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INDUSTRIES
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MARKETSSmartphonemarketinNewZealandCHAPTER
01RegionaloverviewShareofmobilephoneownershipintheAsia-Pacificregionin3rdquarterof2023,bycountryorterritoryandtypeShareofmobilephoneownershipAPACQ32023,bycountryandtypeAnymobilephoneSmartphoneFeaturephone120%100%80%60%40%20%0%IndonesiaPhilippines
Malaysia
ThailandSouthKoreaIndiaVietnam
AustraliaNewZealandChinaJapan
HongKong
Singapore
Taiwan3Description:Accordingtoasurveyfromthirdquarterof2023,99.3percentofrespondentsinIndonesiaownedsmartphones.RateofsmartphoneownershipamongtherespondentsinthePhilippineswas99.2percent,where10.2percentofthepeoplealsoownedafeaturephone.ReadmoreNote(s):Asia,APAC;Q32023;16-64years;amonginternetusersSource(s):DataReportal;GWI;Meltwater;WeAreSocialMarketshareofApplesmartphonesintheAsia-PacificregionasofMarch2024,bycountryorterritoryMarketshareofApplesmartphonesAPAC2024,bycountryMarketshare30%0%10%20%40%50%60%70%JapanMacaoTaiwan66.36%58.9%58.61%58.1%AustraliaHongKongNewZealandCambodiaMongoliaVietnam50.07%42.93%41.13%36.47%34.94%34.28%ThailandMaldivesSingaporeMalaysia31.53%31.16%28.79%4/statistics/1254668/apac-apple-smartphone-market-share-by-countryAsofMarch2024,Apple'smarketshareofsmartphonesinJapanamountedtoapproximately66percent.Incomparison,Apple'smarketshareofsmartphonesinPapuaNewGuineawasthelowestintheregion,ataround3.6percentinthesameyear.ReadmoreNote(s):Asia,APAC;2024Source(s):StatCounterMarketshareofSamsungsmartphonesintheAsia-PacificregionasofMarch2024,bycountryorterritoryMarketshareofSamsungsmartphonesAPAC2024,bycountryMarketshare0%10%20%30%40%50%60%70%SouthKoreaAfghanistanPapuaNewGuineaMongolia66.41%53.9%50.58%40.39%39.12%SriLankaNewZealandBhutan33.55%28.73%28.55%HongKongAustralia26.99%25.37%25.12%22.91%21.37%VietnamNepalMaldivesTimor-Leste5Description:AsofMarch2024,Samsung'smarketshareofsmartphonesinSouthKoreaamountedtoover66percent,higherthaninanyothercountryorterritoryintheAsia-Pacificregion.Incomparison,Samsung'smarketshareofsmartphonesinChinawasthelowestintheregionduringthatyear.ReadmoreNote(s):Asia,APAC;2024Source(s):StatCounterAdoptionrateofsmartphonesintheAsia-Pacificregionfrom2019to2022,withaforecastfor2030SmartphoneadoptionrateAPAC2019-2030100%90%80%70%94%76%74%68%64%60%50%40%30%20%10%0%20192020202120222030*6Description:In2022,thesmartphoneadoptionrateacrosstheAsia-Pacificregionreached76percent,markinganincreasefrom64percentin2019.By2030,smartphoneadoptioninAPACwasprojectedtoreachover90percent.
ReadmoreNote(s):Asia,APAC;2019to2022;*Forecast.DataexcludesChina,HongKong,Macao,andTaiwan.ReadmoreSource(s):GSMAAveragedailyhoursspentonmobileperuserintheAsia-Pacificregionfrom2020to2023,bycountryDailyhoursspentonmobileperuserAPAC2020-2023,bycountryScreentimeinhours202320223202120200124567IndonesiaSingaporeSouthKoreaAustraliaIndiaJapanThailandChina7Description:In2023,usersinIndonesiaspentonaverage6.05hoursadayontheirmobilephones,markinganincreasefromapproximately5.6hoursin2020.MobileusersinThailandandIndiahadthesecondandthirdhighestdailyscreentimesamongtheselectedcountries,averaging5.64and4.77hours,respectively.WiththeexceptionofIndonesiaandSouthKorea,allthesurveyedAPACcountriessawanincreaseinmobilescreentimesoverthepreviousyear.
