经管学术英语智慧树知到课后章节答案2023年下山东管理学院

经管学术英语智慧树知到课后章节答案2023年下山东管理学院山东管理学院

第一章测试

Whatismarketing?（）

A:marketingisdiscoveringandgivingconsumerswhattheywantandneed.B:Marketingisnotonlysellingandadvertising.C:Marketofferingsarenotlimitedtophysicalproducts.D:Marketingbroadlyincludesservices、events、experiences、placesandsoon

答案:marketingisdiscoveringandgivingconsumerswhattheywantandneed.;Marketingisnotonlysellingandadvertising.;Marketofferingsarenotlimitedtophysicalproducts.;Marketingbroadlyincludesservices、events、experiences、placesandsoon

Marketingisdiscoveringandgivingconsumerswhattheywantandneed,anddoingthisataprofit.（）

A:错B:对

答案:对

Whatdoestheprocessofmarketingresearchinclude?（）

A:problemdefinitionB:analyzingdataC:thefindingsandtheimplicationsD:searchingforandcollectinginformation

答案:problemdefinition;analyzingdata;thefindingsandtheimplications;searchingforandcollectinginformation

Companiesshoulddomarketingresearchbeforedesigningflexiblemarketingstrategies.（）

A:对B:错

答案:对

Whatisdistributionresearch?（）

A:studiesofpremiums,coupons,anddealsB:Researchofimportandexportregulationsandpractices.C:examiningbrandpreferencesandbrandattitudeD:Purchasebehaviorstudy

答案:Researchofimportandexportregulationsandpractices.

Brandawarenessresearchareoftenconductedbycompaniestoassesstheirpositionsinthemarket.（）

A:错B:对

答案:对

Primarydataarepreviouslycollecteddataforanotherpurpose.（）

A:对B:错

答案:错

Primarydataiscollectedspecificallyfortheresearchproblemunderstudy.（）

A:对B:错

答案:对

Whatareincludedasthedifferenttypesofqualitativeresearchmethods?（）

A:casestudyresearchB:in-depthinterviewC:datacollectionforonlinequestionnairesD:focusgroupsdiscussion

答案:casestudyresearch;in-depthinterview;focusgroupsdiscussion

SWOTanalysisisaprocesswherethemanagementteamidentifiestheinternalandexternalfactorsthatwillaffectthecompany'sfutureperformance.（）

A:错B:对

答案:对

第二章测试

Wherethereistheinternationalbusiness,thereisinterculturalcommunication.（）

A:对B:错

答案:对

Whatexpressionsconcerningcultureoniontheoryiscorrect?（）

A:TheOuterlayersofthecultureonionconsistsofsymbolssuchasthewaypeoplearedressed,thelanguagetheyspeak.B:Thethirdskinisrituals.Festivals,religiouspracticesbelongtothiscategory.C:Thesecondskinisheroes.Thesepeoplecanberealorimagery.D:Valuesaretheinnermost"skinoftheonion"andtheyincludeprinciples,goals,orstandardsect.

答案:TheOuterlayersofthecultureonionconsistsofsymbolssuchasthewaypeoplearedressed,thelanguagetheyspeak.;Thethirdskinisrituals.Festivals,religiouspracticesbelongtothiscategory.;Thesecondskinisheroes.Thesepeoplecanberealorimagery.;Valuesaretheinnermost"skinoftheonion"andtheyincludeprinciples,goals,orstandardsect.

There’sneithersuperiornorinferiorcharacteristicsofculture.（）

A:对B:错

答案:对

Whatisnotthecharacteristicsoflargepowerdistancecultures?（）

A:Subordinatesareoftenveryrespectfultotheirleaders.B:Employeeshavetherightsandfeelsfreetocomplain.C:Employeesexpecttheirbossestomakedecisionsforthem.D:Thesuperiorsmakethedecisionandareentitledtomoreprivileges.

