2023创意趋势报告：新都市物语

ꢀꢁꢂꢃꢄꢀ

ꢁ

ꢂꢃꢄ

ꢅ

ꢆ

ꢇD

E

N

T

S

U

C

R

E

A

T

I

V

E

T

R

E

N

D

S2

0

2

3DENTSU

CREATIVE

TRENDSA

TALE

OF

NEW

CITIESINTRODUCTION

&

TRENDS22023ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢌꢛꢜꢝꢞꢟꢠꢔꢡꢢꢞꢣꢍꢤꢥꢦꢙꢧꢌ告ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌ

ꢍꢋꢉꢎꢏꢐꢑꢒꢓꢔꢄꢕꢖꢗꢘꢙꢚꢛꢜꢝ去ꢞꢟꢠꢡꢢꢈꢣꢤꢉꢊꢖꢄ盟ꢥ确ꢦꢧꢨ⼜ꢕꢩꢪꢜꢚꢛꢗꢫꢝꢬꢭꢮꢯꢰꢁꢱꢲꢏꢳꢴꢵꢜꢶꢷꢸꢹꢺꢓꢻꢼꢗꢽꢾꢿꣀꢎꢜꣁ去ꢉ

ꣂꣃꢗꢽꢉ꣄ꣅ꣆ꢋ꣇ꢳ꣈꣉꣊ꢜ꣋ꢸ꣌꣍ꢉ꣎꣏ꢈFRED

LEVRONꢀꢁꢂꢃꢄꢅꢀꢆꢇꢈꢉ新しい都市の物語DENTSU

CREATIVE

TRENDSA

TALE

OF

NEW

CITIESINTRODUCTION

&

TRENDS3ꢀ2022ꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢍꢎꢏꢐꢑꢒꢓꢀꢔꢕꢃꢖꢗꢘꢙꢚꢛꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢉꢑꢒꢓꢔꢆꢕꢖꢗꢘꢙꢚꢛꢂꢜꢝꢞꢟꢠꢡꢢ⼜ꢣꢤꢥꢦꢧꢨꢩꢪꢫꢬꢭꢮꢯꢙꢛꢰꢱꢲꢎ2023ꢳꢴꢙꢵꢶꢡꢢ⼜ꢣꢤꢑꢒ副ꢫꢬꢭꢷꢸꢹꢺꢻꢼꢽꢙꢾꢿꢬꣀ——

ꣂꢆꣃ꣄ꣅ꣆꣇꣈ꢽ꣉꣊꣋꣌——꣍꣎꣏

ꢤꢭ꣐꣑ꢙ꣒꣓꣔꣕ꢱ꣏꣖꣗꣘꣙꣚ꢤ꣛ꢛꢙ

ꢡ꣝꣞꣟ꢑ꣠꣡ꢥ꣢꣣꣤⼜꣥꣦ꢙ꣧ꢟꢡ꣨꣩꣪꣫꣥副꣬꣭ꢙ꣍꣮꣯꣰꣱ꣲꢱꢢ⼜ꢌ2023ꢳꢙꣳꣴꣵꣶꢭꣷ꣸ꢑꢒ꣹

ꣻꢙ꣼ꣽꣾꣿꢆꢛꢰ꣇꤀ꢔꢡ꤁ꢷ꤂

ꢡꢢ⼜꤃ꢬꢭꢷꢸ꤄꤅꤆꤇ꢆ꤈꤉꣇ꤊꤋꢡꤌꤍꤎꢑ꣠ꤏꤐ꣤⼜꣹ꤑꤒꢙꢦꢧꢱPATRICIA

McDONALDꢀꢁꢂꢃꢄꢅꢀꢆꢇꢈꢉDENTSU

CREATIVE

TRENDSA

TALE

OF

NEW

CITIESINTRODUCTION

&

TRENDS4DENTSUCREATIVETRENDS2023:ATALEOFNEW

CITIESꢀꢁꢂꢃꢄꢅꢆꢇ2023ꢈꢉꢊꢋꢌꢍꢀꢁꢂꢃꢄꢅꢆꢇꢈꢁꢂꢉꢄꢅꢆꢊ——ꢋꢌꢍ·ꢎꢏꢍꢐꢑꢒꢓꢔꢀꢁꢂꢃꢄ盟ꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢖꢛꢑꢜꢝꢞꢖꢔꢟꢠꢂꢡ⼜太ꢢꢄꢎꢣꢂꢈꢤꢥꢦꢧꢎꢨꢡ⼜ꢩꢪ2023ꢫꢂꢏꢬꢭ福ꢮꢯꢰꢔꢱꢲꢂꢳꢴꢵꢶꢷꢸꢹ

ꢻꢡ⼜ꢼꢽꢾꢔꢿꢰꣀꢤꣁꢔꣂꢇꣃ封ꢩ

꣄ꢧꢡ⼜ꣅ꣆꣇ꢔ꣈꣉ꣂ

ꢂ꣋꣌꣍꣎꣏꣐꣑ꢂ꣒

꣔꣕꣋ꢖ꣖꣗꣘꣙꣚꣖ꢑ꣛꣘ꢚꢖ꣖꣜꣝꣞

ꢂꢡ⼜꣋꣠꣡ꢈ꣢ꢖꢔ꣣꣤ꢧ꣥꣦꣧ꢔ꣨꣩꣪꣫꣬꣭꣮꣯꣰꣱ꣲꣳꣴꣵꣶ

꣸꣹

꣺ꣻ꣼ꢔꣽꣾꢧꣅ꣆ꣿ꤀꤁꤂꤃꤄

꤆꤇꤈꤉ꤊꢠ

ꤌꤍꢂꤎ꣋ꤏꤐ꤅ꤑ锋ꤒꤓꢔꤔꤕ꣓ꢧꤖꤗꤘꤙꢂꤚꤛ

ꤜ封ꤝꢔꤞꤟꤠꢂ꣋ꤡꤢ꣘ꤣ喧ꤤ꣼ꤊꢀꤥꤦꤧ꣊ꢦꢂꢳꢥꤨꤩꤪ꤫꤬ꢧꢿ꤭ꢡ⼜꤮꤯ꤰꤱ꣇꣠꣡ꤲ2023ꢔꤳꤴ⽤

ꤵꤶꤷꢡ⼜ꤸꤹꤺꤻꢇꤼꤽꢧ꣋ꤾꤿꢈ去

ꢘꢂꢯꢉꢵꢶꥁꥂ⼜ꢔ

ꥃꥄꣿꣵ꣈꣉ꥅ包ꢂꥆ副ꢎꥇꢔꥈꥉꤊꥊꥋꥌꢷꥍꥎꥏꥐ

ꢧꢡ⼜

ꣴꢖꢔꤏꤐꥒ꥓꥔ꤎ꣋꥓ꣿꢂ꥕꥖ꢂꢼ꥗ꢔ꣎꥘ꣂ꥙꥚꥘ꣂ꣑꥛East

meets

East꥜ꤚꥆꢡ꣛꣼꥝ꤤ꣖

꥟ꢃꢄꢧꥠꣂ꣛꣼ꢷꥍꤲ千ꥡꥢꤔꤕ

꥓ꣿꥣꥤꤏꤐꢂ꣋ꥥꥦ꣛꣼ꤏꤐꥒꥧꥨ的ꥩꢫꢂꢑ⼜꣋千ꥪꥫ

ꥭꥮꢔ꣛꣼ꥯꥰ务꣡ꣴꥊ封ꢧꥱꥲ꣜꣝ꥳꥴꢔꤏꤐꢂꢡ⼜

ꣴꤔꤕ

ꤻꢇ

ꥶꢑ꣠ꥷꥸꥹꢂꥱ匹确ꥺꥻꥼ꣘꥽

ꤊꣅ꣆ꢧ꣋꥿ꦀꢔꦁꦂꤊꤞꤟꦃꦄꥇꢂꤔꤕ

ꦅꦆꣲꦇꦈꢯꦉꦊꦋꢔꦌꤳꤿꦍꢫꦎꢂ

ꦐ꤂꥙ꢂꦑꢛꣵꢠꦒꥱꦓꢧꢡ⼜ꢔ2023ꢃꢄ盟ꢅꦔ꣋导ꦕ

ꢯ꣢ꢷꥤꤻꤤꢔ꣣꣤ꢙꦖꦗꢔꢖꦘ꣖ꦖꦗꢔꦙ꣗ꢂ

ꦐꦚꢓꢡ⼜

꣄ꢔ꣙꣚ꢂ

ꢫꦛꢪ

꤬꣞ꦝ꣖ꦞꦟꦠꦡꢧꢦ꣄꣖ꦢ꣐꣘ꤳꤴ꣖ꦣꦤꢂꢯ꣢ꢱꢲꦥꦦꢤꦧꦨꢫ喧ꣀꦩꣶꦊꦪꤓ꣣꣤ꣵꢧꢯꢺꤜꣁꢔꢫ去ꢂꢳꢺꤜꦫꢔꢫ去ꢧꢡ⼜ꤰꦬꢀꢔꢑꦭꦮꦯ务ꦰꦱ

꦳ꥒ꣖⾝ꢱꦦꦴꦵꥭꥮ꣉꣥ꢔꦶꦷꢙꥏꦉꦥꥲꤳꤴꢂꥏꦉꢷꢿ꤭ꤳꤴꢧꦸꢎꢼꥏꢑꣀ꣋ꦹꥒꢂꢛꣵꤷꢯꢉꢵꢶꤤꦺꦩꣶꦻꣁꢧA

TALE

OF

NEW

CITIES#1

OF

12

TRENDS

FOR

2023THE

END

OF

MONOCULTURE8THEEND

OF

MONOCULTURE:BYTHENUMBERSꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉ17/27ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢂꢉꢊꢋꢌEdlman

Trust

Barometerꢍꢎ46%ꢏꢐꢃ27ꢑꢒꢓ务ꢔꢕ17ꢑꢒꢓꢃꢇꢈꢂꢖꢗꢘꢙꢚꢛꢜ

ꢝ1ꢕ36%ꢃꢞꢟꢠꢡꢢꢣꢤꢥꢦꢧꢨꢩꢃꢪꢫꢜ242%ꢬꢭꢮꢯꢰꢱꢲꢳꢃꢏꢐ务ꢔꢴꢵꢖꢗꢝꢕꢶꢷꢸꢹꢃꢞꢟꢠꢋꢺꢻꢼꢥꢽꢾꢿꣀꢜ3ꣁ

ꢔꢝꢕ42%ꢃꣃꢒ꣄ꢁꣅꢡꢢꢔꢗꢬꢃꢁ꣆ꣅ꣇꣈꣉꣊ꢕ꣌꣍ꢃ꣎꣏꣐꣑꣒꣓ꢎꢰꢿ꣔꣕꣕꣖ꢔ꣗务ꢃ13%ꢡꢢ꣘꣙꣇꣈ꢔ29%ꢡꢢꢕ꣚꣇꣈——꣛

ꢻ2019ꢁ6꣜꣝꣞ꢚꢛ꣟18ꢑ꣠꣡꣢ꢜ4新

し

い

都

市

の

物

語ꤪ

ꢈ割꤬ꤐꤑ꤭꤮꤯ꢂꤰꢍ封ꤱꢒA

TALE

OF

NEW

CITIES#1

OF

12

TRENDS

FOR

2023THE

END

OF

MONOCULTURE9THEEND

OF

MONOCULTURE:WHAT

IT

LOOKSLIKEꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢄꢅꢆꢇꢃꢈꢉꢆꢊꢋꢫꤲꣻ꣼꣊ꢙꤳꢉ⼜ꢍꤴꤵꤶꤧꢹꢞꢟꤖ尊ꣶꤷꤸꤹꤺꢍꤧ姿ꢒꤻꣴ割ꣵꣶꣷ꣸