ReadmoreNote(s):Asia,APAC;2020to2023;onlyincludesusersofAndroidphonesSource(s):Data.aiCHAPTER
02NationaloverviewGrossdomesticproduct(GDP)oftheinformationmediaandtelecommunicationindustryinNewZealandfrom2018to2023(inmillionNewZealanddollars)GDPinfomediaandtelecommunicationindustryNewZealand2018-202314,00011,64812,00010,0008,0006,0004,0002,000011,23810,2389,3479,1278,4532018201920202021202220239/statistics/1030803/new-zealand-information-material-and-telecommunication-industry-gross-domestic-productThegrossdomesticproductoftheinformationmediaandtelecommunicationindustryinNewZealandwasapproximately11.65billionNewZealanddollarsasofMarch2023.TheGDPfromthisindustryhascontinuedtoincreaseinrecentyears.
ReadmoreNote(s):NewZealand;2018to2023;yearsendedMarchSource(s):StatisticsNewZealandNumberofmobilephoneconnectionsinNewZealandfromfinancialyear2013to2022(inmillions)MobilephoneconnectionsinNewZealandFY2013-202276.46.46.26.165.95.85.865432105.65.3201320142015201620172018201920202021202210Description:From2013to2017,thetotalnumberofmobilephoneconnectionsinNewZealandhasincreasedsteadily,howeverdroppedin2021toaround5.9millionconnections.Althoughthisstatisticalsoshowsadropinnumbersbetween2018and2019,thiswaslargelyduetoachangeinhowonemobilephoneoperatorrecordeditssubscribernumbers.ReadmoreNote(s):NewZealand;financialyears2013to2022Source(s):CommerceCommissionNewZealandNumberofmobilephoneconnectionsper100populationinNewZealandfromfinancialyear2013to2022Mobilephoneconnectionsper100populationinNewZealandFY2013-2022160140134131129127124122122119116120100806040200114201320142015201620172018201920202021202211Description:In2022,thenumberofmobilephoneconnectionsper100populationinNewZealandwasabout116.Althoughthisstatisticshowsadropinnumbersbetween2018and2019,thiswaslargelyduetoachangeinhowonemobilephoneoperatorrecordeditssubscribernumbers.ReadmoreNote(s):NewZealand;financialyear2013toFY2022Source(s):CommerceCommissionNewZealandTotalmobilephoneretailrevenueinNewZealandfromfinancialyear2013to2022(inbillionNewZealanddollars)MobilephoneretailrevenueinNewZealandFY2013-20223.52.972.933.02.52.01.51.00.50.02.832.832.752.742.682.542.492.44201320142015201620172018201920202021202212Description:ThetotalretailrevenuefrommobiletelecommunicationsinNewZealandinthe2022financialyearwas2.97billionNewZealanddollars.Thiswasanincreaseontherevenueofthepreviousyear,and2020wastheonlyyearsince2013tohavenotmadeanincreaseonthepreviousyear.ReadmoreNote(s):NewZealand;financialyears2013to2022Source(s):CommerceCommissionNewZealandTotaltelecommunicationsinvestmentinNewZealandfromfinancialyear2013to2022(inbillionNewZealanddollars)InvestmentinthetelecommunicationsindustryinNewZealandFY2013-20222.01.771.81.61.41.21.00.80.60.40.20.01.711.691.661.611.621.581.591.581.49201320142015201620172018201920202021202213Description:Duringthe2022financialyear,thetotalinvestmentintelecommunicationsinNewZealandwasaround1.49billionNewZealanddollars.Theyearwiththehighestinvestmentwas2015,whichsawaninvestmentof1.77billionNewZealanddollarsintelecommunications.ReadmoreNote(s):NewZealand;financialyears2013to2022Source(s):CommerceCommissionNewZealandCHAPTER
03SmartphonemarketandusageMarketshareofleadingmobiledevicevendorsinNewZealandfrom2012to2023YearlymarketshareofmobiledevicevendorsinNewZealand2012-2023AppleSamsungHuaweiOppoXiaomiUnknownOnePlusNokiaLenovoMotorola100%90%80%70%60%50%40%30%20%10%0%20122013201420152016201720182019202020212022202315Description:In2023,ApplewastheleadingsmartphonevendorinNewZealand,witha46.4percentshare.Samsungcamesecond,witha34.6percentshare.
