东风雪铁龙C4L开讲啦整合内容传播项目进度汇报

向前的力量

东风雪铁龙C4L

东风雪铁龙C4L?开讲啦?整合内容传播工程进度汇报启动启动启动THE

POWER

OFMOVINGFORWARD

DONFENGCITROENC4L

REPORTONTHEINTEGRATEDCONTENTPORJECT启动启动启动目前工程执行进度已开讲嘉宾2021-04-26李栓科〔中国国家地理杂志社社长〕“准备好了就出发〞,0.212021-05-10陈晓卿〔舌尖上的中国导演〕“舌尖上的好奇心〞,0.222021-05-17宋世雄〔央视著名播音员，体育解说员〕“我用声音做名片〞,0.222021-05-24易中天(著名学者,百家讲坛名师)“这是我的选择〞,0.232021-05-31邓超(著名演员)“给生活找点快乐〞,0.292021-06-07贝克汉姆(英国球星,名人)“离场,不散场〞,0.242021-06-14姚明(著名篮球运发动)“体育可以改变世界〞0.32021-06-21郑智(著名足球运发动)“我有一个未完成的梦想〞0.232021-06-28马岩松(演员)“我们为什么要谈未来〞0.252021-07-05张凯丽(演员)“20年后我还敢回看自己〞0.252021-07-12魏世杰〔核武老人〕“苦，才是人生〞0.242021-07-19Selina(歌手，台湾S.H.E.成员〕上0.232021-07-26Selina(歌手，台湾S.H.E.成员〕下0.32021-08-02陈士渠〔国家打拐办主任〕“唯愿天下无拐〞0.262021-08-09邹市明〔奥运拳击冠军〕“没有人永远会赢〞0.272021-08-16吴京〔演员〕“一切不怕从零开始〞0.312021-08-23蒋昌建〔学者，主持人〕“在悲情中认识自己〞0.322021-08-30宁浩〔导演〕“我不愿停在这里〞0.26嘉宾嘉宾即将开讲嘉宾2021-09-06王中军2021-09-13邓紫棋2021-09-20崔新琴(金世杰〕2021-09-27濮存昕2021-10-04刘国梁2021-10-11陈奕迅WHATC4LDIDWITHPROGRAM‘VOICE’2021-04-26LiShuanKe〔<CNG>Chief〕“Ready!Start〞,Rating0.212021-05-10ChenXiaoQing〔ABiteofChinaDirector〕“Keepyourcuriosity〞,0.222021-05-17SongShiXiong〔CCTVfamouscommentator〕“MyVoiceismyname-card〞,0.222021-05-24YiZhongTian(Famousscholar)“Thisismychoice.〞,0.232021-05-31DengChao(FamousActress)“Findlifehappiness〞.0.292021-06-07DavidBeckham(Britishsoccerplayer)“Gooffstagedoesn’tmeanleave.〞,0.242021-06-14YaoMing(Famousfootballplayer)“Sportscanchangetheworld.〞0.32021-06-21ZhengZhi(Famoussoccerplayer)“IHaveAdreamtobeachieved.〞0.232021-06-28MaYanSong(architect)“Whywetalkaboutthefuture?〞0.252021-07-05ZhangKaiLi(Actress)“Istillcanreviewmyselftwentyyearslater〞0.252021-07-12WeiShiJie(NuclearMaster)“Thetrialsoflife〞2021-07-19Selina(Singer,memberofS.H.E)PartOne2021-07-26Selina(Singer,memberofS.H.E)PartTwo2021-08-02ShiQuChen(ChiefofAnti-TraffickingOffice)“Hopethere’snoabductioninthisworld.〞2021-08-09ShiMingZou〔Olympicboxingchampaign〕“Noonecanalwayswin.〞2021-08-16JingWu(Actor)“Nothingtobeafraid,wecanalwaysstartover〞0.312021-08-23ChangJianJiang(FamousScholar,Host)“Knowyourselfviasorrow〞0.322021-08-30HaoNing(Actor)“I’mnotwillingtostophere〞0.26CELEBRITIESALREADYBROADCASTCELEBRITIESCOMINGSOON2021-09-06ZhongJunWang2021-09-13ZiQiDeng2021-09-20XinQinCui2021-09-27CunXinPu2021-10-04GuoLiangLiu2021-10-11YiXunChenv央视执行局部A.小车推出字幕，2次/期B.

5秒标板+15秒TVC，1次/期C.片尾鸣谢，1次/期目前工程执行进度衍生权益A.

4S店海报B.节目官方微信末尾出现C4L赞助商信息C.微博头图外景露出2021－07－07周国平C4L实车露出2021－07－12魏世杰C4L车内景露出2021－08－02陈士渠C4L车内景露出2021－08－09邹市明C4L实车露出D.节目官方微博发布“向前的力量〞相关主题微博D.节目官方微信推送明星证言视频2021－07－07ZhouGuoPingC4Lrealcarexposure2021－07－12WeiShiJieC4LrealcarexposureWHATC4LDIDWITHPROGRAM‘VOICE’In-programtag-on,Two/episodeB.

Billboard(5S)+TVC(15S)，One/episodeC.

Endingcredit,one/episodeCCTVSCREENEXPOSUREA.

Authorizedjointpostsinside4SB.

C4L

sponsorshipinformationshowsin<Voice>officialpostings.C.

