人教版高中英语选修9课件：Unit-5-Inside-advertising-Reading

人教版高中英语选修9课件：Unit5InsideadvertisingReading人教版高中英语选修9课件：Unit5InsideadvertisingReading人教版高中英语选修9课件：Unit5InsideadvertisingReadingLet’senjoytwoadvertisements!人教版高中英语选修9课件：Unit5Insideadv1Let’senjoytwoadvertisements!Let’senjoytwoadvertisements21.DoyoulikeMcDonald’sbetterthanKFCbecauseoftheadvertisement?1.DoyoulikeMcDonald’sbett3Advertisements

WHERE?OnbillboardsOnbusesOnTVOntheradioIntrainstationsInnewspapersInmagazineAtthecinemaAttheairportEverywhereAdvertisements

WHERE?Onbillbo4CompareadvertisementsComparetheadvertisements,whichoneiseasierforyoutoremember?Why?CompareadvertisementsCompare5人教版高中英语选修9课件：Unit-5-Inside-advertising-Reading6Lookatthepictureson43anddiscussthequestionsabouttheadvertisements.1.WaterA.WhatisthemostcommonnameforH2O?WhydidtheycallitH2O?H2O=water.H2Ohasbeenusedinsteadoftheword“water”,becauseitrhymeswith“slow”.Rhymes(oftencalledjingles)attractattentionandareeasilyremembered.Lookatthepicturesonpage47B.Whatisthepurposeofthisadvertisement?Toencouragepeopletousewaterwiselyandtosavewaterwheretheycan.B.Whatisthepurposeofthis8A.Whatgroupofpeopleistheadvertisementmadefor?Youngpeoplewholikesports,thelatestfashionsandliketobepartofagroup.2.SuperShoozeA.Whatgroupofpeopleisthe9B.Whatmessagedoestheadvertisementgive?Ifyouwearourshoesyou’llhaveanexcitinglife,andbepopularandhavefun.B.Whatmessagedoestheadver10C.Doyouthinkthemessageistrue?Givereasons.Thismessageisnottruebecausejustwearingacertainbrandofshoeswon’tmakeyouexciting,popularorhavefun—ittakesmuchmoreeffortthanthat.C.Doyouthinkthemessageis11A.Whyarethefirsttwolineswrittenbiggerthantherestoftheadvertisement?Theselinesappearbiggersothattheyarethefirstthingpeoplenoticeabouttheadvertisement.3.RefreshwaterA.Whyarethefirsttwolines12B.Theadvertisementsaysthatwhenyoubuytwo,theywillgiveyoutwomoreatnoextracost.Doesthismeantheadvertiserwilllosemoneyonthesale?No,theadvertiserwillhaveworkedoutapricethatwillstillgivehimaprofitevenifheisgivingawaytwobottlesfree.Theadvertiseralsobenefitsbysellingmorebottlesthanhewouldhaveifhehadn’tofferedthefreebottles.B.Theadvertisementsaysthat13C.Whydoadvertisersoftenusethe“Buyonegetonefree”message?Peopleloveabargain,sotheyareattractedtofreeoffersandaremorelikelytobuytheproductiftheythinktheyaregettingsomethingforfree.C.Whydoadvertisersoftenus14AsexplainedinB,theyarenotreallygettinganythingforfreebecausetheadvertiserputsapriceontheproductthattheconsumerbuysthatwillcoverthecostofthe“free”one.AsexplainedinB,theyareno15A.Whatdoesthisadvertisementencourageyoutothink?Itencouragesustothinkofthesky,airandourenvironmentandabouthowtheenvironmentisbeingspoiled.4.EnvironmentA.Whatdoesthisadvertisemen16B.Whatdoyouthinkcausesairpollution?Humanbeingscauseairpollutionbyburningfossilfuels,suchasgas,oil,coal,etcbyusingsomemodernmachines,transportationvehiclesandalsobymanufacturingmodernproducts.B.Whatdoyouthinkcausesai17C.Howelsecanadvertisersmakepeoplemoreawareofourfragileenvironment?Tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment.C.Howelsecanadvertisersma185.“Speeding”and“HowfastamIgoing”?A.Bothoftheseadvertisementshavethesamepurpose.Whatdobothadvertisementswantpeopletodo?Theywantpeopletostopspeeding.5.“Speeding”and“Howfastam19B.Bothadstargetacertaingroupofpeople.Whoarethey?Drivers.C.Ifyouwereadriver,whichadvertisementwouldhavemosteffectonyou?Why?(Studentsgivetheirownanswers.)B.Bothadstargetacertaing20HOWADVERTISINGWORKSHOWADVERTISINGWORKS21ScanningScantheheadingsofeachsectionandgetageneralunderstandingofthetext.ScanningScantheheadingsofe22SectionI(para.1)SectionII(para.2)SectionIII(para.3-7)SectionIV(para.8-9)IntroductionWhatisanadvertisement?Howdoadvertisersmakeeffectiveadvertisements?Howeffectiveareadvertisements?Sumupthemainideaofeachsection.SectionISectionIISectionIII23DetailreadingI.Readthetextand trytoanswerthe followingquestions.DetailreadingI.Readthetext241.Whoadvertises?2.Whydotheyadvertise?3.Wheredotheyadvertise?4.Howdotheydecidewheretoadvertise?5.Doesadvertisingwork?1.Whoadvertises?251.Whoadvertises?Businesses,individuals,organizationsandassociations.2.Whydotheyadvertise?Theywanttosellsomethingortoinformoreducatethepublic.1.Whoadvertises?263.Wheredotheyadvertise?OnTVandradio,inmagazinesandnewspapers(alsoonclothes,billboards,atsportsfields,onbusesandtrains,atbusandtrainstationsandmanyotherplaces).3.Wheredotheyadvertise?274.Howdotheydecidewheretoadvertise?Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.4.Howdotheydecidewheret28Doesadvertisingwork?Yesandno.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However,adsdochangepeople’sopinionsovertime.Doesadvertisingwork?29II.Readthetextcarefullyandfillin theblanks.DefinitionAnadvertisementisa(n)________orannouncementthat________orinfluencespeoplebyusingwords,pictures,musicorfilm.messageinformsII.Readthetextcarefullyan30Howtomake________thetarget:Havingidentifiedthetargetgroup,researchers________asmuchaspossibleaboutthoseinthetargetgroup.Appealtothetarget:Appealtotargets’_________________ortheiremotions.Identifyfindouthopesanddreams________thetarget:Havingid31Useasuitable_________:Advertisersconsiderwhichmediaaremost____________fortheirproductandwhichtheirtargetaudienceismost_________seeorhear,aswellasthecost.mediumappropriatelikelytoUseasuitable_________:Adve32HoweffectivePeopleareunlikelytochoosetheproduct___________forthemnomatterhowgoodanadvertisementis.Makingpeopleconstantly___________advertisementscanhelptochangetheiropinionsovertime.exposedtounsuitableHowPeopleareunlikelytocho33Whatisanad?1)Def