某广场店食品部经营分析报告课件

2013年9月5日报告人：顾冬梅

五一广场店食品部8月经营分析

12013年9月5日五一广场店食品部8月经营分析

1汇报目录整体达成情况来客/客单各大组经营分析大客户经营分析9月业绩、达成措施汇报目录整体达成情况2各大组店庆指标、达成、同比情况（单位：万元）各大组店庆指标、达成、同比情况（单位：万元）3整体达成情况：销售数据对比（除内部转货单位：万元）采购指标达成达成率计划差额同期同比增长率F1010899.3892.02-8.62106.15-6.77-6.38F5123112.6291.56-10.38120.09-7.47-6.22F699124.17125.4225.1797.0227.1527.98F75850.5687.18-7.4456.97-6.41-11.25F8136123.8291.05-12.18133.12-9.29-6.98F92421.7590.61-2.2523.39-1.64-7.02部门合计548532.3097.14-15.70536.74-4.44-0.83整体达成情况：销售数据对比（除内部转货单4整体达成情况---快讯数据对比采购快讯销售快讯占比%本期同期同比增长率F1035.0337.86-2.83-7.4735.25F59.6312.71-3.08-24.248.55F67.336.480.8513.045.90F711.1415.29-4.16-27.1822.03F846.3549.14-2.78-5.6637.43F96.816.340.477.4831.32部门合计116.29127.82-11.53-44.0421.85整体达成情况---快讯数据对比采购快讯销售快讯占5食品部各大组占比对比图食品部各大组占比对比图6整体达成情况---来客、客单价采购来客数客单价本期同期同比本期同期同比F103447239675-520328.828627.02061.808F55998366573-659018.775918.06420.7117F63710635362174440.394433.4076.9874F72838035959-757917.816916.12091.696F85635960198-383921.970222.1484-0.1782F965937606-101332.984330.74912.2352合计134677141426-674941.43439.61671.8173整体达成情况---来客、客单价采购来客数客单价本7整体达成情况---客件数、点单价采购总客件数平均客件数点单价本期同期同比本期同期同比本期同期同比F10103917116291-123743.01452.93110.08349.56329.21860.3446F5220286293150-728643.67254.4034-0.73095.11264.10231.0103F6138275125206130693.72653.54070.185810.83989.43521.4046F783638102908-192702.94712.86180.08536.04565.63310.4125F8170106196135-260293.01833.2582-0.23997.27916.79780.4813F91299713457-4601.97131.76930.20216.73217.3796-0.6476合计729219847147-1179285.41465.99-0.57547.65236.61381.0385整体达成情况---客件数、点单价采购总客件数平均客件8食品部8月指标548万元，实际达成532.3万元，达成率97.14%，与指标差额15.7万元；同期销售536.74万元，同比下降4.44万元，增长率是-0.83%。快讯销售116.29万元，同期127.82万元，同比下降11.53万元，增长率-44.04%。销售：整个部门只有酒饮组达成指标，且同比增长，其他大组均是下降的。下降金额最大的是日配组和粮油组，下降幅度最大的是休闲组。快讯销售：酒饮组和冲调组同比增长，其他大组均下降，酒饮快讯占比只有5.9%，日配快讯占比为8.55%。来客：酒饮组同比增长，其他大组全下降；客单价：粮油组下降，其他大组均增长。整体达成情况食品部8月指标548万元，实际达成532.3万元，达成率99销售分析---F5日配组

日配组期间销售主要下降在52冷藏熟食类、53蛋类、56常温肉制品3个商品大组。肉制品大组销售下降主要还是促销品老化且促销力度不及同期，缺乏新品拉动销售；而蛋类则是由于整体价格上涨，促销力度不及同期影响了销售。冷藏乳制品大组销售增长较大。销售分析---F5日配组10销售分析---F5大组号大组描述销售快讯销售本期同期同比增长率本期同期同比增长率50冷藏乳制品45.4639.406.0715.41.101.26-0.17-13.2151冷藏饮品0.360.45-0.09-19.570.000.000.00-10052冷藏熟食类15.4219.34-3.92-20.265.675.81-0.13-2.2953蛋类17.1323.40-6.27-26.800.310.87-0.56-64.0454冰品类1.261.000.2625.630.300.220.0834.5955冷冻食品6.276.000.274.470.971.00-0.03-2.5456常温肉制品5.138.63-3.50-40.511.223.03-1.81-59.7257常温奶21.5221.84-0.32-1.490.000.52-0.52-10058季节性商品0.070.040.0392.860.060.000.06

