电子商务英语 参考试卷

《电子商务专业英语》参考试卷命题人：张强华司爱侠参考试卷一、写出以下单词的中文意思（每小题0.5分，共10分）1compliance11chargeback2feedback12container3insurance13customize4scalable14delivery5shortage15distribution6priority16functionality7invoice17hub8replenishment18interface9brick-and-mortar19iteration10carrier20keyword二、根据给出的中文意思，写出英文单词（每小题0.5分，共10分）1n.规划，设计，布局11vt.履行，执行2n.链接12n.缺陷3n.物流，后勤13n.收条，收据4n.维护，保持14v.&n.再订购5n.原料；材料；素材15n.保留率6n.商机16n.出货，装船7n.选项，选择权，[经]买卖的特权17n.标准8v.外包，外界供应18n.供应者，补充者，厂商，供给者9n.货盘19n.仓库，货栈vt.贮入仓库10n.付款，支付，报酬20vt.履行，执行1add-to-cartrate2assumerisk3backlink4bouncerate5businessmodel6cashflow7channelmanagement8cross-bordere-commerce9customerreview10customersatisfaction四、根据给出的中文意思，写出英文短语（每小题1分，共10分）1滞销商品2参与率3固定成本4定货单5付费流量6支付网关7利润空间，利润率8零售店9购物车10社交媒体营销五、写出以下缩略语的完整形式和中文意思（每小题1分，共10分）缩略语完整形式中文意思13PL2B2C3CAC4CRM5COGS6EPS7ERP8NFC9ROI10SEO六、阅读短文，回答问题（每小题2分，共10分）SellerCodeofConductAllsellersareexpectedtoadheretothefollowingpolicieswhenlistingproductsonAmazon.SelleroffensesandprohibitedcontentcanresultinsuspensionofyourAmazonaccount.ThispolicyrequiresthatsellersactfairlyandhonestlyonAmazontoensureasafebuyingandsellingexperience.Allsellersmust:•ProvideaccurateinformationtoAmazonandourcustomersatalltimes•ActfairlyandnotmisuseAmazon’sfeaturesorservices•NotattempttodamageorabuseanotherSeller,theirlistingsorratings•Notattempttoinfluencecustomers’ratings,feedback,andreviews•Notsendunsolicitedorinappropriatecommunications•NotcontactcustomersexceptthroughBuyer-SellerMessaging•NotattempttocircumventtheAmazonsalesprocess•NotoperatemorethanonesellingaccountonAmazonwithoutalegitimatebusinessneedViolatingtheCodeofConductoranyotherAmazonpoliciesmayresultinactionsagainstyouraccount,suchascancellationoflistings,suspensionorforfeitureofpayments,andremovalofsellingprivileges.Moredetailsaboutthesepoliciesarebelow.AccurateInformationYoumustprovideaccurateinformationtoAmazonandourcustomers,andupdatetheinformationifitchanges.Forexample,thismeansthatyoumustuseabusinessnamethataccuratelyidentifiesyourbusinessandlistyourproductsinthecorrectcategory.ActingFairlyYoumustactfairlyandlawfullyandmaynotmisuseanyserviceprovidedbyAmazon.Examplesofunfairactivitiesinclude:•ProvidingmisleadingorinappropriateinformationtoAmazonorourcustomers,suchasbycreatingmultipledetailpagesforthesameproductorpostingoffensiveproductimages•Manipulatingsalesrank(suchasbyacceptingfakeordersorordersthatyouhavepaidfor)ormakingclaimsaboutsalesrankinproducttitlesordescriptions•Attemptingtoincreasethepriceofaproductafteranorderisconfirmed•Artificiallyinflatingwebtraffic(usingbotsorpayingforclicks,forexample)•AttemptingtodamageanotherSeller,theirlistingsorratings•AllowingotherpeopletoactonyourbehalfinawaythatviolatesAmazon’spoliciesoryouragreementwithAmazonRatings,Feedback,andReviewsYoumaynotattempttoinfluenceorinflatecustomers’ratings,feedback,andreviews.Youmayrequestfeedbackandreviewsfromyourowncustomersinaneutralmanner,butmaynot:•Payfororofferanincentive(suchascouponsorfreeproducts)inexchangeforprovidingorremovingfeedbackorreviews•Askcustomerstowriteonlypositivereviewsoraskthemtoremoveorchangeareview•Solicitreviewsonlyfromcustomerswhohadapositiveexperience•Reviewyourownproductsoracompetitors’productsCommunicationsYoumaynotsendunsolicitedorinappropriatemessages.AllcommunicationstocustomersmustbesentthroughBuyer-SellerMessagingandbenecessaryforfulfillingtheorderorprovidingcustomerservices.Marketingcommunicationsareprohibited.CustomerInformationIfyoureceivecustomerinformationsuchasaddressesorphonenumberstofulfillorders,youmayusethatinformationonlytofulfillordersandmustdeleteitaftertheorderhasbeenprocessed.Youmaynotusecustomerinformationtocontactcustomers(exceptthroughBuyer-SellerMessaging)orshareitwithanythird-party.CircumventingtheSalesProcessYoumaynotattempttocircumventtheAmazonsalesprocessordivertAmazoncustomerstoanotherwebsite.Thismeansthatyoumaynotprovidelinksormessagesthatpromptuserstovisitanyexternalwebsiteorcompleteatransactionelsewhere.MultipleSellingAccountsonAmazonYoumayonlymaintainoneSellerCentralaccountforeachregioninwhichyousellunlessyouhavealegitimatebusinessneedtoopenasecondaccountandallofyouraccountsareingoodstanding.Ifanyofyouraccountsarenotingoodstanding,wemaydeactivateallofyoursellingaccountsuntilallaccountsareingoodstanding.Examplesofalegitimatebusinessjustificationinclude:•Youownmultiplebrandsandmaintainseparatebusinessesforeach•Youmanufactureproductsfortwodistinctandseparatecompanies•YouarerecruitedforanAmazonprogramthatrequiresseparateaccountsFilingInfringementNoticesasanAgentorBrandProtectionAgencyAmazonunderstandsthatmanybrandsmaychoosetohavebrandprotectionagenciesoragentsreportintellectualpropertyinfringementontheirbehalfandacceptssubmissionsfromauthorizedagents.However,Amazondoesnotpermitindividualswithactivesellingaccountstofileinfringementnoticesasanagentofabrandwhenthefilingofthosenoticescouldbenefittheirownsellingaccount(throughremovingcompetinglistings,forexample).Anysellersfilingnoticesasanagenttobenefittheirownstatusasasellermayhavetheirsellingaccountterminated.Whatdoesthispolicyrequire?WhatmayviolatingtheCodeofConductoranyotherAmazonpoliciesresultin?Whatmayyoudoifyoureceivecustomerinformationsuchasaddressesorphonenumberstofulfillorders?Whatmaywedoifanyofyouraccountsarenotingoodstanding?WhatdoesAmazonnotpermitindividualswith？七、将下列词填入适当的位置（每词只用一次）。（每小题10分，共20分）填空题1供选择的答案:charactersexistingexperienceupdateinformationrulescodedetailproductdescribeProductDetailPageRulesCustomerswillfirstlearnaboutyouroffersonaproductdetailpage.Thepoliciesbelowensureeachproductdetailpagecoversasingleuniqueitem.Thishelpsgivecustomersaclearandconsistentbuying___1___.