ReadmoreNote(s):NewZealand;2012to2023Source(s):StatCounterShareofmobilephoneconnectionsthatareprepaidinNewZealandfromfinancialyear2013to2022PrepaidmobilephoneconnectionsinNewZealandFY2013-202270%63.3%63.6%62.3%60.7%60.3%58.1%60%50%40%30%20%10%0%52.7%51.8%45.4%43.5%201320142015201620172018201920202021202216Description:In2022,theshareofmobilephoneconnectionsthatwerepre-paidinNewZealandstoodat43.5percent.Pre-paidconnectionsweresteadilydecreasingbetween2014and2020,droppingfromalmost70percentofthemarketin2011.
ReadmoreNote(s):NewZealand;financialyears2013to2022Source(s):CommerceCommissionNewZealandMarketshareofleadingmobileoperatingsystemsinNewZealandfrom2012to2023YearlymarketshareofmobileoperatingsystemsinNewZealand2012-2023AndroidiOSWindowsSamsung100%90%80%70%60%50%40%30%20%10%0%20122013201420152016201720182019202020212022202317Description:In2023,AndroidwastheleadingmobileoperatingsysteminNewZealand,withamarketshareofalmost53percent.Android'smostsignificantcompetitorwasApple'siOS,whosemarketsharehasconsistentlybeenjustunder50percentoverthepastfewyears.ReadmoreNote(s):NewZealand;2012to2023Source(s):StatCounterMobilevoicecallminutesinNewZealandfromfinancialyear2013to2022(inbillions)MobilevoicecallminutesinNewZealandFY2013-202214121011.5810.510.19.349.418.777.8186.6364205.34.77201320142015201620172018201920202021202218Description:ThenumberofvoicecallminutesmadefrommobilephonesinNewZealandinthe2022financialyeartotaled11.58billionminutes.Theincreaseinthenumberofvoicecallminutesaccelerateddramaticallyfrom2015onward.
ReadmoreNote(s):NewZealand;financialyears2013to2022Source(s):CommerceCommissionNewZealandNumberoftextmessagessentinNewZealandfromfinancialyear2013to2022(inbillions)NumberoftextmessagessentinNewZealandFY2013-2022141312.1121210811.39.28.88.17.37.36.76420201320142015201620172018201920202021202219/statistics/1322360/new-zealand-mobile-texts-sentThenumberoftextmessagessentfrommobilephonesinNewZealandinthe2023financialyeartotaled6.7billion.Thenumberoftextssenthasdecreasedsteadilysince2013,possiblyduetoconsumersoptingtosendmessagesviaonlinechannels.ReadmoreNote(s):NewZealand;financialyears2013to2022Source(s):CommerceCommissionNewZealandAveragemonthlymobiledatausageinNewZealandfromfinancialyear2013to2022(ingigabytes)AveragemonthlymobiledatausageinNewZealandFY2013-20226.05.04.03.02.04.864.263.292.752.041.251.00.00.720.470.320.21201320142015201620172018201920202021202220/statistics/1322364/new-zealand-mobile-data-usageInthe2022financialyear,theaveragemonthlymobiledatausageinNewZealandamountedto4.86gigabytes.Thisvaluehasincreasedconsiderablyoverthepastdecade,asmobileinternethasbecomemoreaccessibletoconsumersinthecountry.ReadmoreNote(s):NewZealand;financialyears2013to2022Source(s):CommerceCommissionNewZealandCHAPTER
04MobileappsFacebookappmonthlydownloadsinNewZealandfromJanuary2022toJuly2024FacebookappmonthlydownloadsinNewZealand2022-202460,00054,99255,00048,40045,63850,00045,00040,00035,00030,00025,00046,89445,46341,85040,87340,18939,32137,704
37,85436,10537,43035,12035,02136,06835,80435,17931,88731,23630,26330,35228,52929,30228,500Jan
