广西罗高-战略研究报告

页附表6-2罗高药业第二阶段战略合适的方案评价表关键因素内外部评分备选战略横向一体化进入资本市场建立终端网络开发新产品后向一体化前向一体化集中多元化权重得分ASTASASTASASTASASTASASTASASTASASTAS机会1、药品消费继续增长0.09063.541.268310.317141.268341.268330.951251.585410.31712、天然药品越来越受青睐0.1812432.174310.724832.174342.899153.623842.899110.72483、政府扶持0.0604430.724830.724810.241610.241640.966430.724820.4832威胁1、媒体宣传的作用弱化0.0518220.207130.310650.517740.414220.207130.310630.31062、潜在竞争对手实力较强0.36241.542.174352.717942.174352.717921.087142.174352.71793、原材料供应短缺0.18121.520.543641.087110.271810.271851.358910.271810.27184、买方实力增强0.07251.530.326140.434940.434950.543620.217450.543620.2174优势1、管理管控意识0.0318430.381630.381620.254420.254420.254420.254450.63602、品牌价值0.2547545.094045.094045.094056.367533.820533.820533.82053、市场开拓能力0.0509420.407210.203640.814440.814430.610840.814440.81444、企业经济实力0.0509440.814440.814440.814451.018051.018051.018040.81445、管理管控基础0.02123.530.222630.222630.222630.222640.296840.296830.22266、财务指标0.0318430.381650.636030.381640.508840.5088440.5088劣势1、销售网络0.08493-3-0.5094-1-0.1698-3-0.5094-1-0.1698-1-0.1698-1-0.1698-3-0.50942、新产品开发能力0.25473-2-1.0188-1-0.5094-1-0.5094-2-1.0188-1-0.5094-1-0.5094-1-0.50943、硬件设施水平0.01963-1-0.0392-1-0.0392-1-0.0392-1-0.0392-1-0.0392-1-0.0392-1-0.03924、品种结构0.08492-2-0.5094-1-0.2547-3-0.7641-1-0.2547-1-0.2547-1-0.2547-1-0.25475、应变能力0.03182-2-0.1908-2-0.1908-2-0.1908-2-0.1908-1-0.0954-2-0.1908-2-0.19086、人力资源0.05093-3-0.3054-3-0.3054-4-0.4072-4-0.4072-3-0.3054-4-0.4072-4-0.40727、市场控制水平0.03183-3-0.1908-3-0.1908-4-0.2544-1-0.0636-1-0.0636-3-0.1908-4-0.2544总计11.956112.009211.989715.397913.483812.95179.6943

附表6-3罗高药业第三阶段战略合适的方案评价表关键因素内外部评分备选战略产品开发国际化多元化经营集中多元化横向一体化后向一体化前向一体化战略性休整权重得分ASTASASTASASTASASTASASTASASTASASTASASTAS机会国际经济一体化带来巨大的市场机会0.1733432.080153.466832.080132.080132.080121.386732.080110.6934天然药品和保健品需求猛增0.3467546.933646.933611.733446.933635.200246.933635.200211.7334中药现代化进程加快0.0578440.924551.155610.231140.924520.462240.924530.693410.2311市场繁荣，需求旺盛0.0495440.792410.198140.792440.792430.594320.396230.594310.1981威胁经济过热，资金成本高0.0433240.346730.260020.173320.173320.173320.173320.173340.3467经济增长速度有回落的可能0.0867230.520040.693410.173320.346720.346720.346720.346750.8667国外企业的威胁加大0.1733241.386731.040020.693420.693431.040031.040020.693431.0400品种更新速度加快0.0693250.693420.277330.416020.277320.277320.277320.277320.2773优势知名品牌0.2939545.877634.408234.408234.408245.877622.938845.877622.9388较强的经济实力0.1469442.351042.351042.351042.351042.351031.763342.351021.1755强大的市场网络0.0735441.175541.175530.881641.175530.881620.587841.175520.5878独特的自然资源0.0420430.503840.671710.167930.503820.335930.503820.335920.3359较强的资本融通能力0.0245540.489840.489830.367340.489830.367330.367330.367320.2449高素质的人才队伍0.0267440.427540.427530.320640.427530.320620.213730.320620.2137较强的技术开发能力0.0420440.671740.671710.167940.671720.335920.335920.335920.3359劣势员工国际化意识不足0.07352-1-0.2204-3-0.6612-1-0.2204-1-0.2204-1-0.2204-1-0.2204-1-0.2204-1-0.2204缺乏国际运作经验0.07352-1-0.2204-4-0.8816-1-0.2204-1-0.2204-1-0.2204-1-0.2204-1-0.2204-1-0.2204迅速扩张带来的管理管控滞后0.09803-2-0.3918-3-0.5878-4-0.7837-4-0.7837-4-0.7837-3-0.5878-4-0.7837-1-0.1959经营业务比较单一0.02102-1-0.0630-1-0.0630-4-0.2519-1-0.0630-1-0.0630-1-0.0630-1-0.0630-1-0.0630资产结构需要消化0.03273-1-0.0653-1-0.0653-4-0.2612-3-0.1959-3-0.1959-2-0.1306-3-0.1959-1-0.0653缺乏其他行业运作经验0.02262-1-0.0678-1-0.0678-4-0.2713-1-0.0678-1-0.0678-1-0.06