合计112.62120.09-7.47-6.229.6312.71-3.08-24.24销售分析---F5大组号大组描述销售快讯销售本期同期同比增长11日配各大组占比对比图日配各大组占比对比图12销售分析---F5冷藏乳制品大组一直持续增长，主要还是在酸奶上，期间各品牌一直做捆绑买赠和试饮活动是销售增长的一个亮点，同时在周末蒙牛和伊利还有促销拉动销售。大组号大组描述小组号小组描述销售金额快讯销售额本期同期同比本期同期同比50冷藏乳制品5原味鲜奶135967.3135828.2139.1209437.78-9437.7850冷藏乳制品6加味鲜奶2389.293035.6-646.3100050冷藏乳制品10原味酸3933771.561932.57622.661309.9150冷藏乳制品11加味酸奶143108104445.938662.068837.522539.726297.850冷藏乳制品15奶油/奶酪(包括植物奶油/黄油)12039.969725.92314.06029.7-29.750冷藏乳制品20其它29770.1743325.78-13555.6191.10191.1销售分析---F5冷藏乳制品大组一直持续增长，主要还是在酸奶13销售分析---F5蛋类大组销售下降主要还是蛋类的价格与同期相比比较高，而且特价时的力度远不及同期，而且咯咯哒今年一直没有彩页促销，只是偶尔做店内降价促销。洪家同比下降3.21万元，咯咯哒同比下降2.32万元；加工单销售下降主要是本期促销品品项比同期少，销售也不及同期。建议采购多做咯咯哒和洪家品牌蛋的促销，同时加工蛋类的促销也要跟进。大组号大组描述小组号小组描述销售金额快讯销售额本期同期同比本期同期同比53蛋类5鲜蛋154200.4208549.7-54349.200053蛋类10加工蛋12470.5421527.26-9056.723127.018367.31-5240.353蛋类15蛋品礼盒4648.15638.16-990.060329.09-329.09销售分析---F5蛋类大组销售下降主要还是蛋类的价格与同期相14销售分析---F5大组号大组描述小组号小组描述销售金额快讯销售额本期同期同比本期同期同比52冷藏熟食类5水产类176.7204.71-28.0100052冷藏熟食类6禽肉类48876.3868234.57-19358.219721.5510327.669393.8952冷藏熟食类7畜肉类44526.6743903.96622.7121872.5222189.69-317.1752冷藏熟食类8西式火腿/肠42320.2162227.9-19907.78129.6620194.19-12064.552冷藏熟食类10冷藏包装加工蔬菜类115.01119-3.9900052冷藏熟食类11冷藏包装泡菜/咸菜862.92737.67125.2500052冷藏熟食类15冷藏保鲜面点13382.5212057.051325.476600.993184.793416.252冷藏熟食类20冷藏包装豆制品273.3559.5213.8500052冷藏熟食类21冷藏包装素食147.7337.07-189.3700052冷藏熟食类25其它冷藏包装熟食3499.895470.25-1970.364212182.02-1761.02大组号大组描述小组号小组描述销售金额快讯销售额本期同期同比本期同期同比56常温肉制品5火腿肠51336.986301.69-34964.812209.5630315.23-18105.7销售分析---F5大组号大组描述小组号小组描述销售金额快讯销15销售分析---F5商品描述销售数量销售金额春和酱凤爪30g/袋4905749305.95雨润台湾味香肠320G/袋5538700.51金百味QQ肠(香辣孜然香甜)味85g/根64156413.07雨润香烤培根火腿280G/袋3314676.9春和酱香蹄300G/袋2833889.54金锣台式小烤肠48g/根18193658.77雨润无淀粉火腿380g/根2453276.63双汇俄式烤香肠140G/根6343137.39诚信哈尔滨红肠90g/根10623112.18金百味熏烤火腿350G/根2642648.7双汇蒜香烤肠105g/根8092463.37础明网络美味火腿38G*9/袋2642349.87双汇台式烤香肠48G/根11642328.07有友山椒凤爪180G/袋2432310.6赞岐冷面1260g/袋3722303.6础明海鲜肠60G/根(多口味)1955719533双汇肉花肠90g/根51599834.17金锣肉粒多猪肉香肠40g*8/袋6466688.37双汇香嫩王火腿肠100G/根22634563.28金锣王100g/根13503299.87金锣鱼肠40g/根29713025.17双汇鱼肉肠40克*10/袋2252677.5双汇清真牛肉肠140克/根11822422.86远洋鱼肠50克*5/袋1722149.67双汇清真鸡肉肠140g/支9952040.26商品描述销售数量销售金额春和酱香鸭腿120g/袋318715706.34春和酱凤爪30g/袋1383614117.08雨润台湾味香肠320g/袋5068038.62雨润骨汤香火腿245g*2/捆3435877.12双汇热狗肠40g*10/袋5515349.96双汇泡面拍档香肠30克*8/袋6324992.42赞岐冷面1260g/袋7264319.86金锣鱼肉火腿肠80g/根18243764.17双汇蜜汁风味小火腿85克/支7693172.34双汇肘花小火腿85g/支7693138.1金百味QQ肠(香辣孜然香甜)味85g/根28062815.67金锣玉米热狗40g*8/袋2742274.02雨润香烤培根火腿280g/袋1642239.64大同江荞麦冷面600g/袋3542138.78双汇弹脆香脆肠115g/根6722024.59远洋鱼肠50克*5/袋6397044.5双汇鱼肉肠40克*10/袋5675877.22础明海鲜肠55g/根(多口味)41003776.75金锣肉粒多猪肉香肠40g*8/袋2593002.16金锣王80g/根12022440.44双汇润口香甜王30g*10/袋3492208.06金锣肉粒多猪肉香肠60g/支9732064.47双汇香嫩王火腿肠100g/根8931842.05金锣无淀粉王中王火腿肠30g*8/袋2241771.55金锣王100g/根5181483.58销售分析---F5商品描述销售数量销售金额春和酱凤爪30g/16销售分析---F6酒饮组

酒饮组期间销售下降最大的是国产烈酒，五粮液茅台同期销售2.6万元，本期销售1.84万元，同比差0.76万元。同期其他中高档就销售也是较好的。本期弥补部分销售的主要还是月末辽海高粱原浆特价促销。香烟大组主要是团购因素增长较大，硬中华团购30.4万元。

啤酒大组增长主要是厂商周试饮买赠及换购，再有就是特价及导购人员促销，加上8月是海上活动高峰，销售较好。茶饮料增长主要是康师傅做了一周的推广促销带动增长销售1.18万元。