C4Lsponsorshipinformationshowsonmicro-blogtitlepic.OFFSITE

EXPOSURE2021－08－02CjenShiQuC4Lrealcarexposure2021－08－9ZouShiMingC4LrealcarexposureOTHERSD.<Voice>officialweibosocialcoop.E.Celebrityendorsementvideoon<Voice>officialwechat现场权益C4L车模10个/场，用于做现场物料展示及互动奖品；雪铁龙标示腕带，350个/场，用于分发给现场观众及工作人员。目前工程执行进度墙贴易拉宝腕带车模POSTERROLLSCREENWRISTBANDSCARMODELWHATC4LDIDWITHPROGRAM‘VOICE’ONSITE

EXPOSUREC4L

Vehicle

Model，10/episode,foronsitedisplayandinteractionwithaudience;WristwithCitroenlogo,350/episode,foronsiteaudienceandproducingstaff.结构第一支明星证言视频已确认，第二支名单项选择择中45〞〔开讲啦“向前的力量〞主题宣传片〕+15“〔“向前的力量〞证言ID〕+5〞〔客户落版〕每条视频中，开讲啦“向前的力量〞主题宣传片，用到5个嘉宾在节目中的精彩语录或画面，与“向前的力量〞证言ID的嘉宾重复3-4个。第二支明星证言视频备选名单陈世渠

公安部打拐办主任李明启

演员（老版《还珠格格》容嬷嬷）张凯丽

演员（《渴望》）林书豪

篮球运动员Selina

歌手（SHE组合成员）邹市明

拳击运动员刘国梁

国家乒乓球主教练（节目还未播出）STRUCTURE45〞ClipsfromprogramspeakingforTHEPOWERofMOVINGFORWARD+15“CelebrityID+5〞DongFengCitroenLogoVehicleScenemaybenaturallycuttedintothevideo.Therewillbearoundfivecelebritiesshowedinthebeginning45〞,whomaybeoverlappedwithcelebritiesintheIDpart.CELEBRITY

ENDORSEMENT

VIDEOCONFIRMED

CELEBRTIYLISTFORSECONDENDORSEMNTVIDEO

ShiQuChen,Male,(ChiefofAnti-TraffickingOffice)MingQiLi,Female(Actress)KaiLiZhang,Female(Actress)JeremyLin,Male(NBABasketballplayer)Selina,Female

(Singer)ShiMingZou,Male,OlympicBoxingchampaignGuoLiangLiu,Male,CoachofNationaltabletennis视频专区-爱奇艺双终端冠名推广已上线?开讲啦?专题页

爱奇艺首页－定制剧场展示区5秒冠名标版15秒贴片播放页底纹触发式角标暂停下一步考虑将视频专区与节目组官方微博进行打通。名称数量视频专区PV

41,936视频专区UV

33,194《开讲啦》东风雪铁龙明星证言

24,720《开讲啦》专辑页通栏广告+客户专区

2,562执行效果<Voice>VideoZone

–iQIYIDoubleTerminalTitleSponsorPromotionLaunchedAlready<Voice>iQIYIVideoZone

iQIYIHomepage－GeneralEntrance5sBroadcast15sTVCBackgroundSubscriptPauseNextStepConsidercombining<Voice>officialSinaweibowithiQIYIvideozone.ItemAccountPV

41,936UV

33,194CelebrityEndorsementVideoViews

24,720Banner

2,562ResultsSocial推广－小纸条小纸条〔共22期〕已执行嘉宾：王中军刘国梁濮存昕陈奕迅蔡澜执行效果*以上数据截止日期2021/8/2612:00执行效果来源参与次数微博总参与

4,724微信总参与

122总参与次数

4,846话题声量q

#向前的力量#话题阅读数：931.5万q

#向前的力量#话题讨论：5,763q

官方微信推送数：479,263Social

Promo－NoteNote(Totally22〕Celebrities：(executed)WangZhongjun

LiuGuoliang

PuCunxin

ChenYiXunCaiLanResults*Databy2021/8/2612:00ResultsPlatformEngagements

Weibo

4,724

Wechat

122

Total

4,846TopicVolumeq

#ForwardPowerinpression：931.5万q

#ForwardPower

topicdiscussion：5,763q

OfficialWechatRetweet：479,263Social推广－当期图文/课前课后当期图文/课前课后〔共22期〕已执行嘉宾：邹市明蒋昌建吴京宁浩执行效果执行效果

（邹市明＋吴京）来源转发次数微博总转发

6,094微信总转发

11,642总转发次数

17,736*以上数据截止日期2021/8/2612:00其中，课前预习活动：q

总转发人数（微博＋微信）：2,564当期图文：q

总转发人数（微博＋微信）：12,280课后作业活动：q

总转发人数（微博＋微信）：2,912Social

Promo－KaiJiangTiKaiJingTi/BeforeClassAfterClass(Totally22〕Celebrities：(executed)ZouShiMing(OlympicChampion)

JiangChangJian(Professor)WuJing(Actor)

NinHao(FilmDirector)ResultsResults（twocelebrities）PlatformRetweet

Weibo

6,094

Wechat

11,642

Total

17,736*Databy2021/8/2612:00BeforeClass：q

Totalretweet：2,564KaiJiangTi：q

Totalretweet：12,280AfterClass：q

Totalretweet：2,912Social推广－轻APP轻APP〔共5期〕8月刊：〔8月22日上线〕本次推广转发本钱目前核算为￥2.73，大大优于行业平均水平￥10-￥15。*以上数据截止日期2021/9/112:00执行效果执行效果来源转发次数微博总转发

2,214微信总转发

10,240总转发次数

12,454轻APP浏览次数浏览量PV访客数(UV)

21,939

12,496Social

Promo－LightAPPLightAPP(Totally5)August：〔8/22launch〕Thispromotioncostscurrentlyaccountingfor¥2.73,significantlybetterthanthei