版权说明：本文档由用户提供并上传，收益归属内容提供方，若内容存在侵权，请进行举报或认领
文档简介
INDUSTRIES
&
MARKETSSmartphonemarketinNewZealandCHAPTER
01RegionaloverviewShareofmobilephoneownershipintheAsia-Pacificregionin3rdquarterof2023,bycountryorterritoryandtypeShareofmobilephoneownershipAPACQ32023,bycountryandtypeAnymobilephoneSmartphoneFeaturephone120%100%80%60%40%20%0%IndonesiaPhilippines
Malaysia
ThailandSouthKoreaIndiaVietnam
AustraliaNewZealandChinaJapan
HongKong
Singapore
Taiwan3Description:Accordingtoasurveyfromthirdquarterof2023,99.3percentofrespondentsinIndonesiaownedsmartphones.RateofsmartphoneownershipamongtherespondentsinthePhilippineswas99.2percent,where10.2percentofthepeoplealsoownedafeaturephone.ReadmoreNote(s):Asia,APAC;Q32023;16-64years;amonginternetusersSource(s):DataReportal;GWI;Meltwater;WeAreSocialMarketshareofApplesmartphonesintheAsia-PacificregionasofMarch2024,bycountryorterritoryMarketshareofApplesmartphonesAPAC2024,bycountryMarketshare30%0%10%20%40%50%60%70%JapanMacaoTaiwan66.36%58.9%58.61%58.1%AustraliaHongKongNewZealandCambodiaMongoliaVietnam50.07%42.93%41.13%36.47%34.94%34.28%ThailandMaldivesSingaporeMalaysia31.53%31.16%28.79%4/statistics/1254668/apac-apple-smartphone-market-share-by-countryAsofMarch2024,Apple'smarketshareofsmartphonesinJapanamountedtoapproximately66percent.Incomparison,Apple'smarketshareofsmartphonesinPapuaNewGuineawasthelowestintheregion,ataround3.6percentinthesameyear.ReadmoreNote(s):Asia,APAC;2024Source(s):StatCounterMarketshareofSamsungsmartphonesintheAsia-PacificregionasofMarch2024,bycountryorterritoryMarketshareofSamsungsmartphonesAPAC2024,bycountryMarketshare0%10%20%30%40%50%60%70%SouthKoreaAfghanistanPapuaNewGuineaMongolia66.41%53.9%50.58%40.39%39.12%SriLankaNewZealandBhutan33.55%28.73%28.55%HongKongAustralia26.99%25.37%25.12%22.91%21.37%VietnamNepalMaldivesTimor-Leste5Description:AsofMarch2024,Samsung'smarketshareofsmartphonesinSouthKoreaamountedtoover66percent,higherthaninanyothercountryorterritoryintheAsia-Pacificregion.Incomparison,Samsung'smarketshareofsmartphonesinChinawasthelowestintheregionduringthatyear.ReadmoreNote(s):Asia,APAC;2024Source(s):StatCounterAdoptionrateofsmartphonesintheAsia-Pacificregionfrom2019to2022,withaforecastfor2030SmartphoneadoptionrateAPAC2019-2030100%90%80%70%94%76%74%68%64%60%50%40%30%20%10%0%20192020202120222030*6Description:In2022,thesmartphoneadoptionrateacrosstheAsia-Pacificregionreached76percent,markinganincreasefrom64percentin2019.By2030,smartphoneadoptioninAPACwasprojectedtoreachover90percent.
ReadmoreNote(s):Asia,APAC;2019to2022;*Forecast.DataexcludesChina,HongKong,Macao,andTaiwan.ReadmoreSource(s):GSMAAveragedailyhoursspentonmobileperuserintheAsia-Pacificregionfrom2020to2023,bycountryDailyhoursspentonmobileperuserAPAC2020-2023,bycountryScreentimeinhours202320223202120200124567IndonesiaSingaporeSouthKoreaAustraliaIndiaJapanThailandChina7Description:In2023,usersinIndonesiaspentonaverage6.05hoursadayontheirmobilephones,markinganincreasefromapproximately5.6hoursin2020.MobileusersinThailandandIndiahadthesecondandthirdhighestdailyscreentimesamongtheselectedcountries,averaging5.64and4.77hours,respectively.WiththeexceptionofIndonesiaandSouthKorea,allthesurveyedAPACcountriessawanincreaseinmobilescreentimesoverthepreviousyear.
