentinthetertiaryindustrythatimprovesthelevelofscienceandcultureandthequalityofcitizens.Intheprocessofdevelopingtheindustrializationofprofessionalbasketball,variousresourcesmustbemobilizedtocreateagoodsocialandhumanisticenvironment,whichistheguaranteeofabsorbingvarioussocialresources.Socialresourcesincludeinformationresources,capitalresources,humanresources,technicalresources,andmaterialresourcesrelatedtotheindustrializationofprofessionalbasketball.Theinvestmentofanyresourceisboundtobeprofitable,andsocialresourcesmustnaturallybeinvestedinthoseindustrieswithbroadmarketprospects.Atthesametime,theseinvestmentswillalsodrivethedevelopmentandprogressoftheseindustries,andprofessionalbasketballresourcesarenoexception.Analyzingthesocialenvironmentandclarifyingtherelationshipbetweentheprofessionalbasketballindustryandthesocialenvironmentcanhelpustoclarifythedirectionofinputofsocialresources,effectivelyadjusttheprofessionalbasketballindustry'seffortstoabsorbsocialresources,andenhancetheeconomicstrengthofprofessionalbasketballindustrialization.Inmodernsociety,newspapers,television,radioandtheInternethavebecomethemainsourcesforpeopletoreceiveinformation.Atthesametime,thesemediamethodshavegainedthepowertospeakonbehalfofpublicopinionbecauseoftheirhugecoverage.Therefore,theconsumptionofbasketballbythepublicopinionofthemediahaveadirectimpact.Butatthesametime,publicopinionalsoexertsexternalcontrolontheformationofsocialpsychology,therebyexertinganindirectinfluenceonthebehaviorofconsumers.Ifyoucanusethemediatoolscorrectly,andthenformagoodpublicopinion,itwillgreatlypromotetheorderlinessofprofessionalbasketballconsumptionbehavior.Atpresent,withtherapiddevelopmentofmycountry'seconomyandthecontinuousdeepeningofprofessionalbasketballreform,thenumberofpeoplewatchingbasketballgames,caringaboutbasketball,andparticipatinginbasketballhascontinuedtoincrease,whichhaslargelydriventhedevelopmentofbasketball-relatedindustries.Atthesametime,asthesocializationtrendofthedomesticbasketballindustrybecomesmoreandmoreobvious,undertheinfluenceoftheNBAandCBA,collegesanduniversities,andevenprimaryandsecondaryschoolsinmanyregionshavebeguntoholddifferentformsofbasketballgames.4ProfitabilityAnalysisofChina'sBasketballIndustryintheInternetEra4.1InsufficientexperienceinthemanagementandoperationofbasketballclubsinmycountryProfessionalbasketballclubsarethemainorganizationalformofprofessionalbasketballindustrialization.ProfessionalbasketballintheUnitedStatesisdevelopedundertheconditionsofacompletemarketeconomy,andtheclubitselfisresponsibleforitsownprofitsandlosses.Evenso,theindustrializationandoperationprocessofprofessionalbasketballintheUnitedStateshasexperiencedmorethan100yearsofdevelopmentbeforerealizingthegreatsuccessofthecurrentprofessionalization,marketization,industrializationandsocializationofbasketball.Afteryearsofdevelopment,acompletesystemhasbeenformedintermsoforganizationalmanagement,teambuilding,marketoperation,legalprotection,andthecultivationofreserveteams.Therefore,basketballintheUnitedStatesisalsoamodelforprofessionalsportsintheworld.Comparedwithit,theindustrializationprocessofprofessionalbasketballclubsinmycountryhasjuststarted.Atthesametime,theseclubsaremovingtowardsprofessionalization,marketizationandindustrializationunderthebackgroundofrealizingthesocialisteconomicsystemreform.Injusttenyearsofdevelopment,themanagementandoperationproceduresarefarfrommatureenough.4.2LackofnormsandreasonablemarketplayersAtpresent,mostprofessionalbasketballclubsinourcountrydonotbelongtoeconomicentitiesthatoperateindependentlyandareresponsiblefortheirownprofitsandlosses,especiallytherearemanyclubsjointlyestablishedbyenterprisesandlocalsportsbureaus.Propertyrightsandownershipstructuresareunclear.Thisnotonlymakesresourceallocationinefficient,butalsomakesenterpriseslackenthusiasm,anditisdifficultforintereststobeguaranteedlegally,whichfurthermakesthecontradictionofpropertyrightsinthedevelopmentincreasinglyprominent,andalsoaffectsthevitalityofthesportsindustry.Althoughthesoleproprietorshipprofessionalbasketballclubdoesnothavethesecontradictions,therearealsoproblemsinitsinstitutionalsetting.Inpractice,therearefewbusinessactivities,andithasnotimplementedscientificmanagement,anditsself-developmentandsurvivalabilityisnotenough.4.3ThemanagementmechanismofthebasketballindustryistoogeneralThroughliteratureresearch,itcanbefoundthattheNBAhasahugeandstrictorganizationalstructure.Thetopleaderistheboardofdirectors,eachofwhomfulfillshisduties.However,incomparison,mycountry'sbasketballmanagementcenterhasfivemiddle-levelinstitutionsandnationalteams,suchasoffices,sothat,Theoperatorsofthebasketballmarketarenotmanagers,andmanagersoftenhavenobusinessexperience.Atthesametime,thepowerandfunctionscopeofthemanagementistoolarge,sothattherearemanyconflictsofinterestsbetweentheprofessionalbasketballclubandthemanagement,whichaffectsthehealthydevelopmentoftheprofessionalbasketballmarketandthefairnessoftheprofessionalleague,andalsoaffectsthehealthydevelopmentoftheindustrializedoperationoftheprofessionalbasketballclub.adverselyaffected.Itisnotdifficulttoseethattheproblemofthemanagementsystemofbasketballprofessionalizationinmycountryatthisstageisthemostimportantobstacleaffectingthehealthydevelopmentofthemarket.Itisimperativetoreformthecurrentmanagementsystemofbasketballprofessionalizationinourcountry,butunderthespecifichistoricalandeconomicconditionsofourcountry,itisstillaveryarduoushistoricaltasktotaketheroadofcompletemarketization.Atthisstage,mycountry'smarketmechanismisstillimperfect.Ifthefunctionsofthegovernmentdonotchangeaccordingly,themarketwillnotbeabletoundertaketheresponsibilitythatshouldhavebeenundertakenbythemarket.What'smore,mycountry'sexistingmarketeconomyitselfhasitsinherentstructuralcharacteristics.defect.Undersuchcircumstances,formycountry'sfledglingprofessionalbasketballindustry,itisnotyetripetorelysolelyonmarketforces.Therefore,intheshortterm,mycountry'sprofessionalbasketballclubswillstillfacethedisadvantagesofsimplificationandgeneralizationofthemanagementmechanism.Theinstitutionalreformoftheindustrializationofprofessionalbasketballclubs,especiallythereformofthemanagementsystem,stillneedstogothroughalongperiodoftime.Professionalbasketballclubsaremarket-orientedandliberalized,andtherelevantmanagementsystemshouldalsobegraduallychangedaccordingly.4.4ThebasketballindustrysystemlacksfeasibilityandoperabilityInordertopromotethehealthydevelopmentofprofessionalbasketballinourcountry,mycountryhassuccessivelyissuedregulationssuchasthe"ChineseBasketballAssociationClubRegulations"and"ChineseBasketballAssociationRegulationsontheManagementofPlayerTransfers".However,therearestillmanyproblemsinthedevelopmentofprofessionalbasketballinourcountry,suchasimperfectconstructionoflawsandregulations,andinadequateimplementationofsomelawsandregulations.Intermsoflawsandregulations,theNBAhasavarietyofstrictregulationsandsystems.Theseregulationsthatdonotviolatethebasiclegalspirithavespecialsignificance.Theuniquedraftsystem,transfersystemandsalarysystemguaranteethecontinuousdevelopmentandgrowthoftheNBA.Therefore,mycountrycanlearnfromtheexperienceofprofessionalbasketballclubsintheUnitedStates,increasetheconstructionofrelevantlegalsystems,furtherestablishandimprovethemanagementsystemofprofessionalbasketballclubs,andimprovethemanagementsystem,playertransfersystemandplayersalarypaymentsystemofprofessionalbasketballclubs.Professionalbasketballclubshavetrulyembarkedontheroadofsoundandhealthydevelopmentoflegalizationandregularization.5ImprovetheprofitabilitystrategiesthataffecttheChinesebasketballindustryintheInternetera5.1EstablishinvestmentstructureFirst,byestablishinganadvancedsystemandstructure,clarifyingthelegalstatusoftheenterprise,itsobligationsandresponsibilities,etc.,andadoptingthecommonorganizationalmethodatthisstageinmycountrytooptimizetheallocationofindustrialresources,andatthesametimetobroadenandenrichfinancingchannels.Inthisway,existingresourcescanbeusedtocarryoutself-hematopoiesisandpromotethetransformationofthesportsindustryfromwelfare-orientedandcareer-orientedtosocial-oriented.Throughvariousformstopromotetherestructuringofsportsassets,atthesametime,intangibleassetscanberevitalizedintotangibleassets.Thecorecontentofsportsindustryoperationishowtomanageandusetheseintangibleassets.Secondly,accordingtothecurrentsituationofmycountry'ssportsindustrymanagementsystem,thepromotionofbusinesssystemreformcanbecarriedoutmainlythroughclassification.Fromalegalpointofview,thepublicinstitutionsatthisstageshouldbedividedintothreetypes:administrativeunitsthatperformgovernmentfunctions,publicinstitutionsthatprovidepublicservices,andenterpriseunitsthatcanoperateasenterprises.Amongthem,onlypublicinstitutionsthatprovidepublicservicesstillretainthestatusoflegalpersons,administrativeunitsaretransformedintogovernmentagencies,andfor-profitunitsaretransformedintocorporatelegalpersons.Exceptforadministrativeagencies,allunitshaveabolishedadministrativelevels;fromtheperspectiveoffinancialoperations,administrativeunitsperformgovernmentmanagementandlawenforcementfunctions,andthestateprovidesfinancialsupportentirely.Thegovernmentshouldnotgivefinancialsupporttoprofit-makingunits,butshouldgivemoresupporttopublicwelfareserviceindustries,andcanalsoallowtheseindustriestochargesomefees,whilestrengtheningpriceandfinancialsupervision.5.2EstablishasubjectthatconformstothemodernpropertyrightssystemAllteamsandclubsintheNBAintheUnitedStates,eitherintheformofsoleproprietorshiporintheformofashareholdingsystem,areindependentbusinessentities,andtheyareallenterprisesthatconformtothemodernpropertyrightssystem.Theboardofdirectorsiscomposedofshareholdersandmanagerswhounderstandmanagement,includingsometalentswhounderstandbasketballandsometalentswhounderstandmanagement.Byhiringtrustworthypeopletobegeneralmanagers,tomanageandoperateprofessionalbasketballclubs,notonlyhaveaprofessionalbasketballclub.Agroupofprofessionalplayershavealsoacquiredagroupoftalentswhounderstandmanagement,lawandbasketballoperations.TheseplayersandtalentshavebecomethemainbodyoftheNBA.TheyhavemadegreatcontributionstotheNBAfromitsestablishmenttoitscurrentachievements.LookingatthehistoryofNBAdevelopment,wecanfindthatinthefoundingstageoftheNBA,theperfectcombinationofstarGeorgeMikan'ssuperhumanskillsandPudorov'sexcellentpublicrelationsandmanagementskillsenabledtheNBAtogothroughadifficultperiod.However,MichaelJordanandotherstarsandDavidStern'sexcellentstrategicvisionandmanagementskills,coupledwithmodernmedia,successfullybuilttheNBAintoaglobalculturalbrandlikeHollywood,andithasbecomeahugeindustry.Theindustrializedoperationofprofessionalbasketballinourcountrymustalsoestablishandownentityclubswithindependentpropertyrights,clarifythemarketmainbodystatusofprofessionalbasketballclubs,makethemhaveindependentlegalpersonstatus,andcarryoutindependentmanagementandself-financingaccordingtolaw.Establishaninvestmentsystemwithsocializeddiversifiedinvestmentasthemainbody,activelyattractinvestmentfromnon-state-ownedeconomiccomponents,andthenbuildacompanyownershipstructurewithdiversifiedequity,trulyrealizethemarketizationandcommercializationofprofessionalbasketballclubpropertyrights,andpromotetheflowandreorganizationofcapital.5.3EstablishareasonablecompetitionmechanismMycountry'sprofessionalbasketballindustrymustlearnfromtheNBAmodelandestablishanalliancewiththesameintereststocoordinate.Theroleofthisallianceistointegratetheresourcesofdifferentprofessionalbasketballclubsandjointlymarketthemtoenhancetheriskresistanceofprofessionalbasketballclubsintheprocessofindustrializedoperation.Andthenacceleratethepaceofmarketizationofprofessionalbasketballindustrializationoperations.Inaddition,thereasonwhytheNBAcanleadtheworldisduetotheexcellentperformanceofitsprofessionalbasketballplayers,butmoreimportantly,theNBA'sperfectcompetitionsystem.Incontinuousexplorationandinnovation,byintroducingnewplayersandotheredgeservicestoattractconsumersandcreatenewconsumermarkets.Similarly,intheprocessofprofessionalbasketballindustrializationinourcountry,wemustalsofollowthelawofmarketcompetition,constantlyimprovetheorganizationalmechanismofprofessionalbasketballclubs,andimprovethemarketcompetitionmechanism,soastoimprovethecompetitivenessofprofessionalbasketballclubsandfurtheracceleratetheprocessofprofessionalbasketballindustrializationinourcountry.5.4MakefulluseofhightechnologytoimprovethelevelofbasketballindustryThepreviouspresidentsoftheNBAhavepaidgreatattentiontolearningthemanagementandoperationexperienceofotherprofessionalleaguesorindustries,soastocontinuouslyimprovethemanagementandoperationleveloftheleague.Forexample,whenDavidSterntook