【会议演讲PPT】Gartner+生成式+AI+现实：积极主动的可量化业务成果方法

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GenerativeAIRealities:ProactiveApproachesforQuantifiableBusinessResults

DiscussionTopics:

•Identifytherealitiesofactionedinvestmentsvs.thehype10monthsafterGenAI’semergence

•Determinetheframeworkforidentifying,vetting,andfundingAIandgenerativeAIinitiatives

•Explorevaluemeasurementandquantification

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ConnectwithGartner

AsktheExpert:GenerativeAI

Realities:ProactiveApproachesfor

QuantifiableBusinessResults

FrancesKaramouzis

DistinguishedVPAnalyst

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CaseStudy:

Ericsson

RadicalTransformation

Drivenby

ExponentialTechnologies

Source:Ericsson(EnterpriseAutomation&AITeam)

EricssonLeadershipTeam&Podcast

PODCAST:

MeasuringandQuantifyingValue:ACaseStudyWithEricsson

RickardWieselfors,VPandHeadofAutomation&AI

rickard.wieselfors@

MilapPatel,HeadofAutomation&AIStrategy&Transformation

milap.patel@

ParthasarathyA,HeadofAutomation&AIProducts

parthasarathy.a@

KandaKumar,HeadofAutomationExecution

kanda.kumar@

JohanVallin,HeadofAI&BlockchainExecution

johan.vallin@

6

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WWRevenue(2022)-$26+Billion

WWEmployees(2022)–104,000+

Geographies:

.EuropeandLatinAmerica:~47,500

(Sweden:~14,400)

.SoutheastAsia,OceaniaandIndia:~28,000

.NortheastAsia:~13,000

.NorthAmerica:~11,800

.MiddleEast&Africa:~4,500

Ericsson:RadicalTransformationdrivenbyExponentialTechnologies

.RickardWieselfors

.MilapPatel

.ParthasarathyA.KandaKumar

.JohanVallin

EnterpriseAutomation&AITeam

Ericsson

LeadershipTeam

TelefonaktiebolagetLMEricsson(Parent)CommonlyknownasEricsson,founded1876

Ericssonistheworldleaderintherapidlychangingenvironmentofcommunicationstechnology

Develop,deliverandmanage

hardware,software,andservicestoenablethefullvalueofconnectivity

Source:Ericsson(EnterpriseAutomation&AITeam)

ValueDeliveryJourney

RiskAdjustedRepeatability

2016-2017

Ignition&Build

2018-2019

Acceleration&

Operationalization

2020-2021

CreatingImpactatScale

2022-2023

Industrialization

Valueenabled(cumulative)

$1.5Million

$40million

$185Million

$556Million

#Solution

Delivered

(cumulative)

6

109

220

335+

#FTEs

(teamsize)

10

100+

350+

600+

Source:Ericsson(EnterpriseAutomation&AITeam)

MillionsofUS$

38

2

6

-32

-13

145

-11

Journey:ApplyingExponentialTechnologies

400

350

300

250

200

150

100

50

0

-50

-100

Totalannualrun-ratebusinessvalueenabledpertimeperiod371

272

Totalfundingpertimeperiod

58

-99

-87

2016-2017

Ignition&Build

2020-2021

CreatingImpactatScale

2022-2023

Industrialization

2018-2019

Acceleration&

Operationalization

Source:Ericsson(EnterpriseAutomation&AITeam)

MillionsofUS$

556

185

40

224

124

ValueSurpassed$556Million

Totalcumulativebusinessvalueenabledpertimeperiod

Totalcumulativefundingspentpertimeperiod

5

237

2020-2021

CreatingImpactatScale

2022-2023

Industrialization

2016-20172018-2019

Ignition&BuildAcceleration&

Operationalization

Source:Ericsson(EnterpriseAutomation&AITeam)

SummaryofGartner

ResearchfromWebinar

SpectrumofGenAI

CostStratospheres

SeeOnDemandWebinarforMoreDetails

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SpectrumofGenerativeAIInitiatives

Gen

AI

“Hybrid"

NotLinear

NotMutuallyExclusive

MultipleConcurrentInitiatives

Talent/Execution/GovernanceDiffers

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Category1

Category3

Category4

Category5

Targeted

Situational

Build

Horizontal

&Vertical

MarketMaker

Build

Risk

SpectrumofGenAIintheEnterprise

Category2

Embedded

$$

$$$$

$$$$$

$$$$$$$$

Cost

+++++++

13

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SpectrumAcrosstheEnterprisePortfolio

$10K~

50K

Category1

Targeted

$50K~

$500K

Category2

Embedded

$250K~

$1M

Category3

Horizontal&Vertical

$1M~

$5M

Category4

Situational

$5M~

$100M+

Category5

MarketMaker

Efficiency

&Speed

Embedded

“BUY”

Off-the-Shelf

“Build”

LongShelf-Life

CompetitiveAdvantage

14

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BusinessCreation/Transformation

DifferentiatingValue

CompetitiveParity

IncrementalBenefits

BusinessValueandRisk

Dynamic

DegreeofComplexity

Predictable

Outcome

Business

BusinessCreation

Ecosystems

CrossFunctionalProcesses

Orchestratedtools

ProcessSpecificonaplatform

Multipletools,

APIs/Metadata

TaskSpecific/I&O

FewerTools/TargetedData/I&O

Point/Specific

Narrow

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Scope

Integrated/End-to-End

Broad

Category2

Embedded

Build

Cost$$$$$$$$$$$$$$$$$$$

Risk

TalentShifts/Dexterity

BusinessValue/ROI/Measurement

TimetoDeliver

Capability/Capacity/AbilityToScale

Governance/Security

CriticalVariables

Category3

Category4

Category5

Category1

Targeted

Situational

Build

Horizontal

&Vertical

MarketMaker

TrustLevel/BehavioralShiftsinDecisionMaking

WebinarPollingData

Webinar:

GenerativeAIRealities:Proactive

ApproachesforQuantifiableBusinessResults

Author:FrancesKaramouzis

September142023

PollingDataNotes:

GenerativeAIRealities:ProactiveApproachesforQuantifiableBusinessResults

.Thiswebinarwasheldon14September

2023with1,419respondentstothepolling.Resultsofthispollshouldnotbetakentorepresentallexecutivesasthesurvey

responsescomefromapopulationthathadexpressedinterestingenerativeAIbyattendingaGartnerwebinaronthesubject.

BeyondtheHype:EnterpriseImpactofChatGPTandGenerativeAI

.Thiswebinarwasheldon30Marchand21April2023

with1,465and1,079respondentstothepollingrespectively,foratotalof2,544responses.Resultsofthesepollsshouldnot

betakentorepresentallexecutivesasthesurveyresponsescomefromapopulationthathadexpressedinterestingenerative

AIbyattendingaGartnerwebinaronthesubject.

17

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GenerativeAIInvestmentsScalingAcrossMultipleBusinessFunctions

Question:Howmanyofyourorganization’sbusinessfunctionsareusingGenerativeAIsolutions(ofanytype)?

Percentageofrespondents

40%

20%

0%

45%multiplebusinessfunctions

28%

27%

22%

18%

5%

Morethan3businessfunctions

Zero

1businessfunction2businessfunctions3businessfunctions

n=1,419

Source:

GenerativeAIRealities:ProactiveApproachesforQuantifiableBusinessResults

WebinarPollingSeptember2023

19%

16%

15%

12%

4%

3%

1%

1%

30%ITfunctions

30%

GenerativeAIInvestmentsbyBusinessFunction

Question:WhichBusinessFunctionshaveadoptedorintendtoinvestinsomeformofaGenerativeAIsolution?

Percentageofrespondents

47%customerfacingfunctions

15%

0%

21%

9%

n=1,419

Source:

GenerativeAIRealities:ProactiveApproachesforQuantifiableBusinessResults

WebinarPollingSeptember2023

30%

PrimaryBusinessFocusofGenerativeAIInitiatives

Question:Whatwouldyouconsideryourorganization’sPRIMARYfocusforyourinitiatives?

Percentageofrespondents

GrowthInitiatives

CostOptimization

CustomerExperience/Retention

SoftwareDevelopmentLifeCycle

Other

26%

24%

11%

9%

0%

n=1,419

Source:

GenerativeAIRealities:ProactiveApproachesforQuantifiableBusinessResults

-WebinarPollingSeptember2023

20%

40%

70%

55%pilotingorinproduction

+36%points(sinceMar/Apr2023)

Sept2023

Mar/Apr2023

EnterpriseInvestmentsforGenerativeAIInitiatives

Question:Howwouldyoucharacterizeyourorganization’sGenerativeAIinvestments(time,money,resources)?

Percentageofrespondents

80%

40%

0%

45%

15%

10%

4%

42%

10%

3%

Investigation

(Exploration)Mode

NoneoftheAboveorNotapplicable

Piloting/ExperimentingProductionMode

Mode(GoneLivewithGenAI

Solutions)

n=1,419(September);2,544(MarchandApril)

Source:

GenerativeAIRealities:ProactiveApproachesforQuantifiableBusinessResults

WebinarPollingSeptember2023;

Source:

BeyondtheHype:EnterpriseImpactofChatGPTandGenerativeAI

PollingMarchandApril2023

+10%points

(sinceMar/Apr2023)

5%

3%

1%

GenerativeAIInvestmentDirections

Question:Giventhehypeofthelast10months,howhasyouroverallinvestmentpostureforGenerativeAIchanged?

