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Section
A
of
Unit
3Fred
Smith
and
FedEx:
Thevision
that
changed
the
worldAl2lou
fusr——
Your
hectic
life
with
a
vision
is
bound
for
victory;外语教学与研究出版社版权所有西京学院
研制
SmithFredFedExTo
bebetter
atwriting
in
EnglishTo
get
deeper
insightsinto
textTo
makecreativeuse
ofEnglishInteractive
ReadingExtraction
&
AgplicationWriting
Model
&
PracticeFurther
Revelopment5Warming-ug
Activities②3ContentsGetting
Familiar
withBackground
InformationTopic-centered
Study
ofNew
Words
and
Their
UseVideo
Watching
&Discussion
on
ItText
Reading
Extr.&
App.
Essay
Writing
Further
Dev.1.Warming-up
ActivitiesBorn
August
11,1944,
FrederickWallace
Smith
is
the
founder,
chairman,
president
and
CEO
of
FedEx
Corp.,
the
first
and
most
successful
overnightexpress
delivery
service
in
the
world.
The
company
is
headquartered
inMemphis,
Tennessee.
Text
Reading
Extr.&
App
Essay
Writing
Further
Dev.
A.
Background
Information
Frederick
Wallace
Smith
and
FedEx
(1)
Word
Study
Video
Watching
Jotter
Text
Reading
Extr.&
App.
Essay
Writing[
Further
Dev.
A.
Background
InformationFrederick
Wallace
Smith
and
FedEx
(2)Smith
was
raised
by
his
mother
anduncles
after
his
father,
the
founder
of
arestaurant
chain
and
a
motor
coachcompany,died
when
he
was
only
4.Owing
to
his
great
interest
in
flying,
Smithbecame
an
amateur
pilot
as
a
teen.
In1962,
he
entered
Yale
University,
whereWord
$tudy
Video
WatchingJotter
Text
Reading
Extr.&
App.
A.
Background
Information
Frederick
Wallace
Smith
and
FedEx(3)he
received
his
Bachelor's
degree.
Inhis
college
years,
he
had
an
enthusiasm
for
aviation
and
played
an
important
role
in
Yale's
flying
club.
After
graduation,Smith
joined
the
US
Marine
Corps,serving
from
1966
to
1970.As
a
Marine,he
had
the
opportunity
to
observe
the
Word
$tudy
Video
Watching
Jotter
Essay
Writing
Further
Dev.
Text
Reading
Extr.&
App.A.
Background
Information
Frederick
Wallace
Smith
and
FedEx(4)military's
logistics
system
first-hand.
Hecarefully
observed
the
procurement
(采
购)and
delivery
procedures,
fine-tuning
his
dream
for
an
overnight
deliveryservice.On
June
18,
1971,
Smith
foundedFederal
Express
with
his
$4
million
Word
$tudy
Video
Watching
Jotter
Essay
Writing
Further
Dev.
Text
Reading
Extr.&
App.
Essay
WritingA.
Background
Information
Frederick
Wallace
Smith
and
FedEx(5)inheritance
and
money
raised
in
venture
capital.
His
focus
was
on
developing
an
integrated
air-ground
system.
Hedeveloped
FedEx
on
the
business
idea
of
a
shipment
version
of
a
bank
clearing
house,
where
one
bank
clearing
house
Word
Study
Video
Watching
Jotter
Further
Dev.
Frederick
Wallace
Smith
and
FedEx(6)was
located
in
the
middle
of
therepresentative
banks
and
all
theirrepresentatives
would
be
sent
to
the
central
location
to
exchange
materials.Smith
used
to
serve
as
chairman
of
the
US-China
Business
Council.
He
is
amember
of
the
Aviation
Hall
of
Fame,Text
Reading
Extr.&
App.
Essay
Writing[
Further
Dev.A.
Background
InformationNew
services
to
be
added
inFredsrick
W.SrrithChairman
Prsident
&
cEoWord
$tudy
Video
Watchingcoming
years
...inteligencein
the
shipment
so
that
youFedEx。have
real-time
visibiiy."Jotterand
was
appointed
co-chairman
of
theUS
World
War
ll
Memorial
Project.Smith
was
inducted
into
the
JuniorAchievement
US
Business
Hall
of
Famein
1998.