꣹꣺ꣻ꣼ꢹꣽꣾꢕꢈ꣝ꣷ꣸

穆塔ꣿ꤀ꢍ꤁꤂ꢒꢕPinterest꤅꤆ꣲ#Pinterest

Shufflesꢕ꣤ꢖꢁꤽꤾ

ꤿꥀꥁ/ꥂ꤃꤄ꢤConverseꢥ꤅꤆ꣲꢜCreate

Next

Film

Projectꢣ,

꤇꤈꤉ꤊꤋ

꣆

ꢙꤎꤏꤐꤑ剽꣉ꢹꤒꤓꤔꤕꢠꢡꤖꤗꢹꤘꤙ꣉Johnꥃꥄ

ꢍꤶꤧꢕ꣯꣰ꢙTikTok副ꥆꥇꣲ2700ꥈꥉꥊꥋꢒ

꣜ꢕ꣆ꢍꢫꤲꣻ꣼ꢹꥌꥍꥎꢙ割ꣵꥏꥐꤨꥑꥂ

꣒ꥒ꥓ꤖꢍ꥔ꢈꤹꤺꢒBoyegaꢍꤚꤒꢀꢕꤛꤜꣲꢁꣂ꤉ꣃꤝꤞꤟꢒSomewhere

Good

ꢁꤽ

꣦꥖꥗ꢍꢫꤲappꢕ꤇꤈꥘꥙꥚ꢇꣶꣿ꤀ꢍꢫꤰꤋꤸ꥛

꥝

꥞꣺ꥐ꥟ꢍ割

ꢰꣅꢜꤹꤺꢣꢕꤔꤕꥠꥡꥢꢙꤠꢡꢕꤡꤢꤣMcDonald'sꢍꢜSpotlight

Doradoꢣꤤꤥꤦꤧꤨꤩꥣꥤ

ꢍ꥛꥜ꢜSad

Girls

Clubꢣꢕꥦ꥟ꣶAncestors-In-TrainingꥧꥨꥩꢻꥪꤤꤥꥫꥑꥂꢍꢜAcerandO

ꢣꢒꢀ

ꢁꢂꢃꢀꢁ去ꢂꢃꢄꢅ

塔ꢁꢆꢇꢈꢉ⼜ꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕFOMO(Fear

Of

Missing

Out)ꢖꢁꢗꢘꢙꢚꢛꢜꢝꢞꢟꢍꢠꢡꢎꢏꢢꢣꢤunfiltered

lessons

on

British

historyꢥꢍꢦꢧꢕꢨꢩꢪꢫꢬꢤqueer

communitiesꢥꢭꢠꢡꢍꢮꢯꢰꢱꢕꢲꢳꢴꢵꢙꢶꢷꢢꢸꢹꢺꢻ盟ꢼ务ꢽꢾꢿꣀꣁꢍꣂꣃ꣄ꣅꢒ꣆ꢁ去ꢶ

ꢹ确꣈꣉꣊ꢙꢅ꣋꣌ꢎꢏꢹ꣍꣎ꢍ꣏꣐꣑꣒ꢒ꣊ꢔ꣓꣔꣕꣖ꢶꢶ꣗Sabrina

al-Sadiqꢙ꣘꣙盟꣚副ꢊ

ꢍꢴ꣜ꢕꢜ꣝꣞꣟ꢂ꣠꣡꣞꣟꣢꣣ꢶꢕ꣤꣥ꢅ...ꢂ⼜꣌꣦꣧꣨ꢂ꣩꣪꣫꣬꣤ꢁ꣭꣮꣯꣰ꢙ封꣗尊꣱ꣲꢒꢣ5新

し

い

都

市

の

物

語A

TALE

OF

NEW

CITIES#1

OF

12

TRENDS

FOR

2023THE

END

OF

MONOCULTURE10THEEND

OF

MONOCULTURE:APERSPECTIVEꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉKEELEY

ADLER，文化未来主义家（CULTURAL

FUTURIST），ꣁꣂꣃ꣄ꣅ꣆ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍ2022ꢎ2023ꢏ去ꢐꢑꢒꢀꢁꢓꢔꢕꢖꢗꢘ2020ꢈꢙꢚꢛꢐꢓꢜꥎꥏLoot

ꢯNouns

DAOꢀꢖꢐWeb

3.0ꥐꥑꢊ꣢吗ꤣꥒꢆꢯ꥓꥔ꢐ꥕ꢝꢞꢟꢙꢠꢡꢐꢀꢁꢢꢣꢤꢥꢦꢘꢓꢧꢨꢩꢪꢫꢈꢬꢭꢮꢯꢰꢱꢲꢐ꥖꤯ꤰ꥗

ꢊ꣄⼜

꣢ꢹ꥙꥚꥛꥜——꥝꤂ꢣ꥞꣄⼜꥟꣚ꥠꣶ务ꤷꢐꥡꢝꢳꢈꢴꢵꢶꢷꢸꢹꢐꢺꢰꢻꢈꢼꢽꢕꢾꢎꢿꣀꢮꥢꥣꥤꤹꤺꢊꢟꥥꥦꥧꥨꢙ务꣛ꥩꥊꥪꥫꥬꥭ꣓꣗ꢓ꣞꣟꣦ꢊ꣄⼜꤁꤂ꥮ꣒꣓꣐꣑ꢀ叙꣉

ꥯꢓ割ꥰ

Dabloons——꣜ꥱ꣺ꥲꥳꢘꢱ纸ꥴꢀꢁꢂꢃꢄꢅꢆꢇꢈ割ꢉꢊ告ꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢊꢀꢖꢐꢂꢃ封

ꢫ

模

ꥵ

ꤓ

ꥶ

ꥷ

ꢮ

ꢲ

ꢫ

ꤶ

务

ꤷ

ꣽ

ꢐ

TikTok

ꤚ

ꤛ

ꢊ

ꥸꢍꥏ

ꥆ

ꥇꢗꢘꢙꢚꢍꢛꢜꢝꢞꢊꢟꢠ

Anne-Laure

Le

Cunff

ꢡꢢꢐꢣꢖꢊꢤꢥLunarpunk,

Biopunk,

Hopepunkꥹꥺꥴꢐ千꣼ꣽꥻꥢꢊꢔꥼ封ꢵꤹꤺꢦꢧꢨꢩꢪꢫ割ꢬꢫꢭꢮꢯ送ꢰꢊ告ꢌꢱꢲꢳꢫꢴ尊ꢯ封ꢵꢓꢶꢂꢃꢟ꥽꥾꥿

ꢐꦀꣿꢯ꣈꣉ꦁꦂꢲ꤉ꢊꤝꢮꥭ꣜ꢁꦃꢟꢐꦄꦅꤞꢆꦆꦇꢗꢘꢷꢸꢹꢺꢻ姿ꢼꢽꢐꢾꢱꢿꣀꣁꢊꣂꢀꢟꢍꢤꢥꢾꢼꢐꢓꢣꣃ꣄ꤦꢊꦈꦉꢊ割ꦊꢋꦋ历ꣃꢓ⼜ꣅ꣆ꢠ呢꣇ꢡ꣈꣉꣊

ꢐꢗ

꣋꣌꣍꣎꣏ꢍꢊ꣐꣑ꢓꦌꢔꥅ꣺ꦍ꣥ꢐꦎ

ꦐꦑ꣢ꢀꢁꢈꦒ꤮ꢊꢔ꣏ꥼꥴ映ꦓꦔ꣺꣬ꦕꢐꦖ꣒꣓꣐꣑꣔worldbuilding꣕——ꢕ꣖ꢫ꣗꣘ꢯꢚꢵ꣈꣉꣐꣑ꢐ꣙꣚—ꥆ

ꦗꢔꥅꢑꢮ

ꢖꢐꤌꦘꢓꢠꦙ꣄⼜꣓꣗꣜꣱꥕ꥢꥷꤹꤺꢊ꣚ꢮꦚꤧ—꣛割

꣜ꢁ꣝ꢵ꣖ꢓꢋ꣞꣟꣠꣡꣢꣣꣤꣥

ꢐ꣧꣨꣩ꢊ꣪꣫꣬꣭ꢓꦛꦜꦝꦜꦞꥼꦟꢖ꣌ꢠꦙ꣄⼜ꢺꢻ꣜꣱꣬ꢆꢄꣽꢐꤹꦠ꥓ꦡꢫ꣜꣱割告ꢌ꣄꣮⼜꣯

꣐꣑ꢐ꣒ꢻ

꣋꣌ꢀ

꣜꣱聊ꣲꢄꢐꣳ尊——ꢀꢽꣴꦢꦣꤧ姿ꣷꦤꦥꢐ꥓ꦡꥼꦟꢖ꣌ꢠꦙ꣄⼜꣟割

ꢐꦎꤊꦦ꣉꣋꣌ꢠꦙꣵꣶ撰ꢁ姿ꣷꢐ꣸꣹ꢓ꣺ꣻ꣙꣼ꣽꢐ

ꣿ꤀ꢊ꣐꣑꤁꤂꤃꤄꤅꤆ꢾꢱꢀ꣱꣐꣑割ꦧ꣜ꢲ割尊ꥼꦟꢖ꣌꣒꣓꣐꣑ꦨꥼꢲ꣚ꢔꦩꤙꤜꦪ꣢ꢐꦫꢐ꤇꤈꤉ꤊꢊ꣟꣫ꣶꢶꤋꤌꤍꤎꣁꢐꢕꤏꣲꤐ꤁ꢲ꣚꣜ꢁ꣼ꣽꤑꤒꢓ꣸꣊꣜ꢓꦌꦬꢊꦭꦕ

ꦯꢌꥼꦐꦑ꣢ꢀ꣜ꦰꦱꦫꢊ꣄⼜ꥼꦪ꣢ꢋꥡꦲꣶꢿꤍꤎ务꦳ꢱꢆꦴꦵꢐꦶꦷꦸꦹ务ꢓ告ꢍꢊ꣄ꢕꦺꦻꦕꥷꤶꢕ꣖ꢋꤓꤔꤕꤖꤗꢯꤘꤙꤚꤛꢾꤜꤝꢐꤞꣻ꤁꤂ꢅꤟꤠ꣼ꣽꢮꤡꤢꤣꢊ꣺ꢀ꣺ꢵꢚ꣐꣑务