Ingeneral,youwillneedto:•ComplywithanyrelevantstyleguidesandrefrainfromusingHTML,JavaScript,orothercode.•Excludeinappropriatecontentsuchasobsceneoroffensivematerials,linksorcontactinformation,plotspoilers,reviewsorrequestsforreviews,andadvertising.•Accuratelycategorizeand___2___yourproducts.•Refrainfromcreatingduplicatepagesforaproductthatalreadyhasadetailpage.•Createnewdetailpagesfornewproductsorversions.•Onlycreatevalid“variations”thatrelatetotheprimary___3___.Policiesforwritinglistings•Complywiththerelevantstyleguidefortheproductyou'relisting.Youcanfindgeneral___4___thatapplytoallproductsinthe

AmazonServicesQuickStartStyleGuide.Sometypesofproducthaveextrastyleguidelines.•Don’tuseHTML,JavaScript,orothertypesof___5___inyourproductdetailpages.

Asaspecialcase,youcanuselinebreaks</br>inthedescription.•Producttitlesmustnothavemorethan200___6___,includingspaces.Thisupperlimitappliestoallcategories.

Somecategoriesmighthavealimitofevenfewercharacters.•ComplywithAmazonlistingstandardsforanyproductsoldonAmazon.Failuretodosocreatesanegativecustomerexperienceandmayresultinyoursellingprivilegesbeingtemporarilyorpermanentlyremoved.Policiesforaddingdetailpages•YoucannotadddetailswhichinfringeupontheIPrightsofotherpartiesorindividuals.•YoumustnotuseAddaProduct,inventoryfiles,andAmazonMarketplaceWebServices(AmazonMWS)listingAPIsforanypurposeotherthanlistingproductsonAmazon.•Youmustnotusefalseproductidentification___7___inproductdetailpages.ThisincludesUPCcodesandpublicationdates.•YoumustnotcreateaproductdetailpageforaproductalreadyinAmazon'scatalog.•Youmustnotuseproductdetailpagestocross-merchandiseorcross-promoteaproduct.•ForBooks,Music,Videos,andDVDs(BMVD),youmustnotuseasingleproductdetailpagetoadvertisemorethanoneproduct.BMVD-onlyproductbundlesmustbedefinedbythepublisherormanufacturerandhaveasingleISBN,UPC,orEANthatisdifferentfromtheproductidentifierofanysingleiteminthebundle.Policiesforeditingdetailpages•Youmayonly___8___detailpagestobetterormoreaccuratelydescribetheproductasoriginallylisted.Forexample,permissibleupdatesincludeadditionaldetails,clarifications,grammaticalfixes,orremovalofcontentthatviolatesAmazonpolicy.•Youmustnotuseanexistinglistingforanewversionofaproduct.Thisincludeschangesincolor,size,material,features,andproductname.Instead,createanewproduct___9___pageforeachnewversion.Forexample,amanufacturerupdatesitsstreamingmediaplayerbyaddinganewremotecontrolwithfourbuttonsinsteadoftwo.ThisproductismateriallydifferentfromtheolderversionanditmustbelistedasanewASIN.•Ifyouchoosetore-brandaproductyoumustcreateanewASINratherthanupdatean___10___ASIN.Thisistrueeveniftheproductisunbrandedanddoesnotchangemateriallyafterthebrandchange.Thisincludesaddingabrandtoapreviouslyunbrandedproduct.填空题2供选择的答案:employeesknowledgerefundchangediscountmanipulatingsellersmemberauthenticviolationsCustomerProductReviewsPoliciesCustomerreviewsareanintegralpartofthecustomershoppingexperienceonAmazon.Customersusethesereviewstolearnmoreabouttheproduct,assesswhetheritfitstheirneeds,andmakeaninformedpurchasedecision.Customerreviewsalsohelp___1___understandthecustomers’sentimentabouttheirproducts,whatfeaturesoraspectsoftheproductcustomerslike,andwhatareasneedimprovements.Reviewsalsoprovidesellerswithideasonhowtoimprovetheirproducts.Inorderforcustomerreviewstocontinuetoprovidethesebenefitstocustomersandsellers,theyhavetoremainatrueand___2___reflectionofcustomers’experienceswiththeproducts.Amazon's

CommunityGuidelines

havespecificpoliciesthataremeanttoprotecttheauthenticityofCustomerReviews,andweaskyoutocomplywiththesepoliciesandreportany___3___youmightnotice.WestronglyurgeyoutothoroughlyreviewAmazonCustomerReviewspoliciesandimmediatelycorrectanyviolatingactions.Itisimportantthatyoueducateyourbusinesspartners,___4___,andanythird-partypartnersyouworkwithaboutthesepoliciesaswell.Anyinfractionsbyyourbusinesspartners,employees,orthirdpartyagencieswillresultinenforcementactions,evenifithappenedwithoutyour___5___orconsent.ViolationstoCustomerReviewspoliciesinclude,butarenotlimitedto,theseactions:•Asellerpostsareviewoftheirownproductortheircompetitor'sproduct.•Aselleroffersathirdpartyafinancialreward,___6___,freeproducts,orothercompensationinexchangeforareviewontheirproductortheircompetitor’sproduct.Thisincludesusingservicesthatsellcustomerreviews,websites,orsocialmediagroups.•Asellerofferstoprovidea___7___orreimbursementafterthebuyerwritesareview(includingreimbursementviaanon-Amazonpaymentmethod).Thiscouldbedoneviabuyer-sellermessagingonAmazonordirectlycontactingcustomersorusing3rd