His
other
awards
include"CEOof
the
Year
2004"
and
the“2008
KelloggAwardfor
Distinguished
Leadership".Word
$tudy
Video
Watching
JotterText
Reading
Extr.&
App.
Essay
Writing[
Further
Dev.A.
Background
InformationFrederick
Wallace
Smith
and
FedEx(7)
Text
Reading
Extr.&
App.
Essay
Writing
Further
Dev.
A.
Background
Information
The
"hub
and
spoke"
System
(1)It
is
a
systemwhich
makestransportation
much
more
efficient
byrouting
all
of
the
traffic
through
one
ora
few
central
hubs.
The
model
isnamed
after
a
bicycle
wheel,
whichhas
a
strong
central
hubwith
a
seriesofconnecting
spokes.
In
the
sense
of
Word
Study
Video
Watching
Jotter
SpokeSpokeSpokeSpokeHubSpokeSpokeSpokeSpoke
aviation,
an
airline
routes
all
of
its
traffic
through
one
central
hub
or
hubs,
forexample,
Dallas
and
Detroit.
Almost
all
ofthe
airline's
aircraft
flies
on
spokesbetween
destinations
and
the
hub,
withfew
direct
flights
between
otherA.
Background
InformationThe
"hub
and
spoke"
System(2)
Extr.&
App.
Essay
WritingFurther
Dev.Video
WatchingText
ReadingveryJotter
Word
Studydestinations.
This
model
greatlysimplifies
a
network
of
routes,
andhence
makes
the
overall
transportation
system
much
more
efficient.Delta
Airlines
pioneered
the
methodin
1955,
but
it
wasn't
until
the
1970s,A.
Background
InformationThe
"hub
and
spoke"
System(3)Video
Watching
Extr.&
App.
Essay
WritingJotter.Text
ReadingFurther
Dev.Word
studywhen
the
FedEx
company
tookadvantage
of
the
concept,
that
themethod
really
took
hold,
revolutionizing
the
way
airlines
were
run.
Now
themodel
is
extensively
used
in
commercialaviation
for
both
passengers
and
freight.
Word
Study
Video
Watching
Jotter
A.
Background
InformationThe
"hub
and
spoke"
System(4)
Text
Reading
Extr.&
App.
Essay
WritingFurther
Dev.
Juvenile
lifeUnique
vis
ionLeade
r
s
h
ipCulmination
of
l
i
feinvalidexquisitereshuffleelapsebullydeducedisjointedFe
dE
xpick
ondrafthubspherecharterprototypedispersefixture
of
successrevivequantifyfuseupholdradarstabdecen
t
ra
l
izedfrugalitynav
iga
t
ioninterimst
ream
linepatriotdisruptprecedentcentralizationforerunnerText
Reading
Extr.&
App.
Essay
Writing
Further
Dev.
B.
Topic-centered
Study
of
New
Words
and
Their
UseThe
course
of
Smith's
lifeBackground
Video
Watching
Jotter1.We
can
deduce
the
conclusion
from
thisarbitration
that
a
wolf
is
impossible
to
win
overwith
mercy.2.
A
person
is
a
fusion
of
different
roles
insociety.prototypestabfusededuceelapse
Background
Video
Watching
Jotter
B.
Topic-centered
Study
of
New
Words
and
Their
UseText
ReadingExtr.&
App.Essay
Writing
Further
Dev.
3.
I'd
like
to
take
a
stab
at
whatever
is
beneficial
to
my
brighter
future.4.
No
single
day
elapses
_without
my
ever-strongattachment
to
you.prototypestabfusededuceelapseB.
Topic-centered
Study
of
New
Words
and
Their
Use
Video
Watching
Jotter
Text
Reading
Extr.&
App.
Essay
Writing
Further
Dev.
Background
5.
As
the
prototype
of
good
breeding,
hebuilds
his
life
on
honesty
and
uprightness.prototypestabfusededuceelapse
Background
Video
Watching
Jotter
B.
Topic-centered
Study
of
New
Words
and
Their
UseText
ReadingExtr.&
App.
Essay
Writing
Further
Dev.