ꢱꢐ꣬ꦕꤨ姿ꢓꤤꢊꤥꤦꢑꤧꢐꤨꤩ꤁꤂ꤪ꤫ꣶ꣜꤬꣊副ꢓ꤭꤮ꢊ꤯ꤰꢯꢺꤱ꣰꤂ꤲꢟꤳꤴꣶꤵꤱꢯꢾꢱꤧꢓꤶ务ꤷꣽꢫ꣥ꤸꤹꤺꤻꤼꢫweb

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꧁ꢯ꧀ꤊAI——꣄⼜

ꤾꢹꤿꢠꢤꥀꢐ꣝ꥁꥂꢊꥃ꣄⼜ꥄ封ꢱ꣞ꥅꥆ

ꥇꥈꥉ꣝ꢕ꣖꣌ꢠꦙꢱ纸ꥼ꧀

꣝ꥴ映꣛꧂ꤘꦄꦅꢊꢔꥼ꣓ꢻꦟꢖꢐ꣐꣑꣌ꥊꥋꢐ꣉ꢒꤶꥌꢻ꣄⼜ꢐ剽ꥍ꣐꣑ꢓA

TALE

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NEW

CITIES#1

OF

12

TRENDS

FOR

2023THE

END

OF

MONOCULTURE11ꢀVICEꢁꢂꢃꢄꢅꢀꢁꢂꢃꢄꢅꢆꢇꢈThe

Unfiltered

HistoryTour

ꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖViceWorld

NewsꢗꢘꢃꢙꢚꢛꢜꢝꢞꢟꢆꢇꢠꢡꢢARꢣꢤꢥꢦꢧꢙꢚꢛꢜꢝꢨꢩꢪꢀꢫꢬꢭꢮꢯꢰꢃꢱꢜꢲꢳꢃꢴꢵꢄꢅꢶꢷꢍꢸꢹꢺꢻꢼꢧꢽꢧꢱꢜꢃꢭꢾꢱꢿꣀ

ꣂꣃ꣄ꣅ꣆ꢳꢠ꣇꣈⼜ꢙꢖ꣉꣊ꢬ꣋꣌ꢶꢹ꣍ꢎ

꣎

ꢧ10꣐꣑꣒꣓꣔ꢧ3.5꣐꣕꣖꣈꣗꣘꣙ꢠ꣚꣛ꢩ去꣑꣜ꢧꢽꢧꢱꢜꢃ꣝ꣁꢆꢯꢶꢷ1800꣐꣞꣟꣙꣗ꢠ꣠TikTok꣡꣢꣣꣙

꣥40%ꢠ꣦꣧꣓꣨꣩ꢑ200꣐꣪꣫ꢠInstagram꣞꣟꣙꣬꣩ꢑ49%ꢶ꣭꣮

꣰꣔꣱ꣲꣳꣴꣵ

ꣶꢷꢨꢃ12ꣷ꣸꣹ꣵ

꣺ꣻꢠ꣼ꣽ꣱ꣲꣳYellowPencil”ꢷꢨꢃ8ꣷD&ADꢙꣻꢶ18Mꣿ꤀꣞꣟&꣡꣢꣩ꣾ40%49%Vice

NewsꢷInstagram꣞꣟꣙꣩ꣾTHE

QUEST

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QUEST

FOR

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SHOCK13THE

QUEST

FOR

CULTUꢀꢁꢂꢃꢄꢅꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢘꢙꢚ

——Wei

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Limꢏꢛꢜꢝꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢗꢘꢙꢑꢚꢛꢜꢝꢞꢟꢠꢡꢢꢣꢤꢡꢖꢈꢉꢪꢫꢙꢬꢭꢖꢂꢃꢄꢮꢯꢰꢱꢺꢎꢻꢱꢒꢓꢗꢘꢑꢕꢼꢽꢾ务ꢎꢧꢖ

ꣅꢙ꣆꣇ꢆꢇꢖ꣈꣉꣊꣋ꢥ꣌ꢎꢉ꣕꣖ꢤ꣗꣘꣙꣚꣛꣜꣝꣙ꢖꢕ꣞꣟꣠꣡ꢈꢉ꣢꣣꣤꣥꣦ꢎꢻꢑ꣧ꢢ千꣨꣮꣟꣯꣭꣮ꢟ꣰East

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ꣽ꣍ꣾꣿ꤀副꤁꤆ꢎꢻꢮ

꣤꤇꣮ꢒꢓ꤈封ꢙꣶ꤉

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SHOCK14THEQUEST

FOR

CULTURESHOCK:BYTHENUMBERSꢀꢁꢂꢃꢄꢅꢆꢇꢈ50%1.3Mꢀꢁꢂꢃꢄꢅꢆ务ꢇ50%ꢈꢉꢊ2023ꢋꢌꢍꢎꢏꢐꢑꢄꢒꢓꢔꢕ——ꢖꢗꢘꢙꢚꢛꢜꢐꢑꢒꢓꢝꢞꢄꢃꢟꢠ51%ꢡꢇꢢꢘ确ꢣꢤꢥꢦꢧꢄꢨꢩꢪꢫꢬ6研ꢝꢞApp

Duolingoꢭ研ꢇꢮꢝꢯꢰꢱꢥꢲ锋ꢳ剧ꢴꢵꢶꢷ+370%ꢸꢄꢹꢺꢝꢞꢇꢻꢊ2022ꢋꢇꢜ130ꢼꢦꢽ映ꢹꢺꢾꢿꣀꢝꢬ7Netflixꣁꣂꢇꢙꢋꣃ꣄ꣅꢮ꣆ꢄ꣇꣈꣉꣊꣋370%ꢬ8新

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LOOKSLIKEꢀꢁꢂꢃꢄꢅꢆꢇꢈꢍꢎꢏꢐꢍꢎꢆꢇꢈꢃꢉꢊꢋꢌꢂꤔꢿꢖꤕ

ꤖꢑꢒꢓꢔꢸꤗꤘꢈꤙꤚꤛꤜꢩKpopꢵꢂꤝꢵꤞꤟꢵ꣖꣗꣘

确꣚꣛꣜꣝꣞꣟꣠ꢈ꣡꣢꣣ꢋ꣤⼜꣥꣦

꣨꣩꣪⾝꣫ꢸ꣬꣟Sabiha

Khanꤱꢲꢋꤎꤲꤳꢂꤔꢋꤴꤵꢂꤶꢸꢂꤡꢖ꤫ꢬꢫꤷꤸ꣮

ꢋ꣰꣱ꢔ愿ꣲꣳꣴGoogle

Vibe

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꤅ꢋTrippinꢋ剽꤆ꣾ꤇꤈꤉ꤊ꣭ꢈZꢂꤔ꣆ꥅꢈꥆꥇꥈ割ꥉꥊꣾꢫꤷꤻ去ꢋ꤫ꢬNetflix副ꢂꤝꢈꥋꢏꥌꢑ去꣓ꤋ꤀ꢈꢔꤌꤍꢋꢎꤎ꣖ꢔ꣟ꢈꤏꤐꤑ꣓ꤋ꣗꣘ꤒꤓꢩꢖ꣡ꢫꥍꥎꣴ370%ꢋV&AꢸLACMAꢼ꣋ꥏꤗꤘ纸ꥐꥈꥑꥒꣴ꥓꣞꥔꥕꥖

꥗ꢈꢂꢃꤗꤘꣃ꥘ꢩꢀꢁꢂꢃꢄꢅꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋ告ꢌ⼜ꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢎꢙꢚ姿⽼ꢛꢜꢝꢞꢟ姿ꢋꢠꢡꢢꢣ吗ꢤꢥꢦꢧꢨꢩMonocle练ꢪꢈꢫꢬꢙꢚ姿ꢭꢮ盟ꢯꢰSoft

Power

Surveyꢱꢆꢲꢋꢳꢴꢵꢶꢷꢸꢹꢺꢻꢼꢽꢃꢾꢿ

ꢣꣀꢖꢍꣁꣂ封ꣃꢵ꣄

꣆꣇ꢸ꣈꣉꣊꣋꣌

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꣏꣐꣑ꢋ割꣒꣓꣔꣈꣕ꢈꢞꢟ姿ꢩ新

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꣄ꥠꥡꢉꢘꥢꥣꢥꢿ꣊ꤞꢆꥦꥧ꥔ꥨꥩꥥꤞꢆꢐ꣎꣏ꢉꢝꢣꢥ꣐꣑꣒ꢾ꣓太꣔꣕A

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NEW

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12

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2023THE

QUEST

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SHOCK16THEQUEST

FOR

CULTURESHOCK:APERSPECTIVEꢀꢁꢂꢃꢄꢅꢆꢇꢈLUELLA

BEN

AZIZA，ꢰꢱꢲꢳꢊꢴꢵꢶꢷꢸꢹꢀꢁꢂꢃChatGPTꢄꢀꢅꢆꢇꢈꢉꢊ告ꢋꢌꢍꢎꢏꢐꢇꢑꢒꢓꢔꢕꢖꢀꢁꢂꢃꢄ

ꢅꢆꢇ姿尊ꢈꢉꢊ⼜割ꢋꢌꢗꢘꢙꢚꢛꢜAIꢊꢝꢞꢟꢠꢡꢔꢢꢣꢊꢤꢀꢥꢦꢧꢨꢩꢨꢪꢊꢙꢒꢫꢖꢗꢘꢙꢚꢛꢂꢃꢆꢜꢝꢐꢞꢝꢉTikTꢬꢭꢮꢐꢈꢯꢚꢧꢨꢩꢪꢫꢬꢭꢮꢯꢰ姿ꢆꢱꢲꢉꢊ⼜ꢗꢻ

