旅游目的地管理 知到智慧树网课答案

旅游目的地管理-知到答案、智慧树答案第一章单元测试1、问题：WhyisgoodcustomerserviceespeciallyimportantforasmallCVB?选项：A:CVBswithexcellentcustomerservicetendtoattractbetteremployees.B:SmallerCVBsmustmaintainhigherstandardsthanlargerbureaus.C:Offeringsuperiorserviceforthesamepriceaslargercompetitorsgivesitanadvantage.D:SmallerCVBsmustworkhardertoprovetheirworthtothecommunity.答案:【Offeringsuperiorserviceforthesamepriceaslargercompetitorsgivesitanadvantage.】2、问题：WhichofthefollowingCVBserviceswouldprobablybeofleastinteresttomeetingplanners?选项：A:Identifyingcommunityfacilitiesthatarebus-friendlyB:ProvidingstafftoworkconferenceregistrationC:Referringmeetingplannerstolocalservicessuchasflorists,caterers,orprofessionalspeakersD:Actingasareservationagentforconferenceparticipants答案:【Identifyingcommunityfacilitiesthatarebus-friendly】3、问题：Inwhatwayaremotorcoachgroupsdifferentfrommeetingorconventiongroups?选项：A:Motorcoachgroupparticipantstendtocomefromfartheraway.B:Motorcoachgroupparticipantsaremuchyounger.C:Motorcoachgroupsaremuchlargerandarriveatthedestinationbyplane.D:Motorcoachgroupsaresmallerandgotoadestinationforsightseeing.答案:【Motorcoachgroupsaresmallerandgotoadestinationforsightseeing.】4、问题：WhyisaCVBinthebestpositiontohandlearrangementsforlocalgovernmentofficialstoappearatconferencewelcomeevents?选项：A:LocalgovernmentofficialsmayalsobeCVBboardmembers.B:TheCVBislikelytohavecontributedtotheofficials’campaignsatonetimeoranother.C:TheCVBknowswhichofficialshavethemosttimeforpublicappearances.D:TheCVBshouldalreadyhaveagoodworkingrelationshipwithlocalgovernmententities.答案:【TheCVBshouldalreadyhaveagoodworkingrelationshipwithlocalgovernmententities.】5、问题：LeadgenerationisanexpensiveventureforaCVBbecause:选项：A:clientschargefeeswhenpotentialcustomersaresenttothem.B:thebillsgeneratedbylong-distancephonecallsarehigh.C:oftheextensivestafftimerequired.D:advertisingexpensesarehigh.答案:【oftheextensivestafftimerequired.】第二章单元测试1、问题：Whatisprospecting?选项：A:SearchingforCVBfundingsourcesB:NetworkingandmeetingwithpotentialclientsC:UsingInternetmarketingtoattractnewclientsD:FindingnewpotentialmembersforaCVB答案:【Networkingandmeetingwithpotentialclients】2、问题：Whichofthefollowingisoneofthethreemainquestionswhenqualifyingaprospect?选项：A:Doesaneedexistthatthedestinationcansatisfy?B:Doesthedestinationhaveenoughhotelroomstosatisfytheprospect’srequirements?C:Howmuchrevenuewillthepotentialeventbringtothedestination?D:Whatkindofleisureactivitieswilltheevent’sattendeeswant?答案:【Doesaneedexistthatthedestinationcansatisfy?】3、问题：HowisaskingaprospecttorankhisorherneedsinorderofimportancehelpfultoaCVBsalesperson?选项：A:Itallowsthesalespersontohelptheprospectdecidewhichdestinationvenueswouldbebestfortheevent.B:Thelistcanhelpthesalespersontodecidewhetherthedestinationisagoodfitfortheprospect.C:Theprospectmaythinkofmorequestionstoaskduringtheprocess.D:Itgivesthesalespersontheorderinwhichtosellthedestination’sstrengths.