新视野英语教程（第四版）读写教程2 单元测试卷 Unit7 Secrets of Advertising 测试卷

UnitTestUnit7SecretsofAdvertisingPartIListeningComprehensionSectionADirections:Listentothequestionsanddecideonthebestanswers.Thequestionswillbespokentwice.1.A)Theysellwatches. C)Ontheradio.B)It’s“Takeyourtime.” D)No,Ididn’t.2.A)No,theydidn’t. C)Ofcourse,theydo!B)I’drathernot. D)Yes,itis.3.A)It’sabook. C)Itstartstomorrow.B)Becauseit’scool. D)Yes,isn’titgreat?4.A)Yes,maybe. C)Idon’tthinkso.B)Areyousure? D)Theonefornoodles.5.A)Inamagazine. C)Onabillboard.B)Sheworksinadvertising. D)She’s35yearsold.SectionBDirections:Listentotheshortconversationsanddecideonthebestanswers.Boththeconversationsandthequestionswillbespokentwice.1.A)Colleagues. C)Classmates.B)Neighbors. D)Couples.2.A)Psychology. C)Advertising.B)Marketing. D)English. 3.A)They’refunny. C)They’reannoying.B)They’reboring. D)They’reinteresting.4.A)Watchtoomanyadvertisements. C)WatchtoomuchTV.B)Havetoomanynewtoys. D)Stayuptoolate.5.A)Theoneforchocolate. C)Theoneformake-up.B)Theoneforcereal. D)Theoneforshampoo.SectionCDirections:Listentotheshortconversationanddecideonthebestanswers.Boththeconversationandthequestionswillbespokentwice.1.A)Anewphone. C)Anewsuit.B)Anewlaptop. D)Somenewshoes.2.A)Readsomereviews. C)Watchmoreadvertisements.B)Savemoremoney. D)Buyitimmediately.SectionDDirections:Listentothepassageandfillintheblanks.Thepassagewillbereadthreetimes.Asuccessfuladvertisementcapturespeople’sattentionandleavesa(1)_______.Itdoesthisbystartingwithaclearmessagethatiseasy(2)_______.Itsvisualsanddesignsshouldlookgood,grabbingpeople’sinterest.Agoodadvertisementalsoknowsitstargetaudienceandshouldspeakdirectly(3)_______anddesires,makingthemfeelemotions,whetherthroughhumor,excitementorempathy.Asuccessfuladvertisementwillalways(4)_______viewersonapersonallevel.Astrongcalltoactionisessential.It’simportantthatpeopletakethedesiredactionafterwatchingtheadvertisement.Finally,agoodadvertisementismemorable,leavinga(5)_______thatlingersinpeople’smindslongaftertheyhaveseenit.PartIIVocabulary&StructureSectionADirections:Choosethebestitemtocompleteeachofthefollowingsentences.1.Whileshewaited,shesatonthesofaandleafed_______somemagazines.A)through C)aroundB)over D)about2.Ittakesa________dealofhardworkandperseverancetohaveasuccessfulbusiness.A)big C)wideB)great D)long3.They’vehada_______ofapplicantsforthejobtheyadvertisedlastweek.A)mass C)goalB)weight D)trade4.You’remyson.Ihavethe_______toknowwhatyouaredoingwithyourlife.A)way C)claimB)right D)knowledge5.We’resorryithastakenussolongtorespond_______yourqueryaboutthisproduct.A)by C)withB)for D)to6.Canyouturnthemusicdown?Iwanttoconcentrateon_______myhomework.A)do C)todoB)done D)doing7.Idon’tusuallyenjoyholidaysinthesun,butgoingonacruisehasappealed_______me.A)by C)aroundB)to D)with8.Simonisn’tagoodboyfriend.Heseemstoplay_______yourinsecurities.A)around C)uponB)up D)over9.Youcan’tpossiblyquityourjoblikethat.Think_______yourfamily!A)on C)ofB)in D)at10.Jimwantstobepromoted.Tothat______,he’stakingonextraresponsibilitiesatwork.A)end C)startB)finish D)beginningSectionBDirections:Completeeachsentencewiththecorrectformofthewordgiveninbrackets.1.You’vealwaysbeengoodat_______(persuade)metodothethingsyouwant!2.Ifwedon’tgethomesoon,ourparentswillstarttoget_______(anxiety).3.Mrs.Bloomerwasasmall,roundwomanwithblueeyesanda_______(mother)face.4.Ilovewatchingthe_______(advert)beforethefilmstarts—it’smyfavoritethingaboutgoingtothemovies!5.Ifyoucontinuetobehavelikethis,thenit’s_______(high)unlikelyyouwillpassyourexams.PartIIIReadingComprehensionTask1Directions:Readthefollowingpassageasfastasyoucan.Thenchoosethebestanswerstocompletetheexercisesthatfollow.Intoday’sdigitalage,advertisingisallaroundus,sendingusmessagesthatpromisehappinessandfulfillment.Yethaveyoueverstoppedtothinkabouttheimpactthisexposuretoadvertisingishavingonourmentalwell-being?Advertisingoftencreatesanidealizedversionofrealitywithbeautifulmodelsandluxuriouslifestyles.Thiscanmakeusfeelinsecure,aswestartcomparingourselvestotheseunrealisticimagesandthismakesusfeeldepressed.Moreover,advertisementsaredesignedtomanipulateouremotions.Theymakeusfeelasifwewantaparticularproductbyplayinguponourinsecuritiesandmakingusthinkthatbuyingitwillsolveallourproblems.However,thehappinesswefeelwhenwemakeapurchaseisoftenveryshort-lived.Furthermore,theriseofsocialmediameansthatitisbecominghardertoescapethenegativeeffectsofadvertising.Socialmediafeedsarefilledwithimagesshowingpeoplelivingapparentlyperfectlives,whichcanmakeusfeeldepressedandanxious.Sowhatcanwedotoprotectourmentalwell-beingifwe’rebeingoverloadedwithadvertising?First,weneedtodevelopcriticalthinkingskillstohelpusseethroughtheillusionsandmakemoreinformedchoices.Second,takingbreaksfromsocialmediacanbenefitourmentalhealth.Whileadvertisingisapowerfultoolforbusinesses,wemustbeawareofitspotentialimpactonourmentalwell-being.1.Accordingtothetext,peopleoftenseebeautifulmodelsinadvertisementsand_______.A)feelpleasureatthebeautytheyseeintheworldB)comparethemselveswithwhattheyseeC)feelmotivatedtoimprovethemselvesD)feelhappywiththeirownreality2.Thetextsuggeststhatweoftenbuythingsbecause_______.A)wethinkthathavingthemwillfixourproblemsB)wearenotsurewhatelsetodowithourmoneyC)buyingthingsmakespeoplefeelhappyinthelongtermD)wewantpracticalandhelpfulproductsinourlives3.Accordingtothetext,whatimpacthastheriseofsocialmediahadonadvertising?A)It’smadeadvertisingmoreinterestingtoyoungpeople.B)It’smadeadvertisingcheapandeffectiveforbusinesses.C)It’smadeiteasiertogetawayfromadvertising’snegativeimpacts.D)It’smadeithardertogetawayfromadvertising’snegativeimpacts.4.Whichofthefollowingstepsdoesthewritersuggesttakingtoimproveyourwell-being?A)Choosemoreinformativeadvertisements.B)Stoplookingatadvertisementsinthelongterm.C)Spendmoretimeonsocialmedia.D)Learntothinkcritically.5.Thepassageismainlyabout________.A)advertising’spositiveimpactonsocietyB)howadvertisementsaremadeC)howadvertisingimpactsyourmentalwell-beingD)howtogetawell-paidjobinadvertisingTask2Directions:Readthefollowingposter.Thenchoosethebestanswerstocompletetheexercisesthatfollow.Unlockthesecretsofsmallbusinessmarketing!Areyouasmallbusinessowner?Doyouwanttotakeyourmarketinggametothenextlevel?Joinusforanengagingandinformativetalkonhowtomarketyoursmallbusiness.Thisisyourchancetogainvaluableinsights,practicalstrategiesandexpertadvicetoskyrocketyourbusinessgrowth!Inthistalkyouwilllearnabout:Buildingastrongbrand:Discoverthepowerofbrandingandhowtocreateamemorableidentityforyoursmallbusiness.Targetingyouraudience:Learnhowtoidentifyandreachyouridealcustomers,usingsocialmediaplatformstoconnectwithyouraudience.Cost-effectivemarketingtechniques:Explorebudget-friendlymarketingstrategieswhichwillhelpyouachievegreatresultswithoutbreakingthebank.Measuringyoursuccess:Getvaluableinsightsintotrackingandevaluatingyourmarketingefforts.Date:February2ndTime:10amVenue:CharterHouseDon’tmissthisopportunitytogainvaluableknowledgeandempoweryoursmallbusinesswitheffectivemarketingtechniques!Reserveyourspottodayandtakethefirststeptowardincreasingsalesandachievinglongtermsuccessforyourbusiness.Formoreinformationandtoregister,pleasevisitourwebsitewww.let’orcalluson07884663746.Seeyouthere!6.Accordingtotheposter,whatkindofpeoplewouldwanttoattendthistalk?A)Peoplewhoneedtoborrowmoneyfortheirbusinesses.B)Peoplewhoarelookingforwork.C)Peoplewhowanttostartabusiness.D)Peoplewhowanttogrowtheirsmallbusinesses.7.Whatdoyouthinktheterm“cost-effective”means?A)Goodvaluebut