牛津高中英语模块四Unit-1-Task-名师优质课获奖市赛课一等奖课件

Unit1第1页Unit1Advertising第2页TaskWritinganadvertisement第3页listeningforstatisticsanddescriptionsWhenlisteningforstatistics,youmayhear:fractionse.g.½(a/onehalf),¾(threequarters)decimalse.g.0.3(zero/noughtpointthree)percentagese.g.63%(sixty-threepercent)Skillbuilding1第4页Wordsandphrasesthatdescribethefollowing:anincrease:e.g.Therewasanincreaseof40percent.Thepricehasrisento25yuanakilo.Thepricehasgoneupby9dollarsapound.

Fourtimesasmanypeopleusedourproductlastyear.第5页adecrease:e.g.Therewasadecreaseof42percent/30pounds.Thefigure/amountdecreased/fellby

16.5persent.nochange:e.g.Therewasnochange.Thefigure/percentageremained/stayedthesame.第6页arangee.g.Thesalesfiguresrangebetween40and50percent/from50to60.anaveragee.g.Theaveragepricewas￥50. alimite.g.Themaximumspeedis80kilometresperhouronthisroad.第7页Theprice

reached

arecordhighof150dollarsperkilo.Thesalesfigureshavedroppedtotheirlowestlevel/point.第8页Listenandwritedownthestatistics.Notethatyoumayneedtodosomesimplecalculationsafterlisteningtothedescriptions.1.Numberofmemberstwoyearago:______;lastyear:_____2.Marketsharelastyear:_____;thisyear:_____1,2001,40085%65%第9页3.Percentageofstudentseatinglunchinthedininghalllastyear:_________;inthreeyears:_____4.Percentageofstudentsfromourschoolcontinuingtheireducationlastyear—atlocaluniversities:_______studyingabroad:_______50%-60%75.5%23.4%11.5%第10页thisyear—atlocaluniversities:_____studyingabroad:_______5.Lastyear:5,000museumvisitors;outofthem:1,000youngpeopleThisyear:_____museumvisitorsoutofthem:______youngpeople24.5%13.6%9,0003,000第11页Listenandcompletethebarchart.Someoftheinformationcanbefoundinthetable.YearMarketshare(%)199010.512.519.5Step1:completingabarchart第12页BarChart:第13页Readthenotefromthedirectoronpage13.Whatisitabout?Discussitwithyourpartnerandfillinthesubject.Answers:_______________________________RepackagingoftheChocoLocoBar第14页Skillbuilding2Whenweexpressopinions,wetellwhatwethinkorfeelaboutthings.Wecansay:I(don’t)think/believe(that)…Itseemstome(that)…Inmyopinion/Tome,…expressingopinionsandgivingreasons第15页2.Itisalsoimportanttogivereasonsforyouropinions.Wecanusethesewordstointroducethereason.e.g.Ithinkpackagesareimportant

because/as/sincetheyattractthecustomers’attention.第16页3.Ifwewanttolistmorethanonereason,wecanusethefollowingpatterns.

Ithinkpackageareimportantforseveralreasons.

First,…Second,…Then,…(Next,…Finally,…)第17页ReadtheconversationonPage14andtellyourpartneryouropinionsonadvertising.Youcanbeginwith:What’syouropiniononadvertisements?第18页Interviewyourclassmatesaboutgoodadstheyhaveseen.Usethefollowingformtohelpyou.Thinkofonemorequestiontoask.Taketurnstoaskandanswerthequestions.Whenyouareaskedtogiveyouropinions,it’simportanttogivereasons.YoumayusethevocabularyonPage15.第19页1.OpinionsofadvertisinginpublicplacesWhat’syouropinionofadvertisinginpublicplaces?2.ThingsthatmakeadvertisementsinterestingWhatdoyouthinkmakesadvertisementsinteresting?InterviewformStep2:talkingaboutadvertisements第20页3.Thingsseeninadvertisementsandboughtlater

Whathaveyouseeninanadvertisementandlaterbought?4.FavouriteadvertisementWhatis/areyourfavoriteadvertisement(s)?Why?5.___________________________________Whatadvertisementdoyoulikeleast?Why?第21页Let’sgooverPartBandroleplayaninterviewbetweenamanagerandhis/herfriend.Youcanbegintheconversationlikethis:第22页M:Hi,mayIaskyousomequestionsaboutadvertisement?F:Yes,ofcourse.M:Whatisyouropiniononadvertisementsinpublicplaces?F:Generallyspeaking,mostoftheadsinpublicplacesareattractiveandinteresting,butafewofthemaretoobigandugly.…第23页Afterinterviewingyourfriends,writeyournotesinthespacebelowtoreportback.NOTESDearSir,Afterinterviewingmyclassmatesaboutgoodads,I’dliketosumupwhattheysaidasfollows.Intheiropinions,mostof第24页theadsinpublicplacesareattractive.ItseemsthatclothesandfoodadsonTVarethemostinteresting.Theythinkthatfamousstar,trendymusicandgoodtextmakegoodadvertisements.Theyoftenbuyfoodandhealthyproductsaftertheysawtheminads.Theylikesomeadspartlybecausetheyarefunnyandpartlybecausetheyarefashionable.第25页usingdifferentsentencetypescorrectlyReadthetableonpage16andlearnaboutsomeofthemajorsentencetypes.Canyougivesomeexamplesofeachsentencetype?Forexample:Negativestatements:Thechildrenarenowheretobeseen.Skillbuilding3第26页LookattheadvertisementonPage16andlabelthesentencetypes.Answers:2._______________3._____________4._______________5._____________6._______________7._____________8._______________NegativestatementCommandPositivestatementPositivestatementPositivestatementExclamationPositivestatement第27页Step3:writinganadvertisementReviewthetwosampleadsinPartAonPage17.Thinkaboutwhythesetwoadsaregood.Dothedifferentsentencetypesandvividpicturesmaketheadsmoreattractive?第28页WriteanadvertisementforChocoLocoBar.Trytobecreativeandoriginal.Youcandrawpicturesforyourads.第29页Youmaywanttomention:taste/look/ingredientscommentsfromcusto