答案:Employeeshavetherightsandfeelsfreetocomplain.

Collectivistsemphasizebuildingrelationshipswithothersandtaskaccomplishmentbecomesanindirectorsecondarygoal.（）

A:错B:对

答案:对

Whatarethefeaturesinhighmasculinitycultures?（）

A:Demonstratingyoursuccessareseenaspositivecharacteristics.B:Demonstratingyoursuccessisnotwelcomed.C:Femalesdominateasignificantportionofthesociety.D:Malesdominateasignificantportionofthesociety

答案:Demonstratingyoursuccessareseenaspositivecharacteristics.;Malesdominateasignificantportionofthesociety

Glocalization,whichmeansglobalizationandlocalization,isveryimportantininternationalmarketing.（）

A:错B:对

答案:对

Businesscultureofhighuncertaintyavoidancesocietyhasthefollowingfeatures（）

A:Employeeswouldprefertokeeptheirpensionfundsinasafeandlowinterestaccount.B:Employeesarenotlikelytotryanythingnew.C:Employeestendtoprefertotryanythingnew.D:Employeesarewillingtohavetheirpensionfundsinvestedinthestockmarket

答案:Employeeswouldprefertokeeptheirpensionfundsinasafeandlowinterestaccount.;Employeesarenotlikelytotryanythingnew.

Countrieswithshort-termorientationprefertoinvestinlifelongpersonalnetworks.（）

A:对B:错

答案:错

Whataretheprinciplesthatweshouldkeepinmindnacademicwriting?（）

A:clarityB:formalityC:modestyD:efficiency

答案:clarity;formality;modesty;efficiency

第三章测试

___________requiresthatthecompanycouldbethelowestcostproducer,yetnotofferthelowest-pricedproductsorservices.（）

A:ProductdifferentiationB:CostleadershipC:GlobalproductstrategyD:Verticalintegration

答案:Costleadership

Thestart-uphasmadeitselfaleadingsupplierofinformationtechnology___________.（）

A:infrastructureB:dominanceC:transportD:consequences

答案:infrastructure

Unlikepersuasivewriting,anargumentativeessayismoreconcernedwith________thanwithbehaviors.（）

A:logicalthinkingB:beliefsC:evidenceD:topic

答案:beliefs

Intheintroductionofargumentation,whatcontentcanyoucover?（）

A:CreateinterestonthepartofthereaderB:IdentifytheissueclearlyC:UsethereasonstoformtheoutlineD:Askaprovocativequestionorchallengingapopularbelief

答案:Createinterestonthepartofthereader;Identifytheissueclearly;Askaprovocativequestionorchallengingapopularbelief

Whatthingsshouldyoubeavoidedinwritingaconclusion?（）。

A:JustrephrasingthemainideaB:DescribingspecificdataorevidenceC:AskingaquestionthatleavesthereaderuncertainD:Re-emphasizingtheimportanceoftheissue

答案:Justrephrasingthemainidea;Describingspecificdataorevidence;Askingaquestionthatleavesthereaderuncertain

Whatshouldbecoveredinanargumentparagraph?（）

A:DataandexamplesB:ClosingsentenceC:TopicsentenceD:Evidenceandreasoning

答案:Closingsentence;Topicsentence;Evidenceandreasoning

Culturalandinstitutionalinfluencesinformandconstrainthestrategicdevelopmentoforganisations.（）

A:对B:错

答案:对

Productdifferentiationreferstotheeffortoforganizationstoofferauniquevaluepropositiontoconsumers.（）

A:对B:错

答案:对

CostLeadershipisastrategythatorganizationsimplementbyprovidingtheirproductsandservicesashighasconsumersarewillingtopay.（）