答案:【Itgivesthesalespersontheorderinwhichtosellthedestination’sstrengths.】4、问题：Acustomer’sdoubtsthatmustbeovercomeduringthesalesprocessarecalledtypicallycalled:选项：A:Liabilities.B:Concerns.C:Objections.D:Opportunities.答案:【Liabilities.】5、问题：Anobjectionthatdealswithsomethingadestinationcannotprovideiscalleda:选项：A:Misunderstanding.B:Limitation.C:Physicalobjection.D:Liability.答案:【Liability.】第三章单元测试1、问题：Aconsolidatedapproachtodestinationmarketingisbeneficialtotourismbusinessesbecause:选项：A:poolingresourcesgivesbusinessesgreaterbuyingpowerthantheywouldhaveontheirown.B:largermarketingcampaignsalwaysyieldbetterresults.C:itisbettertoconcentratemarketingeffortsonjustonetypeofmedia.D:itallowsbusinessestocutcorners.答案:【poolingresourcesgivesbusinessesgreaterbuyingpowerthantheywouldhaveontheirown.】2、问题：Whatisthefirststepindevisingabrandforadestination?选项：A:Comeupwithacatchyslogan.B:Craftapositioningstatement.C:Createalogo.D:Definethedestination’ssellingpoints.答案:【Definethedestination’ssellingpoints.】3、问题：WhatisthethirdstepintheAIDAcycle?选项：A:decisionB:determinationC:desireD:destination答案:【desire】4、问题：Whichofthefollowingguidelinesisimportanttorememberforcollateraldevelopment?选项：A:Uselineartwheneverpossible.Uselineartwheneverpossible.Uselineartwheneverpossible.Uselineartwheneverpossible.Uselineartwheneverpossible.Uselineartwheneverpossible.Uselineartwheneverpossible.B:Lessismore.C:Keepitsimple.D:Putthecustomerintheproduct.答案:【Putthecustomerintheproduct.】5、问题：Brandingisacollectionof________inthemindofvisitors.选项：A:feedbackB:perceptionsC:imagesD:motivations答案:【perceptions】第四章单元测试1、问题：Inwhichstageoftheproductlifecyclearedistributionchannelsaddedasdemandforaproductincreases?选项：A:GrowthB:DeclineC:MaturityD:Introduction答案:【Growth】2、问题：WhatbenefitdoesparticipatinginacommunityvisioningprocesshaveforCVBs?选项：A:TheprocessgivesCVBsgreaterdirectcontrolovertheproductsitisexpectedtosell.B:TheprocesshelpstheCVBtosetitsbudgetforthenextyear.C:TheprocesshelpstheCVBraiseawarenessofthevalueoftourismtothecommunity.D:CVBsrecruitnewemployeesfromtheprocess.答案:【TheprocesshelpstheCVBraiseawarenessofthevalueoftourismtothecommunity.】3、问题：Aproductcanexperiencerebirthinsteadofdeclineifthefirm:选项：A:recreatestheproductbyaddingnewfeaturesorusinginnovativemarketing.B:allowsanothercompanytotakeoverthemarketingoftheproduct.C:sellstheproductforanextremelylowprice.D:significantlyincreasestheadvertisingbudgetfortheproduct.答案:【recreatestheproductbyaddingnewfeaturesorusinginnovativemarketing.】4、问题：TheCVBproductmarketingdilemmais:选项：A:Accountabilitywithoutauthority.B:Destinationdevelopment.C:Motivation.D:Private-sectorcompetition.答案:【Accountabilitywithoutauthority.】5、问题：OverwhichofthetraditionalfourPsofmarketingdoCVBsusuallyhavesomecontrol?选项：A:ProductB:PromotionC:PriceD:Place答案:【Promotion】第五章单元测试1、问题：AnactivityreferstothephysicalactiontakenbytheCVBfunctionalarea.IthelpstheCVBanditsstafftoknowwhethertheactivitytakenreachesitsgoal.选项：A:错B:对答案:【错】2、问题：WhatarethetwofundamentaltopicsCVBsdealwithintheresearchprocess?