外研社2023新视野商务英语综合教程4：第二版教案unit6

Unit6RiskManagement

UnitOverview（单元概览）

Bystudyingthisunit,youareexpectedto:

•learnhowtomanagerisksinglobalbusinessexpansion;

•learnfromsuccessfulandunsuccessfulriskmanagementcasesinthebusiness

world;

•writeawarninglettertoapoor-performingemployee.

Lead-in（主题导入）

Taskl

•Askthestudentstodefineriskintheirownwords.

•Readthequotesaloudbeforetranslation.

Task2

AdditionalMaterials

Synonymsforrisk

danger

exposure

hazard

liability

opportunity

peril

possibility

prospect

uncertainty

accident

contingency

flyer

fortuity

fortune

gamble

header

jeopardy

luck

openness

plunge

speculation

stab

venture

wager

ReadingA(精读课文)

Taskl

•Letthestudentsbrainstormdifferentrisksthatmayfaceacompany.

•Thereisnocorrectorwronganswerinthistask.

AdditionalMaterials

TheBusinessriskisclassifiedintodifferent5maintypes:

I.StrategicRisk:Theyaretherisksassociatedwiththeoperationsofthatparticular

industry.Thesekindofrisksarisefrom1)BusinessEnvironment:Buyersandsellers

interactingtobuyandsellgoodsandservices,changesinsupplyanddemand,competitive

structuresandintroductionofnewtechnologies.2)Transaction:Assetsrelocationof

mergersandacquisitions,spin-offs,alliancesandjointventures.3)InvestorRelations:

Strategyforcommunicatingwithindividualswhohaveinvestedinthebusiness.

2.FinancialRisk:Thesearetherisksassociatedwiththefinancialstructureand

transactionsoftheparticularindustry.

3.OperationalRisk:Thesearetherisksassociatedwiththeoperationalandadministrative

proceduresoftheparticularindustrieswhichareverycommonintoday'sgeneration.

4.ComplianceRisk(LegalRisk):Thesearetherisksassociatedwiththeneedtocomply

withtherulesandregulationsofthegovernment.

5.Otherrisks:Therewouldbedifferentriskslikenaturaldisaster(floods)andothers

dependuponthenatureandscaleoftheindustry.

UnderstandingtheText

Task3

•Askthestudentstoanswerthequestionswiththebooksclosed.

•Readthetextagaintochecktheiranswers.

Activity工

•Dividethestudentsintopairstodiscussthetopic.

•Tellthemtodrawuptheirownlistofriskandrewardinlife.

•Sharetheopinionsinpairsandstatethepointstosupporttheirchoices.

•Chooseseveralpairstopresenttheirideastotheclass.

Activity2

•Introducetheconceptoflong-term,short-termandmediumtermplan.

•Illustratethefeaturesofdifferenttypesofplans.

•DivedthestudentsintogroupsofuptofiveSStodiscusstheirplans.

•Sharetheplans.

•Invitecommentsanddrawaconclusion.

ReadingB（泛读课文）

Activity3

•Introducetheconceptofgoingglobal.

•Studyaspectsgivenintheiteminpairs.

•Askthestudentstochooseonlyoneaspecttotalkabout.

•Askthemtosharetheirreportswiththeclass.

Listening（听力练习）

Taskl

•Introducethistaskbyaskingstudentstoreadthesettingandstatements.

CommunicationProject（商务沟通）

AdditionalMaterials

NokiaisaFinnishmultinationalcommunicationsandinformationtechnologycompany.

NokiaisheadquarteredinEspoo,Uusimaa,inthegreaterHelsinkimetropolitanarea.In

2014,Nokiaemployed61,656peopleacross120countries,conductssalesinmorethan

150countriesandreportedannualrevenuesofaround€12.73billion.Nokiaisapublic

limited-liabilitycompanylistedontheHelsinkiStockExchangeandNewYorkStock

Exchange.Itistheworld's274th-largestcompanymeasuredby2013revenuesaccording

totheFortuneGlobal500.

Thecompanycurrentlyfocusesonlarge-scaletelecommunicationsinfrastructures,

technologydevelopmentandlicensing,andonlinemappingservices.Nokiaisalsoa

significantcontributortothemobiletelephonyindustry,havingassistedindevelopment

oftheGSMandLTEstandards,andwas,foraperiod,thelargestvendorofmobilephones

intheworld.Nokia'sdominancealsoextendedintothesmartphoneindustrythroughits

Symbianplatform,butitwassoonovershadowedbythegrowingdominanceofApple's

iPhonelineandAndroiddevices.NokiaeventuallyenteredintoapactwithMicrosoftin

2011toexclusivelyuseitsWindowsPhoneplatformonfuturesmartphones.

InSeptember2013,MicrosoftannouncedthatitwouldacquireNokia'smobilephone

businessaspartofanoveralldealtotaling€5.44billion（US$7.17billion）.StephenElop,

Nokia'sformerCEO,andseveralotherexecutivesjoinedthenewMicrosoftMobile

subsidiaryofMicrosoftaspartofthedeal,whichwascompletedon25April2014.In

November2014,Nokiabegantolicenseproductdesignsandtechnologiestothird-party

manufacturers,toenableacontinuedpresencefortheNokiabrandintheconsumer

electronicshardwaremarket.

On15April2015,NokiaannouncedthatitwouldacquiretheFrenchtelecommunications

equipmentcompanyAlcatel-Lucentfor€15.6billion.

MoralReflections（补充教学资源）

UnitOverview

患在土崩,不在瓦解。

Calamityiscollapselikealandslide,notafewroof-tilescomingloose.

Riskmanagementistheprocessoffinding,assessing,andcontrollingthreatsto

yourcompany'sfinancialsecurity.Manageriskscanprotectyourbusiness.

QI:Whattruthisrevealedfromtheabovequote?

Q2:Doyouknowanymeasuresto