A:对B:错

答案:错

Integrity,collaboration,proactivityandcreativityarethevaluesofTencent.（）

A:对B:错

答案:对

第四章测试

Remember，nothinghurtsconcentration______readingtooslowly.（）

A:morethanB:ratherthanC:aswellasD:insteadof

答案:morethan

Neverbefore_______sorapidlydevelopingasitistoday.（）

A:hasourcountrybeenB:ourcountrybeenhasC:hasbeenourcountryD:ourcountryhasbeen

答案:hasourcountrybeen

Thehousewasquietinthenight，_______theoccasionalcoughingfrommythroat.（）

A:insteadofB:suchasC:exceptforD:asfor

答案:exceptfor

He’llget_____hisdisappointmentandbecheerfulagainbytomorrowmorning.（）

A:awayB:overC:throughD:outof

答案:over

You'dbetterleavethings________ifyoudon’tknowhowtodealwiththem.（）

A:offB:outC:overD:alone

答案:alone

Youngpeoplearekeener___highpayandpromotionbutlessconcernedwithsecurityandjobsatisfactionthanolderpeople.（）

A:onB:toC:forD:at

答案:on

Ifapolicydoesnot________withasociety'svalues,thelikelihoodofsuccessdiminishes.（）

A:confirmB:combineC:coincideD:cohere

答案:coincide

Hedidnot_____easily,butwaswillingtoacceptanyconstructiveadviceforaworthycause（）

A:wrestleB:compromiseC:approachD:communicate

答案:communicate

Ifmorethanoneitemisordered,theywillbe_______inseparatepackages.（）

A:dischargedB:deprivedC:derivedD:Dispatched

答案:Dispatched

Thesebooksareworthnextto________tothemiftheydonotwanttoread.（）

A:nothingB:everythingC:AnythingD:something

答案:nothing

第五章测试

ComponentsofabusinessmodelmayNOTinclude（）.

A:growthmodelB:marketsegmentC:CustomereatinghabitsD:customervalueproposition

答案:Customereatinghabits

Whichonesaretypesofinnovation?（）

A:ServiceinnovationB:BusinessModelInnovationC:ProcessimprovementD:Productdevelopment

答案:Serviceinnovation;BusinessModelInnovation;Processimprovement;Productdevelopment

Afirm’scustomervaluepropositiondependson（）.

A:relationshipswithcustomersB:profitsandmonetizingstrategiesC:itsproducts/servicesandtheirattributesD:itsreputation/image

答案:relationshipswithcustomers;itsproducts/servicesandtheirattributes;itsreputation/image

Innovationisnotoneofthemostimportantdrivingfactorsforthelong-termsuccessofcompanies.（）

A:对B:错

答案:错

Thefirstthreepartsoftheinnovationprocessmakeupthefuzzyfrontendoftheinnovationprocess.（）

A:错B:对

答案:对

Abusinessmodelisaframeworkorrecipeformakingmoney—forcreatingandcapturingvalue.（）

A:对B:错

答案:对

Marketsegmentisthestructurethroughwhichafirmmonetizesthevaluepropositionthatitofferscustomers.（）

A:错B:对

答案:错

Thehigherthewillingnessofcustomerstopay,thebetterafirm’schancesofobtaininghighpricesforthebenefitsofferedtocustomers.（）

A:对B:错

答案:对

Skimmingandscanningaretwoverydifferentstrategiesforspeedreading.（）

A:对B:错

答案:对

Anabstractisashortsummaryofalongerwork(suchasathesis,dissertationorresearchpaper).（）

A:对B:错

答案:对

第六章测试

Whatarethefunctionsofhumanresourcemanagement?（）

A:TraininganddevelopmentB:HumanresourcesplanningC:CompensationandbenefitsD:Performanceevaluation

答案:Traininganddevelopment;Humanresourcesplanning;Compensationandbenefits;Performanceevaluation

Compensationandbenefitsaregoodmeansforanorganizationtorecruitandretainqualityemployees.Well-designedcompensationandbenefitscanhelpmotivateemployeestoexceleachdayatwork.（）