ReadmoreNote(s):Asia,APAC;2020to2023;onlyincludesusersofAndroidphonesSource(s):Data.aiCHAPTER
02NationaloverviewGrossdomesticproduct(GDP)oftheinformationmediaandtelecommunicationindustryinNewZealandfrom2018to2023(inmillionNewZealanddollars)GDPinfomediaandtelecommunicationindustryNewZealand2018-202314,00011,64812,00010,0008,0006,0004,0002,000011,23810,2389,3479,1278,4532018201920202021202220239/statistics/1030803/new-zealand-information-material-and-telecommunication-industry-gross-domestic-productThegrossdomesticproductoftheinformationmediaandtelecommunicationindustryinNewZealandwasapproximately11.65billionNewZealanddollarsasofMarch2023.TheGDPfromthisindustryhascontinuedtoincreaseinrecentyears.
ReadmoreNote(s):NewZealand;2018to2023;yearsendedMarchSource(s):StatisticsNewZealandNumberofmobilephoneconnectionsinNewZealandfromfinancialyear2013to2022(inmillions)MobilephoneconnectionsinNewZealandFY2013-202276.46.46.26.165.95.85.865432105.65.3201320142015201620172018201920202021202210Description:From2013to2017,thetotalnumberofmobilephoneconnectionsinNewZealandhasincreasedsteadily,howeverdroppedin2021toaround5.9millionconnections.Althoughthisstatisticalsoshowsadropinnumbersbetween2018and2019,thiswaslargelyduetoachangeinhowonemobilephoneoperatorrecordeditssubscribernumbers.ReadmoreNote(s):NewZealand;financialyears2013to2022Source(s):CommerceCommissionNewZealandNumberofmobilephoneconnectionsper100populationinNewZealandfromfinancialyear2013to2022Mobilephoneconnectionsper100populationinNewZealandFY2013-2022160140134131129127124122122119116120100806040200114201320142015201620172018201920202021202211Description:In2022,thenumberofmobilephoneconnectionsper100populationinNewZealandwasabout116.Althoughthisstatisticshowsadropinnumbersbetween2018and2019,thiswaslargelyduetoachangeinhowonemobilephoneoperatorrecordeditssubscribernumbers.ReadmoreNote(s):NewZealand;financialyear2013toFY2022Source(s):CommerceCommissionNewZealandTotalmobilephoneretailrevenueinNewZealandfromfinancialyear2013to2022(inbillionNewZealanddollars)MobilephoneretailrevenueinNewZealandFY2013-20223.52.972.933.02.52.01.51.00.50.02.832.832.752.742.682.542.492.44201320142015201620172018201920202021202212Description:ThetotalretailrevenuefrommobiletelecommunicationsinNewZealandinthe2022financialyearwas2.97billionNewZealanddollars.Thiswasanincreaseontherevenueofthepreviousyear,and2020wastheonlyyearsince2013tohavenotmadeanincreaseonthepreviousyear.ReadmoreNote(s):NewZealand;financialyears2013to2022Source(s):CommerceCommissionNewZealandTotaltelecommunicationsinvestmentinNewZealandfromfinancialyear2013to2022(inbillionNewZealanddollars)InvestmentinthetelecommunicationsindustryinNewZealandFY2013-20222.01.771.81.61.41.21.00.80.60.40.20.01.711.691.661.611.621.581.591.581.49201320142015201620172018201920202021202213Description:Duringthe2022financialyear,thetotalinvestmentintelecommunicationsinNewZealandwasaround1.49billionNewZealanddollars.Theyearwiththehighestinvestmentwas2015,whichsawaninvestmentof1.77billionNewZealanddollarsintelecommunications.ReadmoreNote(s):NewZealand;financialyears2013to2022Source(s):CommerceCommissionNewZealandCHAPTER
03SmartphonemarketandusageMarketshareofleadingmobiledevicevendorsinNewZealandfrom2012to2023YearlymarketshareofmobiledevicevendorsinNewZealand2012-2023AppleSamsungHuaweiOppoXiaomiUnknownOnePlusNokiaLenovoMotorola100%90%80%70%60%50%40%30%20%10%0%20122013201420152016201720182019202020212022202315Description:In2023,ApplewastheleadingsmartphonevendorinNewZealand,witha46.4percentshare.Samsungcamesecond,witha34.6percentshare.
ReadmoreNote(s):NewZealand;2012to2023Source(s):StatCounterShareofmobilephoneconnectionsthatareprepaidinNewZealandfromfinancialyear2013to2022PrepaidmobilephoneconnectionsinNewZealandFY2013-202270%63.3%63.6%62.3%60.7%60.3%58.1%60%50%40%30%20%10%0%52.7%51.8%45.4%43.5%201320142015201620172018201920202021202216Description:In2022,theshareofmobilephoneconnectionsthatwerepre-paidinNewZealandstoodat43.5percent.Pre-paidconnectionsweresteadilydecreasingbetween2014and2020,droppingfromalmost70percentofthemarketin2011.