ꢯ割ꢽꢬꢾꢿꣀꣁꢆꣂꣃ꣄ꢣꣅ剽ꥪ꥔ꢮꥫꥥꢆꢂꢃꥬꥭꥮꢐꢣꥠꢠꢤꢛꥑꥯꥮꢐꤲꢞꢝꢉꤽꢊꥰꥱ꣒ꢾꣀ

姿ꢆꢗ

ꢉ对⼜

岁

ꥲꢣ꣬ꤔꥳꥴꥵꥲꢣꥶ剽ꥪ꣩ꢉꢊ꥘ꥷꥸꤌꤳ⼜꥛ꥹꥺ꣥

ꢟ꣦꣧꣔TikTok꣨ꢿꢆ꣩去ꢐꥈ

ꥊꢐꥻ

ꢉꢝꢣꢥꢥꢿ

꣛꥽

꥾꥿ꢆ꣩去ꢉꢊ⼜ꢮ纸꥛ꦀꦁꢽꦂꦃꢆꢂꢃ꥔ꦄꦅ꣜ꣲꥮꢐ꣎꣏ꢉꢊ⼜ꣅꢶ撰ꦆ

ꦇ割

ꢆꤗꦈ꣊ꢘꦉꢣ割ꢤꢐꣲ副ꢗꣳꦊꢉꢣ꥞ꤶꢷꢸ尊

ꢮꦊꢉꢊꦋꦌꢣꥮꣅꦍꦎ

ꢆꦏꦐ

ꢔꢁꣅꦑ꥛ꢮꣻꢘꢆꢐ꤀ꢮꢻꢆꦒꦓꢐꤊꢉꢊ⼜ꤋꤌꤍꢽꢦ撰ꢹꤎꢆ⾝ꢘꢗꤏꢐZꢷ去ꦔꢝ꥝ꢃꢥꢿ꣜ꤊꢝꦕꦖꢆꢄ꥓ꢐꦗꦇꢣ꥛ꢺꢗꦘ姿ꢉ告꥞ꢄ

ꢹꤐꤑꤒꣲꤓꢉꢄ

ꢹꤔꤕꤒꤖꤗꢉꢄꦙꦚꢻꣅꢁꢡꦛꦜꦝ꣔ꦞꦟꦠꦡ꥔ꥠꦜꦢꦣꢃꢿꦤꢆꦥꦦꢐꢞꢝꢉꣃꢣ

꤅ꢮꢿꢆ꣯꣰ꢐꢣꤛ

ꤜ꣩ꤝꢣꤞꣴ꣹꣺

꣸ꢆꦧꦨꦜꦩꢄ

ꦪꢃꢉꢊ⼜꣥务ꢮꢦ撰ꢆꢿꦫꣲꦬꢥꢷꢸꢴꢸꢉꤤꤥ⼜

ꢮꤧꢿ꤀ꤨꢴꤩꢆꤪ꤭ꤩ⾝ꢘ——割꣪

ꢝꤜꦭꦮꦯꢸꢣꤞꢆ꣱ꣲꥰꦰ副ꢉꦱꢮꤜꦲꣿ꦳ꣅꢁ꤯ꣿꤰꤱꢗ

ꢹꢆ⾝ꢘꢐꤲꢞꢝꢉ꥔务ꣿꤱꦵꦶꦷ꥔ꦸꦹꦺꦻꦼꢣꤞꢈꢆꦽꦾꢐꤺꤻ副ꤼꢂꢃꢐꤽꦇꢉꢊ⼜꥛ꢤ

꣎ꢷꢸ꧀꥔꣩ꤝ

꥔꧂꧃⼦ꢣꤞꢆ꤆꤇ꢂꢃ꧄꧅ꤲꤽꢮꢣꤾ撰⾝ꢘꢳꤿꥀꥁ꣩ꢉꢣ

ꥂ꧆꧇ꢝꢤꥎꢉ告ꢞꢝꢆꢂꢃ꧈꧉꧊割ꢌꢡꤾꥇꢤꢉ꣎꣔ꢮ꧋撰꧋撰ꦺ割ꥆ

ꥇꢆ

ꥂ

ꥈꢊ⼜ꥉ

ꢦ撰ꢆꢯ꣓ꤳꢆꢂꢃ꣩꧌ꢉꢊ⼜割ꢳ꣦꧍꧎ꧏꦨꢝꢤꢥ꧐

꧑꧒ꢐꦂ꧓ꢒ呢ꢉ꧔꣓ꢤꥎꢆꢣꥏꥐꢉꣷꢮꥑꥒ꥓姿ꤶ꧕ꥳ

ꢮꢆ꧐

꧑ꢣ叙ꤗ尊

ꢮꦊꥎꢗꢐꥫ导ꢉꢊ⼜꧗ꤌꣅꤽꥄꢆꥰ꤅ꢮꢆꢔꢐꦰ꧘꧙꧚

ꢆ꧛꤫...ꢝ꧜ꤟꢂꢃ务ꢉꢊ⼜ꥉ

ꢨ꧝ꢬ꧞꧟ꢐA

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SHOCK17WHATITMEANSFORBRANDSꢀꢁꢂꢃꢄ2.

ꢇꢈꢉꢊ1.

ꢀꢁꢂꢃꢄꢅꢆ3.ꢋꢌꢄꢍꢎꢏꢵꢶꢅꢷ⼜封ꢸꢹꢺꢻꢓꢼꢽꢾꢿꣀꣁꣂꣃ꣄ꣅ꣆꣇ꢼ꣈ꢓ꣉ꢨꢅꢀ

ꢂꢃ

ꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏ割ꢐꢑꢒꢓꢔꢕ尊

ꢗ

ꢙꢅ꣫

꣛꣜去꣭꣮ꢮ꣯꣰ꢋ꣑꣱ꢮ꣯꣰ꣲ꣊ꢐ꣋꣌꣇꣍ꢪ꣎꣏꣐꣑꣒ꢓꢑ꣓꣔ꢆꢴ告ꢀ꣕ꢡꢢ꣖꣗꣘꣙꣚ꢓꢛꢜ

ꢞꢟꢠꢓꢡꢢꢣꢤꢈꢀꢥꢦ副ꢧꢨꢩ

ꢪꢓ

ꢬꢅꢭ

ꢀꢮꢯꣻꢅꢊ꣼

ꣽꣴ⼜ꣳꣲꢓ

ꢂ꣜ꣾ꣭ꣿꢋ꣛꣜去ꢑꢃ

ꢅ꣝꣞꣟ꢙꢓ

ꢀ꣔꣠ꢓꢆꢇꢴ꣒ꢵ꣡꣢ꢊ

ꢂ꣣ꢡꢢꢰꢕꢓꢙ

ꢱꢲꢳ副ꢴ꤇ꢂ

꤈ꢢ꣣꣤ꢮ꤉ꤊꢕ꣦副ꢅꤋ꣤割

ꢓ꣔꣦ꢡꢢꢔꢕꢅ꣜꣧ꣂꣀ꣨꣩꣑

꣪ꢴꤏꤐꤑꢓ

ꢂ꣜ꣾ꣑꣱ꢴ新

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語MENTALHEALTHIN

CRISA

TALE

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12

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HEALTH

IN

CRISIS19MENTAL

HEALTH

IN

CRISISꢀꢁꢂꢃꢄꢅꢀꢁꢂꢃꢄꢅAppꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒ去ꢓꢔꢕꢖꢗꢘꢙꢚꢛꢜꢝꢞꢟꢠꢋꢌꢍꢡꢢꢣꢤꢥꢦ

——Tina

Changꢘꢧꢨꢩꢪꢘꢫꢬꢭꢮꢯꢰꢱꢲꢥꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊ⼜ꢂꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘ锋ꢙꢚ

ꢛꢜꢝꢞꢗ务ꢟꢠꢡꢍꢢ⼜ꢣꢤꢉꢐꢑꢒꢓꢥꢦꢢꢧꢨꢩꢪꢖꢗꢫꢬꢭꢞꢮꢗꢯꢰꢱꢲꢍꢎꢳꢴꢵMyers-Briggsꢊꢶꢷꢸꢹꢺꢻ⾝ꢼꢂꢽꢾꢿꣀꣁꣂ

ꢞ꣄ꣅ꣆꣇ꢍꢗ꣈꣉ꢍ꣊꣋꣌

꣇去ꢂꢋꢌ꣄꣍꣎꣏꣐ꢔꢕ꣑꣒꣓꣔꣕

ꢂ꣖꣗꣘꣙꣚꣛꣜꣝ꢍꢊ⼜ꢖ

꣞

ꢎꢏ꣠ꢐꢑꢒ

ꢂ꣡꣢꣣ꢞꢗ꣤꣥꣦꣧꣨꣩ꢂ꣪꣫ꢍꢐꢑꢔꢕꢥꢋꢌꢖꢗ꣬

꣭꣮ꢎ꣥꣯꣰ꢍ꣱ꣲꢛꣳꣴꢤꣵꣶ꣑ꣷ

ꢥꢽꢾꢍ꣹꣺

꣼ꢦꣽ꣄ꣾ꣫ꣿ꤀ꢵ꤁꤂꤃꤄ꢞ꣄꤅꤆꤇ꢂ

ꢎꢏꢗ꣊꣋꣌

꣇去꤉ꢗꤊꤋ꣑ꤌꢻꤍꤎꢂꤏ꤇ꤐꢞ2021ꤑ5ꤒꢂꤓꢟꤔꤕꤖꤗꤘAmericanPerspectivesSurveyꤙ封ꤚꢍꤓꢟꢊꤛꢻꢦꣽꢂ危ꤜ对ꤝꤞꢳꤟ꤅ꢅꤠꤡꢞ9A

TALE

OF

NEW

CITIES#3

OF

12

TRENDS

FOR

2023MENTAL

HEALTH

IN

CRISIS20MENTALHEALTHINCRISIS:BYTHENUMBERSꢀꢁꢂꢃꢄꢅꢆꢇꢈ1/550%ꢀ锋ꢁ5ꢂZꢃ去务ꢄꢅꢆ1ꢂꢇꢈꢉ⼜ꢊꢉ⼜ꢋꢌꢍꢎꢏꢐꢆꢑꢒꢓꢔꢕꢖꢗ1060%ꢘꢙꢋꢚꢛꢜꢝꢞꢄꢟꢠꢡꢢꢣꢤꢘꢥꢦꢧꢨꢩꢉ⼜ꢋꢪ

ꢫꢬꢭꢄꢮꢟꢯꢰꢤꢱꢟꢲꢳꢤꢴꢟꢵꢶꢤꢷꢉ⼜ꢋꢪ

ꢫꢸꢇ务ꢹꢺꢻꢼꢗ11ꢽ研ꢘꢾꢿꣀ15ꢂꣁꢌꢋꣂꣃ꣄ꢈꢄꢲ꣈务ꢋ꣉ꢂ꣊꣋꣌꣍꣎꣏꣐ꢘ꣑ꢑ新

し

い

都

市

の

物

語ꤣꥤꢥꢰꥥ꥝ꢑꢘꥦꤴꢌ10ꤒꢈꢉꥧꢵꥨꤳ200撰꣆꣇ꢅ

ꥪꢘ꥛ꣲꣳꣴꣵꣶꣷꢯA

TALE

OF

NEW

CITIES#3

OF

12

TRENDS

FOR

2023MENTAL

HEALTH

IN

CRISIS21MENTALHEALTHINCRISIS:WHAT

IT

LOOKSLIKEꢀꢁꢂꢃꢄꢅꢆꢇꢈAIꢗꢘꢋꢌꢍꢎ꥖꣫꣬

꥗愿ꣀ꤇꥔꥘ꤼ꣔꥙꥚ꢥ

꣟ꢘ꥛꥜꥝꥞꥟꣗姿ꥠꢚꥡꢄ꣍꣎꣏ꢠ꣐꣑꣒ꢏ꣓꣔

꣕꣖꣗꣘꣙

꣛꣜割꣝ꢥ

꣟꣠ꢰꢘ告ꢚ꤁ꢘꤷ⼜ꤪꥁꢢꢅꥢ꤇꣐ꤊ

꥔꥘ꢥ꣙

꣛꣜ꢯDimensionalꥣꢪꢰꢭ

ꢘꢚ吗ꢥꢘꢚ

副务ꥫꢷꢲꢥꥬ

ꥭꢉꥮꥯꢘ꣎ꥰ聊研ꢲꢥ꣇ꢅꢳꢴꥱꥲꣵꥳꢑꢷꢸꢯ꣺ꣻꢥ

ꢘ꣙

꣼ꣽꣾ꣈ꣿꢥ꤀꤁ꢘ꤂꤃꤄꤅꤆ꢚ割꤇꤈꤉ꤊꥴSpotifyꣀꣁꢥꥭEnd

of

Year

Wrappedꥯꤣꢆꥍꣅꥵꢥꥂꥶ꣮ꥷꢯꤌꤍꤎ꣤꣼ꣽApp

Chill

Pillꤏꢚꤐꤑꢰꤒ

ꣅꤔ꣐名ꤕꢥꤖꤗꥸꢜ꣔ꥹꥺꥻꤍꢥꥼ꥽꤁꥾ꢯꤘꤙꢘ告割ꤚꤛꤜꤝꤞ呢ꤒꢢꤟꤠꤡꤢꢯꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢏꢐꢑꢒꢈꢓꢔꢕꢖꢀꢁꢂ-ꢃꢄꢅꢂꢆꢇꢈꢉꢊMBTIꢋꢌꢍꢎꢏ剽ꢐꢑꢒꢓꢔ封ꢕꢖꢚꤣꤒ撰尊ꤤꤥꢥꤘꤙꢘꣅ꤁ꤦ⼜ꢬꣲꤧꤨꢥꤩꢭꤪ꤫꣱ꣳꢯꢗꢘꢙꢚꢛꢜꢝꢞꢟꢠꢡꢢꢣꢤꢥꢦꢧꢘꢨꢩ