partyservices,websites,orsocialmediagroups.•Asellerusesathird-partyservicethatoffersfreeordiscountedproductstiedtoareview(forexample,areviewclubthatrequirescustomerstoregistertheirAmazonpublicprofilesothatsellerscanmonitortheirreviews).•Afamily___8___oremployeeofthesellerpostsareviewoftheseller'sproductoracompetitor'sproduct.•Asellerasksareviewertochangeorremovetheirreview.Theymightalsoofferarefundorothercompensationtoareviewerinexchangefordoingso.•AsellerdivertsnegativereviewstobesenttothemortoadifferentfeedbackmechanismwhilepositivereviewsaresenttoAmazon.•Asellercreatesavariationrelationshipbetweenproductswiththeaimof___9___reviewsandboostingaproduct’sstarratingviareviewaggregation.•AsellerinsertsarequestforapositiveAmazonrevieworanincentiveinexchangeforareviewintoproductpackagingorshippingbox.•Asellerusesacustomeraccounttowriteor___10___areviewonhisorhiscompetitor’sproduct.Amazonhasazero-tolerancepolicytowardsanycustomerreviewsviolations.Ifwedetectanyattemptstomanipulatecustomerreviews,wetakeimmediateactionsthatinclude,butarenotlimitedto:•Immediateandpermanentwithdrawaloftheseller’ssellingprivilegesonAmazonandwithholdingoffunds.•Theremovalofalltheproduct’sreviewsandpreventingtheproductfromreceivingfuturereviewsorratings.•PermanentdelistingoftheproductfromAmazon.•Legalactionagainsttheseller,includinglawsuitsandreferraltocivilandcriminalenforcementauthorities.•Disclosingtheseller’snameandotherrelatedinformationpublicly.八、短文翻译（每小题10分，共20分）翻译题1.FreeTradeZoneWarehouseWhatIsaFreeTradeZone(FTZ)Warehouse?FreeTradeZonesareusuallylocatednearCustomsandBorderProtectionportsofentry.FTZwarehouseswerecreatedinthe1930stohelpU.S.companiesimprovetradeandincreasetheircompetitivenessatthegloballevel.Incontrastto

bondedwarehouses,whicharetypicallycustoms-controlledfacilities,FTZwarehousesoperateunderadifferentsetofrules.Further,taxguidelinesaredifferentforFTZwarehouses.HowAreFTZWarehousesUsed?AFTZwarehouseallowsyoutoimportalmostanytypeoflegalmerchandisewithoutpayingexpensiveimportdutiesordealingwithothertypesofformalcustomsentryprocedures.Theonlypaperworkthatneedstobefiledisacustomsentryformforanymerchandiseyouwanttoremovefromthewarehouselater.Youcanchoosetohavethetariffineffecteitherwhenthegoodsenterthewarehouseorwhenthey’reshippedout.BenefitsofaFTZWarehouseBecauseaFTZwarehouseallowsyoutoimportgoodswithoutdutiesormostfeesandinventorytaxes,theobviousbenefitiscostsavings.SavingsarefurtherincreasedbecauseaFTZalsoprovides:•Relieffrominvertedtariffs•Dutyexemptionsonre-exports•Dutyeliminationonwaste,scrapandyieldloss•CustomsdutyexemptionsonFTZ-to-FTZtransfers•Betterqualitycontrol,complianceandinventorytracking•IndefinitestorageofgoodsAFTZwarehousealsopermitsassemblyandtesting,destruction,salvaging,processing,cleaning,mixing,relabeling,repackagingandmore.YoucanevenmanufactureinaFTZwarehousewithspecialpermissionfromtheFTZboard.TaxesandCustomsRegulationsforFTZWarehousesAnylegalmerchandise,domesticorforeign,canbestoredinaFTZwarehouse.Merchandiseimportedfromanothercountryisnottaxeduponentry,butinsomespecialcasesaFederalExciseTaxmightbechargedfordomesticgoodswhenthey’readmitted.IfimportedmerchandisegetsshippedforexportwithoutleavingtheFTZ,thennotaxordutyischargedonthegoods.CustomsentryregulationsonlyapplytogoodswhentheyareremovedfromaFTZforconsumptionintheUnitedStates.Nodutyisrequiredongoodsthataredestroyed,damagedorclassifiedasnon-usableforanyreason.Allmerchandise,domesticorforeign,canbestoredforanunlimitedamountoftime.翻译题2.KeepingYourAccountInformationSecureThesecurityofyouraccountisimportanttousbecauseitiscentraltoyourbusiness.WerecommendthefollowingbestpracticestoreinforcethesecurityofyourAmazonaccount:Setup

Two-StepVerification

forallofyourAmazonaccounts.Youcanreinforceyourpasswordsecurityinthiswayasyouarerequiredtoenteranadditionalcodefromyourphoneswhensigningintoyouraccount.Thiscangreatlyreducetheriskofunauthorizedaccessifthepasswordiscompromised.Pickstrongpasswordsthataredifferentforeachofyouraccountsand

changeyourpassword

regularly.Makesurethattheemailaddressorthemobilenumberthatyouusetosign-intoyouraccountisup-to-date.Ifyourbusinesshas

multipleusers,thenhaveeachusersetuptheirownaccountandthenlinkyouraccounts.