Percentageofrespondents

60%

30%

0%

55%

36%

TemporarilySuspended

DecreasedInvestment

NoChangeIncreasedInvestmentNotapplicable

n=1,419(September);2,544(MarchandApril)

Source:

GenerativeAIRealities:ProactiveApproachesforQuantifiableBusinessResults

WebinarPollingSeptember2023;

Source:

BeyondtheHype:EnterpriseImpactofChatGPTandGenerativeAI

PollingMarchandApril2023

Yes

46%

No

40%

DedicatedTeamsforGenerativeAI

Question:Doesyourorganizationhavea'dedicated'teamfocusingontheexplorationofpossibleenterpriseimpactofGenerativeAI?

Percentageofrespondents

+6%points

(sinceMar/Apr2023)

+27%points

(sinceMar/Apr2023)

Don'tKnow

Maybe

8%

6%

n=1,419(September);2,544(MarchandApril)

Source:

GenerativeAIRealities:ProactiveApproachesforQuantifiableBusinessResults

WebinarPollingSeptember2023;

Source:

BeyondtheHype:EnterpriseImpactofChatGPTandGenerativeAI

PollingMarchandApril2023

Yes

78%

No

15%

September2023SnapshotofGenerativeAIRisk

Question:Basedoneverythingyoulearnedinthelast10monthsregardingGenerativeAI,doyoubelievethebenefitsofGenerativeAIoutweighitsrisks?

Percentageofrespondents

+10%points

(sinceMar/Apr2023)

Don'tKnow

7%

+10%points

(sinceMar/Apr2023)

n=1,419(September);2,544(MarchandApril)

Source:

GenerativeAIRealities:ProactiveApproachesforQuantifiableBusinessResults

WebinarPollingSeptember2023;

Source:

BeyondtheHype:EnterpriseImpactofChatGPTandGenerativeAI

PollingMarchandApril2023

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GenerativeAIImpactonJobSentiment

Question:WhatIstheorganizationalsentiment(vibe)regardingthefutureofjobs?

Percentageofrespondents

80%

74%

Mar-23

71%

Sep-23

60%

40%

20%

13%

13%

10%

10%

6%3%

0%

Still

ToSay

TooEarly

Prefer

NetJobGain

NetJobLoss

nottorespond

n=1,419

Source:

GenerativeAIRealities:ProactiveApproachesforQuantifiableBusinessResults

Polls;September2023

25

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RecommendedReading

•ExecutivePulse:GenAIInitiativesTakeShapeAcrosstheEnterprise

•HowtoPilotGenerativeAI

•Toolkit:VendorIdentificationandSelectionGuideforAIandDataandAnalytics(D&A)ServiceProviders

•Tool:VendorIdentificationforGenerativeAITechnologies

•

GenerativeAIResourceCenter

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GartnerAnalystTeam

Camera

Shy

PieterdenHamer

VPAnalyst

6yearatGartner/35yearsindustryexperience

AlexLinden

SrDirector,Advisory

10yearsatGartner/37yearsindustryexperience

ShubhangiVashisth

DirectorAnalyst

9yearsatGartner/16yearsindustryexperience

RaghvenderBhati

DirectorAnalyst

1yearatGartner/11yearsindustryexperience

FrancesKaramouzis

DistinguishedVPAnalyst

23yearsatGartner/36yearsindustryexperience

ErickBrethenoux

DistinguishedVPAnalyst

6yearsatGartner/33yearsindustryexperience

SvetlanaSicular

VPAnalyst

12yearsatGartner/30yearsindustryexperience

BenYan

DirectorAnalyst

2yearsatGartner/18yearsindustryexperience

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GartnerAnalystTeam

StephenEmmott

SrDirectorAnalyst

7yearsatGartner/34yearsindustryexperience

LeinarRamos

SrDirector

5yearsatGartner/9yearsindustryexperience

GabrieleRigon

SrPrincipalAnalyst

2yearsatGartner/13yearsindustryexperience

StefanVanDerZijden

VPAnalyst

2yearsatGartner/13yearsindustryexperience

IssaKerremans

PrincipalAnalyst

1yearatGartner/3yearsindustryexperience

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AnthonyMullen

VPAnalyst

7yearsatGartner/34yearsindustryexperience

BernElliot

DistinguishedVPAnalyst

23yearsatGartner/47yearsindustryexperience

PatrickConnaughton

VPAnalyst

6yearsatGartner/33yearsindustryexperience

AvivahLitan

DistinguishedVPAnalyst

25yearsatGartner/10yearsindustryexperience

JustinTung

PrincipalAnalyst

2yearsatGartner/18yearsindustryexperience

Askthespeaker

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