6.
In
order
to
persuade
him
to
quit
smoking,
the
doctor
has
quantified
the
risks
of
smoking
cigarettes.7.
The
Arbitral
Tribunal
can
deliver
its
decision
in
the
form
of
either
a(n)
interim
award
or
a
final
award.
Background
Video
Watching
Jotter
disruptquantifiedreviveinterimfrugalityB.
Topic-centered
Study
of
New
Words
and
Their
UseText
ReadingExtr.&
App.Essay
Writing
Further
Dev.
8.
He
has
become
rich,
but
he
is
still
frugal
wit
h
his
money.9.
The
country's
economy,
despite
itsrevivalfrom
a
crisis,
has
a
long
way
to
return
to
stable.
Background
Video
Watching
Jotter
B.
Topic-centered
Study
of
New
Words
and
Their
Use
Text
Reading
Extr.&
App.
Essay
Writing
Further
Dev.
quantifieddisruptinterimrevivedisruptquantifiedreviveinterimfrugality
Background
Video
Watching
Jotter
B.
Topic-centered
Study
of
New
Words
and
Their
Use
Text
Reading
Extr.&
App.
Essay
Writing
Further
Dev.
interactivein
te
rcep
t
iveinterrelatedinterferentialinterposedinterdictoryinteractioninterceptioninterrelationinterferenceinterpositioninterdictioninteractinterceptinterrelateinterfereinterposeinterdict
from
the
prefix"inter"[between]:NdGeAAOIN2
NGIIAWords
derivB.
Topic-centered
Study
of
New
Words
and
Their
UseVideo
Watching
Jotter
Extr.&
App.
Essay
Writing
Further
Dev.
Text
ReadingBackground1.
It
took
me
quite
some
time
to
pick
off
the
burs
that
had
stuck
to
my
coat.2.
We
absolutely
should
pick
up
some
newinsights
from
our
failures.pick
atpick
offpick
onpick
outpick
up
Background
Video
Watching
Jotter
B.
Topic-centered
Study
of
New
Words
and
Their
Use
Text
Reading
Extr.&
App.
Essay
Writing
Further
Dev.
3.
I
rank
myself
as
a
regular
guy
who
is
hard
topick
out
of
seas
of
people.4.
There
are
some
people
inclined
to
look
forsomething
to
pick
at
in
others.
Background
Video
Watching
Jotter
pick
atpick
offpick
onpick
outpick
upB.
Topic-centered
Study
of
New
Words
and
Their
UseText
ReadingExtr.&
App.Essay
Writing
Further
Dev.
pick
atpick
offpick
onpick
outpick
up
Background
Video
Watchlng
Jotter
B.
Topic-centered
Study
of
New
Words
and
Their
Use
Text
Reading
Extr.&
App.
Essay
Writing
Further
Dev.
Text
Reading
Extr.&
App.
Essay
Writing
Further
Dev.
C.
Video
Watching
and
Discussion
on
ItWatch
the
video
clip
and
discuss
the
topics
as
follows:successful
entrepreneurs
keyhave
in
common?What
steps
should
onetake
to
start
his
ownbusiness?What
qualities
doBackground
Word
Study
JotterClick
herekeyQIICVUGLGText
Reading
Extr.&
App.
Essay
Writing
Further
Dev.Background
Word
studyText
Reading
Extr.&
App.
Essay
Writing
Further
Dev.
C.
Video
Watching
and
Discussion
on
ItWhat
qualities
do
successful
entrepreneurs
havein
common?(1)Business
careers
span
a
wide
range
of
industries,
i
ncluding
finance,
marketing,
entrepreneurship,
andmanagement.
To
be
successful
in
any
business
sector,o
ne
must
possess
certain
qualities
that
separate
thebest
in
the
business
from
the
mediocre.
But
somequalities
the
successful
entrepreneurs
share
with
eachBackgroundWord
study
Jotterother
include
the
following:They
are
creative.
When
it
comes
to
creation
of
a
promising
business,
we
have
to
be
very
creative.
That
is
why
the
chance
of
success
always
goes
to
thosewho
have
already
conjured
up
a
strategic
vision
oftheir
future
business.