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202422Description:InJanuary2024,atotaldownloadofaround45thousandoftheFacebookapplicationinNewZealandwasrecordedbyꢀAppMagic.Duringthesurveyperiod,thefiguresvariedbetweenapproximately44thousandandroughly54thousand.AfterhittingarecordhighinJanuary2022,thenumberofdownloadsplummetedtowardsfall2023,butthenroseagainwiththestartof2024.ReadmoreNote(s):NewZealand;January2022toJanuary2024Source(s):AppMagicFacebookMessengerappmonthlydownloadsinNewZealandfromJanuary2019toJanuary2024FacebookMessengerappmonthlydownloadsinNewZealand2019-2024135,000119,539116,442114,734115,000105,55496,15488,43594,50192,04289,19495,00075,00055,00035,00015,00084,04078,25276,70477,30673,81973,7647,805763,57667,53170,56965,49644,69759,83765,17064,494
64,96625,78355,37360,82059,10257,5261,473754,5650,2152
54,43652,857
52,67954,99248,40046,89441,85037,70347,854
37,43045,63840,87336,06385,3860,410545,46340,18939,32131,88735,17935,3152,02131,23630,352
30,26329,30228,52298,50023Description:InJanuary2024,AppMagicreportedarecordlownumberofFacebookMessengerapplicationdownloadsinNewZealand,withonlyaround45thousand.Meanwhile,thenumberofinstallationsinJanuary2019crossed120thousand.Thefiguresthenreceded,androcketedaroundthesecondquarterof2020,hikingtoalmost183thousandinMay2020,beforediminishingagaintowardstheendoftheperiod.ReadmoreNote(s):NewZealand;January2019toJanuary2024Source(s):AppMagicInstagramappmonthlydownloadsinNewZealandfromJanuary2019toJanuary2024InstagramappmonthlydownloadsinNewZealand2019-202490,00077,80080,00070,00060,00050,00040,00030,00074,06373,22672,36565,50866,51265,69861,05657,31262,51755,61361,64359,48059,07055,77157,84517,76057,083
56,99356,35555,90553,86455,5956,667954,39050,41547,109
47,18446,14753,74451,87753,95048,67952,86151,72247,64349,79549,09948,35347,16245,88348,21647,68944,71945,41643,40943,29242,62041,20340,09539,11141,90431,91141,53341,51640,21329,99138,14639,70836,25434,648Jan
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Jan201920192019201920192019202020202020202020202020202120212021202120212021202220222022202220222022202320232023202320232023202424Description:AccordingtoAppMagic,Instagramwasdownloadedaround53.9thousandtimesinJanuary2024inNewZealand.Fromalmost78thousanddownloadsinJanuary2019,thefiguresdwindleduntilSeptember2019andshowedadramaticrecoveryatyear-end.Thenumberofdownloadsrecordedcontinuedtofluctuatethrough2020and2021.ReadmoreNote(s):NewZealand;January2019toJanuary2024Source(s):AppMagicTikTokappmonthlydownloadsinNewZealandfromJanuary2019toJanuary2024TikTokappmonthlydownloadsinNewZealand2019-2024300,000265,236250,000209,535191,815200,000150,000100,00050,0000122,119118,790108,719108,836100,09885,8658,586176,50737,20570,439
69,71483,89081,66180,33880,74365,30476,79675,00354,46573,36671,77069,57970,31838,3282,8621
39,29763,17863,40603,96560,42519,75764,91163,08565,76745,41656,90595,67456,85854,20747,44552,65505,111
53,97853,22950,675