ReadmoreNote(s):NewZealand;financialyears2013to2022Source(s):CommerceCommissionNewZealandMarketshareofleadingmobileoperatingsystemsinNewZealandfrom2012to2023YearlymarketshareofmobileoperatingsystemsinNewZealand2012-2023AndroidiOSWindowsSamsung100%90%80%70%60%50%40%30%20%10%0%20122013201420152016201720182019202020212022202317Description:In2023,AndroidwastheleadingmobileoperatingsysteminNewZealand,withamarketshareofalmost53percent.Android'smostsignificantcompetitorwasApple'siOS,whosemarketsharehasconsistentlybeenjustunder50percentoverthepastfewyears.ReadmoreNote(s):NewZealand;2012to2023Source(s):StatCounterMobilevoicecallminutesinNewZealandfromfinancialyear2013to2022(inbillions)MobilevoicecallminutesinNewZealandFY2013-202214121011.5810.510.19.349.418.777.8186.6364205.34.77201320142015201620172018201920202021202218Description:ThenumberofvoicecallminutesmadefrommobilephonesinNewZealandinthe2022financialyeartotaled11.58billionminutes.Theincreaseinthenumberofvoicecallminutesaccelerateddramaticallyfrom2015onward.
ReadmoreNote(s):NewZealand;financialyears2013to2022Source(s):CommerceCommissionNewZealandNumberoftextmessagessentinNewZealandfromfinancialyear2013to2022(inbillions)NumberoftextmessagessentinNewZealandFY2013-2022141312.1121210811.39.28.88.17.37.36.76420201320142015201620172018201920202021202219/statistics/1322360/new-zealand-mobile-texts-sentThenumberoftextmessagessentfrommobilephonesinNewZealandinthe2023financialyeartotaled6.7billion.Thenumberoftextssenthasdecreasedsteadilysince2013,possiblyduetoconsumersoptingtosendmessagesviaonlinechannels.ReadmoreNote(s):NewZealand;financialyears2013to2022Source(s):CommerceCommissionNewZealandAveragemonthlymobiledatausageinNewZealandfromfinancialyear2013to2022(ingigabytes)AveragemonthlymobiledatausageinNewZealandFY2013-20226.05.04.03.02.04.864.263.292.752.041.251.00.00.720.470.320.21201320142015201620172018201920202021202220/statistics/1322364/new-zealand-mobile-data-usageInthe2022financialyear,theaveragemonthlymobiledatausageinNewZealandamountedto4.86gigabytes.Thisvaluehasincreasedconsiderablyoverthepastdecade,asmobileinternethasbecomemoreaccessibletoconsumersinthecountry.ReadmoreNote(s):NewZealand;financialyears2013to2022Source(s):CommerceCommissionNewZealandCHAPTER
04MobileappsFacebookappmonthlydownloadsinNewZealandfromJanuary2022toJuly2024FacebookappmonthlydownloadsinNewZealand2022-202460,00054,99255,00048,40045,63850,00045,00040,00035,00030,00025,00046,89445,46341,85040,87340,18939,32137,704
37,85436,10537,43035,12035,02136,06835,80435,17931,88731,23630,26330,35228,52929,30228,500Jan
Feb
Mar
Apr
May
JunJul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
JunJul
Aug
Sep
Oct
Nov
Dec
Jan2022
2022
2022
2022
2022
2022
2022
2022
2022
2022
2022
2022
2023
2023
2023
2023
2023
2023
2023
2023
2023
2023
2023
2023
202422Description:InJanuary2024,atotaldownloadofaround45thousandoftheFacebookapplicationinNewZealandwasrecordedbyꢀAppMagic.Duringthesurveyperiod,thefiguresvariedbetweenapproximately44thousandandroughly54thousand.AfterhittingarecordhighinJanuary2022,thenumberofdownloadsplummetedtowardsfall2023,butthenroseagainwiththestartof2024.ReadmoreNote(s):NewZealand;January2022toJanuary2024Source(s):AppMagicFacebookMessengerappmonthlydownloadsinNewZealandfromJanuary2019toJanuary2024FacebookMessengerappmonthlydownloadsinNewZealand2019-2024135,000119,539116,442114,734115,000105,55496,15488,43594,50192,04289,19495,00075,00055,00035,00015,00084,04078,25276,70477,30673,81973,7647,805763,57667,53170,56965,49644,69759,83765,17064,494