BackgroundWord
study
Jotter
Text
ReadingExtr.&
App.Essay
WritingFurther
Dev.
C.
Video
Watching
and
Discussion
on
ItWhat
qualities
do
successful
entrepreneurs
havein
common?(2)
Text
Reading
Extr.&
App.
Essay
Writing
Further
Dev.
C.
Video
Watching
and
Discussion
on
ItWhat
qualities
do
successful
entrepreneurs
havein
common?(3)They
are
self-motivated
and
hard-working.Successful
entrepreneurs
do
not
need
someone
w
ho
forces
them
to
be
efficient
and
productive.
Indeed,
it
takes
self-motivation
to
create
one's
own
business,
which
is
just
what
most
of
us
are
short
of.They
are
strong-willed.
Successful
entrepreneur
s
are
hot
on
turning
their
vision
into
a
reality.
As
an
oldBackground
Word
Study
JotterText
Reading
Extr.&
App.
Essay
Writing
Further
Dev.
C.
Video
Watching
and
Discussion
on
ItWhat
qualities
do
successful
entrepreneurs
havein
common?(4)proverb
goes,"A
vision
without
a
task
is
a
dream,whereas
a
task
with
a
vision
is
victory."In
other
words,
we
need
to
react
to
a
vision
with
one
step
after
another
t
owards
its
goal.
With
every
step,
we
get
closer
to
ouri
deals.
However,
not
all
steps
are
easy
to
take.
There
are
diverse
difficulties
on
the
way
to
success,
in
face
ofwhich
most
of
us
usually
opt
to
quit.BackgroundWord
study
JotterText
Reading
Extr.&
App.
Essay
Writing
Further
Dev.
C.
Video
Watching
and
Discussion
on
ItWhat
steps
should
one
take
to
start
his
ownbusiness?(1)Every
year,
hundreds
of
thousands
of
people
over
the
world
take
a
leap
of
faith
and
start
their
ownb
usiness.
This
path
requires
a
lot
of
hard
work,
and
many
end
up
in
failure.
But
for
those
who
survive,
the
rewards
of
entrepreneurship
are
well
worth
theirefforts
to
remove
the
obstacles
they
face
on
the
road
to
success.
Here's
a
step-by-step
overview
of
whatBackground
Word
Study
Jotterone
needs
to
do
to
make
it.Step
1:Come
up
with
an
idea.
You
will
need
an
ideafor
a
business
before
you
do
anything
else.
You
can
conduct
a
market
research
to
have
a
clear
image.
This
should
be
something
you
are
passionate
about,
since
your
new
business
will
consume
a
great
deal
of
yourtime
and
money.
Background
Word
Study
JotterWhat
steps
should
one
take
to
start
his
ownbusiness?(2)C.
Video
Watching
and
Discussion
on
ItText
Reading
Extr.&
App.
Essay
Writing
Further
Dev.Text
Reading
Extr.&
App.
Essay
Writing
Further
Dev.
C.
Video
Watching
and
Discussion
on
ItWhat
steps
should
one
take
to
start
his
ownbusiness?(3)Step
2:
Make
a
business
plan.
You
will
need
a
s
olid
business
plan
to
present
to
any
investors.
This
will
help
you
determine
how
much
money
is
needed
to
get
your
business
moving.
It
includes
production
costs,
shipping,
taxes,
worker's
wages,
rent
forworkspace,
etc.Background
Word
Study
JotterText
Reading
Extr.&
App.
Essay
Writing
Further
Dev.
C.
Video
Watching
and
Discussion
on
ItWhat
steps
should
one
take
to
start
his
ownbusiness?(4)Step
3:
Make
a
marketing
plan.
Once
you
know
what
kind
of
marketing
you
intend
to
do,
think
about
the
most
effective
places
to
advertise
and
what
time
of
day,
month
or
year
are
going
to
work
best
to
reachyour
target
market.Step
4:
Get
financing.
Talk
with
a
bank
with
which
y
ou
already
have
a
positive
relationship.
Ask
about
whatBackground
Word
Study
JotterText
Reading
Extr.&
App.
Essay
Writing
Further
Dev.
C.