51,57247,56949,5216,860591,01562,21748,66843,22144,4534,783235,77433,3034,732925Description:AppMagic’sstudyrevealedthattheTikTokapphad69thousanddownloadsinNewZealandinJanuary2024.Thenumberofdownloadssteadilyrosefromapproximately46thousandinJanuary2019toapproximately110thousandinDecember2019andleapttonearly275thousandinthenextmonth.Towardstheendof2020,thefiguresgraduallysanktounder50thousanddownloadspermonth,onlytoriseagainattheendof2023.ReadmoreNote(s):NewZealand;January2019toJanuary2024Source(s):AppMagicNetflixappmonthlydownloadsinNewZealandfromJanuary2019toJanuary2024NetflixappmonthlydownloadsinNewZealand2019-2024135,000114,149115,00095,00077,46975,95074,25971,21675,00055,00035,00015,00066,64166,31765,28064,182
63,52162,23560,98359,34155,93751,03145,06040,67854,95524,31150,189
49,95148,91449,15449,4287,65424
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240,5163
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93
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734,15247,53240,51833,17743,20339,68535,94036,3764,086035,59335,30634,32829,59732,46132,18231,254
31,00932,62372,67331,3923,208633,36631,73124,31030,1332
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,2394,20893,
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027,43026Description:AccordingtoAppMagic,thenumberofusersdownloadingNetflixinNewZealandshrankfromapproximately114thousandinJanuary2019toapproximately33thousandinJanuary2024.Thefiguresclimbedduringtheholidayseasonof2019-2020,butsoondeclinedthroughout2020,reachingalowofjustover32thousandinNovember2020.ReadmoreNote(s):NewZealand;January2019toJanuary2024Source(s):AppMagicSpotifyappmonthlydownloadsinNewZealandfromJanuary2022toJanuary2024SpotifyappmonthlydownloadsinNewZealand2022-202450,00044,62245,03041,23045,00040,00035,00030,00025,00020,00037,98835,74834,12831,71036,98035,57335,49932,80732,48031,10931,90530,23131,03230,93529,43330,38328,92030,47829,49127,51926,61926,656Jan
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202427Description:AppMagicrecordedatotalofover35thousanddownloadsoftheSpotifyappinNewZealandinJanuary2024,whichrepresentsadecreaseincomparisonwithJanuary2022.SpotifyhadthehighestrecordeddownloadsattheinDecember2022oftheobservationperiodataround45thousand.Thefigurestookadownturnandpickedupagainatapproximately36thousandinDecember2023,thengraduallyloweredbyJanuary2021.
ReadmoreNote(s):NewZealand;January2022toJanuary2024Source(s):AppMagicYouTubeappmonthlydownloadsinNewZealandfromJanuary2019toJanuary2024YouTubeappmonthlydownloadsinNewZealand2019-202460,00056,60455,00050,54750,00050,71148,14246,99945,73042,4929,874845,46044,82144,42041,56342,97845,00040,00035,00030,00025,00020,00015,00042,35440,59239,65639,39837,10937,27334,52736,40835,24430,78434,98235,13533,69431,12233,79433,25832,51832,37531,76831,69431,86029,76030,74930,95030,79030,27529,60729,15130,19028,61227,12228,84828,41726,56027,25726,61426,34525,2250,927225,86225,18524,44025,28423,42321,32824,97222,51120,953Jan
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Jan201920192019201920192019202020202020202020202020202120212021202120212021202220222022202220222022202320232023202320232023202428/statistics/1220771/new-zealand-youtube-monthly-downloadsAsstatedinastudybyAppMagic,thetotalnumberofmonthlydownloadsfortheYouTubeappinNewZealandamountedtoover31thousandinJanuary2024.This
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