销售分析---F6酒饮组17销售分析---F6酒饮组

销售分析---F6酒饮组18销售分析---F6大组号大组描述销售快讯销售本期同期同比增长率本期同期同比增长率60碳酸饮料5.254.860.398.10.631.01-0.37-37.1561果汁8.627.710.9011.731.891.610.2817.4262功能性饮料2.772.86-0.09-3.150.140.78-0.65-82.5363茶饮料4.592.831.7662.291.100.810.2935.3864水4.383.990.399.780.380.50-0.12-23.5265啤酒8.566.362.1934.442.520.482.03420.6566葡萄酒1.751.87-0.12-6.260.020.19-0.17-91.667国产烈酒9.5310.96-1.43-13.070.631.11-0.47-42.9268进口烈酒0.020.020.0014.000.000.000.00-100160香烟77.1753.9123.2643.140.000.000.00-100161礼盒0.730.280.45161.260.000.000.00-100169烟酒联营专柜0.801.37-0.57-41.480.030.000.03

合计124.1797.0227.1527.987.336.480.8513.04销售分析---F6大组号大组描述销售快讯销售本期同期同比增长19酒饮组各大组占比对比图酒饮组各大组占比对比图20销售分析---F6商品描述销售数量销售金额雪花啤酒勇闯天涯330ml/听34238940.99雪花清爽啤酒330ml/听32735945.62青岛啤酒冰醇330ml*12/箱1463650.02哈尔滨啤酒(小麦王)330ml/听16933489.83青岛啤酒600ML*12/箱723369.6哈尔滨啤酒清爽330ML/听(M)18453262.06黑狮金冠500ml/瓶5463057.74雪花勇闯天涯500ml/瓶7352787.13黑狮新动8度啤酒500ml/瓶3952686.01雪花清爽啤酒330mlX24/箱(子)502159.97雪花勇闯天涯8度500mlX12/箱(子)442089.25朝日朝日啤酒(清爽生)500ML/听4482030.52青岛啤酒600ML/瓶4831882.93青岛啤酒330ML/听4681778.64黑狮新动8度啤酒500ml*12/箱(子)211713.56商品描述销售数量销售金额青岛啤酒600ML*12/箱1376411.6黑狮新动8度啤酒500ml*12/箱(子)252039.96雪花勇闯天涯8度500mlX12/箱(子)421965.6青岛纯生啤酒(新)500ML*12/箱261934.4崂山啤酒500ml*12瓶/箱791909.14青岛啤酒330ML/听5251907.56青岛啤酒600ML/瓶4671820.17山水啤酒330ml*24/箱421655.99雪花清爽啤酒330ml/听7811562.05山水啤酒330ml/听8841507.42青岛啤酒330ML*24/箱161396.8青岛黑啤355ML/瓶2011369.64黑狮超纯金冠啤酒500ml*12/箱(子)201344.05黑狮新动8度啤酒500ml/瓶1891285.17青岛大纯生8度500ML/听2051189.24大组号大组描述小组号小组描述销售金额快讯销售额本期同期同比本期同期同比65啤酒5国产罐装啤酒52630.8829984.6922646.1923031.911900.8421131.0765啤酒10进口罐装啤酒2799.742287.51512.23031.48-31.4865啤酒15国产瓶装啤酒30137.1331114.4-977.272120.52898.62-778.1265啤酒20进口瓶装啤酒0262.19-262.19000销售分析---F6商品描述销售数量销售金额雪花啤酒勇闯天涯321销售分析---F6商品描述销售数量销售金额五粮液(新)酒52度500ML/盒88871.99五粮液60度500ML/盒67434五粮液(1618)酒52度500ML/盒45596泸州红高粱酒52度2L/桶2344784.51辽海高梁原浆酒60度4.9L/桶894627.1453度飞天茅台酒500ml/盒24160.01洋河天之蓝酒52度480ml/盒103950泸州老白干52度2.5L/桶1483657.5753度红花郎(10)500ml/盒63588口子窖五年酒46度400ML/瓶212688商品描述销售数量销售金额五粮液(新)酒52度500ML/盒1415508辽海高梁原浆酒60度4.9L/桶1948322.75泸州红高粱酒52度2L/桶1623280.6553度飞天茅台酒500ml/盒22959.99茅台镇原浆酒30珍藏52度500ml/盒382661.71泸州老窖红瓷头曲52度500ML/瓶132564五粮醇酒红淡雅50度500ml/盒101630舍得酒52度500ml/盒21516五粮醇醇和三代500ML/盒241392.84古钟桶二锅头酒56度5000ml/桶161233.99大组号大组描述小组号小组描述销售金额快讯销售额本期同期同比本期同期同比67国产烈酒5国产白酒(精装)64434.1575732.74-11298.63250.92113.591137.3167国产烈酒10国产白酒(简装)27790.1730466.99-2676.823064.658951.71-5887.0667国产烈酒15滋补酒732.581089.83-357.2500067国产烈酒20米酒(含糯米酒)81135-5400067国产烈酒25黄酒2171.321956.3221500067国产烈酒99其它国产酒68225.98-157.9800068进口烈酒99其它进口烈酒193.817023.8000销售分析---F6商品描述销售数量销售金额五粮液(新)酒5222销售分析---F7休闲组