Ensurethatyouregularlyreviewsecondaryuserswhohaveaccesstoyouraccountandrevokeaccesstouserswhonolongerneedaccess.ReviewyourNotificationSettingsandensurethatyouhavetherequiredsetuptoreceivenotificationsofimportantactionsbeingtakenonyouraccount.Bewareofphishing.Amazonneverasksyoutoverifysensitiveinformationviaemail.Submitsuchinformationonlywhencompletinganorderonourwebsite,registeringtosellonAmazon,orupdatingaccountinformationinSellerCentral.Ifyouareeverindoubtabouttheauthenticityofanemail,visitoursitedirectlybytypingtheaddressintoyourbrowserbar,ratherthanclickinganylinks.IfyoubelieveyourAmazonaccounthasbeencompromised,followthestepsbelow:•ChangeyourSellerCentralloginpassword.Ifyouarenotabletologintoyouraccount,contactSellerSupport.•Reviewthefollowinginformationinyouraccounttodetermineifanychangeshavebeenmade:Emailaddresspreferences,paymentinformation,userpermissions,Amazonstorefrontdetailsandlistingandconditionnotes.•Youremailaccountmighthavebeencompromisedaswell.Considerchangingtheemailaddressassociatedwithyouraccountanduseadifferentpasswordforyouremailaccount.•Ifyoureceiveemailsorlinksthatyoususpectarephishingattempts,reportthemto

stop-spoofing@.•ContactSellerSupporttoreportthatyouraccounthasbeencompromised.

参考试卷答案一、写出以下单词的中文意思（每小题0.5分，共10分）1compliancen.合规性；遵守，服从11chargebackn.退款2feedbackn.反馈12containern.集装箱3insurancen.保险，保险单，保险费13customizev.定制，用户化4scalableadj.可升级的14deliveryn.交付，交货5shortagen.缺货，不足，缺乏15distributionn.分配，分发，发送6priorityn.优先，优先权；重点16functionalityn.功能性7invoicen.发票，发货单v.开发票，记清单17hubn.枢纽，中心8replenishmentn.补给，补充18interfacen.界面；接口9brick-and-mortaradj.实体的19iterationn.迭代，反复；重述；循环10carriern.运输工具；运货商20keywordn.关键字，关键词二、根据给出的中文意思，写出英文单词（每小题0.5分，共10分）1n.规划，设计，布局layout11vt.履行，执行perform2n.链接link12n.缺陷pitfall3n.物流，后勤logistics13n.收条，收据receipt4n.维护，保持maintenance14v.&n.再订购reorder5n.原料；材料；素材material15n.保留率retention6n.商机niche16n.出货，装船shipment7n.选项，选择权，[经]买卖的特权option17n.标准standard8v.外包，外界供应outsource18n.供应者，补充者，厂商，供给者supplier9n.货盘pallet19n.仓库，货栈vt.贮入仓库warehouse10n.付款，支付，报酬payment20vt.履行，执行perform1add-to-cartrate加入购物车率2assumerisk承担风险3backlink反向链接4bouncerate弹出率，跳离率，网站跳出率5businessmodel商业模型，业务模式6cashflow现金流7channelmanagement渠道管理8cross-bordere-commerce跨境电子商务9customerreview顾客评论10customersatisfaction客户满意度四、根据给出的中文意思，写出英文短语（每小题1分，共10分）1滞销商品deadstock2参与率engagementrate3固定成本fixedcost4定货单orderform5付费流量paidtraffic6支付网关paymentgateway7利润空间，利润率profitmargin8零售店retailstore9购物车shoppingcart10社交媒体营销socialmediamarketing五、写出以下缩略语的完整形式和中文意思（每小题1分，共10分）缩略语完整形式中文意思13PLThird-PartyLogistics第三方物流2B2CBusiness-to-Consumer企业对个人3CACCustomerAcquisitionCost客户获取成本4CRMCustomerRelationshipManagement客户关系管理5COGSCostOfGoodsSold销售成本6EPSElectronicPaymentSystems电子支付系统7ERPEnterpriseResourcePlanning企业资源计划8NFCNearFieldCommunication近距离通信9ROIReturnOnInvestment投资回报率10SEOSearchEngineOptimization搜索引擎优化六、阅读短文，回答问题（每小题2分，共10分）ThispolicyrequiresthatsellersactfairlyandhonestlyonAmazontoensureasafebuyingandsellingexperience.ViolatingtheCodeofConductoranyotherAmazonpoliciesmayresultinactionsagainstyouraccount,suchascancellationoflistings,suspensionorforfeitureofpayments,andremovalofsellingprivileges.Ifyoureceivecustomerinformationsuchasaddressesorphonenumberstofulfill