网课智慧树知道《经管学术英语（山东管理学院）》章节测试答案

第一章单元测试1.【多选题】正确答案：ABCDWhatismarketing?（）A.Marketofferingsarenotlimitedtophysicalproducts.B.Marketingbroadlyincludesservices、events、experiences、placesandsoonC.Marketingisnotonlysellingandadvertising.D.marketingisdiscoveringandgivingconsumerswhattheywantandneed.2【判断题】Marketingisdiscoveringandgivingconsumerswhattheywantandneed,anddoingthisataprofit.（）A.对B.错3.【多选题】正确答案：ABCDWhatdoestheprocessofmarketingresearchinclude?（）A.thefindingsandtheimplicationsB.searchingforandcollectinginformationC.problemdefinitionD.analyzingdata4【判断题】Companiesshoulddomarketingresearchbeforedesigningflexiblemarketingstrategies.（）A.错B.对5【单选题】(2分)Whatisdistributionresearch?（）A.studiesofpremiums,coupons,anddealsB.examiningbrandpreferencesandbrandattitudeC.PurchasebehaviorstudyD.Researchofimportandexportregulationsandpractices.6【判断题】Brandawarenessresearchareoftenconductedbycompaniestoassesstheirpositionsinthemarket.（）A.对B.错7【判断题】Primarydataarepreviouslycollecteddataforanotherpurpose.（）A.对B.错8【判断题】Primarydataiscollectedspecificallyfortheresearchproblemunderstudy.（）A.错B.对9.【多选题】正确答案：BCDWhatareincludedasthedifferenttypesofqualitativeresearchmethods?（）A.datacollectionforonlinequestionnairesB.in-depthinterviewC.casestudyresearchD.focusgroupsdiscussion10【判断题】SWOTanalysisisaprocesswherethemanagementteamidentifiestheinternalandexternalfactorsthatwillaffectthecompany'sfutureperformance.（）A.对B.错第二章单元测试1【判断题】Wherethereistheinternationalbusiness,thereisinterculturalcommunication.（）A.对B.错2.【多选题】正确答案：ABCDWhatexpressionsconcerningcultureoniontheoryiscorrect?（）A.TheOuterlayersofthecultureonionconsistsofsymbolssuchasthewaypeoplearedressed,thelanguagetheyspeak.B.Valuesaretheinnermost"skinoftheonion"andtheyincludeprinciples,goals,orstandardsect.C.Thesecondskinisheroes.Thesepeoplecanberealorimagery.D.Thethirdskinisrituals.Festivals,religiouspracticesbelongtothiscategory.3【判断题】There’sneithersuperiornorinferiorcharacteristicsofculture.（）A.错B.对4【单选题】(2分)Whatisnotthecharacteristicsoflargepowerdistancecultures?（）A.Thesuperiorsmakethedecisionandareentitledtomoreprivileges.B.Employeeshavetherightsandfeelsfreetocomplain.C.Subordinatesareoftenveryrespectfultotheirleaders.D.Employeesexpecttheirbossestomakedecisionsforthem.5【判断题】Collectivistsemphasizebuildingrelationshipswithothersandtaskaccomplishmentbecomesanindirectorsecondarygoal.（）A.对B.错6.【多选题】正确答案：BDWhatarethefeaturesinhighmasculinitycultures?（）A.Demonstratingyoursuccessisnotwelcomed.B.Demonstratingyoursuccessareseenaspositivecharacteristics.C.Femalesdominateasignificantportionofthesociety.D.Malesdominateasignificantportionofthesociety7【判断题】Glocalization,whichmeansglobalizationandlocalization,isveryimportantininternationalmarketing.（）A.错B.对8.【多选题】正确答案：ACBusinesscultureofhighuncertaintyavoidancesocietyhasthefollowingfeatures（）A.Employeeswouldprefertokeeptheirpensionfundsinasafeandlowinterestaccount.B.Employeestendtoprefertotryanythingnew.C.Employeesarenotlikelytotryanythingnew.D.Employeesarewillingtohavetheirpensionfundsinvestedinthestockmarket9【判断题】Countrieswithshort-termorientationprefertoinvestinlifelongpersonalnetworks.（）A.对B.错10.【多选题】正确答案：ABCDWhataretheprinciplesthatweshouldkeepinmindnacademicwriting?（）A.efficiencyB.modestyC.clarityD.formality第三章单元测试1【单选题】(2分)___________requiresthatthecompanycouldbethelowestcostproducer,yetnotofferthelowest-pricedproductsorservices.