休闲组期间销售下滑幅度较大，下降最大的是巧克力、饼干、膨化和肉干4个大组，主要还是促销品力度不及同期，没有同期特别出彩的单品。71大组：同期1元锅巴、饼干类化在此大组，同期德芙、费列罗整体销售好于本期，虽然本期德芙也有特价，但不及同期，费列罗同期有特价，本期没有，而且货量也不足。72大组：同期北方绿人动物饼特价销售2.2万元，本期销售最好的是好丽友高笑美饼干0.47万元，紫邑和华美销售1.26万元，本期促销品较差75大组：事农枣处理带动销售；77大组：同期耶米熊麦通特价共销售0.94万元，好丽友好有趣3连包，薯愿单桶和3连桶特价、买赠力度较大，乐事75G系列同期特价促销，本期没有；同时旺旺商品货量充足，销售得到保证。78大组：同期半岛系列海产特价、品尝促销效果好，美浓牛肉粒低价促销，馋嘴猴豆腐干低价，长期端架陈列。同期同期远洋精致烤鱼片销售比本期多0.26万元，主要还是对海产类的重视程度不及水产组。本期整体销售不太理想。销售分析---F7休闲组23销售分析---F7休闲组

销售分析---F7休闲组24销售分析---F7大组号大组描述销售快讯销售本期同期同比增长率本期同期同比增长率70糖果4.945.39-0.46-8.510.390.110.28247.7771巧克力3.714.98-1.26-25.41.020.740.2837.8672饼干9.7712.52-2.75-21.933.074.19-1.13-26.8473派、夹心蛋糕2.302.41-0.11-4.590.590.78-0.19-23.8674中式糕点3.472.810.6723.821.821.400.4129.3975蜜饯5.383.471.9155.191.601.77-0.17-9.7576核果及其它2.412.49-0.08-3.230.530.75-0.22-29.3277膨化小食8.5211.11-2.59-23.331.644.01-2.38-59.2178肉干/海产小食3.545.70-2.15-37.760.250.74-0.49-65.67170果冻布丁1.311.75-0.44-25.320.140.46-0.33-70.63171散装食品2.422.53-0.11-4.270.000.02-0.02-100172礼盒0.000.01-0.01-1000.000.000.00-100179联营专柜2.791.820.9753.090.090.30-0.22-71.08合计50.5656.97-6.41-11.2511.1415.29-4.16-27.18销售分析---F7大组号大组描述销售快讯销售本期同期同比增长25休闲组各大组占比对比图休闲组各大组占比对比图26销售分析---F7商品描述销售数量销售金额一元品(饼干类)/袋65506532.71士力架花生巧克力55G/条11764233.99德芙脆香米分享装120G/袋1852388.1费列罗巧克力16粒/盒422263.81德芙黑巧克力43G/块3382071.42一元品(锅巴类)50g/袋18331824.81德芙巧克力什锦味290.5G/碗491787.23德芙牛奶巧克力碗装294G/碗461697.17德芙牛奶巧克力43G/块2481487.95费列罗巧克力24粒钻石装/盒131430.01德芙黑巧克力碗装294G/碗371366.89费列罗巧克力3粒/盒1431272.87德芙心语礼盒98G/盒321236.76费列罗巧克力8粒钻石装/盒291235.4德芙白巧克力43G/块136869.15商品描述销售数量销售金额德芙巧克力什锦味290.5G/碗371368.28德芙脆香米分享装120g/袋1111352.13士力架花生巧克力55G/条3361277.64金帝果仁巧克力蛋160g/盒741149.66费列罗巧克力16粒/盒191024.1金帝榛仁脆心巧克力礼盒648g/盒16959.99金帝情缘榛子浆夹心巧克力99g/盒37859.96德芙精巧装348g/盒11857.02德芙牛奶巧克力分享装90g/袋69841.4德芙黑巧克力43g/块127826.49费列罗巧克力24粒钻石装/盒7805德芙黑巧克力碗装294G/碗21777.88M&M牛奶巧克力豆40g/袋178753.43健达奇趣蛋20g/个98739.93德芙埃丝汀巧克力礼盒262g/盒8709大组号大组描述小组号小组描述销售金额快讯销售额本期同期同比本期同期同比71巧克力5片状巧克力5795.118940.89-3145.7800071巧克力10棒装巧克力2855.555832.67-2977.1201248.95-1248.9571巧克力15袋装巧克力6887.426622.73264.693274.241910.481363.7671巧克力20盒装巧克力20158.9619355.92803.046659.173482.193176.9871巧克力25筒装巧克力514.18648.96-134.7800071巧克力991910.518357.52-7447.01304.52784.65-480.13销售分析---F7商品描述销售数量销售金额一元品(饼干类)/27销售分析---F7商品描述销售数量销售金额好丽友高笑美醇香原味饼干80克/盒7294744.23和和园芝麻酥1kg/盒(临)4194147.92正航酥饼干1000克/盒1912682.9润德康饼干450g/袋(临)6052358.03美一口香馍片55g/袋(临)18941887.64好吃点香脆核桃饼108g/袋5131531.4好吃点香脆腰果饼108g/袋5001506.99每日生机苏打饼干540g/袋(临)1661311.33津楠迷你茶食110g/桶4791215.28好吃点香脆杏仁饼108g/袋4051206.77紫邑儿童乐100g/袋(临)10871083.83康师傅3+2椰奶香芒味苏打饼干100g/2511032.85麦吉士核桃酥200g/瓶931031.87麦吉士榛子酥200g/瓶921017.83好吃点低糖海苔饼130g/袋3411012.33商品描述销售数量销售金额北方绿人老北京动物饼干500G/袋565522039.85紫邑儿童乐100g/袋(临)60736058.91华美家庭装薯条曲奇750g/盒3003293.45紫邑儿童乐400G/袋6873282.48耶米熊蛋松卷45g/袋(临)21702162.55康师傅蛋酥卷芝麻味108G/盒2451808.14滨崎心宠灌心饼干促销135g/组(临)1541533.6好丽友好多鱼浓香茄汁33g/盒3421287.63康元提子饼干200G/袋1141276.63趣多多香醇咖啡285克/袋1061189.65南国椰香/香蕉/榴莲薄饼80g/盒(临)2901130.36好丽友好多鱼脆香烧烤33g/盒2901090.79正航桃酥(纯香原味)饼干800