ꢚꢫꢬꢭ

ꢯTikTok꤬꤭#CleanTok

ꣅ꤮ꢌ620꤯ꤰꢥꤱꤲꤳꢘꢚꤣꢄꢘZꤘ去ꤴꢌꤵꤶꤷꢢꤐꤸꤹꤺꣵꤻꤼꤽꤾꤿꥀ꣐ꤪꥁꥂꥃꣵꥄꥅꥆꢯParadise

Groupꢪꢰꢱ聊研ꢲꢥMBTIꢆꢇꢳꢴꢵꢶꢷꢸꢥꢹꢺꢻ尽ꢘꢼꢽꢾ年ꢿꢻ尽ꢊJeju

Beer

Companyꢋ太ꣀꣁꢝꢰꣂꣃ꣄ꣅ16꣆ꥇꤍꣵ꣩

ꥆ꣠

ꢥꤿꥀꥆꥈꥉ

ꣅꥊꥋꥌꢥꢘZꤘ去太ꥍ副ꢰꥎꥏꢘ꣇ꢅꢆꢇ꣈꣉去꣊ꢥ꣋꣌ꢯꤷ⼜ꥐꥑꢝꥒ去꥓ꢥ꥔ꤦ꣤꥕ꢯA

TALE

OF

NEW

CITIES#3

OF

12

TRENDS

FOR

2023MENTAL

HEALTH

IN

CRISIS22MENTALHEALTHINCRISIS:APERSPECTIVEꢀꢁꢂꢃꢄꢅꢆꢇꢈGIULIETTA

VENTOꢀꢁꢂꢀꢃꢄꢅꢆꢇꢈꢀ⼜ꢁꢂꢃꢄ

ꢆ

ꢈꢉꢊꢋ导ꢌꢍꢎꢁꢏꢐꢑ

ꢓ纸ꢔ告ꢕꢖꢗꢘꥢ꤀ꢔHeadspace

Healthꥣꢫꢮꢈꥤꤤ

ꥦꥧꥨꥩꥪꥫꥬꥭ꣒ꢤꢁꥮꢈꤾ꣆ꣴꣵꢔꤹꢏꢐ꧝꧞ꢁꧯ꧰

ꢃ꧉꣒ꢁ

ꢔꢚꢛꢜꢝ

ꢞ割

ꢟꢠꢡꢢꢔꢣꢉꢓ纸ꢤꢁꢥ粉ꢦꢚꢛꢧ

ꢨꢩꢚꥋ

꥟ꥰꢦꢣꣅꥱꥭꥲꢁAppꥍꥳꢮ꣦꣧ꢁꢿꥴꢔꢞ꤄ꥵꢮ

ꤣꥶꤊꧮ꧀ꥠ

ꢤ

ꢔꤗ⼜ꢁ꣢꧑꧷ꣲꣳ꧸ꢪꢫꢬ

ꢔꢭꢫꢮꢯꢰꢈꢱꢦꢲꢳꢴꢔꢵꢶꢊꢋꢷꢸꢹꢮꢦꢶꢺ

ꢼꥷꢁꥸ练ꢾ꣣ꥹꥺꢦꢏꢐꢑ

ꥻꥼꥃ尽Ami

Metaꢴ千꥽ꢁ꥾ꢈ꥿ꦀꧽꧾꤷꢤꢈ

꧿ꨀꢏꢐꦹꦺꢔꤤꥠ

꧹ꢁ割ꢘꢽꢾꢿꢏꢐꢑ

ꣀꣁꣂꣃꢔꢳꢴ꣄ꣅ꣆꣇꣈꣉꣊꣋ꢔ

꣍꣎꣏ꤍꢔꦁꢴ꥚ꦂWhatsApp꥓ꦃꦄꦅꦆ副ꢁꦇꦈꦉꦊꢿ꣦꣧ꢥꦋꦌꤞꢏꢁ꣝ꢦꢈ꣐ꢔ

꣍꣑꣒꣓꣔꣕ꢦꢢ꣖꣗꣒ꢁ

꣘ꢏꢐ꣙꣚꣛quiet

quitting꣜꣝

ꢐꢑꢒꦍꤩꢦ꣞꣟ꢦ2022꣠3꣡ꢔZ꣢去꣣꣤꣥ꢈ去ꢁ꣦꣧꣨映꣩꣪꣫꣬꣭ꣃ꣣꣧꣮ꦙꢲꢔꣽ

Selena

Gomez꣣Jonah

Hi꣯꣰ꢦꦎꢮꥧ

ꤣ⼜ꢁꥬꥭ尊

ꢥ

ꦐꢔꦑꦒꦓꦔꢴꦕꦖꢏꢐꢑ

ꥍ

꣼尊ꥃ꣨ꨇꣿꢏꢐꢑ

ꣀꣁꢔꨈꨉꣳꢄꢥꢋꦗꢦꦘꦙꢔꢞ割

꣄ꣅ꣆꣇ꦃꦍꢣꢈꦚꢦꢳꢴꢁApp割ꤜꢧꢋꨍꣷ꣧ꦧꢦꧠ꣆⼜ꤹꨎꨏ

ꨐꣁꢁ꧋ꣿꨑ꣱ꣲ꣘ꢏꢐ꣙꣚꣝ꣳꣴꣵ

ꣶꣷ꣸꣹ꢔ꣺ꣻ꣼ꣽꣾꢲꢤꢦ꣉ꣿ꤀呢ꢔꦛꦜꢝ

ꦝꦞꦟꦠꦍꦡꢁꥐꦢꢔꦣꢋꤷꢚꥍꦤꦥꦦ꣣ꥪꥫꢏꢐꢑ

ꢁ꣧ꨏꢁꤖꧯꨓꤪꢮꨔꨕꢾꢁꢌ尊ꢦꢏꢐꢑ

꤁꤂꤃꤄ꢁ聊

ꢴꣲꢔ꤆꣠꤇꣆

꤉ꤊꤋꢁꤌꤍ

词割

ꢲꦧꢦThymia

ꢈꦨꦩꦪꦫꣲꦬꦭꦮ꣱꣆꣧ꦯꦢꦰꦱꢁꥻꥼꥃ尽ꢦꦲꥃꤏꤐꤑꤒꤓꤔꤕꤖꢔꤗ⼜

ꤙ꤉ꣵꢮ꣧꣮ꤚꤛꢏꢐꢑ

割ꤜ꣘꣝ꢦ

尽ꢿꥴ꦳ꦱꤥꦴꦵꦶꢤꦷꦸꢏꢐꦹꦺꢁꢓꦻꦃ尼ꢦꦙꢲꢔꢈꤾꦼꦽꦾꢣꢈꨖꢴ2023꣠ꤹ

ꨗꢤꨘ

历꣍ꤟꤠꢔꤡ꣠

ꤣ⼜ꤤ꣦꣧ꢁꢑ

ꤥꣵꢈꤦꤧꤨ

ꤩꤪ꤫꣖꤬꤭ꢦ꤮꤯ꦿ꧀꣣ꦑꦒꢁ꧁ꤏ⼜꧂꧃ꢩ

岁꧄ꢁꦢꦟ꧅ꢆ꧆꧁ꤏꥩ

ꢁꥇꢋꦃꦄꢦ

ꦃꨝꢁ

ꨗꤷꦌ

ꦕꦖꢦ꧜꥜

ꤤꨏ

ꤥꤰꤱ꣛Goldman

Sachs꣜ꤲꤳꢮ꣉ꤴꤵꢁPTOꤵꤶꤷꤸꢗꤹ꣦꣧ꢑꢒꤊꢀꨟꨠꤺꨡꢁꥯꨗꢔꤗ⼜ꤤꨢ꣙ꨣꨤꢁꤺꤻꤼꤽꤾꤿꥀ꣄

4ꥂ꣧꣮ꤵꢁꥃ尽封ꢳ67%꣦꣧ꢁꥄꥅꥆꢋꥇ꤃ꦘꦙ꣆⼜ꤹꦒ꧇꧈ꢴ꧃ꣀꢔ告ꥎꤷꢘꢽꢁ

ꢔꢴꢥ꧉꧊ꢁ꧋ꣿ꣣ꢥ꧌꧄ꨦꢁꣴꥎꥆꢦꦙꢲꢔ꧜꥜

ꥇꨛꨜꢁ꤄ꢔ盟ꥈꥉꥊꤏꥋꥌꥍ

꣼ꤳ

ꢮꥎꥏꤑꥐꢦ꧍ꢁ꧎꥟盟ꧏ꤃ꢔꢏꢐꢑ

ꥍ

ꢁꦺ

ꥆꢵꢴꥮ꣢꧑꧒꧓

꣯ꣳ꧔꧕ꢦ꣣

ꨗ

ꨪꨫꢮꢈꥤ危

ꥷ꧕ꢔꢩꢞ割꧖ꥍꢁ꧗ꤥ꧘꥝ꢈ

ꢴ꧚꧛꧜ꦎꢋꤺꢏꢐꢑ

꣣꧝꧞ꢁ꧟ꧠꣃꢦꢴ千ꣷꢦꤽꤾꨯ꧄ꨦꢱꤶꢫ封ꢔꣵ꧜꥜

ꨓꣽ

꣦꣧ꥑꥒꤑꣵꢸ꥓ꣷ꥔ꢔꢜꢝ꣟ꢬ꥕꥖꥗꥘ꢉꢁꢏꢐꢑ

App꥽ꢔNetflix꧗ꤥꧡꧢꧣꧤꧥꧦꧧꦬꧨꧩ꣛Extraordinary

Attorneyꦖꢁ

ꨗꤤꨲ

ꦃꨳꢦꨴ꣎ꢔꤽꤾꨵ姿ꢄꢴ꥙尊ꤗ⼜ꢁꤧꤨꢦꢩ⼜ꤷꤽꤾꣵ꣦꣧꣨꥚꥛꥜ꢁ

ꤣ⼜ꣵ꥝꥞ꢔWoo꣜ꢢꧪꤿꥀꢨ꣆⼜ꢥ撰ꧫꤺꧬ꤉ꧭꦭꢁꤊꧮ꧀ꢦ꨹꨺ꤧꦮꢞ꨻꨼ꤗ⼜ꢴ꨽꨾务꨿ꦖ

ꧤꢲ割ꤜꢧ

ꣅ꥟ꥠꥡꢦꤞꢬꢦTHE

JOYIMPERATIA

TALE

OF

NEW

CITIES#4

OF

12

TRENDS

FOR

2023THE

JOY

IMPERATIVE24THE

JOY

IMPERATIVEꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊ

ꢋꢌꢍꢎꢏꢐꢑꢒꢉꢓꢂꢔꢕꢖꢗꢘ

ꢙ

ꢚ

ꢉ

ꢆꢛꢜ

ꢙ

ꢚ

ꢝ

ꢞ

ꢟ

ꢠ

ꢡ

ꢢ

ꢗ

ꢣ

ꢤ

——CristinaUrbanꢉꢥꢦꢧꢨꢁꢉꢩꢪꢫꢬꢬꢭꢮꢤꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎ⼜ꢏꢐꢑꢒ⼜ꢓꢔꢕꢖꢗꢘꢙꢃꢚꢛꢜꢝꢞꢟ锋ꢠPickleballꢡꢍꢢꢣꢤꢥꢦꢧꢨꢃ锋ꢩꢪꢙꢍꢫꢬꢭ副封ꢮꢯꢰꢃꢪꢙꢱꢢꢍꢲꢳꢴꢵꢶꢃꢚꢚꢸ

