墨绿色沉稳欧美风商务

©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.To

stand

still

isto

fall

behind2015

Consumer

ExecutiveTop

of

Mind

Survey©2015KPMGInternationalCoop1©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.…The

question

is,

how?So

–

the

goal

is

to

grow…©2015KPMGInternationalCoop2©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.THE

DRIVERS,

ENABLERS

AND

DERAILERS

OF

GROWTH:

Omni-channeland

technologyConsumer

trust

CSR

andSustainability

DatasecuritySupply

chain

ConsumerknowledgeDriverDriverDerailerEnablerEnablerDerailer©2015KPMGInternationalCoop3©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.Consumer

trust1

in

3

executives

said

building

consumer

trust

would

be

an

area

for

increased

investment

over

the

next

year.This

is

the

top

area

of

focus

after

growth.Driver$©2015KPMGInternationalCoop4©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.“No

matter

how

good

your

productor

service

is,

you

will

not

be

able

togrow

without

the

trust

of

yourcustomers.”Willy

KruhGlobal

Chair,

Consumer

MarketsKPMG

InternationalDriver©2015KPMGInternationalCoop5©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.Omni-channel

andtechnologyThe

growing

role

of

the

Internet

throughout

the

path

to

purchase

continues

to

be

critically

important

to

companies’

ability

to

compete.Yet

this

area

remains

a

significant

challenge

for

many

executives.25%said

it’s

atopchallengeDriver©2015KPMGInternationalCoop6

Just

over

half

of

the

retailers

surveyed

offer

a

seamless

shopping

experience

and

slightly

fewer

offer

mobile

shopping©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.

55%Seamless

shopping

experience

52%Ability

to

shop

from

a

mobile

deviceDriver Justoverhalfoftheretail7©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.“Becoming

‘diagonal’

will

helpconsumer

companies

cut

throughemerging

technologies

like

smartwatches

or

new

payment

methodsthat

may

be

controlled

by

thirdparties.”Jeanne

JohnsonHead

of

Omni-ChannelKPMG

in

the

USDriver©2015KPMGInternationalCoop8©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.ConsumerknowledgeThe

possibilities

of

data

and

analytics

have

not

yet

been

fullyabsorbed

and

integrated

by

most

companies.Without

deep

insight

into

customer

preferences

and

behaviors,success

is

far

from

guaranteed

–

creating

a

competitive

edge

forthose

who

can

grasp

it.Enabler©2015KPMGInternationalCoop9©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.1

in

5respondents

said

that

theyunderstand

how

their

customerswill

actually

behaveEnabler©2015KPMGInternationalCoop10©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.“The

competitive

edge

will

go

tothose

companies

who

master‘turning

data

into

insight

into

value.’”Thomas

ErwinSenior

Partner,

Data

&

AnalyticsKPMG

in

GermanyEnabler©2015KPMGInternationalCoop11©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.Supply

chainThe

move

to

digital

and

mobile

shopping

puts

pressure

forefficiency

on

all

aspects

of

supply.As

a

result,

this

is

one

of

the

areas

that

is

important

to

many

whonamed

it

as

an

area

for

increased

investment.Enabler©2015KPMGInternationalCoop12©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.24%of

executives

said

they

areplanning

to

increase

investmentin

their

supply

chainEnabler©2015KPMGInternationalCoop13©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.“Regardless

of

whether

companiesthink

supply

chain

and

operationsimprovements

are

needed

to

fuelgrowth

–

they

should

ensure

they’vegot

a

cross-functional,well-constructed

supply

chainstrategy.”Andrew

UnderwoodHead

of

Supply

Chain

forConsumer

MarketsKPMG

in

the

UKEnabler©2015KPMGInternationalCoop14©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.Data

securityOver

half

of

the

respondents

believe

their

company

has

the

skills

and

technology

to

manage

cyber

security,

indicating

a

possiblefalse

sense

of

security.Even

executives

who

have

already

experienced

a

breach

show

nogreater

concern

about

the

issue

than

those

who

have

not.Derailer©2015KPMGInternationalCoop15Derailer

Top

4

most

significant

threats

executives

said

they

feared

as

a

result

of

a

data

breach©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.

Reputational

damage

and

loss

ofconsumer

trust

Inability

to

deliverproducts

or

services

Lost

time

due

to

crisismanagement

Loss

ofintellectual

propertyDerailer Top4 Reputational 16©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.“Threats

to

companies’

data

aredynamic

–

they

can

[also]

beattacked

by

activists,

government

orcompetitors.”Anthony

BuffomanteHead

of

Cyber

Security

forConsumer

MarketsKPMG

in

the

USDerailer©2015KPMGInternationalCoop17©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.CSRandSustainabilityWhen

it

comes

to

corporate

social

responsibility

(CSR),

food

andproduct

safety

ranked

as

companies’

top

priority,

area

forinvestment,

and

greatest

challenge.As

a

key

driver

of

consumer

trust,

this

is

not

surprising.Derailer©2015KPMGInternationalCoop18©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.2

out

of

3executives

said

consumer

trustis

the

primary

driver

of

theirsustainable

practicesDerailer©2015KPMGInternationalCoop19©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.“Customers

will

leave

if

theydon’t

feel

like

they

can

trust

abrand.

Companies

need

to

thinkabout

what

their

brand

standsfor,

and

how

they

can

buildtangible

trust.”Julio

HernandezGlobal

Head

of

KPMG’sCustomer

Center

of

ExcellenceDerailer©2015KPMGInternationalCoop20©

2015

KPMG

International

Cooperative

(“KPMG

International”),a

Swiss

entity.

Member

firms

of

the

KPMG

network

of

independent

firms

are

affiliated

with

KPMG

International.

KPMG

International

provides

no

client

services.No

member

firm

has

any

authority

to

obligate

or

bind

KPMG

International

or

any

other

member

firm

third

parties,

nor

does

KPMG

International

have

any

such

authority

to

obligate

or

bind

any

member

firm.

All

rights

reserved.IS

YOUR

COMPANY

READY

FOR

GROWTH?Is

your

company

activelybuilding

consumer

trust?Is

your

omni-channelstrategy

as

dynamic

as

yourmerchandising

plan?Do

you

understand

the

risk