64,96625,78355,37360,82059,10257,5261,473754,5650,2152
54,43652,857
52,67954,99248,40046,89441,85037,70347,854
37,43045,63840,87336,06385,3860,410545,46340,18939,32131,88735,17935,3152,02131,23630,352
30,26329,30228,52298,50023Description:InJanuary2024,AppMagicreportedarecordlownumberofFacebookMessengerapplicationdownloadsinNewZealand,withonlyaround45thousand.Meanwhile,thenumberofinstallationsinJanuary2019crossed120thousand.Thefiguresthenreceded,androcketedaroundthesecondquarterof2020,hikingtoalmost183thousandinMay2020,beforediminishingagaintowardstheendoftheperiod.ReadmoreNote(s):NewZealand;January2019toJanuary2024Source(s):AppMagicInstagramappmonthlydownloadsinNewZealandfromJanuary2019toJanuary2024InstagramappmonthlydownloadsinNewZealand2019-202490,00077,80080,00070,00060,00050,00040,00030,00074,06373,22672,36565,50866,51265,69861,05657,31262,51755,61361,64359,48059,07055,77157,84517,76057,083
56,99356,35555,90553,86455,5956,667954,39050,41547,109
47,18446,14753,74451,87753,95048,67952,86151,72247,64349,79549,09948,35347,16245,88348,21647,68944,71945,41643,40943,29242,62041,20340,09539,11141,90431,91141,53341,51640,21329,99138,14639,70836,25434,648Jan
Mar
May
Jul
Sep
Nov
Jan
Mar
May
Jul
Sep
Nov
Jan
Mar
May
Jul
Sep
Nov
Jan
Mar
May
Jul
Sep
Nov
Jan
Mar
May
Jul
Sep
Nov
Jan201920192019201920192019202020202020202020202020202120212021202120212021202220222022202220222022202320232023202320232023202424Description:AccordingtoAppMagic,Instagramwasdownloadedaround53.9thousandtimesinJanuary2024inNewZealand.Fromalmost78thousanddownloadsinJanuary2019,thefiguresdwindleduntilSeptember2019andshowedadramaticrecoveryatyear-end.Thenumberofdownloadsrecordedcontinuedtofluctuatethrough2020and2021.ReadmoreNote(s):NewZealand;January2019toJanuary2024Source(s):AppMagicTikTokappmonthlydownloadsinNewZealandfromJanuary2019toJanuary2024TikTokappmonthlydownloadsinNewZealand2019-2024300,000265,236250,000209,535191,815200,000150,000100,00050,0000122,119118,790108,719108,836100,09885,8658,586176,50737,20570,439
69,71483,89081,66180,33880,74365,30476,79675,00354,46573,36671,77069,57970,31838,3282,8621
39,29763,17863,40603,96560,42519,75764,91163,08565,76745,41656,90595,67456,85854,20747,44552,65505,111
53,97853,22950,675
51,57247,56949,5216,860591,01562,21748,66843,22144,4534,783235,77433,3034,732925Description:AppMagic’sstudyrevealedthattheTikTokapphad69thousanddownloadsinNewZealandinJanuary2024.Thenumberofdownloadssteadilyrosefromapproximately46thousandinJanuary2019toapproximately110thousandinDecember2019andleapttonearly275thousandinthenextmonth.Towardstheendof2020,thefiguresgraduallysanktounder50thousanddownloadspermonth,onlytoriseagainattheendof2023.ReadmoreNote(s):NewZealand;January2019toJanuary2024Source(s):AppMagicNetflixappmonthlydownloadsinNewZealandfromJanuary2019toJanuary2024NetflixappmonthlydownloadsinNewZealand2019-2024135,000114,149115,00095,00077,46975,95074,25971,21675,00055,00035,00015,00066,64166,31765,28064,182
63,52162,23560,98359,34155,93751,03145,06040,67854,95524,31150,189
49,95148,91449,15449,4287,65424
5
,4353,45144,
26
2
240,5163
7
,3683,30179,
93
8
734,15247,53240,51833,17743,20339,68535,94036,3764,086035,59335,30634,32829,59732,46132,18231,254