G/盒771050.31趣多多285克/袋911020.05趣多多软式甜饼经典巧克力原味240G90995.45大组号大组描述小组号小组描述销售金额快讯销售额本期同期同比本期同期同比72饼干10加味苏打饼干5768.53377.72390.82084.8302084.8372饼干15原味咸饼干2499.37112.492386.882271.1702271.1772饼干20加味咸饼干9213.484301.454912.031307.071407.92-100.8572饼干25原味甜饼干5101.635456.66-30355.1013762.41-13762.472饼干30巧克力饼干2071.464784.96-2713.502343.15-2343.1572饼干35奶油饼干1389.885857.19-4467.31312.45939.09-626.6472饼干40营养饼干3856.017671.9-3815.8902223.51-2223.5172饼干45水果饼干618.941129.8-510.860675.81-675.8172饼干50巧克力夹心饼干9002.038655.08346.95742.591313.16-570.5772饼干55水果夹心饼干3814.11385.652428.451713.45308.711404.7472饼干60巧克力威化692.36619.8872.4800072饼干65奶油威化233.01467.53-234.5200072饼干70蛋卷3390.786871.26-3480.48678.951876.09-1197.1472饼干75其它口味夹心饼干3732.867738.33-4005.4703288.37-3288.3772饼干80其它口味威化饼干2266.792539.34-272.550877.5-877.572饼干99其它口味饼干44064.8334202.69862.2321573.7112928.158645.56销售分析---F7商品描述销售数量销售金额好丽友高笑美醇香原28销售分析---F7商品描述销售数量销售金额耶米熊麦通350g(内赠25g法式薄饼)/15159390.06好丽友好友趣精选组合包37gX3袋/包8576593.83好丽友薯愿香烤原味104g/罐9626587.09好丽友薯愿香局番茄104g/罐8195602.23好丽友薯愿红酒牛排104g/罐7284983.55旺旺大米饼135G/袋7184357好丽友好友趣韩国泡菜75g/袋5932727.58好丽友好友趣韩国泡菜45g/袋9972000.52好丽友薯愿三联包104X3罐/组821853.23旺旺雪饼84G/袋4251845.45旺旺小馒头210G/袋1821729好丽友呀土豆薯条番茄70g/袋2961601广源鲜贝/雪饼32g/袋(临)15011494.91乐事清新清爽黄瓜味75g/袋2411238.6乐事美国经典原味75g/袋2411234.17商品描述销售数量销售金额好丽友薯愿三联包104X3罐/组2464798.03好丽友好友趣精选组合包37gX3袋/包4083632.73耶米熊麦通350g(内赠25g法式薄饼)/4513112.43好丽友呀土豆2+1连包70gX2/包3093059.09好丽友薯愿烤鸡沙拉味104g/罐2131682.49旺旺小馒头210g/袋1581501旺旺大礼袋1118g/袋461395.72福娃糙米鲜贝380g/袋1341391.48福娃糙米雪饼380g/袋1281343.9旺旺仙贝105g/袋1581341.55上好佳鲜虾片40g/袋4031317.09旺旺仙贝三枚240g/袋911228.5旺旺雪饼经济包618g/袋551198.01好丽友好友趣韩国泡菜75g/袋2291188.78优之上竹盐海苔13.5g/袋1031122.81大组号大组描述小组号小组描述销售金额快讯销售额本期同期同比本期同期同比77膨化小食5原味薯片5421.3211409.8-5988.48723.484420.74-3697.2677膨化小食10加味薯片36544.9346172.08-9627.154900.3914263.57-9363.1877膨化小食15玉米类8615.1910629.5-2014.311674.73216.21-1541.5177膨化小食20米果16327.1226640.77-10313.76431.6115857.17-9425.5677膨化小食25即食紫菜74506770.05679.9501042.89-1042.8977膨化小食99其它点心10819.139470.361348.772640.711337.851302.86销售分析---F7商品描述销售数量销售金额耶米熊麦通350g29销售分析---F7大组号大组描述小组号小组描述销售金额快讯销售额本期同期同比本期同期同比78肉干/海产小食5牛肉干/松16643.614125.142518.4601639.56-1639.5678肉干/海产小食10猪肉干/松1940.061706234.0600078肉干/海产小食15其它禽类小食1149.881970.38-820.50339.07-339.0778肉干/海产小食20海产小食11324.1229228.26-17904.123632066.91296.0978肉干/海产小食25豆制零食2891.066790.8-3899.7402467.96-2467.9678肉干/海产小食99其它1495.623130.82-1635.2173.78875.82-702.04商品描述销售数量销售金额半岛小渔村烤鱼片108g/袋1101529日洲五香味牛肉条40g/袋4681518.31日洲香辣味牛肉条40g/袋4961516.66远洋精制烤鱼片250g/盒291479半岛小渔村香辣黄花鱼180g/袋931297.7日洲香辣味牛肉干40g/袋4071185半岛小渔村鲜烤鱿鱼翅108g/袋721000.8半岛小渔村香酥黄花鱼180g/袋69979.09远洋烤鱼片60g/袋61658.8牛头醇香卤汁牛肉112g/袋20576.18商品描述销售数量销售金额半岛小渔村鲜烤鱿鱼翅108g/袋3444439.98远洋精制烤鱼片250G/盒803992半岛小渔村香辣黄花鱼180g/袋1843108.46半岛小渔村烤鱼片108G/袋1952710.5半岛小渔村香酥黄花鱼180G/袋1602702.76半岛小渔村原味鱿鱼丝168G/袋1311953.02馋嘴猴豆干(五香)45g/袋7371735.37半岛小渔村原味鱿鱼丝100G/袋1611689.34远洋新烤鱼片250G/袋261430.03馋嘴猴豆干(香辣)45g/袋5831379.43销售分析---F7大组号大组描述小组号小组描述销售金额快讯销30销售分析---F8粮油组