（）A.CostleadershipB.ProductdifferentiationC.GlobalproductstrategyD.Verticalintegration2【单选题】(2分)Thestart-uphasmadeitselfaleadingsupplierofinformationtechnology___________.（）A.consequencesB.infrastructureC.dominanceD.transport3【单选题】(2分)Unlikepersuasivewriting,anargumentativeessayismoreconcernedwith________thanwithbehaviors.（）A.beliefsB.evidenceC.topicD.logicalthinking4.【多选题】正确答案：ACDIntheintroductionofargumentation,whatcontentcanyoucover?（）A.IdentifytheissueclearlyB.UsethereasonstoformtheoutlineC.CreateinterestonthepartofthereaderD.Askaprovocativequestionorchallengingapopularbelief5.【多选题】正确答案：ABDWhatthingsshouldyoubeavoidedinwritingaconclusion?（）。A.JustrephrasingthemainideaB.DescribingspecificdataorevidenceC.Re-emphasizingtheimportanceoftheissueD.Askingaquestionthatleavesthereaderuncertain6.【多选题】正确答案：ABDWhatshouldbecoveredinanargumentparagraph?（）A.EvidenceandreasoningB.ClosingsentenceC.DataandexamplesD.Topicsentence7【判断题】Culturalandinstitutionalinfluencesinformandconstrainthestrategicdevelopmentoforganisations.（）A.错B.对8【判断题】ProductdifferentiationreferstotheeffortoforganizationstoofferauniqueA.对B.错9【判断题】CostLeadershipisastrategythatorganizationsimplementbyprovidingtheirproductsandservicesashighasconsumersarewillingtopay.（）A.对B.错10【判断题】Integrity,collaboration,proactivityandcreativityaretheA.对B.错第四章单元测试1【单选题】(2分)Remember，nothinghurtsconcentration______readingtooslowly.（）A.ratherthanB.insteadofC.aswellasD.morethan2【单选题】(2分)Neverbefore_______sorapidlydevelopingasitistoday.（）A.hasourcountrybeenB.hasbeenourcountryC.ourcountrybeenhasD.ourcountryhasbeen3【单选题】(2分)Thehousewasquietinthenight，_______theoccasionalcoughingfrommythroat.（）A.asforB.insteadofC.suchasD.exceptfor4【单选题】(2分)He’llget_____hisdisappointmentandbecheerfulagainbytomorrowmorning.（）A.throughB.overC.outofD.away5【单选题】(2分)You'dbetterleavethings________ifyoudon’tknowhowtodealwiththem.（）A.overB.offC.outD.alone6【单选题】(2分)Youngpeoplearekeener___highpayandpromotionbutlessconcernedwithsecurityandjobsatisfactionthanolderpeople.（）A.forB.atC.onD.to7【单选题】(2分)Ifapolicydoesnot________withasociety'sA.confirmB.cohereC.coincideD.combine8【单选题】(2分)Hedidnot_____easily,butwaswillingtoacceptanyconstructiveadviceforaworthycause（）A.communicateB.approachC.wrestleD.compromise9【单选题】(2分)Ifmorethanoneitemisordered,theywillbe_______inseparatepackages.（）A.DispatchedB.deprivedC.derivedD.discharged10【单选题】(2分)Thesebooksareworthnextto________tothemiftheydonotwanttoread.（）A.AnythingB.nothingC.everythingD.something第五章单元测试1【单选题】(10分)ComponentsofabusinessmodelmayNOTinclude（）.A.customerB.growthmodelC.marketsegmentD.Customereatinghabits2.【多选题】(10分)正确答案：ABCDWhichonesaretypesofinnovation?（）A.BusinessModelInnovationB.ServiceinnovationC.ProcessimprovementD.Productdevelopment3.【多选题】(10分)正确答案：BCDAfirm’scustomerA.profitsandmonetizingstrategiesB.relationshipswithcustomersC.itsproducts/servicesandtheirattributesD.itsreputation/image4【判断题】(10分Innovationisnotoneofthemostimportantdrivingfactorsforthelong-termsuccessofcompanies.（）A.错B.对5【判断题】(10分Thefirstthreepartsoftheinnovationprocessmakeupthefuzzyfrontendoftheinnovationprocess.（）A.错B.对6【判断题】(10分Abusinessmodelisaframeworkorrecipeformakingmoney—forcreatingandcapturingA.对B.错7【判断题】(10分MarketsegmentisthestructurethroughwhichafirmmonetizestheA.