ꢺꢆꢻꢼꢽꢾꢿꣀꢃꣁꣂꣃ叙ꢍ꣄ꣅ꣆꣇꣈

꣊꣋꣌ꢝ꣍

ꢬ

ꢭ

꣎

ꢐ

꣏

꣐

ꢛ

ꢍ

꣑

꣒

ꢗ

꣓

꣔

꣕

꣖

꣗

ꢻ

ꢼ

ꢑ

꣘

꣙

ꢍ#cluttercore

trend——꣚꣛꣜꣝꣞꣟꣠꣡꣢꣣꣤ꢗ

꣊꣥꣦ꢃ꣧꣨꣖꣗——꣩꣪꣫꣬꣭꣮꣯

꣰ꢃ꣱ꣲ꣥꣦ꣳꣴꣵꣶꢍꣷ꣸ꢑꢰꢖ꣹꣺ꢝ꣩ꣻ

ꢛꢍ

ꣽꣾ

꤀ꢀ꤁꤂ꢢ꤃꤄ꢃ꣯

꤅꤆꤇꤈ꢐꢿꢾꢃꢛꢜ꤉Global

Web

Indexꤊꤋꢍ52%ꢃꢒ꤁꤂꣩ꤌ对ꢗꤍꢒꤎꤏ꣬ꤐꤑꢿꣀꢃꤒꤓꤔꤕꢍꢲ50%ꢃꢒꤖꤗꢏꤘꤙꢍ38%ꢃꢒꤖꤗꤚꤛꢗ软ꤜꢝ13新

し

い

都

市

の

物

語A

TALE

OF

NEW

CITIES#4

OF

12

TRENDS

FOR

2023THE

JOY

IMPERATIVE25THEJOYIMPERATIVE:BYTHENUMBERSꢀꢁꢂꢃꢄꢅꢆ90%88%ꢀThe

Happiness

Reportꢁ封ꢂꢃ90%ꢄꢅꢆꢇꢈꢉꢊꢋꢌꢄꢍꢎꢃ72%ꢄꢅꢏꢐꢑꢒꢓꢄꢔꢕꢖꢗꢘꢙꢚꢃꢛꢋ20%ꢄꢔꢕꢜꢝꢞꢍꢎ务ꢟꢠꢡꢒꢓꢢꢣꢃ18%ꢄꢔꢕꢜꢝ副ꢍꢎ务ꢤꢠꢡꢒꢓꢥꢦꢖ1444%88%ꢄꢅꢧꢨ⼜ꢩꢜꢪꢫꢬꢭꢮꢅꢯꢰꢱꢯꢲꢳꢴꢄꢵꢶꢷꢖ1544%ꢀꢁꢂZꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢀꢎꢏꢇꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢛꢜꢝꢞꢟꢠ16新

し

い

都

市

の

物

語꤅ꢤ꤆John

Lewisꤼ100ꤽꢿꤾꤿꥀ꣯

ꥁꢏꢐꢂꥂꥃ꣡ꥄꥅꥆꥇꤳꢈꢑꢉ꣣꣤ꢠꢯ꣥ꢉ꣡꣢ꢪꢒꢬꢭꢼꢭꢠꢂ꣎A

TALE

OF

NEW

CITIES#4

OF

12

TRENDS

FOR

2023THE

JOY

IMPERATIVE26THEJOYIMPERATIVE:WHAT

IT

LOOKSLIKEꢀꢁꢂꢃꢄꢅꢆꢅꢆꢇꢈꢉꢊꢀꢁꢂꢃꢄꣿ

ꢌ

꤂

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Generatorꢨꢱꢲꣲꢧꤝꤞ

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ꣃ

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ꢊꢋꢌꢍ——ꢎꢏꢐꢑꢒꢓꢋꢔ꤉ꢳꥡꢳ꣉ꢣꢴꢏꥢꥣꥤ割ꢦ历ꤘꢻꥥꢧ——粉ꢏ19ꥦꥧꢂEmilyꢕ副ꢖꢗꢘꢙꢚꢖꢛꢀꢜꢝꢞꢟꢠꢋꢡꢢꢣꢃ⼜ꢤꢥꢋꢦꢊDickinsonꤕ塔ꥣ꤮ꥨꥩꢂꢦꥪ꣔ꢀꢬꥢꥣꥫꥬꥭꢋꤴꢣ

꤅ꢀꥮꥯꢏ19ꢧ叙ꢣꢨꢩꢂꢃ⼜

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ꢶꢷꢸ务ꢹꢫꢺꢷꢣꢻꢼꢽꢾ

ꢿꢎꣀꣁ去ꢁꢴ务ꣂꢆꢰꢱ

꤇꣚꥾ꢁ꥿ꤧ

ꦀꢖ꥿ꦁꦂꢋꣿ꤀ꢣ꤅ꢀꦃꥯꦄꥄꤎꥯꦅ꤁ꢐꢑꢖꣃꢓꢖ꣄ꣅ꣆꣇꣈ꢋ꣉꣊ꢌꢍꢣ导꣋ꢂ꣌꣍꣎꣏

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꣖ꢂꥷꦉꦊꦋꥢꥣ꣚务꣝ꢖ꥕ꤙꤚ⼜꣑꣒꣓꣔꣕ꢁꢴꢋ꣖诱

ꢣ꣗ꢽꢾ

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ꢌꢍꢣꢋ꣩꣤ꢖ꣪꣨ꢋ꣫꣬ꢖ꣭꣮

꣯꣰ꢋ꣱ꣲ

ꢣꣁꢏꢂꣳꣴꣵꣶꢋꣷ꣸꣆꣹꣺ꢋꣻ꣼ꣽꣾꣿ꤀

ꢉ

ꢊꢴ꤁꣆꤂꣕ꢋ꤃꤄ꢂ꤅ꦛ꣚ꦜꦝꢂ

ꦓꥼꦋꢏꦞꦟꢰꢱ

ꢤꦠ꤅ꦡꢋꢌꢍ务ꦢꦣ꥿ꦤꦥꢋꦦ꤆꤇꣚꣆꤈꤉ꢋꢯ尊ꤊꤋ

꣮2023ꤍꢣꦧꢣ2022ꤍꢂꦨꦩꢋ

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The

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ꤴꦶꦷꦸꦹꣀꤔꥒ꣚ꢁꢴꦺꥡꢺꢷꦻꦼꢋꦽꢧꢖ꣣ꦾ꣆ꦿꤛꤜꤝꤞꤟꤠ꣔ꢀꢌꢍꢣꢀꤡ2022ꤍꢋꤢꤣꤤꤥ封ꣁꢂꤦꤧꦾꢣ꣌ꢋꦻ꧀副塔ꢞꢂ꤮꧁ꢫꤖ꧂꧃꧄꧅ꤏꥴ꧆ꥼꦋꣳ꧇ꥉꢌ꣟ꥆꤩꢀꤨꢋꤩꤪ꤭ꤐꤑꢂ꣈⼜꤮꤯ꤰꤱ呢ꤠꢆꢇꢈꢋ꧈ꢍꢺꢷꥡ꧉꣸꧊ꤸꢋ꣥꣦꧁ꢣꤴꢏꢀꢬꢃ⼜ꤛꥼ꥽꧁ꢫꢳ封ꤖꢸꢋꤲꤳꤴꢣ

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ꤺꤻꤼ꣏ꤠꤽ꣔ꤾꤿꢌ去ꢂ꤅ꦡꢋꦮ꧋꣥ꢌꢍ꥿꣝ꢣ꣗꧍ꥼ꣆꧎ꧏꢣꤔꥒ꥽꧐꧑꧒꤅ꥒꢌ18纸封ꥀ꣈⼜ꤎꢏꥁꢋꢧꢾ

ꢂꤖꤗꥂ꣖꣆ꢴ꤁ꢂ꤅ꢭꥃꣀꥄꥅꢍꢖꥄꢰꢱ

꥾ꢁꦈ꧓ꥤ꧔꣇

ꢫꢷꢸ꣆ꢺꢷꢋꥍꦓꤊꢗꢘꢰꢱꢲꢋ对ꤞ

꣖诱

ꢌꢍꢋꥇꥈ姿ꢣ

ꢌꢂꥉꥊ꣍ꥋ

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IMPERATIVE287-ELEVENꢀꢁꢂꢃ94ꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢇꢖꢗꢘꢙꢓꢚ2015ꢄꢛꢜꢇꢝꢒꢞꢟꢍꢎꢐꢑꢘꢠꢄꢜꢝꢡꢢꢣꢤꢥꢦꢧꢨꢩTake

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To

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ꢰꢱꢲꢚꢳꢴꢘꢵꢶꢷꢸꢹꢺꢻꢇꢼꢰꢽꢾꢨꢿꢀꣀ研盟ꣁꣂ

ꣃ꣄ꣅ撰ꢄꢜ꣆割꣇꣈ꢇꢇꢗ去ꢘ7-Eleven꣉꣊꣋꣌꣍ꢊꢋꢌ꣎ꢛ꣏ꢜꢇ꣇꣈——꣐꣑꣒꣓꣔꣕ꢬSlurpeeꢻ꣖꣗꣘꣙꣚꣛꣜꣝务ꢇ꣞

꣟꣈꣠ꢘ꣡送ꢊꢋꢌ꣢꣍꣣ꢇ撰꣤꣥ꢽ

꣧ꢨ꣨꣩꣪ꢇ꣫꣬꣈꣭ꢩFroggyꢪ꣮꣯꣰꣘꣋ꢵꢝ7-Eleven꣱ꣲꣳꣴꣵꢬ7-Eleven

Nachosꢻꣶꣷ꣸꣹꣺ꣻ꣼ꣽꣾ

ꢎꣿ꤀ꢗꢘ7-Eleven꤁꤂纸꤃ꣷ꣘꣯꣋ꢵ꤄ꢩ꤅꣓ꢪMVꢨꢀ꤆

꤇

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ꢎꢇTikTokꤠ尼ꢿꤡꤡ48꣜ꢗꤖꤞꤢꤣ22%ꢘꣷꤤꤥ7-Elevenꢿꣃ꣄ꤦ꣼ꤧꤨ꣋liveꤚꤛ꣡꤃ꢨꤩ⼜ꤪ꤫ꢘ꤬ꢗ꤭ꤝ꤮꤯ꤰꤱꤲꤳ割ꤴꢨꤵꢚꤶꢇꢫꢘ7-Elevenꢿꤷꤸꤹꢇꤺꣀꤻ꤮ꤼꤽꤾ꣋ꤻ꤮⼝ꤿꢇꥀꥁꢨꢩꥂꢌꥃꥄꢰ꣖ꥅꢰꢇꥆꥇꤥꤱ7-Elevenꢇꥈꥉꥊꥋꥀꥌꥍꢕꢘꢀꣀꥎꢿꥏꥐꢇcampaignꥑꥒ꣋5꥓ꢜꢚ꥔꥕꥖꣖WARCꢇ꣮꥗ꤘ꥘꥙꥖ꢪꢨ新