粮油组期间销售下降最大的是烹调油、罐头和米面大组。80大组：从整体来看，销售下降主要在正常品的销售上。促销品的销售比同期略有增长，主要是本期的促销品比同期多，同时低价油及月末促销和利是的大米节拉动了销售。但是其他的常规品的销售也要重视。82大组：本期特价品比同期多，而且销售好于同期促销品。85大组：同期海大厨鱼罐头特价3.7万元。本期远洋和味品堂促销鱼罐头的销售是1.6万元，同比差1.1万元，再就是其他促销品及正常品的销售不理想。87大组：同期中储粮富强粉5KG14.9元共销售9.01万元，香满园饺子粉销售2.81万元，本期天狗、三发和香满园共销售9.98万元，这还是得力于3318档的促销及月末促销拉动的。销售分析---F8粮油组31销售分析---F8粮油组

销售分析---F8粮油组32销售分析---F8大组号大组描述销售快讯销售本期同期同比增长率本期同期同比增长率80烹调油31.5332.90-1.37-4.169.416.532.8844.0881调味料10.369.970.393.883.042.670.3814.1382调味汁16.7314.941.8012.027.954.633.3171.4883调味酱7.497.330.162.143.122.590.5320.684即食酱菜6.966.940.030.373.573.230.3410.5385罐头6.068.83-2.77-31.412.014.71-2.70-57.3886方便食品9.4410.02-0.59-5.851.850.970.8890.1687米/面35.2542.08-6.83-16.2315.4023.78-8.38-35.2389联营专柜0.000.10-0.10-96.950.000.03-0.03-100合计123.82133.12-9.29-6.9846.3549.14-2.78-5.66销售分析---F8大组号大组描述销售快讯销售本期同期同比增长33粮油组各大组占比对比图粮油组各大组占比对比图34销售分析---F8大组号大组描述小组号小组描述销售金额快讯销售额本期同期同比本期同期同比80烹调油5色拉油74904.1108949.6-34045.510888.5314068.53-318080烹调油10花生油90689.3736079.4854609.8951705.474793.6346911.8480烹调油15调和油25898.93109281.4-83382.54808.3232290.8-27482.580烹调油20粟米油52391.8154260.17-1868.3612956.6811972.21984.4780烹调油99其它植物油71408.6221001.7850406.8413781.712215.211566.51商品描述销售数量销售金额鲁花花生油(压榨一级)5.436L/桶42860720.67口福大豆油5L/桶49819404.2兴龙垦大豆油(压榨)5L/桶31219078.85福临门非转基因纯香大豆油5L/桶37018463利是稻米油4L/桶30916607.9多力葵花籽调和油1.8L/桶67513500.01金龙鱼玉米油5L/桶15712597.7鲁花压榨玉米油5L/桶16612043.48兴龙垦大豆油(有机压榨)5L/桶11811788.26鲁花花生油(压榨一级)4L/桶10911399.1金龙鱼二代调和油5L/桶15010185鲁花花生油(压榨一级)5L/桶7610183.55福临门非转基因玉米油4L/桶1236156.59金龙鱼AE纯香营养大豆油5L/桶794803.94金龙鱼维生素A营养大豆油(非转)5L/804784商品描述销售数量销售金额胡姬花花生浓香调和油4L/桶138462650.97金龙鱼玉米油5L/桶23418462.42鲁花花生油(压榨一级)5L/桶11617292.83金龙鱼第二代食用调和油5L/桶22715721.72金龙鱼AE纯香营养大豆油5L/桶23015640.13日清色拉油1L/瓶(临)120014625.02福临门一级大豆油900ml/瓶135313530日清大豆油(一级烹调)5L/桶24212115.81金龙鱼维生素A营养大豆油(非转)5L/17311573.62鲁花非转基因大豆油5L/桶15811234.94兴龙垦大豆油(压榨)5L/桶1398756.11利是稻米油500/瓶8468695.79金龙鱼橄榄原香食用调和油5L/桶496365.12西王玉米胚芽油5L/桶595898.54多力葵花籽调和油5L/桶665273.4销售分析---F8大组号大组描述小组号小组描述销售金额快讯销35销售分析---F8大组号大组描述小组号小组描述销售金额快讯销售额本期同期同比本期同期同比85罐头5鲮鱼罐头796.31932.97-136.6600085罐头10凤尾鱼罐头233.98342.88-108.900085罐头15沙丁鱼罐头2522.34560.11962.241800.5701800.5785罐头20其它水产罐头25312.450317.51-25005.117603.741034.67-2343185罐头25牛肉罐头259.26188.370.9600085罐头30猪肉罐头4779.129490