选项：A:visitorstudiesandconventionstudiesB:visitorprofilesandimagestudiesC:performanceindicatorsandperformancemeasuresD:destinationresearchandCVBaccountabilityresearch答案:【destinationresearchandCVBaccountabilityresearch】3、问题：Whichisnotincludedindirectdata?选项：A:jobsproduceB:economicmultiplierC:payrollD:visitorspending答案:【economicmultiplier】4、问题：CVBPerformanceReportingprocessincludesthefollowingthreefunctionalareas:选项：A:conventionsalesB:operationaldefinitionsandmeasuresC:marketingandcommunicationD:traveltradesales答案:【conventionsales;marketingandcommunication;traveltradesales】5、问题：Marketingproductivityismeasuredthroughthenumberofvisitors.选项：A:错B:对答案:【错】第六章单元测试1、问题：Whichofthefollowingisanelementofacommunicationsplan?选项：A:TelevisioninterviewsB:StrategyC:ChairpersonD:Pressreleases答案:【Strategy】2、问题：Newsreleasesarewritteninwhichformat?选项：A:HourglassB:ChronologicalC:InvertedpyramidD:Freestyle答案:【Invertedpyramid】3、问题：Animportantquestiontoaskwhenplanninganindividualjournalistvisittoadestinationis:选项：A:Whatkindofrentalcarwouldthejournalistprefer?B:Whatisthejournalist’sfavoriterestaurant?C:Whatisthestoryanglethejournalistispursuing?D:Willthetripbefullyescorted,orwillthejournalistbeonhisorherownforpartofthetrip?答案:【Whatisthestoryanglethejournalistispursuing?】4、问题：WhichofthefollowingpeoplewouldbethelikeliestchoiceforaspokespersonforaCVB?选项：A:AlocalcelebrityB:AcustomerservicerepresentativeC:ItsdirectorofmarketingandsalesD:Oneofitstelephoneoperators答案:【Itsdirectorofmarketingandsales】5、问题：Areviewofstrengthsandweaknessesandacompetitiveanalysisiswhichpartofanorganization’scommunicationsplan?选项：A:MissionorpurposeB:TargetaudienceC:ObjectivesD:Situation答案:【Situation】第七章单元测试1、问题：Whichofthefollowingisoneoftheoperationalfunctionsofhumanresourcesmanagement?选项：A:OrganizationaldesignB:AdministrationofcompensationandbenefitsC:RecruitingdesignD:Traininganddevelopmentintermsofpersonalandprofessionalgrowth答案:【Administrationofcompensationandbenefits】2、问题：Whichofthefollowingisoneofthestrategicfunctionsofhumanresourcesmanagement?选项：A:organizationaldesignandsuccessionplanningB:complianceC:administrationofcompensationandbenefitsD:employeerelations答案:【organizationaldesignandsuccessionplanning】3、问题：Whatisthefundamentalquestionoftheplanningprocess?选项：A:Whatistheorganization’sidealprofitmargin?B:Whatdoestheorganizationhavetoofferthepublic?C:Whatistheorganizationmeanttoachieve,andhowwillitdothat?D:Whatdoestheorganizationwantfromitsemployees?答案:【Whatistheorganizationmeanttoachieve,andhowwillitdothat?】4、问题：Organizationsthatstriveforcontinuousandnever-endingimprovementdowhichofthefollowing?选项：A:Makeradicalchangesinthewaybusinessisconducted.B:Setloftygoals.C:Constantlyaskquestions.D:Setstrictrequirementsforemployees.答案:【Constantlyaskquestions.】5、问题：Whichofthefollowingdescriptionsaboutpersonalandprofessionaldevelopmentaretrue?选项：A:Itisthedevelopmentofemployeeknowledge,andrelatedattributes.B:Itisthedevelopmen