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꣩꣪ꢘꢚ

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ꣿ⼜ꢚ꤀꤁꤂꣫꤈ꣿ꤉ꤊ

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TECHNOLOGY31TOXICITY

IN

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ꣴꣵꣶNFT务ꣷ꣸ꢁꢂNFTꢽ

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TECHNOLOGY32TOXICITYINTECHNOLOGY:BYTHENUMBERSꢀꢁꢂꢃꢄꢅꢆ-34GWI

2023ꢀꢁꢂꢃꢄꢅꢆ副ꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒ⼜1/3ꢆ副ꢇꢈꢉꢊꢋꢌꢍ副ꢓꢃꢔꢕꢖꢗꢘꢙꢚꢛꢜꢝ封ꢞꢟꢠꢡꢢꢆꢣꢤꢥꢦꢧꢨꢐꢩꢪꢫꢤꢬꢭꢮꢯꢔꢰꢆ匹ꢱꢇꢲꢳꢴꢵꢃꢶꢷꢸꢹ副ꢇꢈꢉꢺ2013ꢻꢼꢽꢊꢋꢾꢿꣀ34ꣁꣂꢐ+11%21GWI

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ꢂꢃ꣗⼜꣘꣊ꢧ꣙ꢙ研꣚꣛ꢞ꣜ꢪꢧꢐ22ꢺ2020ꢻ꣝꣞꣟꣠ꢼꢽꢃꢤ꣡锋꣢꣪꣫꣬꣭ꢆ꣮꣯

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TECHNOLOGY33TOXICITYINTECHNOLOGY:WHAT

IT

LOOKSLIKEꢀꢁꢂꢃꢄꢅꢆꢄꢅꢆꢇꢀꢁꢂꢃꢯ꣉꣊꣋꣌

岁꣎꣏ꢐ꣐꣑务ꢎ꣒꣓꣑ꢹ꣔꣕꣖꣗꣘꣙꣚ꢩ练ꢐꢏꢀꢁꢂ撰ꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎ告ꢈꢏꢐꢑꢒꢓꢔꢕꢖꢿ꣛꣔ꢑꢒꢮ꣜꣝

꣟꣠

ꢐ꣏꣡ꢣ导꣢꣣꣤꣥

确꣧ꣂ꣋꣌꣨꣩Gartnerꢗꢘꢙꢚꢐꢛꢜꢝꢞꢌꢁꢟꢠꢡꢢꢣꢀꢁꢤꢥꢐꢦꢧꢌꢨꢖ꣪꣫꣬ꢞꢐ꣭ꢯ꣮꣯ꢣꢀQuiet

Part

Loudꢁ

꣰꣱⼦ꣲꣳꣴꣵꢩꢎ告ꢪꢫꢬꢭ⼜ꢮꢯꢊꢰꢱꢲꢳꢴNFTꢵWeb

3.0ꢑꢒꢎꢶꢷꢸJordan

Peeleꢵ꤂꣹꤃꤄꤅꤆꤇꤈꤉/

ꤋꣻ꣼ꤌꢎ确ꤍꤎꢯꢆ꣔꣏ꤏꤐ试ꢐꤑ去ꢎꤒ⼜ꤓꤔ꣗ꣿꤕ꣒꣓꣑꣨꣩ꢐ聊ꤖꤗꢣꤘBen

StillerꤙꢜꢐꤚꢃꤛꤜꤝꢒꤞꤟSeveranceꤠ太确ꤍꣂꤛꤡꤢꢑꢐꤣꤤꤥꢎꤦ务ꤧꤨꤩꤪꢯꢊ꤫务꤬꤭꤮ꤌꢣꢈꢉꢊꢋ꤯ꤰꤱꤲꤳꤴ꣕

ꤶꤷꤸꢐꢍ务꣡꣩ꤓꢲꢎꢁꤘꣽꤹꤺꢯ꣞ꢩꤙꤻꤼꤽꤾꤿ姿ꥀꥁꢐꥂꥃꢣꥄꥅꤒ⼜ꢌꤴꥆꥇꥈꥉ副ꥊꥋꣁꢂ撰ꢎ告ꥌ꣎꣗

ꢺꢎꥎꣂꥈꥉ务ꥏ꣆ꢐꤎꥐꥑꤗꤓꥒꢎ꥓꥔꥕ꤴꥌꢯ的꥖ꢣꢯ导꥗꥘

꥙ꤟAnti-Defamation

Leagueꤠ2021ꤑꢐꣷ꥚꥛꥜务ꢎ83%ꤑ꥝ꢯ18-45꥞

ꢐꥠꥡ盟ꥢ

ꢎꥣ⼜ꢯ꣋꣌撰ꢃꥈꥉ务ꥤꥥꥦꥧꢎꥨꥩꥪꥫ8000ꥬꢣRiot

GamesꢵUbisoftꥭꥮ꣸ꢤꢊꢐꥈꥉꥯ封ꥰꢮꢯꥱꥲ꣜꣝꤯ꤰꤱ务ꤺꢯꢐ割ꥳ꥕ꤴꢣ新

し

い

都

市

の

物

語META

DIVERSITYMETA

DIVERSIA

TALE

OF

NEW

CITIES#6

OF

12

TRENDS

FOR

2023META

DIVERSITY35META

DIVERSITYꢀꢁꢂꢃꢀꢁꢂ21ꢃꢄꢅꢆꢇꢈꢉꢊꢁInstagram副ꢋꢌꢅꢍꢁ太ꢊꢎꢏꢐꢑꢒꢓꢌꢈꢄ去ꢔꢕꢒꢖ

——Kaitlyn

TiffanyꢅꢗꢘꢙꢚꢛꢜꢝꢞThe

Atlanticꢟꢀꢁꢂꢃ封ꢄꢅꢆ姿ꢇꢈꢉꢊꢋꢌꢍꢎꢏ撰ꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢛꢜꢐꢝꢞꢅꢟꢠꢡꢢꢣꢤꢏꢥꢐꢐꢦꢧꢘꢨꢇꢩꢪꢫꢬꢭ务ꢮꢯ封ꢰꢐꢱꢲ割ꢳꢔꢴꢵꢶ群ꢗꢷ割ꢸꢞThe

Open

Source

AfroHair

Libraryꢹꢃꢺꢻꢼ副ꢽꢀꢾꢿꣀꣁꢨꢮꢯꣂꣃ꣄⼜ꢂ꣄ꣅ꣆ꢐ3D꣇꣈

ꢯ封ꢰ꣉研꣊ꢘ꣋꣌

꣎ꢞ꣏ꢐ꣐꣑꣒꣓꣔꣕꣖꣗ꢏ꣘꣙ꢐ꣚꣛꣜꣝꣞꣟꣠꣡⼝ꢔꢾꢯ꣢꣣

ꢐ꣤꣥ꢞ꣦꣧꣠꣨ꢀꢾ꣩꣪ꢏ꣫꣬꣭꣮ꢕꢐꢊꢋ꣯꣰ꢻꢼꢘ꣱MastodonꢞSpoutibleꢔPostꣲꣳꢐ꣔꣕ꣴ꣧꣦꣇꣏ꢐ꣐꣑ꢊꢋꢞꢅꣲꢢꢞ

ꣶꣷꢅ꣸꣹ꢾꢯ꣺务ꢞ꣨꣠ꣻ꣼务ꢐꢯ⼜ꣽ

ꣾꣿꢩ꤀⼜꤁

꤃꤄ꢐ꤅꤆꤇꤈꤉ꤊꢘ꣌ꤋꢞBot

Sentinelꢝꢀꢾꤌꢅꤍꤎꤏꤐꤑꤒꤎꤓꤔꢐ꣔꣕ꢘ新しい都市の物語A

TALE

OF

NEW

CITIES#6

OF

12

TRENDS

FOR

2023META

DIVERSITY36METADIVERSITY:BYTHENUMBERSꢀꢁꢂꢃꢄꢅꢆ90%2470%ꢀꢁꢂꢃꢄꢅꢆ粉ꢇꢈ去务ꢉꢊꢋꢌꢍꢎꢏꢐꢌꢑꢒꢓꢂꢔꢕ去匹ꢖꢗꢆ封ꢘ务ꢙꢚꢛꢜꢝꢞꢆꢟꢠꢡ告ꢢꢁꢂꢔꢣꢆꢃꢄꢅꢤꢥ务ꢦ研90%ꢆꢧꢨꢩꢪꢫꢬꢭꢮꢯ2022ꢫ51%ꢰꢱꢎꢲꢳꢴꢵꢶInstitute

ofDigital

Fashionꢷ2021ꢸꢆ盟ꢹꢺꢻꢯ70%ꢆꢼꢽ

ꢿꣀꣁꣂꣃ꣄务ꢆꢁꣅ去꣆꣇꣈⼜꣉꣋꣌꣍꣎ꢫ

IoDFꢯ2021ꢫ2551%ꢸ꣏ꢂ12-15꣐

ꢆ

꣒ꢸ꣆ꢻꢯꢂ꣓꣔务꣕꣖꣗꣈꣘꣙ꢼ꣚꣛꣜꣇꣈⼜꣉

꣝꣍꣎ꢫGWIꢫ26新

し

い

都

市

の

物

語A

TALE

OF

NEW

CITIES#6

OF

12

TRENDS

FOR

2023META

DIVERSITY37METADIVERSITY:WHATITLOOKSLIKEꢀꢁꢂꢃꢄꢅꢆꢀꢁꢂꢃꢄꢅꢆꢇꢄꢈ꣦꣧ꢫꢬ꣨꣩ꢖꢗ꣪꣫ꢪꢕ꣬꣭ꢐ꣮ꢊ꣯꣰꣱撰꣯ꢎꢖꣲꢐꣳꣴꢕꢀ⼜ꢁꢂꢃꢄꢅꢆꢇꢁꢈꢉ⼜ꢊꢋꢌꢍꢎꢇꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꣵꣶꢡꢢꢣ꣛ꢕꢑꢒ꣌ꢁꢂꣷ꣸ꢘPaidia꣹姿꣺ꣻ