.84-4711.7206037.06-6037.0685罐头45桃子罐头5821.027259.09-1438.0700085罐头50菠萝罐头501.2476.2824.9200085罐头55桔子罐头469.15963.97-494.8200085罐头60杂果罐头1230.91401.39-170.4900085罐头65其它水果罐头4037.023424.85612.1700085罐头80玉米类罐头308.5458.04-149.5400085罐头85豆类罐头1882.761814.2368.5300085罐头100八宝粥11961.8410473.061488.78657.990657.9985罐头199其它罐头459.48209.1250.38000商品描述销售数量销售金额海大厨香辣金枪鱼罐头185g/盒165919758.88海大厨酱汁三文鱼罐头190g/盒145517329.4梅林午餐肉340克/听5627069.63红塔鲜炸黄花鱼罐头138g/瓶6503923.75红塔鲜炸黄花鱼罐头227g/瓶2182022.64娃哈哈桂圆莲子八宝粥360gX12/箱(子491940.42娃哈哈桂圆莲子八宝粥360g/听5261735.8红塔鲜炸鲐巴鱼罐头138g/瓶2701637.86银鹭桂圆八宝粥360G*12/箱271134.01梅林茄汁黄豆425克/听1751120商品描述销售数量销售金额味品堂鲜炸黄花鱼230g/瓶10838657.94远洋茄汁金枪鱼罐头185g/罐2963833.09远洋金枪鱼罐头(辣味)185g/听2653478.41娃哈哈桂圆莲子八宝粥360gX12/箱(子662613.6娃哈哈桂圆莲子八宝粥360g/听7702541梅林午餐肉340克/听1242170.1鱼家香茄汁黄豆沙丁185g/罐4581855.17鱼家香豆豉鱼155g/罐4621814.01梅林茄汁黄豆425克/听1751120鱼家香茄汁鲭鱼425g/罐1591089.96销售分析---F8大组号大组描述小组号小组描述销售金额快讯销36销售分析---F8大组号大组描述小组号小组描述销售金额快讯销售额本期同期同比本期同期同比87米/面5进口包装米335.61509.3-173.6900087米/面10国产包装米83057.6180865.122192.4918542.9226223.21-7680.2987米/面15包点面粉104630.4212669.6-10803964703.52140342.9-75639.487米/面20饺子粉68289.8634367.3833922.4811086.5221415.29-10328.887米/面30包点馅645.22881.72-236.500087米/面35干/挂面80341.3880446.38-10550140.9948230.191910.887米/面40龙须面(细面)10589.121160.149428.989512.1509512.1587米/面45蔬菜面110.172978.21-2868.0400087米/面50通心粉76.311170.28-1093.9700087米/面60米粉169.41390.96-221.5500087米/面65粉丝/粉皮2577.883248.05-670.1700087米/面99其它1689.272143.07-453.801548.07-1548.07商品描述销售数量销售金额天狗超级饺子粉5Kg/袋264752322.99三发精粉10kg/袋82327235.77中储粮高筋小麦粉5kg/袋119520215.9香满园美味富强小麦粉5kg/袋104818914.13香雪筋爽面粉10kg/袋53918257.63金龙鱼高筋鸡蛋面200g/袋1553515552.79利是优质米5kg/袋51414262.12中粮东海明珠长粒香米10kg/袋23111696.9香海挂面500g*2/组191011471.45金沙河饺子粉5kg/袋3398602.32巨能荞面挂面600g/袋15347634.89益宁鸡蛋面500g/袋26216860.22利是东北寒地大米圆粒清香5kg/袋(2726820.83味都小龙须面200g/袋59176096.78利是长粒米5kg/袋1745540.13商品描述销售数量销售金额中储粮美味富强粉5KG/袋604490182.63香满园特等雪花饺子粉5KG/袋154128139.81雪工高级雪花粉5KG/袋93517578.3香雪筋爽面粉10KG/袋54316235.7利是东北大米家庭装5KG/袋58315843.11天狗超级饺子粉5Kg/袋74814801.99香海挂面500g*2/组252414319.46金龙鱼雪粳稻大米5KG/袋43713439.02三发精粉5KG/袋82512337.3金沙河精粉原味挂面428g/袋392310347.86金沙河鸡蛋面180g/袋97369882.82三发雪花饺子粉5KG/袋5109356.98香雪麦纯精粉5KG/袋4026841.44三发高筋小麦粉10KG/袋2056797.68信中特精粉5KG/袋3586285.14销售分析---F8大组号大组描述小组号小组描述销售金额快讯销37销售分析---F9冲调组

