电子商务英语PPT演示文稿课件

9/18/202318/6/20231

Warm-up

BackgroundInformation

WordStudy&TextAnalysis

Exercises9/18/20232Warm-up8/6/20232Warm-upDiscussthefollowingquestionswithyourclassmates:

Whatkindofservicedothecompaniesprovide?

Whatroledothesecompaniesplayine-commerce?

Trytogiveanexampleoftheservicethesecompaniesprovide.9/18/20233Warm-up8/6/20233BackgroundInformation

在电子商务中，一些电子出版物可以通过网络传送给购买者，但绝大多数商品仍要通过运输完成从供应商到购买者的物流过程。只有商品及时地配送到用户手中，才标志着电子商务过程的顺利结束，否则电子商务只能是无米之炊。9/18/20234BackgroundInformation8/6/202TextAnalysisChallengesLogisticsFacesintheE-commerceAge

Almostwithinonenight,e-commercerisesup.However,logisticscouldnotchangeaccordinglyatthesamespeed.Asaresult,logisticsine-commerceisfacedupwithchallengesthathavenotbeenwitnessedbefore.[1]

9/18/20235TextAnalysis8/6/20235TextAnalysis

InB2Ce-commerce,theeasyandfastonlineorderingincreasesconsumers’expectationofquickandreliabledelivery.Thevendorscouldonlywinthemarketcompetitiveadvantagesthroughthereliableandhigh-effectivemanagementofthelogisticssystem.(译文)

9/18/20236TextAnalysis8/6/20236TextAnalysis

InB2Be-commerce,thefocusofvendors’competitionhasbeenturnedfromtheproductstotheservices,actuallythecompetitionofsupplychain.[2]Thevendorsmustusetheweb-basedtoolstotransfertheinformationbetweenthepartners,establishtheintegratedlogisticsmanagementsystem,increasetheentiresupplychainvisibility,andcoordinatetheplananddecisionsupportofallparticipantsinthesupplychain.9/18/20237TextAnalysis8/6/20237TextAnalysisIngeneral,e-commercecreatesnewbusinessmodelsandsetshighdemandsonthelogisticsservice,whichexpressesasfollows:[3]

9/18/20238TextAnalysis8/6/20238TextAnalysis(1)Responsiveness:TherequestofcustomerstodistributionisoftentheJIT[4].Thedeliveryinthenextdayoreventhesamedayhasbeenatrend.Itrequiresbetterresponsivenessoflogisticssystem.9/18/20239TextAnalysis8/6/20239TextAnalysis

(2)Flexibility:Thetraditionallogisticsmayfixtheoptimizedfacilitiesandpersonnelinaccordancewiththeproductsquantity,peaktimeandturnoverratio.Bute-commercebusinessisverydifficulttopredict.Thisrequiresthequickandeffectivesuitablenessofthelogisticsdepartments.(译文)9/18/202310TextAnalysis8/6/202310TextAnalysis

(3)Visibility:Tomeettheresponsivenessandflexibilityrequirementsofe-commercetothelogistics,thevisibilityofthewholesupplychainmustbeincreasedsothatthewarehousingandtransportationinformationofthegoodscouldbeknowninordertoguaranteethecoordinatedoperationoftheintegratedlogisticssystem.(译文)

9/18/202311TextAnalysis8/6/202311TextAnalysis

(4)Optimization:Tomeettherequirementofthecustomers,enterpriseshavetosetuplogisticsnetworksconsistingofalotofsmalldistributioncentersinthesalesarea,whichhaveresultedinthefragmentedinventory,higherinventorylevel,morewarehousingfacilitiesandfrequentdistribution.(译文)Asaresult,thecostishighlyincreasedandtheenterpriseeconomicbenefitandmarketcompetitionareaffected.Therefore,thesupplychainmustbeoptimizedtoreducethelogisticscostaspossibleasitcan.9/18/202312TextAnalysis8/6/202312TextAnalysis

So,whatkindofpracticesshouldbeimplementedtohelplogisticscompaniesmaintainawell-organizedandflexiblesupplychainthatminimizescostandmaximizesprofit?Nowthelogisticscompaniesarefacinggreatchallengesinthee-commerceage,andtheyhavetofindwaystosolvetheproblemsase-commerceisboostingsharply.[5]

9/18/202313TextAnalysis8/6/202313TheKeytoExercises:

Readingcomprehension1(1)F(2)T(3)F(4)F9/18/202314TheKeytoExercises:ReadingTheKeytoExercises:

Readingcomprehension2(1)Becausee-commercedevelopsveryfast,butlogisticscouldnotchangeaccordinglyatthesamespeed.(2)InB2Ce-commerce,thevendorsshouldwinthemarketcompetitiveadvantagesthroughthereliableandhigh-effectivemanagementtothelogisticssystem.9/18/202315TheKeytoExercises:ReadingTheKeytoExercises:

Readingcomprehension2(3)InB2Be-commerce,thevendorsshouldusetheweb-basedtoolstotransfertheinformationbetweenthepartners,establishtheintegratedsupplychainlogisticsmanagementsystem,increasetheentiresupplychainvisibilityandcoordinatetheplananddecisionsupportofallparticipatesinthesupplychain.(4)E-commercesetshighdemandsonthelogisticsservice:responsiveness,flexibility,visibilityandoptimization.9/18/202316TheKeytoExercises:8/6/2023TheKeytoExercises:

Readingcomprehension2(5)Tomeettheresponsivenessandflexibilityrequirementsofe-commercetothelogistics,thevisibilityofthewholesupplychainmustbeincreasedsothatthewarehousingandtransportationinformationofthegoodscouldbeknowninordertoguaranteethecoordinatedoperationoftheintegratedlogisticssystem.

9/18/202317TheKeytoExercises:8/6/2023TheKeytoExercises:VocabularyA5B7C3D4E1F6G29/18/202318TheKeytoExercises:VocabulaTheKeytoExercises:

Translation1(1)这就要求物流部门进行快速而有效的适应。(2)必须提高整个供应链的可视性，从而掌握货物仓储和运输的信息，以保证一体化物流系统的协调运行。(3)为了满足顾客的需求，企业必须在销售区域内建立起包括许多小型配送中心的物流网络，这就导致了库存零散、存货水平升高、需要更多的仓储设施和频繁的配送。9/18/202319TheKeytoExercises:TranslatTheKeytoExercises:

Translation2(1)theeasyandfastonlineordering(2)quickandreliabledelivery(3)controltheinventoryandtransportationcost(4)winthemarketcompetitiveadvantages(5)thecompetitionofsupplychain(6)therequestofcustomerstodistribution(7)meettheresponsivenessandflexibilityrequirements(8)economicbenefit(9)marketcompetition(10)reducethelogisticscostaspossibleasitcan9/18/202320TheKeytoExercises:TranslatTheKeytoExercises:

ReadingMaterial1.D2.A3.A4.B5.C

9/18/202321TheKeytoExercises:ReadingWordStudyvisibility n. 可见性，可视性

Visibilityisgood(bad,zero,onekilometer).能见度良好(不好,零,一公里)。

awindshieldwithgoodvisibility能见度好的挡风玻璃9/18/202322WordStudy8/6/202322

Thevendorscouldonlywinthemarketcompetitiveadvantagesthroughthereliableandhigh-effectivemanagementofthelogisticssystem.供货商只能通过对物流系统进行可靠而高效的管理来赢得市场竞争优势。

9/18/202323ThevendorscouldonlywiThisrequiresthequickandeffectivesuitablenessofthelogisticsdepartments.这就要求物流部门进行快速而有效的适应