꣼对

ꢎꣳꣴꣾꢙꢚꢛꢜꢝ尽Sensor

Towerꢕꢞ研ꢟꢠꢡMastodonꢡꢢꢣꢤꢥꢎꢐꢑꢒꢡ꣚꣊ꣿꣾꢎLGBTQ+ꢀ꤀ꢐ꤁꤂对꣏꤃꣡

꤅

ꢎ꤆ꣾ꤇꤈ꢦꢧꢐꢨ务ꢩꢪꢕꢫꢬAppꢖꢗꢡꢭꢮꢯꢰꢱꢲ657%ꢡꢳꢴꢲ100꤉ꢕꤊꤋꤌꤍꢘꢚꢻ꣹姿꣺ꢚꤎꤏꢕꤐꤑ꣠꣡꣯꣰꣱ꤒ꣥ꢡꤓꤔꢵꢶꢘ

ꢷꢸꢡSpoutibleꢡꢢꢣꢹꢺꢚꢻꢂꢼꢽꢾꢿꢎꣀꣁꣂꣃꢐ27MetaKawnꢡꤕ꣹姿꣺去ꤖꢐꤗ꣦ꤘꤙꢕꤚꤛꤜ꤀ꤌꢘꤝꤞꤟ꣄ꣅꢕ

꣇ꢡ꣈꣉꣊꣋꣌꣍꣎꣏ꢕꢖꢗꢡ꣐꣑ꢦ映꣒꣓꣔꣕꣖ꢘ꣗ꤠBurberryꤡꤢꤣꤤꢝ尽Gen.G꣧꣞ꢡꤥꣷꢲꢢꢣꤦꤧꤨꢛꤩꤪꢕPost太꣘꣙꣚꣊꣚꣛꣜꣝꣞

꣠꣡ꢕꣀ꣢꣣꣤꣥꣏ꢘ꤫ꣴ꤬꤭꣉꤮꤯ꤰꢋꤱꢕꣳꣴꣾꢡꤲ꣚꣛ꤳꢃꤴꤵꤶꤷꤸꢘꢉꢊꢋꢌꤺꢁꢂꤨꤻꤼꤽꤾꤿꥀꢐꥁꥂ꣊ꣂꣃ

ꥄ꣏务ꢕ꣄ꣅꢘGlenlivetwhisky封ꥅꢲꢢꥆcampaign꣉ꥇ尊ꢀ⼜ꢼꥈꥉꥊꥋꥌꥍꢀ꤀ꢕꥎꥏꥐꤑꢘꥑꥒ꥓DannyKasiyreꢐDevynGalindo꥔꥕꥖꥗ꤘꤙꢀꢐꣿꣾ꥘ꥈꥉꥊꥋꢕ꣇ꥎꤾ#BreakTheStereotypeꤠ꣠꥙ꤪꣅꤡꢡ꥚꥛꥜꥝꥞꥟ꢕꥠꥡꢂꥢꥣ愿ꥡꥤ务ꥥꥅꥦꢯ社ꥧꢘꥨ꣙ꥑꥒ꥓ꥩꤢEqual

Measures꣧꣞ꢡꢨꥪꥫ30꣙ꤾꤎꥬꥭꢪꢫ꤀ꢕꥮꤢ꣟ꢂꥍꥯꢋꤱ务ꥰꥱꥲꤱ封ꥳꢘ新

し

い

都

市

の

物

語A

TALE

OF

NEW

CITIES#6

OF

12

TRENDS

FOR

2023META

DIVERSITY38OUR

WORK:

CAMOUFLAGEAGAINST

THE

MACHINESꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢀꢁꢂ⼜ꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌ研ꢍꢎ尊ꢏꢐꢑꢒꢓꢔ告AIꢕꢖꢗꢘꢙꢚꢛꢜꢝꢞꢟꢠꢡꢢꢅ聊研ꢣꢤꢥꢦꢧꢨꢈꢉꢔꢩꢅꢪꢫꢬꢭꢮꢯꢰꢈꢉꢱꢲꢳꢅꢴꢵꢚꢶꢷꢔꢉꢸꢹꢺꢻꢼꢽꢾꢿꣀꣁꣂꢔꣃ꣄尽ꣅꣅ꣆

꣈꣉ꢍ꣊꣋ꢉ꣌꣍꣎ꢳ꣏꣐꣑꣒ꣃ꣓꣔꣕꣖꣗꣘ꢟ

꣍ꢔꢩꢅꢉꢸꢹꢺ꣚꣛ꢚ꣜꣝

꣟꣠ꢢ꣡꣢꣣ꢟꢼ꣤ꢔ꣥꣦꣧꣨꣩꣪꣫꣬Dentsu

Lab

Tokyo꣭ꢚQosmo꣮꣯꣰꣱꣐ꣲ꣏ꣳUNLABELEDꢀꢟꣴꣵꣷꢔꢩ꣸封꣐ꢭ꣹꣺AI꣍꣎ꢟꣻ꣼愿ꣽꢳꢅꣾꣿ꤀

ꣷNEXUSVII.ꢟ꤁꤂务ꢔꢂ⼜ꢟ꤃꤄꤅꤆꣐꤇꤈꤉ꤊꤋꤌꤍꤎꢚꤏꤐꤑꤒꣶꢳꤓꢣꢔꢂ⼜ꤔꢅ꣧꣨ꤕꤖꤗ꣠꣐꣖ꢈꤘꤙꢚꤚꤛꢟꤜꤝꤞꢳꤓꤟꤠ꣙ꢿꤡꢏ120ꤢꤣꤤꤥ盟ꤦꢳꢄꢸ务ꢏꢸA

TALE

OF

NEW

CITIESTOXICITY

IN

TECHNOLOGYMETA

DIVERSITY39WHATITMEANSFORBRANDSꢀꢁꢂꢃꢄ1.

ꢀꢁꢂꢃꢊꢋꢌꢍꢄꢅꢆꢇꢈꢉ2.3.ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢄꢔꢕꢖꢙꢚꢛꢁꤏ꣌

ꤐꤑꤒꤓꤔꤕꤖ꣣ꤗꢏꤘꤙꢤꤚꤛ꣑ꢄꢆꢇꤜꤝꤞꤟꢵꢶ꣤꣬ꢏ꣭꣮ꢤꣅ꣯꣰꣱ꣲꣳꣴꢏꣵꣶꢄꢜ

ꢞꢟꢠꢡꢢꢣꢇꢤꢥꢦ封ꢧꢨꢩꢄꢪꢫ

ꢤꢭꢮꢯ⼜ꢰꢱꢲꤠꤡꤢꤗꤣꢻꤤꢏ

ꢵꤦꤧꢛꤨꢁꢄ꣡꣢ꤩꤪꢄ꤫꤬Spoutibleꣽꢛꣾꣿꢄ꤀꤁撰꤂꤃务ꢄ꤄꤅꤆꤇ꢏꢴꢵ

ꢷꢏ叛

ꢸꢹꢤ

ꢻꢼꢽꢛꢾꢿꣀꣁ

ꣃ꣄ꣅ꣆꣇꣈꣉꣊ꢏ꣌꤭꣪ꢘꢨ꤮꤯ꤰꤱꤲꤳꢝꤴꤵ꣡꣢ꢏꤶꤷꢄꤸ⼜ꤹꤞSpoutible꣋꣌ꢄ撰꣍꣎꣏꣄꣐Web

3.0ꢆꢇ꣑꣒ꢵꢏ꣓꣔꣕姿꣖꣗꣘ꢏ

꣚ꤟꤺ撰꣆꣹ꢝꤻꢛꤼꢤ

ꢻ꣛꣊ꢛ新

し

い

都

市

の

物

語THE

GREATOPTOA

TALE

OF

NEW

CITIES#7

OF

12

TRENDS

FOR

2023THE

GREAT

OPT

OUT41THE

GREAT

OPT

OUTꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅꢂꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢛꢜꢑꢝꢞꢟꢠ

——Aspen

Gramsꢌꢡꢢꢣꢤꢌꢥꢦꢧꢨꢩꢪ2021ꢀꢁꢂ

ꢃꢄꢅꢆꢇ欺ꢈꢉ副ꢊ2022ꢀꢋꢌꢍꢎꢏꢐꢑꢃꢒꢓquiet

quittingꢔꢌꢕꢇꢖꢗꢘꢙꢚꢛꢜꢍꢝꢈꢞꢟꢠꢡꢋꢢꢣꢤꢥꢦꢧꢨꢩꢪꢫꢬꢇꢎꢭꢮꢯꢰꢱꢒꢲꢊꢳ去ꢴꢵ

ꢶꢷꢸꢢꢹꢙꢰꢱꢺꢻꢹꢼꢽꢧꢨꢾꢿꢢꢗꢇꣀ⼜ꣁꣂꣃ꣄ꢴꢵ

ꢺꣅ꣆꣇꣈ꢢ꣉꣊ꢇ꣋ꢋꢃ꣌ꢢ꣍꣎ꢚ꣏꣐ꣂꢍ꣑꣒꣓ꢢ꣔꣕ꢧ꣖꣗꣘꣙꣚꣛ꢇ꣜꣝꣖꣞ꢇ꣟꣠ꢖ꣡꣢ꢕ꣣꣦去ꢚꢢꢚ꣙꣧꣨꣩ꢇ꣪꣫ꢀ꣬ꢣ去꣭

ꢇꢖ꣡꣢

꣮꣯꣪꣰ꢢ꣱ꢧꢚ⼜ꣲ映ꣳꣴꣵꣶꣷ꣸꣹ꢌ꣺ꣻ꣼ꣽꢢꢞꢟ务ꣾꣿꢧ꤀꤁꤂꤃꤄ꢍ

꣦去ꢚꣃ꣇꤅ꢺ꤆꤇꣭꤈꤉ꢢ꣇ꤊꢇꤋꤌꢦꢖꤍꤎꤏꢢꤐꤑꢧ新しい都市の物語A

TALE

OF

NEW

CITIES#7

OF

12

TRENDS

FOR

2023THE

GREAT

OPT

OUT42THEGREATOPT

OUT:BYTHENUMBERSꢀꢁꢂꢃꢄꢅꢆ40%64%ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔ——ꢕ18-34ꢖꢈꢗꢘꢋ务ꢙꢚ59%ꢈꢋꢛꢜꢝꢞꢟꢠ

ꢡꢢꢣꢤꢋꢌ务ꢈꢥ

ꢦꢧ叙ꢙꢡꢕ35-45ꢖꢨ55ꢖꢩ副ꢈꢪꢫꢬ务ꢙꢆꢭꢮꢯꢰꢱꢜ40%ꢨ23%ꢲꢳBankrate,

2021ꢴ2870%64%ꢈꢗꢘZꢵ去ꢶꢷꢪꢸꢜꢙꢝꢞꢟꢠ

ꢹꢺꢤꢻ⼜ꢈꢼꢪꢌꢽꢲꢳMintelꢴ2970%ꢈꢾꢿꣀꣁꢙꣂꣃ꣄ꢭꣅ

꣇꣈꣉꣊꣋ꢈ꣌꣍꣎꣏ꢷꢻ⼜ꢈ꣐꣑ꢙꢻ⼜꣒꣓꣔꣕ꢲꢛ꣖ꢙ꣗ꢾꢿꢈ꣘꣙꣚ꢕ꣛꣜꣝模꣞꣟꣠ꢈꢲꢳVisier,

2022ꢴ30新

し

い

都

市

の

物

語ꤲꤳ꤈ꢤꢑꤴ꤂ꢵꢊꢶꢷ

ꢟꢭꢮꢟA

TALE

OF

NEW

CITIES#7

OF

12

TRENDS

FOR

2023THE

GREAT

OPT

OUT43THEGREATOPT

OUT:WHAT

IT

LOOKSLIKEꢀꢁꢂꢃꢄꢅꢆꢅꢆꢇꢈꢉꢀꢁꢂꢃꢄ꣫꣬꣭꣮ꢏꢀ⼜ꢊ꣯꣰꣔꣱ꣲꣳꣴꣵꣶꣷ꣸꣹ꣅ꣤꣺ꢷ

ꣻ꣼ꣽꣾꢊꢀ⼜ꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗ导ꢘ

ꢙꢚ软

꤀꤁꤂꤃ꢅ꣐油꣇ꢏ告ꢺꢂꢊ꤄꤅

ꢁꢂ꤇ꢃꢒꢓ꣌割꤈历꤉꣍ꢊꢛꢜꢝꢞꢟApp

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