冲调组期间销售早餐食品、咖啡及保健食品下降最大。虽然快讯销售是略有增长的，但是其促销品的销售与同期比还是差，虽然大组销售排前名的销售好于同期，但是正常品及店内促销商品不及同期。销售分析---F9冲调组38销售分析---F9大组号大组描述销售快讯销售本期同期同比增长率本期同期同比增长率90奶粉0.750.77-0.02-2.690.150.050.10193.5691婴幼儿奶粉/辅助食品5.304.890.418.440.410.100.31309.3192早餐食品6.387.00-0.62-8.923.263.44-0.17-5.0293冲饮品3.934.07-0.14-3.332.011.360.6547.5694茶0.280.29-0.01-3.430.030.08-0.05-66.5395咖啡/附属品1.932.48-0.54-21.880.280.54-0.26-47.9696保健食品2.733.26-0.52-16.080.670.76-0.10-12.6497宠物食品0.430.45-0.02-5.260.000.000.00-10099联营专柜0.000.17-0.17-1000.000.01-0.01-100合计21.7523.39-1.64-7.026.816.340.477.48销售分析---F9大组号大组描述销售快讯销售本期同期同比增长39冲调组各大组占比对比图冲调组各大组占比对比图40销售分析---F9大组号大组描述小组号小组描述销售金额快讯销售额本期同期同比本期同期同比91婴幼儿奶粉/辅助食品5婴儿奶粉(0-6个月)14025.0713312.27712.800091婴幼儿奶粉/辅助食品10婴儿奶粉(6个月-1周岁)14567.1710458.954108.2200091婴幼儿奶粉/辅助食品15幼儿奶粉(1岁-3岁)21137.116694.974442.133530.994403090.9991婴幼儿奶粉/辅助食品20幼童奶粉(3岁以上)1021.32255.34-1234.0438.4038.491婴幼儿奶粉/辅助食品25婴幼儿米粉/麦粉2768.512924.66-156.15182571.62-389.6291婴幼儿奶粉/辅助食品30婴幼儿果汁/泥0695.47-695.4700091婴幼儿奶粉/辅助食品99其它婴幼儿辅助食品-531.492522.78-3054.27389.30389.3商品描述销售数量销售金额雀巢能恩金盾3奶粉900g/罐234600明治珍爱宝较大婴儿奶粉2段900g/听164095.98明治珍爱儿婴儿配方奶粉1段900g/听153990雅培亲护较大婴儿/幼儿奶粉820g/罐103290.04辉山金皇后幼儿配方奶粉3段900g/听41551.99雀巢能恩金盾2奶粉900G/罐61320.01辉山金皇后婴儿配方奶粉1段900g/听31283.99飞鹤飞帆3段奶粉900g/听61248.01辉山婴儿配方奶粉1段900g/听61170.02雀巢能恩金盾3奶粉400g/盒161167.99商品描述销售数量销售金额雀巢超级能恩1段800g/听72184雀巢超级能恩3段800g/听71904惠氏金装幼儿乐三联包1200G/组81704雀巢能恩金盾2奶粉900G/罐81592.03雀巢能恩金盾1奶粉400G/盒181530明治珍爱童儿童成长奶粉3段900G/听71323明治珍爱宝较大婴儿奶粉2段900G/听51279.99雀巢能恩金盾1奶粉900G/罐61194惠氏金装健儿乐奶粉900G/罐51115雀巢能恩金盾3奶粉900g/罐61110销售分析---F9大组号大组描述小组号小组描述销售金额快讯销41销售分析---F9大组号大组描述小组号小组描述销售金额快讯销售额本期同期同比本期同期同比92早餐食品5麦片/粉22203.8826842.14-4638.2612515.5112413.66101.8592早餐食品10芝麻糊16685.616876.18-190.5810978.2712683.82-1705.5592早餐食品15核桃粉3650.325417.27-1766.95328.5991.7-663.292早餐食品20方便粥029.99-29.9900092早餐食品25玉米片099.43-99.4300092早餐食品30豆奶粉15819.5816911-1091.428820.548278.34542.292早餐食品99其它5435.73867.81567.9000商品描述销售数量销售金额口福速溶豆粉180g/袋(临)13934175.38塞宝燕麦片1000g/袋2524087.85西麦纯燕麦片1000克/桶1233011.18南方黑芝麻糊360G/袋.3632955.56南方黑芝麻糊600g/袋1542521.1西麦纯燕麦片1.5KG/袋892491.99南方无糖黑芝麻糊600g/袋1522471.8金惟他核桃黑芝麻糊600g/袋1332251.09黑牛高钙黑芝麻糊480G/袋1151500.04金惟他中老年加钙低糖豆奶粉600g/袋971476.06金惟他即食燕麦片1208g/袋841418.85黑牛纯香黑芝麻糊480G/袋1081394.17百味林即食燕麦片680G/袋1621392.56百味林即食燕麦片300G*2/组1581345.91福事多西湖纯正藕粉540G/袋441316商品描述销售数量销售金额南方黑芝麻糊400g/袋(临)5025973.77西麦燕麦片70g/袋40284024.04南方黑芝麻糊360g/袋.4063953塞宝燕麦片700g/袋1932506.04金龙鱼经典原味豆浆粉300g/袋1931847.13维维维他豆奶粉560g/袋951676.6塞宝燕麦片1000g/桶701644.09福事多西湖纯正藕粉540g/袋441579.56金龙鱼红枣黑米豆浆粉300g/袋1481469.18维维甜豆浆500g/袋751276.33雀巢高钙麦片600g/袋571275.79塞宝燕麦片1000g/袋611249.3金惟他燕麦片(即食)568g/袋961053.72维维无添加蔗糖豆浆500g/袋58991.13维维黑芝麻糊520g/袋74939.54销售分析---F9大组号大组描述小组号小组描述销售金额快讯销42销售分析---F9大组号大组描述小组号小组描述销售金额快讯销售额本期同期同比本期同期同比93冲饮品5果味饮品3845.654290.93-445.280610.61-610.6193冲饮品10奶精饮品656.73227.14429.5900093冲饮品15巧克力饮品319.55313.326.2300093冲饮品20即溶茶饮品1040.192211.18-1170.99167.2165.511.6993冲饮品25葡萄饮品30蜂蜜32397.4231814.18583.2419895.0212185.377709.6593冲饮品99其它1088.851743.24-654.390634.42-634.42商品描述销售数量销售金额华香牌洋槐蜜950g/瓶1745250.6刘氏哈蜜洋槐蜜2000g/瓶1194748.1蜜地椴树原汁白蜜1000g/瓶702806.08意达洋槐/枣花/椴树蜂蜜膏2kg/桶1082693.18蜜地洋槐蜂蜜膏2000g/桶862169.2华香蜂蜜宝2000g/桶771956.85黎光牌洋槐蜂蜜1000克/袋411209.52雀巢果维C+橙味壶嘴装400g/袋62861.8华香洋槐蜂蜜1000克/袋29780.36天意成熟洋槐/椴树蜂蜜2000g/桶17702.63商品描述销售数量销售金额黎光洋槐蜂蜜900g/瓶1997064.25蜜地洋槐蜂蜜膏2000G/桶952239.01宝利白蜜椴树蜂蜜1000G