31,00932,62372,67331,3923,208633,36631,73124,31030,1332
9
,2394,20893,
34
6
027,43026Description:AccordingtoAppMagic,thenumberofusersdownloadingNetflixinNewZealandshrankfromapproximately114thousandinJanuary2019toapproximately33thousandinJanuary2024.Thefiguresclimbedduringtheholidayseasonof2019-2020,butsoondeclinedthroughout2020,reachingalowofjustover32thousandinNovember2020.ReadmoreNote(s):NewZealand;January2019toJanuary2024Source(s):AppMagicSpotifyappmonthlydownloadsinNewZealandfromJanuary2022toJanuary2024SpotifyappmonthlydownloadsinNewZealand2022-202450,00044,62245,03041,23045,00040,00035,00030,00025,00020,00037,98835,74834,12831,71036,98035,57335,49932,80732,48031,10931,90530,23131,03230,93529,43330,38328,92030,47829,49127,51926,61926,656Jan
Feb
Mar
Apr
May
JunJul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
JunJul
Aug
Sep
Oct
Nov
Dec
Jan2022
2022
2022
2022
2022
2022
2022
2022
2022
2022
2022
2022
2023
2023
2023
2023
2023
2023
2023
2023
2023
2023
2023
2023
202427Description:AppMagicrecordedatotalofover35thousanddownloadsoftheSpotifyappinNewZealandinJanuary2024,whichrepresentsadecreaseincomparisonwithJanuary2022.SpotifyhadthehighestrecordeddownloadsattheinDecember2022oftheobservationperiodataround45thousand.Thefigurestookadownturnandpickedupagainatapproximately36thousandinDecember2023,thengraduallyloweredbyJanuary2021.
ReadmoreNote(s):NewZealand;January2022toJanuary2024Source(s):AppMagicYouTubeappmonthlydownloadsinNewZealandfromJanuary2019toJanuary2024YouTubeappmonthlydownloadsinNewZealand2019-202460,00056,60455,00050,54750,00050,71148,14246,99945,73042,4929,874845,46044,82144,42041,56342,97845,00040,00035,00030,00025,00020,00015,00042,35440,59239,65639,39837,10937,27334,52736,40835,24430,78434,98235,13533,69431,12233,79433,25832,51832,37531,76831,69431,86029,76030,74930,95030,79030,27529,60729,15130,19028,61227,12228,84828,41726,56027,25726,61426,34525,2250,927225,86225,18524,44025,28423,42321,32824,97222,51120,953Jan
Mar
May
Jul
Sep
Nov
Jan
Mar
May
Jul
Sep
Nov
Jan
Mar
May
Jul
Sep
Nov
Jan
Mar
May
Jul
Sep
Nov
Jan
Mar
May
Jul
Sep
Nov
Jan201920192019201920192019202020202020202020202020202120212021202120212021202220222022202220222022202320232023202320232023202428/statistics/1220771/new-zealand-youtube-monthly-downloadsAsstatedinastudybyAppMagic,thetotalnumberofmonthlydownloadsfortheYouTubeappinNewZealandamountedtoover31thousandinJanuary2024.This
温馨提示
- 1. 本站所有资源如无特殊说明，都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等，如果需要附件，请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸，网页内容里面会有图纸预览，若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间，仅对用户上传内容的表现方式做保护处理，对用户上传分享的文档内容本身不做任何修改或编辑，并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容，请与我们联系，我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 化工蒸馏工冲突解决强化考核试卷含答案
- 2026年新科教版高中高二生物下册第一单元内环境稳态调节机制卷含答案
- 2026年新科教版初中七年级英语下册第一单元英语动词时态综合卷含答案
- 首饰设计师班组建设评优考核试卷含答案
- 瓦斯防突工安全技能测试知识考核试卷含答案
- 玩具设计师岗后竞赛考核试卷含答案
- 2026年新科教版初中九年级科学下册第三单元天体系统层次结构卷含答案
- 磷酸生产工安全管理测试考核试卷含答案
- 殡葬礼仪师QC管理知识考核试卷含答案
- 纸张整饰工风险评估与管理知识考核试卷含答案
- 第二章-生命的物质基础
- 我院药学专业药理课程期末试卷成绩分析与评价
- 清洁环境-爱我校园-主题班会(共18张PPT)
- 四川省河长制湖长制基础数据表结构与标识符（试行稿）
- 维克多高中英语3500词汇
- 顶板危险源辨识及防范措施
- 2023年广东省佛山市南海区桂城街道东二社区工作人员考试模拟题及答案
- LED照明培训教程课件
- GB/T 18615-2002波纹金属软管用非合金钢和不锈钢接头
- 小学心理健康教育课件《做情绪的主人》
- 2023年重庆两江新区产业发展集团有限公司招聘笔试模拟试题及答案解析
评论
0/150
提交评论