Video
Watching
and
Discussion
on
ItWhat
steps
should
one
take
to
start
his
ownbusiness?(5)kind
of
business
start-up
loans
they
offer
and
howthey
can
benefit
your
business.
If
you
cooperate
with
a
bank
you
have
already
known,
the
bank
will
haveeasy
access
to
your
financial
records
and
will
bemore
confident
in
investing
in
you.Step
5:
Build
infrastructure.
Purchase
all
of
the
thin
gs
you
need
to
start
work.
This
can
mean
mechanicalBackground
Word
Study
JotterC.
Video
Watching
and
Discussion
on
ItWhat
steps
should
one
take
to
start
his
ownbusiness?(6)equipment,
computers,
telephone,
or
craft
supplies.
It
all
depends
on
what
business
you
are
to
do.
T
ry
to
purchase
from
business
supply
companies
as
theywill
have
significant
discounts.
If
you
are
short
ofcapital,
lease
or
rent
is
an
attractive
option
too,
so
as
not
to
block
your
funds.
Background
Word
Study
Jotter
Text
Reading
Extr.&
App.
Essay
WritingFurther
Dev.Step
6:
Build
a
customer
base.
Make
use
of
mar
keting
and
public
relations.
You
will
want
to
reach
out
topotential
customers
in
ways
that
make
them
want
touse
your
business.
This
is
especially
important
before
you
have
an
established,
regular
customer
base.Step
7:
Get
paid.
Don't
let
people
take
advantage
of
Background
Word
Study
JotterWhat
steps
should
one
take
to
start
his
ownbusiness?(7)C.
Video
Watching
and
Discussion
on
ItText
Reading
Extr.&
App.
Essay
WritingFurther
Dev.
you.
Require
payment
within
a
specific
window
of
time
(whatever
is
appropriate
for
what
you
do).
Invoicepeople
as
soon
as
you
possibly
can.
If
someone
is
late
in
payment,
talk
to
them.
If
you
ignore
these
problemshoping
that
they
go
away,
you
will
find
yourself
working
for
free
and
your
business
in
the
tank.
Background
Word
Study
Jotter
C.
Video
Watching
and
Discussion
on
ItWhat
steps
should
one
take
to
start
his
ownbusiness?(8)Text
Reading
Extr.&
App.
Essay
WritingFurther
Dev.
Warming-Up
Extr.&
App.
Essay
Writing
Further
Dev.
2.Interactive
Reading
of
Text
A.
Text
Analysis
Through
Interaction
□
If
you
are
required
to
write
a
biographicalnarrative
essay
about
a
well-known
entrepreneur,
how
could
you
organize
your
writing?□
Now
let's
make
a
detailed
analysis
of
the
text
through
dynamic
interaction!
Summany
JotterWriting
mode:
IntroductionWarming-Up
Extr.&
App.
Essay
WritingConclusionBodyFurther
Dev.A.
Text
Analysis
Through
InteractionFred
Smith
and
FedEx:
The
vision
thatchanged
the
worldPart
I
Introduction(Paras.1-2)
What
serves
as
a
special
introduction
to
his
thesis?(Para.1)As
seen
from
Paragraph
1,
the
author
introduces
his thesis
through
description
of
a
typical
scene
commonly-
seen
in
FedEx-the
largest
and
most
successful
delivery service
in
the
world.
From
the
scene,
we
can
see
the
Summary
JotterXWarming-Up
Extr.&
App.
Essay
WritingFurther
Dev.A.
Text
Analysis
Through
InteractionFred
Smith
and
FedEx:
The
vision
thatchanged
the
worldPartI
Introduction(Paras.1-2)
What
serves
as
a
special
introduction
to
his
thesis?(Para.1)prosperity
of
FedEx
and
know
the
basic
business
process
of
its
delivery
service.
And
that
may
arouse
our
curiosity
about
how
its
founder
got
it
into
being.
Summary
JotterWarming-Up
Extr.&
App.
Essay
WritingFurther
Dev.A.
Text
Analysis
Through
InteractionFred
Smith
and
FedEx:
The
vision
that
changed
the
worldHow
does
the
author
satisfy
our
curiosity?(Para.2)
The
author
satisfies
our
curiosity
through
r
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