错B.对8【判断题】(10分Thehigherthewillingnessofcustomerstopay,thebetterafirm’schancesofobtaininghighpricesforthebenefitsofferedtocustomers.（）A.对B.错9【判断题】(10分Skimmingandscanningaretwoverydifferentstrategiesforspeedreading.（）A.对B.错10【判断题】(10分Anabstractisashortsummaryofalongerwork(suchasathesis,dissertationorresearchpaper).（）A.对B.错第六章单元测试1.【多选题】正确答案：ABCDWhatarethefunctionsofhumanresourcemanagement?（）A.TraininganddevelopmentB.HumanresourcesplanningC.PerformanceevaluationD.Compensationandbenefits2【判断题】Compensationandbenefitsaregoodmeansforanorganizationtorecruitandretainqualityemployees.Well-designedcompensationandbenefitscanhelpmotivateemployeestoexceleachdayatwork.（）A.对B.错3【判断题】theorganization'sperformanceobjectivesaredeterminedbythecompany'sstrategy,developmentplanningandcorporateobjectives.（）A.对B.错4【判断题】Internationalhumanresourcemanagementisbasedonhumanresourcemanagementwiththeadditionofcross-culturalandinternationalfactors.（）A.对B.错5【判断题】Paraphrasingisaboutsubstitutingwordsforotherwordsandchangingthewordorderoftheoriginalsentence.（）A.对B.错6【判断题】Grammaticallyspeaking,whenwewanttomentionwhatsomebodyelsehassaid,wecanchoosedirectspeechorindirectspeech.（）A.错B.对7【判断题】Indirectspeech,alsoreferredtoasreportedspeech.（）A.错B.对8【判断题】Youcouldmakeyourparaphrasesrelevant,accurateandintegratedbyusingFRANCIS.（）A.错B.对9【判断题】Paraphrasesshouldbeusedtofurthertheargumentsthatarebeingdevelopedintheessay.（）A.错B.对10.【多选题】正确答案：ABCDAusefulparaphrasingtechniqueisthefollowingone,whichconsistsof：（）A.Puttheoriginaltextaway.B.DecidehowtheideasfromtheoriginaltextfitintoyouressayC.Readtheoriginalpieceoftextrepeatedly,untilyoureallyunderstanditsmeaning.D.Writedowninnoteform,andinyourownwords,whatthetextsays.第七章单元测试1【单选题】(2分)Thepost-’80sshoppersliked_______.（）A.anintegratedplatformB.thebrandC.fashionproductsD.cost-effectiveproducts2【单选题】(2分)NewRetailisa______thatbridgese-commerce,physicalretail,andlogisticsinordertoimprovetheefficiencyofsellingandbuying,aswellasimprovingcustomers’shoppingexperience.（）A.transformativebusinessmodelB.physicalstoreC.in-storeexperienceD.paymenttransactions3【单选题】(2分)Unlikeotherautomakers,Tesladoesn’t________revenuesimplybymakingcars.（）A.transformB.convertC.declineD.generate4.【多选题】正确答案：ABCWhatarethecharacteristicsofOrientalSelection’slivestreamers?（）A.StoriesaboutAgriculturalProductB.OwnExperiencesC.BilingualTeachingD.OnlineShopping5.【多选题】正确答案：BCDWhatdoesSuning’sbusinessscopecover?（）A.CateringservicesB.RealestateC.FinancialservicesD.Retail6.【多选题】正确答案：BCDWhatarethetipsofusingvisualaids?（）A.IncludesmanyfonttypesinPowerPointB.UsecoloreffectivelyC.MakevisualsclearandshowsimplemessagesD.Explainvisualaids7【判断题】Newretailisatransformativebusinessmodelthatenablesseamlessengagementbetweentheonlineandofflineworlds.（）A.对B.错8【判断题】Whenyouaregivenaquestiontoanswerinyourpresentation,youdon’tneedtonarrowdownthetopic.（）A.错B.对9【判断题】Extendedexamplemakesthepointfarmorevividly.（）A.错B.对10【判断题】TheinfrastructureprojectisakeypartofChina’sBeltandRoadinitiative.（）A.对B.错第八章单元测试1【判断题】Negotiationisdefinedas“anagreementbetweentwoormoreparties,withallpartieshavingtherighttoveto”.（）A.错B.对2【判断题】Businessnegotiationreferstothebehaviorandprocessofnegotiationbetweendifferentinterestgroupsonmutualrightsandobligationsinbusinesscommunicationforthepurposeofeconom