A:错B:对

答案:对

theorganization'sperformanceobjectivesaredeterminedbythecompany'sstrategy,developmentplanningandcorporateobjectives.（）

A:错B:对

答案:对

Internationalhumanresourcemanagementisbasedonhumanresourcemanagementwiththeadditionofcross-culturalandinternationalfactors.（）

A:错B:对

答案:对

Paraphrasingisaboutsubstitutingwordsforotherwordsandchangingthewordorderoftheoriginalsentence.（）

A:对B:错

答案:错

Grammaticallyspeaking,whenwewanttomentionwhatsomebodyelsehassaid,wecanchoosedirectspeechorindirectspeech.（）

A:对B:错

答案:对

Indirectspeech,alsoreferredtoasreportedspeech.（）

A:错B:对

答案:对

Youcouldmakeyourparaphrasesrelevant,accurateandintegratedbyusingFRANCIS.（）

A:对B:错

答案:对

Paraphrasesshouldbeusedtofurthertheargumentsthatarebeingdevelopedintheessay.（）

A:对B:错

答案:对

Ausefulparaphrasingtechniqueisthefollowingone,whichconsistsof：（）

A:Readtheoriginalpieceoftextrepeatedly,untilyoureallyunderstanditsmeaning.B:Puttheoriginaltextaway.C:DecidehowtheideasfromtheoriginaltextfitintoyouressayD:Writedowninnoteform,andinyourownwords,whatthetextsays.

答案:Readtheoriginalpieceoftextrepeatedly,untilyoureallyunderstanditsmeaning.;Puttheoriginaltextaway.;Decidehowtheideasfromtheoriginaltextfitintoyouressay;Writedowninnoteform,andinyourownwords,whatthetextsays.

第七章测试

Thepost-’80sshoppersliked_______.（）

A:cost-effectiveproductsB:anintegratedplatformC:fashionproductsD:thebrand

答案:cost-effectiveproducts

NewRetailisa______thatbridgese-commerce,physicalretail,andlogisticsinordertoimprovetheefficiencyofsellingandbuying,aswellasimprovingcustomers’shoppingexperience.（）

A:transformativebusinessmodelB:in-storeexperienceC:physicalstoreD:paymenttransactions

答案:transformativebusinessmodel

Unlikeotherautomakers,Tesladoesn’t________revenuesimplybymakingcars.（）

A:declineB:transformC:convertD:generate

答案:generate

WhatarethecharacteristicsofOrientalSelection’slivestreamers?（）

A:OwnExperiencesB:BilingualTeachingC:OnlineShoppingD:StoriesaboutAgriculturalProduct

答案:OwnExperiences;BilingualTeaching;StoriesaboutAgriculturalProduct

WhatdoesSuning’sbusinessscopecover?（）

A:RetailB:FinancialservicesC:CateringservicesD:Realestate

答案:Retail;Financialservices;Realestate

Whatarethetipsofusingvisualaids?（）

A:ExplainvisualaidsB:MakevisualsclearandshowsimplemessagesC:UsecoloreffectivelyD:IncludesmanyfonttypesinPowerPoint

答案:Explainvisualaids;Makevisualsclearandshowsimplemessages;Usecoloreffectively

Newretailisatransformativebusinessmodelthatenablesseamlessengagementbetweentheonlineandofflineworlds.（）

A:对B:错

答案:对

Whenyouaregivenaquestiontoanswerinyourpresentation,youdon’tneedtonarrowdownthetopic.（）

A:对B:错

答案:错

Extendedexamplemakesthepointfarmorevividly.（）

A:错B:对

答案:对

TheinfrastructureprojectisakeypartofChina’sBeltandRoadinitiative.（）

A:对B:错

答案:对

第八章测试

Negotiationisdefinedas“anagreementbetweentwoormoreparties,withallpartieshavingtherighttoveto”.（）

A:错B:对

答案:对

Businessnegotiationreferstothebehaviorandproc